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Rolex Coke Watches up to $3,000
Rolex Coke Watches $6,000 - $10,000
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Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
$9,995
Free shipping
Seller
Quality Diamonds
24
US
Rolex GMT Master II "Coke" 16760
$9,950
Free shipping
Seller
WatchBox
374
US
Rolex Vintage Rolex Gmt Master II 16760 "fat Lady" Steel...
$8,995
Free shipping
Seller
M & B Watches
 
US
Rolex Gmt Master Ii Red Black Coke Bezel Mens Watch 16710 Box...
$9,990
Free shipping
Seller
SwissWatchExpo
123
US
Rolex GMT Master II Stainless Steel 16710 Coke 2007 No Holes...
$9,045
Seller
Swiss Time Buyers
21
US
Rolex GMT-Master II E-Serial 1991 Red Black COKE MINT
$11,500
Seller
Time Trade & Trust
16
US
Rolex : GMT-Master II 'Coke' : 16710 : Stainless Steel :...
$10,815
Seller
Bernard Watch Co.
301
US
Rolex GMT-Master II 16710 Coke Bezel Box & Booklets 2004 Model
$9,995
Free shipping
Seller
Gold Watch Co
45
US
Rolex UNPOLISHED 2007 Rolex GMT-Master II 16710 Z Coke...
$9,694
Seller
Collectors Coins of Lynbrook LLC
18
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless...
$9,495
Free shipping
Seller
Quality Diamonds
24
US
Rolex GMT Master II "Coke" 16760
$10,950
Free shipping
Seller
WatchBox
374
US
Rolex 16710 GMT Master II stainless steel with coke bezel
Price on request
Seller
Laurent Fine Watches
50
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,990
Free shipping
Seller
SwissWatchExpo
123
US
Rolex Gmt-master Ii 16710 Coke Red Black No Box No Papers
$8,550
Seller
Jonathan's Fine Jewelers
30
US
Rolex GMT-Master II COKE P Ser Fat-Font Faded Red/Black...
$12,250
Seller
Time Trade & Trust
16
US
Rolex GMT Master II Coke Bezel Steel 40 mm Automatic Watch...
$8,700
Free shipping
Seller
Interwatches
198
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
$8,500
Free shipping
Seller
Certified Luxury Watches
98
US
Rolex Gmt-master II 16710 "coke" On Oyster Bracelet
$7,550
Free shipping
Seller
Vintage Watches Miami
8
US
Rolex Gmt Master Ii 16710 Black & Red Coke Bezel Stainless Steel
$9,695
Free shipping
Seller
Quality Diamonds
24
US
Rolex GMT-Master II "Coke" 16710T
$11,950
Free shipping
Seller
WatchBox
374
US
Rolex Gmt-Master II Coke
$8,870
Seller
Juwelier Burger, since 2001
852
NL
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,990
Free shipping
Seller
SwissWatchExpo
123
US
Rolex GMT-Master II Coke 16710
$11,397
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
284
UK
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$11,850
Seller
Time Trade & Trust
16
US
Rolex GMT Master II Coke Bezel Steel 40 mm Black Automatic...
$8,800
Free shipping
Seller
Interwatches
198
US
Rolex GMT-Master II "Coke" Stainless Steel Black Dial - 16710
$9,150
Free shipping
Seller
Certified Luxury Watches
98
US
Rolex Gmt-master II 16710 In Steel With Coke Bezel
Price on request
Free shipping
Seller
Vintage Watches Miami
8
US
Rolex 16710 GMT Master II Coke Red & Black Stainless Steel Box...
$9,999
Seller
Carter's Diamonds
7
US
Rolex UNPOLISHED 2008 Rolex GMT-Master II 16710 Z Coke...
$12,993
Seller
Collectors Coins & Jewelry
127
US
Rolex GMT - Master II Coke Bezel Men's Watch 16710
$8,950
Seller
DeMesy Fine Watches
79
US
Rolex Gmt Master Ii 40mm Black Red Coke Bezel Mens Watch 16710
$9,790
Free shipping
Seller
SwissWatchExpo
123
US
Rolex GMT Master II 116710 Ceramic Coke DLC-PVD
$13,995
Seller
Luxury of Watches
45
US
Rolex GMT-Master II "Coke" Bezel 16710 E Serial Box & Papers
$9,200
Seller
Gentleman Timepiece's LLC
US
Rolex GMT-Master II "Coke" bezel Automatic Men's Watch
$8,400
Seller
Nitza Lerner Co.
6
US
Rolex "Coke" Rolex GMT Master II 16710 Classic Model with...
$9,995
Free shipping
Seller
Time for Wholesale
49
US
Rolex GMT-Master II Coke 16710
$9,403
Seller
Newport Watch Club
 
US
Rolex GMT Master II 16710 Coke Bezel Black & Red Stainless...
$8,900
Seller
Carter's Diamonds
7
US
Rolex GMT-Master II Black-Red "Coke"
$8,500
Free shipping
Seller
DALIA DIAMONDS
15
US
Rolex GMT Master II Coke P-Series
$9,391
Seller
maxwatches.eu
626
DE
Rolex Gmt Master Fat Lady Vintage Coke Black Red Bezel Watch...
$10,990
Free shipping
Seller
SwissWatchExpo
123
US
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
$9,995
Seller
Sam's Watches
 
US
Rolex GMT-Master II Coke
$10,087
Seller
Watch Center London
836
UK
Rolex GMT-Master II "Coke"
$8,337
Seller
On-Timeshop
28
ES
Rolex 1991 Mens Rolex GMT Master II Coke Bezel Stainless Steel...
$9,200
Seller
Vendors Inc
 
US
Rolex GMT-Master II 'Coke' 16710 - Gents Watch - 2000
$10,288
Seller
Miltons Diamonds
45
UK
Rolex GMT-Master II Coke Bezel
$10,107
Seller
Mark Worthington Jewellers
143
UK
Rolex GMT-Master II 16710 Coke W Serial
$8,465
Seller
IL CUSTODE DEL TEMPO
135
IT
Rolex GMT Master II "Swiss only" Coke - LC100
$12,174
Seller
maxwatches.eu
626
DE
Rolex GMT-Master II COKE NOS by OroPuro Chiavari
$16,776
Seller
OroPuro Chiavari
27
IT
Rolex GMT-Master II 16710 Red Coke
$10,355
Free shipping
Seller
Chains of Gold
 
UK
Rolex GMT-Master II coke 16710 1996 T serial T25
$8,850
Seller
Vintage & Prestige
27
UK
Rolex GMT-Master II, 16710, Coke
$12,683
Seller
Private Seller
 
HK
Rolex GMT Master II " Coke " von 2001 - Revision 2018
$9,333
Seller
watch-dealer24
50
DE
Rolex GMT Master II 16710 'Coke' - Gents Watch - 1999
$10,288
Seller
Miltons Diamonds
45
UK
Rolex GMT-Master II
$12,295
Seller
World Wrist Watch
HK
Rolex GMT Master II 16710 Coke Never Polished Full Set 1999
$11,537
Seller
Watches Management
78
IT
Rolex GMT Master II - COKE - 100% unpolished - Box & New...
$9,844
Seller
Westside Watches
62
DE
Rolex GMT-Master II 16710 Coke SEL Unpolished
$8,928
Seller
IL CUSTODE DEL TEMPO
135
IT
Rolex GMT-MASTER II 16710 Coke NO HOLES - Box & Papiere
$10,726
Seller
IKAN GmbH
142
DE
Rolex 16710 COKE GMT-Master II Stunning case
$8,850
Seller
M&J Watches Ltd
34
UK
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Rolex Coke – The Legendary Watch with a Coca-Cola Aesthetic

The Rolex Coke is a GMT-Master II with a black and red bezel. This wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand. Vintage models, such as the "Fat Lady" are highly coveted among collectors.

4 Reasons to Buy a Rolex Coke

  • Highly precise chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Great value retention with the potential to appreciate

A Popular Vintage Watch with Appreciation Potential

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. This wristwatch had the reference number 16760 and was the first GMT-Master II that Rolex brought onto the market. Its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case, earning it two more nicknames: " Fat Lady" and " Sophia Loren ." The GMT-Master with reference number 16750 features the caliber 3075 and is slightly thinner.

As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady" and was in production until 2007. Unsurprisingly, there are far more examples of this model on the market, making their prices much more affordable than those of the 16760.

How much does a Rolex Coke cost compared to other GMT-Master II models?

Model Price new (approx.) Period of production
Rolex Coke "Fat Lady", Ref. 16760 9,900 USD pre-owned 1983-1988
Rolex Coke, Ref. 16710 9,200 USD pre-owned, 13,600 USD in mint condition 1988-2007
Rolex GMT-Master II, Ref. 116710LN 9,300 USD 2007-present
Rolex Batman, Ref. 116710BLNR 12,400 USD 2013-present
Rolex Pepsi, Ref. 116719BLRO 32,400 USD 2014-present

Detailed Price Information

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 ("Fat Lady") and 16710. As the first generation of GMT-Master II watches was only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 9,900 USD. However, a Coke from the first years of production can cost more than 24,700 USD if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is still rather inexpensive. Submariners in high demand, such as the 6538 from the 1950s, can cost over 123,700 USD.

The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version in very good condition for around 9,200 USD. Sometimes, however, you can still find mint-condition 16710 timepieces. Prices for these Rolex Coke watches range between 13,600 and 24,700 USD. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.

Alternatives to the Coke: Pepsi and Batman

The Rolex Coke is almost exclusively available as a pre-owned watch. New timepieces are extremely rare and are often more expensive than the current GMT-Master II ref. 116710LN . If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel and the reference number 116710LN. New models are available starting at around 9,300 USD. Pre-owned models cost about 8,400 USD.

The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 12,400 USD online.

The Rolex Pepsi is yet another alternative to the Rolex Coke. This GMT-Master II with a Cerachrom bezel has been on the market since 2014. The case of this timepiece with the reference number 116719BLRO is made of 18-karat white gold. Be sure to set aside at least 32,200 USD for a mint-condition 116719BLRO. The list price for this model is actually 43,000 USD, meaning you can save quite a bit of money by shopping online. At Baselworld 2018, Rolex announced the long-anticipated release of the Pepsi GMT-Master II in stainless steel on a Jubilee bracelet. This model is powered by their superlative chronometer caliber 3285 with a 70-hour power reserve. It is listed under the reference number 126710BLRO and priced at 9,250 USD.

Improvements to the GMT-Master II

The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: Its hour hand can be set independently in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire glass.

The successor to the "Fat Lady", the Rolex ref. 16710, was available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was first introduced in the 1950s. The bezel inlay on the 16710 was still made out of aluminum, which is why you will often find them with faded colors that underscore their vintage look. The two current reference numbers are 116719BLRO for the white gold model and 126710BLRO for stainless steel; the four letters at the end stand for "bleu/rouge," French for "blue/red.". Both have a ceramic bezel made of Cerachrom, an extremely hard and scratch-resistant material that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

The so-called "Rolex Batman" is also available in stainless steel. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the next logical development to the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones over the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have the reference number 6542 and are extremely rare today. Well-maintained watches from the 1950s often cost over 61,800 USD.

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