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Rolex GMT-Master II 16710  Coke Bezel Box & Booklets 2004 Model
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
$9,995
Free shipping
Seller
Gold Watch Co
23
US
Rolex GMT-Master II Steel Black/Red “Coke” Bezel Mens Automati...
Rolex GMT-Master II Steel Black/Red “Coke” Bezel Mens Automati...
$9,850
Seller
Jewels in Time
49
US
Rolex GMT-Master II Stainless Steel Black Dial Coke Bezel 16710
Rolex GMT-Master II Stainless Steel Black Dial Coke Bezel 16710
$8,250
Seller
Stein Diamonds
50
US
Rolex : GMT-Master II 'Coke' :  16710 :  Stainless Steel :...
Rolex : GMT-Master II 'Coke' : 16710 : Stainless Steel :...
$11,230
Seller
Bernard Watch Co.
249
US
Rolex Gmt Master II 16710 Red/black Coke  Bezel Oyster...
Rolex Gmt Master II 16710 Red/black Coke Bezel Oyster...
$8,599
Seller
Diamonds East International
41
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
$9,250
Free shipping
Seller
Certified Luxury Watches
49
US
Rolex GMT Master II 16710 Coke Bezel Watch Y Series Sold 2004...
Rolex GMT Master II 16710 Coke Bezel Watch Y Series Sold 2004...
$9,150
Seller
Carter's Diamonds
 
US
Rolex GMT-Master II Coke, Ref# 16710, Stainless Steel with Papers
Rolex GMT-Master II Coke, Ref# 16710, Stainless Steel with Papers
$9,800
Seller
Luxsly
35
US
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
88
US
Rolex GMT-Master II "Coke" bezel Automatic Men's Watch
Rolex GMT-Master II "Coke" bezel Automatic Men's Watch
$8,400
Seller
Nitza Lerner Co.
6
US
Rolex GMT Master II Coke Bezel Stainless Steel Automatic Men's...
Rolex GMT Master II Coke Bezel Stainless Steel Automatic Men's...
$11,990
Seller
Midtown Watch
29
US
Rolex GMT-Master II Stainless Steel Black Dial Coke Bezel 16710
Rolex GMT-Master II Stainless Steel Black Dial Coke Bezel 16710
$8,650
Seller
Stein Diamonds
50
US
Rolex 16710 Steel GMT-Master II, Coke Bezel w/ BOX & PAPERS
Rolex 16710 Steel GMT-Master II, Coke Bezel w/ BOX & PAPERS
$9,300
Free shipping
Seller
Swiss Wrist
40
US
Rolex GMT Master 2 Coke Red Swiss Only Steel 16710 40mm Date...
Rolex GMT Master 2 Coke Red Swiss Only Steel 16710 40mm Date...
$9,693
Free shipping
Seller
Collectors1946
111
US
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
$7,750
Free shipping
Seller
Crown & Caliber
58
US
Rolex GMT Master II 16710 Coke Bezel Black & Red Stainless...
Rolex GMT Master II 16710 Coke Bezel Black & Red Stainless...
$8,900
Seller
Carter's Diamonds
 
US
Rolex GMT-Master II Black-Red "Coke"
Rolex GMT-Master II Black-Red "Coke"
$8,500
Free shipping
Seller
DALIA DIAMONDS
13
US
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
88
US
Rolex GMT-Master II Coke Red Black Stainless Steel 16710 40mm...
Rolex GMT-Master II Coke Red Black Stainless Steel 16710 40mm...
$7,894
Seller
Collectors Coins & Jewelry
76
US
Rolex Oyster Perpetual Date Gmt-master II 2 Stainless Steel...
Rolex Oyster Perpetual Date Gmt-master II 2 Stainless Steel...
$8,245
Seller
Sumpters Jewelry
13
US
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
$9,995
Free shipping
Seller
Time for Wholesale
42
US
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
Rolex 16710 SS GMT-Master II w/ Black Dial and Coke Bezel on OYS
$8,900
Free shipping
Seller
Swiss Wrist
40
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
$8,995
Free shipping
Seller
Quality Diamonds
 
US
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
$7,750
Free shipping
Seller
Crown & Caliber
58
US
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
$13,995
Seller
Luxury of Watches
41
US
Rolex Coke "Fat Lady" GMT Master Complete Box Papers
Rolex Coke "Fat Lady" GMT Master Complete Box Papers
Price on request
Seller
Honolulu Time Co.
 
US
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
Rolex Gmt Master Ii Black Red Coke Bezel Steel Mens Watch 16710
$9,790
Free shipping
Seller
SwissWatchExpo
88
US
Rolex Men's Rolex GMT-Master Coke Black Red 16710 Stainless...
Rolex Men's Rolex GMT-Master Coke Black Red 16710 Stainless...
$8,993
Seller
Collectors Coins & Jewelry
76
US
Rolex [B+P+NO-HOLE+NEVER POLISHED] GMT Master II COKE - D - 2006
Rolex [B+P+NO-HOLE+NEVER POLISHED] GMT Master II COKE - D - 2006
$12,001
Free shipping
Seller
S&A Watches
94
AT
Rolex Gmt Master II 16710 Coke Lünette aus 1993
TOP
Rolex Gmt Master II 16710 Coke Lünette aus 1993
$10,675
Seller
Private Seller
 
DE
Rolex GMT Master II Stahl 16710 Coke Automatik Zweite Zeitzone
Rolex GMT Master II Stahl 16710 Coke Automatik Zweite Zeitzone
$8,067
Seller
Juwelier Rieger
282
DE
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
$10,495
Free shipping
Seller
Quality Diamonds
 
US
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
Rolex GMT-Master II "Coke" Bezel 16710 Watch with Stainless...
$8,250
Free shipping
Seller
Crown & Caliber
58
US
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
$9,045
Seller
Swiss Time Buyers
 
US
Rolex Gmt-Master II Coke Jubilee
Rolex Gmt-Master II Coke Jubilee
$8,598
Seller
Juwelier Burger, since 2001
689
NL
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,990
Free shipping
Seller
SwissWatchExpo
88
US
Rolex GMT-Master II Ref. 16710 - Coke Insert (1990)
Rolex GMT-Master II Ref. 16710 - Coke Insert (1990)
$7,929
Seller
Time Rediscovered Ltd
16
UK
Rolex GMT - Master II Coke Bezel Men's Watch 16710
Rolex GMT - Master II Coke Bezel Men's Watch 16710
$8,950
Seller
DeMesy Fine Watches
56
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$10,888
Seller
Time Trade & Trust
 
US
Rolex GMT-Master II Coke Stainless Steel Men's 16710 - W5283
Rolex GMT-Master II Coke Stainless Steel Men's 16710 - W5283
$10,696
Seller
Xupes.com
147
UK
Rolex GMT MASTER 2 16710 (T25 Dial) Coke Bezel Full Set
Rolex GMT MASTER 2 16710 (T25 Dial) Coke Bezel Full Set
$10,800
Seller
Alex Pig Timepieces
66
HK
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
$12,693
Seller
Juwelier Ralf Häffner
665
DE
Rolex GMT Master II - COKE - Box & New Rolex Service - Perfect..
Rolex GMT Master II - COKE - Box & New Rolex Service - Perfect..
$9,059
Seller
Westside Watches
49
DE
Rolex Gmt-Master II Coke
Rolex Gmt-Master II Coke
$8,367
Seller
Juwelier Burger, since 2001
689
NL
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,790
Free shipping
Seller
SwissWatchExpo
88
US
Rolex GMT-Master II Coke. Box&Documens. 1994
Rolex GMT-Master II Coke. Box&Documens. 1994
$9,492
Free shipping
Seller
WatchesNorte
72
ES
Rolex GMT-Master II Coke Bezel Stick Dial - Box & Papers 2006
Rolex GMT-Master II Coke Bezel Stick Dial - Box & Papers 2006
$12,501
Seller
Mark Worthington Jewellers
100
UK
Rolex GMT-Master II coke 16710 1996 T serial T25
Rolex GMT-Master II coke 16710 1996 T serial T25
$8,117
Seller
Vintage & Prestige
21
UK
Rolex GMT-Master II Coke Stainless Steel Men's 16710 - W5296
Rolex GMT-Master II Coke Stainless Steel Men's 16710 - W5296
$10,567
Seller
Xupes.com
147
UK
Rolex 16710 GMT-Master II Coke w/Service Card
Rolex 16710 GMT-Master II Coke w/Service Card
$10,603
Free shipping
Seller
The Vintage Concept
 
HK
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
Rolex GMT Master II rot schwarz Coke no Hole Stahl Automatik...
$10,385
Seller
Juwelier Ralf Häffner
665
DE
Rolex GMT-Master II Rosso nero Coke  near Nos,come nuovo
Rolex GMT-Master II Rosso nero Coke near Nos,come nuovo
$9,983
Seller
ROSSI OROLOGI s.r.l
43
IT
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
Rolex GMT-Master II (40mm) Ref.: 16710 mit Coke Lünette aus 1993
$11,414
Seller
Juwelier & Leihhaus Leopold
39
DE
Rolex Gmt Master Ii Black Red Coke Bezel Steel Watch 16710 Box...
Rolex Gmt Master Ii Black Red Coke Bezel Steel Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
88
US
Rolex GMT-Master II Coke. Year 1989
Rolex GMT-Master II Coke. Year 1989
$8,251
Free shipping
Seller
WatchesNorte
72
ES
Rolex GMT-Master II 16710 Coke A-Serie m.Box (Europe Watches)
Rolex GMT-Master II 16710 Coke A-Serie m.Box (Europe Watches)
$8,078
Seller
Europe Watches ANA GmbH
131
DE
Rolex GMT-Master II Coke Bezel 16710
Rolex GMT-Master II Coke Bezel 16710
$9,026
Seller
Swiss Watch Trader
 
UK
Rolex GMT-Master II Ref. 16710 Coke
Rolex GMT-Master II Ref. 16710 Coke
$10,156
Seller
Spliedt & Cie GmbH
 
DE
Rolex GMT-Master II 16760 Fat Lady Coke Bezel Mark II Sophia...
Rolex GMT-Master II 16760 Fat Lady Coke Bezel Mark II Sophia...
$10,329
Seller
Chronos-Ora24
160
GR
Rolex GMT-Master II COKE 40mm (BOXonly1994) Jubellie Steel
Rolex GMT-Master II COKE 40mm (BOXonly1994) Jubellie Steel
$8,598
Seller
Boutique D'or
470
BE
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.
As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present
If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.
The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.
The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.
The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.
The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.
The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.

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