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Rolex GMT Master II Coke Bezel 16760
Rolex GMT Master II Coke Bezel 16760
$8,550
Free shipping
Seller
Govberg Jewelers
159
US
Rolex Oyster Perpetual Date GMT-Master II 16710 Coke
Rolex Oyster Perpetual Date GMT-Master II 16710 Coke
$7,799
Seller
Phigora
74
US
Rolex GMT-Master II 16710  Coke Bezel Box & Booklets 2004...
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004...
$7,900
Seller
Gold Watch Co
 
US
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL PARTS
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL PARTS
$6,995
Seller
Swiss Moves
26
US
Rolex GMT-Master II Stainless Steel "Coke" Bezel - 16760
Rolex GMT-Master II Stainless Steel "Coke" Bezel - 16760
$6,550
Free shipping
Seller
Certified Luxury Watches
10
US
Rolex Gmt "coke" 16710 Vintage Mens Watch 1995 Model...
Rolex Gmt "coke" 16710 Vintage Mens Watch 1995 Model...
$6,645
Seller
Jonathan's Fine Jewelers
8
US
Rolex GMT Master II 16710 Classic Model with "Black &...
Rolex GMT Master II 16710 Classic Model with "Black &...
$7,745
Seller
Max Bankin Inc
9
US
Rolex Gmt Master Ii Crisp Coke Bezel Black & Red 16710
Rolex Gmt Master Ii Crisp Coke Bezel Black & Red 16710
$7,000
Free shipping
Seller
Burdeens Jewelry
 
US
Rolex Gmt Master Ii 16710 Coke 40 Millimeters Black Dial
Rolex Gmt Master Ii 16710 Coke 40 Millimeters Black Dial
$6,500
Free shipping
Seller
Amijag Ecom LLC
 
US
Rolex GMT-Master II "Coke" 16710
Rolex GMT-Master II "Coke" 16710
$7,950
Free shipping
Seller
Govberg Jewelers
159
US
Rolex Used 16710_pvd Oyster Perpetual GMT Master II - Coke...
Rolex Used 16710_pvd Oyster Perpetual GMT Master II - Coke...
$9,500
Seller
Essential-Watches.com
17
US
Rolex Mens SS GMT-Master II - Black Dial / "Coke"...
Rolex Mens SS GMT-Master II - Black Dial / "Coke"...
$5,995
Seller
Austins Watches Inc.
102
US
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
$7,100
Free shipping
Seller
Swiss Wrist
 
US
Rolex GMT Master II “Coke” Bezel (16710) self-winding automati...
Rolex GMT Master II “Coke” Bezel (16710) self-winding automati...
$6,695
Seller
Atlantis Watches, Inc.
 
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
Rolex GMT - Master II Coke Bezel Men's Watch 16710
$8,500
Seller
DeMesy Fine Watches
8
US
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
$6,945
Seller
Max Bankin Inc
9
US
Rolex GMT-Master II Coke Bezel 40mm Steel Oyster Mens Watch...
Rolex GMT-Master II Coke Bezel 40mm Steel Oyster Mens Watch...
$9,700
Free shipping
Seller
ElegantSwiss
 
US
Rolex Gmt Master II 16710 Red/black Coke Oyster Collector'...
Rolex Gmt Master II 16710 Red/black Coke Oyster Collector'...
$8,999
Seller
Diamonds East International
 
US
Rolex GMT-Master II "Coke" 16710
Rolex GMT-Master II "Coke" 16710
$8,950
Free shipping
Seller
Govberg Jewelers
159
US
Rolex Oyster Perpetual Date Gmt-master II Stainless Steel Coke...
Rolex Oyster Perpetual Date Gmt-master II Stainless Steel Coke...
$8,945
Seller
Sumpters Jewelry
8
US
Rolex Gmt Master II 16710 S/s 40mm Coke Bezel Auto Watch....
Rolex Gmt Master II 16710 S/s 40mm Coke Bezel Auto Watch....
$8,700
Seller
R&R Watches, Inc.
 
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
$8,490
Free shipping
Seller
SwissWatchExpo
13
US
Rolex GMT-Master II "Coke" Stainless Steel Black...
Rolex GMT-Master II "Coke" Stainless Steel Black...
$6,195
Free shipping
Seller
Certified Luxury Watches
US
Rolex "GMT Master II Coke".
Rolex "GMT Master II Coke".
$8,090
Seller
Capetown Diamond Corporation
 
US
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
$7,045
Seller
Max Bankin Inc
9
US
Rolex Gmt-Master II Coke
Rolex Gmt-Master II Coke
$7,394
Seller
Juwelier Burger, since 2001
440
NL
Rolex Gmt Master II Red/black Coke 16710 Bezel Jubilee Steel...
Rolex Gmt Master II Red/black Coke 16710 Bezel Jubilee Steel...
$7,499
Seller
Diamonds East International
 
US
Rolex GMT-Master II "Coke" 16710
Rolex GMT-Master II "Coke" 16710
$10,950
Free shipping
Seller
Govberg Jewelers
159
US
Rolex GMT MASTER II 16710 COKE SWISS ONLY DIAL + CERT ROLEX + BOX
Rolex GMT MASTER II 16710 COKE SWISS ONLY DIAL + CERT ROLEX + BOX
$9,838
Seller
TIME IN MOTION
 
FR
Rolex GMT-Master II Coke, Box&Papers
Rolex GMT-Master II Coke, Box&Papers
$8,813
Seller
TodoReloj
242
ES
Rolex GMT Master II rot schwarz Coke Stick Dial Stahl Automati...
Rolex GMT Master II rot schwarz Coke Stick Dial Stahl Automati...
$11,089
Seller
Juwelier Ralf Häffner
384
DE
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4337
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4337
$8,721
Seller
Xupes.com
58
UK
Rolex "GMT Master II Coke".
Rolex "GMT Master II Coke".
$6,890
Seller
Capetown Diamond Corporation
 
US
Rolex GMT Master - Coke - U-Serie von 1998 - Perfect...
Rolex GMT Master - Coke - U-Serie von 1998 - Perfect...
$9,242
Free shipping
Seller
Westside Watches
24
DE
Rolex GMT-Master II Steel Coke Bezel
Rolex GMT-Master II Steel Coke Bezel
$8,392
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
84
UK
Rolex Gmt Master II 16710 Red/black Coke  Bezel Oyster...
Rolex Gmt Master II 16710 Red/black Coke Bezel Oyster...
$7,199
Seller
Diamonds East International
 
US
Rolex GMT MASTER 2 16710 Coke Red/Black Bezel
Rolex GMT MASTER 2 16710 Coke Red/Black Bezel
$7,450
Seller
Alex Pig Timepieces
38
HK
Rolex GMT-Master II Coke
Rolex GMT-Master II Coke
$7,274
Seller
CRIVATI GIOIELLI SRL
25
IT
Rolex GMT-Master II 16710 Serial N. Coke New Old Stock NOS
Rolex GMT-Master II 16710 Serial N. Coke New Old Stock NOS
$13,356
Seller
Gioielleria Orologeria LV
 
IT
Rolex GMT-Master II Fat Lady "NoDate" Coke Full Set
Rolex GMT-Master II Fat Lady "NoDate" Coke Full Set
$15,026
Seller
DEA S.r.l.
7
IT
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4304
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4304
$9,393
Seller
Xupes.com
58
UK
Rolex "GMT Master II" - "Coke".
Rolex "GMT Master II" - "Coke".
$7,790
Seller
Capetown Diamond Corporation
US
Rolex GMT-Master II 16710 - FULL SET T25 Dial Coke Bezel
Rolex GMT-Master II 16710 - FULL SET T25 Dial Coke Bezel
$8,705
Seller
Paradiso Luxury Srl
11
IT
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
$9,171
Seller
Juwelier & Leihhaus Leopold
25
DE
Rolex GMT Master II 16710 Coke Serviced Sep 2017
Rolex GMT Master II 16710 Coke Serviced Sep 2017
$8,594
Seller
Time4People
5
UK
Rolex GMT-Master II 16710 Coke Bezel
Rolex GMT-Master II 16710 Coke Bezel
$6,917
Seller
IL CUSTODE DEL TEMPO
58
IT
Rolex GMT Master II 16710 Coke Bezel
Rolex GMT Master II 16710 Coke Bezel
$6,559
Seller
KROMINI GOLD IMPEX S.R.L
10
RO
Rolex GMT Master II Coke T-Serie
Rolex GMT Master II Coke T-Serie
$8,062
Seller
LeSabre
26
PL
Rolex GMT-Master II Coke Black Saphires with Diamonds Custommade
Rolex GMT-Master II Coke Black Saphires with Diamonds Custommade
$13,878
Seller
Hedensguld AB
12
SE
Rolex GMT-Master II Coke 16710
Rolex GMT-Master II Coke 16710
$10,675
Seller
Swiss Watch Trader
 
UK
Rolex "GMT Master II Coke".
Rolex "GMT Master II Coke".
$6,990
Seller
Capetown Diamond Corporation
 
US
Rolex GMT-Master II "Coke"
Rolex GMT-Master II "Coke"
$10,494
Seller
41 WATCH
 
FR
Rolex GMT Master II 16760 Fat Lady Coke 1986
Rolex GMT Master II 16760 Fat Lady Coke 1986
$8,228
Seller
Watches Management
8
IT
Rolex GMT Master II 16710 2002 Coke SEL Bracelet
Rolex GMT Master II 16710 2002 Coke SEL Bracelet
$9,124
Seller
Time4People
5
UK
Rolex GMT-Master II 16710 Coke K-Series
Rolex GMT-Master II 16710 Coke K-Series
$7,632
Seller
Premium Uhren "Kronenonkel"
 
DE
Rolex 16710 GMT Master II Coke Bezel F series with Guarantee...
Rolex 16710 GMT Master II Coke Bezel F series with Guarantee...
$11,435
Free shipping
Seller
Grateful Time Company
HK
Rolex GMT-Master II Coke Ref. 16710 Perfect Conditions
Rolex GMT-Master II Coke Ref. 16710 Perfect Conditions
$6,797
Seller
Antica Orologeria del Tribunale Roma
IT
Rolex 16710 Coke Oyster Perpetual GMT II
Rolex 16710 Coke Oyster Perpetual GMT II
$7,770
Seller
My watch
HK
Rolex 1985 Stunning Sophia Lauren GMT 16760 Gray Dial Coke Bezel
Rolex 1985 Stunning Sophia Lauren GMT 16760 Gray Dial Coke Bezel
$9,123
Seller
Exoticwatches.net
ES
Rolex "GMT Master II Coke".
Rolex "GMT Master II Coke".
$6,990
Seller
Capetown Diamond Corporation
 
US

Rolex Coke: The Legendary GMT Watch

The Rolex Coke is a GMT-Master II with a black and red bezel. The wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand.

Rolex Coke Highlights

  • Rolex GMT-Master II with black/red bezel
  • One of the most famous GMT watches in the world
  • Highly sought after reference numbers: 16760 and 16710
  • Rolex Coke prices starting at 5,000 euros

Rolex Coke: The Beloved Collector's Watch

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. The wristwatch was the first GMT-Master II that Rolex brought onto the market. Its reference number was 16760, and its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case. This earned it two more nicknames: "Fat Lady" and "Sophia Loren." The GMT-Master with reference number 16750 and the caliber 3075 is slightly thinner.
The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: The hour hand functions independently and can be set in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first GMT watch from Rolex to feature sapphire glass. As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady."
The Rolex 16710 was available with three different bezels in black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was introduced in the 1950s. The current reference number of the so-called Rolex Pepsi is 116719BLRO; the four letters at the end stand for "bleu/rouge," French for "blue/red." This model has an 18-karat white gold case with a ceramic bezel made of Cerachrom, a material which Rolex produces themselves. Stainless steel Rolex Pepsis are no longer produced, but you can still find stainless steel Rolex Batmans. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

How much does a Rolex Coke cost?

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 (Fat Lady) and 16710. As the first generation of GMT-Master II watches were only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 6,500 euros. However, a Coke from the first years of production can cost up to 13,000 euros if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is inexpensive. Submariners in high demand, such as the 6538 from the 1950s, sometimes cost over 100,000 euros.
The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version for around 5,000 euros. This would be for a watch in good or very good condition from the early 1990s. GMT-Master II watches with a black and red bezel which were produced after the turn of the century cost around 6,000 euros. Sometimes, however, you can still find new 16710 timepieces. Prices for Rolex Coke watches range between 11,000 and 22,000 euros. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.
Model Price
Rolex Coke 16760 Starting at 6,500 euros
Rolex Coke 16710 Pre-owned models available starting at 5,000 euros, new at 11,000 euros
Rolex GMT-Master II 116710LN Starting at 6,600 euros
Rolex Batman 116710BLNR Starting at 10,000 euros
Rolex Pepsi 116719BLRO Starting at 26,000 euros

How much do the alternatives to the Rolex Coke cost?

The Rolex Coke is currently almost exclusively available as a pre-owned watch. New timepieces are extremely rare and often just as expensive as a new GMT-Master II with a Cerachrom bezel. If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel. This model's reference number is 116710LN. New models are available starting at 6,600 euros. Pre-owned models cost around 6,000 euros.
The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 10,000 euros online.
Another alternative to the Rolex Coke is the Rolex Pepsi. This GMT-Master II with a Cerachrom bezel has been around since 2014 and has the reference number 116719BLRO. It has an 18-karat white gold case; stainless steel versions with a Pepsi bezel are currently not produced by Rolex. You should be prepared to spend at least 26,000 euros on a new 116719BLRO.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the logical next development of the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones in the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have reference number 6542 and are extremely rare today. Well maintained watches from the 1950s often cost over 50,000 euros.