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Rolex 1984 Vintage GMT Master ll Coke Bezel "FAT LADY" 16760...
Rolex 1984 Vintage GMT Master ll Coke Bezel "FAT LADY" 16760...
$7,995
Seller
Austins Watches Inc.
135
US
Rolex Mens Gmt-master II Steel Pre Owned, Coke Bezel / Black...
Rolex Mens Gmt-master II Steel Pre Owned, Coke Bezel / Black...
$7,950
Seller
Limited-Watches Inc.
 
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial-16710
Rolex GMT-Master II "Coke" Stainless Steel Black Dial-16710
$6,195
Free shipping
Seller
Certified Luxury Watches
17
US
Rolex GMT-Master II 16710  Coke Bezel Box & Booklets 2004 Model
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
$9,995
Free shipping
Seller
Gold Watch Co
 
US
Rolex GMT Master II Red Black Coke
Rolex GMT Master II Red Black Coke
$7,795
Seller
Sansom Watches
33
US
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
$7,345
Seller
Max Bankin Inc
19
US
Rolex Oyster Perpetual Date Gmt-master II 2 Stainless Steel...
Rolex Oyster Perpetual Date Gmt-master II 2 Stainless Steel...
$7,945
Seller
Sumpters Jewelry
11
US
Rolex Gmt Master II 16710 Red/black Coke  Bezel Oyster...
Rolex Gmt Master II 16710 Red/black Coke Bezel Oyster...
$7,900
Seller
Diamonds East International
6
US
Rolex Mens GMT-MASTER II Steel Mens Coke Bezel Watch Box/Paper...
Rolex Mens GMT-MASTER II Steel Mens Coke Bezel Watch Box/Paper...
$8,650
Seller
Jewels in Time
10
US
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
$7,500
Free shipping
Seller
Swiss Wrist
11
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
$8,490
Free shipping
Seller
SwissWatchExpo
34
US
Rolex GMT-Master II Stainless Steel "Coke" Bezel - 16760
Rolex GMT-Master II Stainless Steel "Coke" Bezel - 16760
$6,550
Free shipping
Seller
Certified Luxury Watches
17
US
Rolex Used 16710_pvd Oyster Perpetual GMT Master II - Coke...
Rolex Used 16710_pvd Oyster Perpetual GMT Master II - Coke...
$9,500
Seller
Essential-Watches.com
22
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
Rolex GMT - Master II Coke Bezel Men's Watch 16710
$8,500
Seller
DeMesy Fine Watches
28
US
Rolex GMT Master II 16710 Classic Model with "Black & Red...
Rolex GMT Master II 16710 Classic Model with "Black & Red...
$8,145
Seller
Max Bankin Inc
19
US
Rolex 16710T GMT Master II SS Red / Black Coke "Full Set" (27215)
Rolex 16710T GMT Master II SS Red / Black Coke "Full Set" (27215)
$9,350
Seller
European Watch Company
86
US
Rolex Gmt Master II 16710 Red/black Coke Oyster Collector's...
Rolex Gmt Master II 16710 Red/black Coke Oyster Collector's...
$8,999
Seller
Diamonds East International
6
US
Rolex GMT Master II Coke 16710
Rolex GMT Master II Coke 16710
$8,187
Seller
Bonanno Gioielleria
80
IT
Rolex GMT Master II Coke Full Set NOS [Million Watches]
Rolex GMT Master II Coke Full Set NOS [Million Watches]
$11,085
Seller
Million-Watches
16
DE
Rolex GMT Master II rot schwarz Coke Stick Dial no Hole Stahl...
Rolex GMT Master II rot schwarz Coke Stick Dial no Hole Stahl...
$12,595
Free shipping
Seller
Juwelier Ralf Häffner
479
DE
Rolex GMT MASTER II 16710 COKE FULL TRITIUM + CERTIF ROLEX +BOX++
Rolex GMT MASTER II 16710 COKE FULL TRITIUM + CERTIF ROLEX +BOX++
$10,518
Seller
TIME IN MOTION
 
FR
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4337
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4337
$9,235
Seller
Xupes.com
72
UK
Rolex GMT-Master II-16710-Coke-Never Polished-Like New
Rolex GMT-Master II-16710-Coke-Never Polished-Like New
$8,817
Seller
zerouno s.r.l.
16
IT
Rolex GMT Master II 16710 "Coke" Steel T-Series
Rolex GMT Master II 16710 "Coke" Steel T-Series
$8,565
Seller
Uhren Menze
29
DE
Rolex Oyster Perpetual GMT-Master II "Coke"
Rolex Oyster Perpetual GMT-Master II "Coke"
$9,409
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
6
CH
Rolex GMT-Master II Coke 16710
Rolex GMT-Master II Coke 16710
$9,447
Seller
Chronogermany Miri Luxusuhrenhandel
124
DE
Rolex GMT Master II Coke 16710
Rolex GMT Master II Coke 16710
$10,077
Seller
Bonanno Gioielleria
80
IT
Rolex GMT-Master II 16710 Coke K-Series 2002/3
Rolex GMT-Master II 16710 Coke K-Series 2002/3
$8,397
Seller
Premium Uhren "Kronenonkel"
 
DE
Rolex GMT-Master II COKE LC100 & FULLSET
Rolex GMT-Master II COKE LC100 & FULLSET
$10,833
Free shipping
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Luxus Uhren Freiburg
 
DE
Rolex GMT Master II 16710 Coke Bezel 1997
Rolex GMT Master II 16710 Coke Bezel 1997
$7,243
Seller
KROMINI GOLD IMPEX S.R.L
16
RO
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4304
Rolex GMT-Master II Coke Stainless Steel Gents 16710 - W4304
$9,946
Seller
Xupes.com
72
UK
Rolex GMT-Master II Coke
Rolex GMT-Master II Coke
$8,176
Seller
Watch & Bullion
7
GI
Rolex 1998 GMT-Master II, Coke Bezel, 16710, Box & Papers
Rolex 1998 GMT-Master II, Coke Bezel, 16710, Box & Papers
$9,661
Seller
Pomerance Boutique
37
UK
Rolex GMT Master II 16710 Coke Full Set 1993
Rolex GMT Master II 16710 Coke Full Set 1993
$9,258
Seller
Watches Management
16
IT
Rolex GMT-Master II 16710 Coke
Rolex GMT-Master II 16710 Coke
$8,565
Seller
Fiorentino Gold and Diamond
 
IT
Rolex GMT Master II 16710 Coke Box & Papers 1994
Rolex GMT Master II 16710 Coke Box & Papers 1994
$10,372
Seller
Time4People
5
UK
Rolex GMT-Master II "Coke"
Rolex GMT-Master II "Coke"
$11,085
Seller
41 WATCH
 
FR
Rolex Modern: Out Of Production GMT Master II "Ref.16710 P"...
Rolex Modern: Out Of Production GMT Master II "Ref.16710 P"...
$11,966
Seller
thewatchcollectors.com
12
BE
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
$9,686
Seller
Juwelier & Leihhaus Leopold
30
DE
Rolex GMT-Master II Coke Black Saphires with Diamonds Custommade
Rolex GMT-Master II Coke Black Saphires with Diamonds Custommade
$14,228
Seller
Hedensguld AB
15
SE
Rolex GMT Master II  Coke Bezel - 2002 Complete Set
Rolex GMT Master II Coke Bezel - 2002 Complete Set
$12,320
Seller
Mark Worthington Jewellers
41
UK
Rolex GMT Master II Coke T-Serie
Rolex GMT Master II Coke T-Serie
$8,659
Seller
LeSabre
30
PL
Rolex GMT-Master II 16710 Red Black "Coke"
Rolex GMT-Master II 16710 Red Black "Coke"
$10,077
Seller
MONJOUEL
 
BG
Rolex 16710 GMT Master II Coke Bezel A series
Rolex 16710 GMT Master II Coke Bezel A series
$7,656
Free shipping
Seller
Grateful Time Company
HK
Rolex GMT-Master II Coke Bezel
Rolex GMT-Master II Coke Bezel
$7,558
Seller
Ticino Watch Lab Sagl
44
CH
Rolex 16710 Coke Oyster Perpetual GMT II
Rolex 16710 Coke Oyster Perpetual GMT II
$8,538
Seller
My watch
HK
Rolex 1985 Stunning Sophia Lauren GMT 16760 Gray Dial Coke Bezel
Rolex 1985 Stunning Sophia Lauren GMT 16760 Gray Dial Coke Bezel
$9,636
Seller
Exoticwatches.net
ES
Rolex 16710 GMT Master II Coke with Original Paper
Rolex 16710 GMT Master II Coke with Original Paper
$9,576
Free shipping
Seller
The Vintage Concept
HK
Rolex GMT Master II Coke Bezel Stainless Steel 40MM "U Series"
Rolex GMT Master II Coke Bezel Stainless Steel 40MM "U Series"
$9,049
Seller
Gallery Rare Ltd.
JP
Rolex GMT Master II 16710 Coke Bezel
Rolex GMT Master II 16710 Coke Bezel
$7,306
Seller
KROMINI GOLD IMPEX S.R.L
16
RO
Rolex GMT Master II Coke Bezel Stainless Steel 40MM "K Series"
Rolex GMT Master II Coke Bezel Stainless Steel 40MM "K Series"
$9,287
Seller
Gallery Rare Ltd.
JP
Rolex 16710 GMT Master II Coke Bezel F series with Guarantee...
Rolex 16710 GMT Master II Coke Bezel F series with Guarantee...
$11,419
Free shipping
Seller
Grateful Time Company
HK
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Rolex Coke: The Legendary GMT Watch

The Rolex Coke is a GMT-Master II with a black and red bezel. The wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand.

Rolex Coke Highlights

  • Rolex GMT-Master II with black/red bezel
  • One of the most famous GMT watches in the world
  • Highly sought after reference numbers: 16760 and 16710
  • Rolex Coke prices starting at 5,000 euros

Rolex Coke: The Beloved Collector's Watch

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. The wristwatch was the first GMT-Master II that Rolex brought onto the market. Its reference number was 16760, and its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case. This earned it two more nicknames: "Fat Lady" and "Sophia Loren." The GMT-Master with reference number 16750 and the caliber 3075 is slightly thinner.
The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: The hour hand functions independently and can be set in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first GMT watch from Rolex to feature sapphire glass. As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady."
The Rolex 16710 was available with three different bezels in black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was introduced in the 1950s. The current reference number of the so-called Rolex Pepsi is 116719BLRO; the four letters at the end stand for "bleu/rouge," French for "blue/red." This model has an 18-karat white gold case with a ceramic bezel made of Cerachrom, a material which Rolex produces themselves. Stainless steel Rolex Pepsis are no longer produced, but you can still find stainless steel Rolex Batmans. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

How much does a Rolex Coke cost?

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 (Fat Lady) and 16710. As the first generation of GMT-Master II watches were only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 6,500 euros. However, a Coke from the first years of production can cost up to 13,000 euros if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is inexpensive. Submariners in high demand, such as the 6538 from the 1950s, sometimes cost over 100,000 euros.
The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version for around 5,000 euros. This would be for a watch in good or very good condition from the early 1990s. GMT-Master II watches with a black and red bezel which were produced after the turn of the century cost around 6,000 euros. Sometimes, however, you can still find new 16710 timepieces. Prices for Rolex Coke watches range between 11,000 and 22,000 euros. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.
Model Price
Rolex Coke 16760 Starting at 6,500 euros
Rolex Coke 16710 Pre-owned models available starting at 5,000 euros, new at 11,000 euros
Rolex GMT-Master II 116710LN Starting at 6,600 euros
Rolex Batman 116710BLNR Starting at 10,000 euros
Rolex Pepsi 116719BLRO Starting at 26,000 euros

How much do the alternatives to the Rolex Coke cost?

The Rolex Coke is currently almost exclusively available as a pre-owned watch. New timepieces are extremely rare and often just as expensive as a new GMT-Master II with a Cerachrom bezel. If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel. This model's reference number is 116710LN. New models are available starting at 6,600 euros. Pre-owned models cost around 6,000 euros.
The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 10,000 euros online.
Another alternative to the Rolex Coke is the Rolex Pepsi. This GMT-Master II with a Cerachrom bezel has been around since 2014 and has the reference number 116719BLRO. It has an 18-karat white gold case; stainless steel versions with a Pepsi bezel are currently not produced by Rolex. You should be prepared to spend at least 26,000 euros on a new 116719BLRO.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the logical next development of the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones in the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have reference number 6542 and are extremely rare today. Well maintained watches from the 1950s often cost over 50,000 euros.

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