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Rolex GMT-Master II 16710  Coke Bezel Box & Booklets 2004 Model
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
$9,995
Free shipping
Seller
Gold Watch Co
32
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
$8,500
Free shipping
Seller
Certified Luxury Watches
81
US
Rolex Oyster Perpetual Date GMT Master II 16710 Coke Bezel...
TOP
Rolex Oyster Perpetual Date GMT Master II 16710 Coke Bezel...
$8,799
Free shipping
Seller
Phigora
190
US
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
$10,000
Free shipping
Seller
Crown & Caliber
116
US
Rolex GMT-Master II Steel Black/Red “Coke” Bezel Mens Automati...
Rolex GMT-Master II Steel Black/Red “Coke” Bezel Mens Automati...
$9,850
Seller
Jewels in Time
62
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
Rolex GMT - Master II Coke Bezel Men's Watch 16710
$8,950
Seller
DeMesy Fine Watches
66
US
Rolex GMT-Master II Black Dial 'Coke' Bezel Steel Watch - Mint...
Rolex GMT-Master II Black Dial 'Coke' Bezel Steel Watch - Mint...
$14,499
Free shipping
Seller
Chronostore
23
US
Rolex : GMT-Master II 'Coke' :  16710 :  Stainless Steel :...
Rolex : GMT-Master II 'Coke' : 16710 : Stainless Steel :...
$11,230
Seller
Bernard Watch Co.
262
US
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
$9,045
Seller
Swiss Time Buyers
12
US
Rolex Gmt-master II 16710 In Steel With Coke Bezel
Rolex Gmt-master II 16710 In Steel With Coke Bezel
Price on request
Free shipping
Seller
Vintage Watches Miami
8
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$10,888
Seller
Time Trade & Trust
 
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,790
Free shipping
Seller
SwissWatchExpo
100
US
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
$9,995
Free shipping
Seller
Time for Wholesale
45
US
Rolex Gmt Master I16710 Black & Red Coke  Steel Box & Papers
Rolex Gmt Master I16710 Black & Red Coke Steel Box & Papers
$9,495
Free shipping
Seller
Quality Diamonds
7
US
Rolex GMT-Master II "Coke" bezel Automatic Men's Watch
Rolex GMT-Master II "Coke" bezel Automatic Men's Watch
$8,400
Seller
Nitza Lerner Co.
6
US
Rolex Gmt-master Ii 16710 Coke Red Black No Box No Papers
Rolex Gmt-master Ii 16710 Coke Red Black No Box No Papers
$8,550
Seller
Jonathan's Fine Jewelers
27
US
Rolex GMT Master II 16710 Coke Bezel Black & Red Stainless...
Rolex GMT Master II 16710 Coke Bezel Black & Red Stainless...
$8,900
Seller
Carter's Diamonds
 
US
Rolex GMT-Master II Black-Red "Coke"
Rolex GMT-Master II Black-Red "Coke"
$8,500
Free shipping
Seller
DALIA DIAMONDS
13
US
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
$8,900
Free shipping
Seller
Swiss Wrist
49
US
Rolex GMT-Master II Coke, Ref# 16710, Stainless Steel with Papers
Rolex GMT-Master II Coke, Ref# 16710, Stainless Steel with Papers
$9,800
Seller
Luxsly
36
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,990
Free shipping
Seller
SwissWatchExpo
100
US
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
$13,995
Seller
Luxury of Watches
43
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
$10,495
Free shipping
Seller
Quality Diamonds
7
US
Rolex GMT-Master II Coke Never polished P-Series 2000
Rolex GMT-Master II Coke Never polished P-Series 2000
$8,381
Seller
Rosenauer Handelsbetrieb
66
AT
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
$10,477
Seller
Juwelier Ralf Häffner
730
DE
Rolex 16760 GMT-Master II Fat Lady Coke, 1987 +VIDEO
Rolex 16760 GMT-Master II Fat Lady Coke, 1987 +VIDEO
$8,615
Seller
SwissOnly
115
LT
Rolex GMT-Master II FAT LADY COKE, 1984.
Rolex GMT-Master II FAT LADY COKE, 1984.
$10,070
Seller
Juwelier Pichler / Filiale Innenstadt
27
DE
Rolex Gmt-Master II Coke
Rolex Gmt-Master II Coke
$8,440
Seller
Juwelier Burger, since 2001
764
NL
Rolex GMT Master II 16710 Coke Never Polished Full Set 1999
Rolex GMT Master II 16710 Coke Never Polished Full Set 1999
$11,584
Seller
Watches Management
50
IT
Rolex Gmt Master Ii Black Red Coke Bezel Steel Watch 16710 Box...
Rolex Gmt Master Ii Black Red Coke Bezel Steel Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
100
US
Rolex GMT-Master II Coke Black & Red ( PEPSI )  after full...
Rolex GMT-Master II Coke Black & Red ( PEPSI ) after full...
$9,312
Seller
The Watch Firm
215
AT
Rolex Oyster GMT Master II Steel Coke Bezel 40 mm (2005)
Rolex Oyster GMT Master II Steel Coke Bezel 40 mm (2005)
$10,361
Seller
Kleen Edelmetalen
164
NL
Rolex GMT-Master II 16710 Coke W Serial
Rolex GMT-Master II 16710 Coke W Serial
$8,266
Seller
IL CUSTODE DEL TEMPO
121
IT
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
$12,224
Seller
Juwelier Ralf Häffner
730
DE
Rolex 16710 GMT-Master II Coke Oyster, F Serial 2003 +VIDEO
Rolex 16710 GMT-Master II Coke Oyster, F Serial 2003 +VIDEO
$8,381
Seller
SwissOnly
115
LT
Rolex GMT-Master II COKE NOS
Rolex GMT-Master II COKE NOS
$15,076
Seller
OroPuro Chiavari
22
IT
Rolex GMT-Master II 16710 Coke Bezel
Rolex GMT-Master II 16710 Coke Bezel
$8,440
Seller
Swiss Gold Pro Invest SRL
69
RO
Rolex GMT Master II 16710 Coke bezel Full Set 1992
Rolex GMT Master II 16710 Coke bezel Full Set 1992
$11,235
Seller
Watches Management
50
IT
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
100
US
Rolex GMT-Master II Ref. 16710 - Coke Insert (1990)
Rolex GMT-Master II Ref. 16710 - Coke Insert (1990)
$7,929
Seller
Time Rediscovered Ltd
19
UK
Rolex GMT-Master II 'Coke' 16710 - Gents Watch - 2000
Rolex GMT-Master II 'Coke' 16710 - Gents Watch - 2000
$10,448
Seller
Miltons Diamonds
38
UK
Rolex GMT-Master II coke 16710 1996 T serial T25
Rolex GMT-Master II coke 16710 1996 T serial T25
$8,326
Seller
Vintage & Prestige
23
UK
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
Rolex GMT Master II rot schwarz Coke Stahl Automatik Armband...
$12,688
Seller
Juwelier Ralf Häffner
730
DE
Rolex GMT-Master II 16760 Fat Lady Coke Bezel Mark II Sophia...
Rolex GMT-Master II 16760 Fat Lady Coke Bezel Mark II Sophia...
$10,420
Seller
Chronos-Ora24
170
GR
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
$11,514
Seller
Juwelier & Leihhaus Leopold
45
DE
Rolex GMT-Master II Coke Stick Dial 3186 Z Serial
Rolex GMT-Master II Coke Stick Dial 3186 Z Serial
$16,182
Seller
KROMINI GOLD IMPEX S.R.L
38
RO
Rolex Gmt Master 16710 Coke Bezel Spider Dial Box Papers
Rolex Gmt Master 16710 Coke Bezel Spider Dial Box Papers
$11,275
Seller
TTwatches.com
TW
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,990
Free shipping
Seller
SwissWatchExpo
100
US
Rolex GMT-Master II Ref. 16710 A-Series - Coke - Box & Papers
Rolex GMT-Master II Ref. 16710 A-Series - Coke - Box & Papers
$10,350
Seller
DIAMANDO
8
DE
Rolex GMT Master II 16710 'Coke' - Gents Watch - 1999
Rolex GMT Master II 16710 'Coke' - Gents Watch - 1999
$10,448
Seller
Miltons Diamonds
38
UK
Rolex GMT-Master II 16710 coke
Rolex GMT-Master II 16710 coke
$8,149
Seller
M.P Preziosi
21
IT
Rolex GMT-Master II 16710 Stahl Coke T5-Serie aus 1996-1997
Rolex GMT-Master II 16710 Stahl Coke T5-Serie aus 1996-1997
$10,233
Seller
Juwelier Fine ART Leverkusen
10
DE
Rolex GMT MASTER 2 16710 (T25 Dial) Coke Bezel Full Set
Rolex GMT MASTER 2 16710 (T25 Dial) Coke Bezel Full Set
$11,200
Seller
Alex Pig Timepieces
67
HK
Rolex GMT-Master II Coke
Rolex GMT-Master II Coke
$8,148
Seller
WWatch SA
27
IT
Rolex GMT-Master II 16710 Coke Bezel
Rolex GMT-Master II 16710 Coke Bezel
$8,531
Seller
Global Watch Shop
UK
Rolex GMT MASTER II 16710 COKE  FULL TRITIUM + CERT ROLEX + BOX
Rolex GMT MASTER II 16710 COKE FULL TRITIUM + CERT ROLEX + BOX
$11,060
Seller
TIME IN MOTION
 
FR
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
$9,790
Free shipping
Seller
SwissWatchExpo
100
US
Rolex GMT-Master II 16710 Coke
Rolex GMT-Master II 16710 Coke
$8,597
Seller
Swiss Time London
7
UK
Rolex GMT Master II 16710 box and papers full set coke
Rolex GMT Master II 16710 box and papers full set coke
$10,575
Seller
Time4People
8
UK
Rolex 16710 GMT-Master II Coke w/Service Card
Rolex 16710 GMT-Master II Coke w/Service Card
$10,617
Free shipping
Seller
The Vintage Concept
 
HK
  • 30
  • 60
  • 120

Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.

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