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Seiko SBDC101 SPB143 new
Promoted
Seiko Prospex
Diver's Watch SBDC101 SPB143J1 men's watch
$823
+ $36 for shipping
Seiko Steel 37mm Automatic 6106-7690 pre-owned
Promoted
Seiko
from 1974 serviced brown dial faceted crystal 5 Actus SS automatic 25 jewels
$302
Free shipping
Seiko Steel 39mm Automatic 6139-6013 pre-owned United States of America, Florida, Mami
Promoted
Seiko
Bruce Lee Chronograph Vintage
$890
+ $45 for shipping
Seiko Steel 39mm Quartz SSC817 new United States of America, Massachusetts, Boston
Promoted
Seiko Prospex
Speedtimer Solar Chronograph Gold Dial
$539
+ $23 for shipping
Seiko Steel Automatic Sbga427 new United States of America, Iowa, Des Moines
Seiko
Grand Seiko Unworn Heritage Spring Drive Soko Edition 39mm Stainless Steel SBGA427
$5,100
Free shipping
Seiko Steel 42mm Automatic SPB207J1 new United States of America, California, San Francisco
Seiko Prospex
Limited Edition Prospex SPB207J1 Green Dial Complete Set
$1,199
+ $79 for shipping
Seiko Titanium 43.5mm Automatic SBGC247 new United States of America, Florida, Boca Raton
Seiko
Grand Seiko Chronograph 15th Anniversary Limited Edition SBGC247 Sport 43.5mm
$10,000
Free shipping
Seiko Steel 40.2mm Automatic SBGA407 pre-owned United States of America, Texas, Austin
Seiko
Grand Seiko Elegance Collection Skyfkale
$4,749
Free shipping
Seiko Titanium 45mm Automatic SNR031 new United States of America, Florida, Orlando
Seiko Prospex
SNR031 Prospex Diver 300m Titanium
$5,375
+ $50 for shipping
Seiko Steel 40mm Automatic SLGA007 new United States of America, New Jersey, Oradell
Seiko
Grand Seiko Spring Drive Lake Suwa Limited Edition SLGA007
$10,975
+ $50 for shipping
Seiko Steel 39mm Quartz SSC813P1 new United States of America, Florida, Boca Raton
Seiko Prospex
Speedtimer Solar Chronograph Panda SSC813 BNIB 2022
$689
+ $50 for shipping
Seiko Steel Automatic 6138-0040 pre-owned United States of America, Florida, Miami
Promoted
Seiko Bullhead
Speed Timer Bullhead Chronograph brown dial automatic ref-6138-0040
$1,176
+ $45 for shipping
Seiko Steel 42.5mm Automatic SRPE72 new United States of America, Massachusetts, Boston
Promoted
Seiko 5 Sports
Rose Gold - SRPE72
$239
+ $14 for shipping
Seiko Steel 40mm Automatic SLGH005 new United States of America, Montana, Bozeman
Seiko
Grand Seiko White Birch 40mm Stainless Steel Hi-Beat SLGH005
Price on request
Free shipping
Seiko Steel 41mm Automatic 6139-6002 pre-owned United States of America, Florida, West Palm Beach
Seiko
Pogue 41mm #34;True Pogue" Yellow Resist Dial Vintage 6139-6002
$1,199
Free shipping
Seiko 37.3mm Manual winding SBGW283 new United States of America, New York, Huntington
Seiko
2022 NEW PAPERS Grand Seiko Elegance Ice Blue Steel Manual Wind SBGW283 Watch
$3,692
Free shipping
Seiko Steel Automatic SLA047J1 new United States of America, California, Los Angeles
Seiko Prospex
Limited Edition Prospex
$3,200
+ $40 for shipping
Seiko Steel 40mm Automatic SLA037 pre-owned United States of America, Florida, Orlando
Seiko Prospex
SLA037 Prospex 1965 Diver Limited Edition
$5,275
+ $50 for shipping
Seiko Steel 44mm Automatic SBDX023 pre-owned United States of America, Illinois, BUFFALO GROVE
Seiko Marinemaster
Marine Master Professional 300M Black Dial Steel Automatic 44MM SBDX023
$2,250
Free shipping
Seiko Steel Automatic SLA043J1 new United States of America, Florida, Boca Raton
Seiko
SLA043 55th Anniversary Limited Edition 62MAS NEW 2022
$3,649
+ $50 for shipping
Seiko Steel 46mm Automatic 6138-0040 pre-owned United States of America, Florida, Miami
Promoted
Seiko Bullhead
Chronograph / ref-61380040
$1,080
+ $45 for shipping
Seiko Steel 42.5mm Automatic SRPE74 new United States of America, Massachusetts, Boston
Promoted
Seiko 5 Sports
SRPE74
$249
+ $14 for shipping
Seiko Steel Automatic SBGH271 new United States of America, Iowa, Des Moines
Seiko
Grand Seiko Heritage Collection Seasons Collection #34;Summer" Hi-Beat SBGH271
$5,500
Free shipping
Seiko Steel 41mm Automatic 6117-6400 pre-owned United States of America, Florida, West Palm Beach
Seiko
World Time GMT Stainless Vintage 1970's 6117-6400
$1,100
Free shipping
Seiko 40mm SBGE271G new United States of America, New York, Huntington
Seiko
2022 PAPERS Grand Seiko Spring GMT Autumn Kanro Elegance Seasons SBGE271G Watch
$5,092
Free shipping
Seiko Steel 44.3mm Automatic SLA021J1 pre-owned United States of America, Michigan, Birmingham
Seiko Marinemaster
SLA021J1
$2,200
+ $59 for shipping
Seiko Steel 44.8mm Automatic SLA039 new United States of America, Florida, Orlando
Seiko Prospex
SLA039 Prospex Diver 55th Anniversary Limited Edition
$5,275
+ $50 for shipping
Seiko Steel 40mm Automatic SPB143 pre-owned United States of America, Illinois, BUFFALO GROVE
Seiko Prospex
Diver Black Dial Stainless Steel on Bracelet 40mm SPB143 Full Set
$1,250
Free shipping
Seiko Steel 39.5mm Automatic SBGJ249 new United States of America, Florida, Boca Raton
Seiko
Grand Seiko SBGJ249 Shosho Summer Season Hi-Beat GMT NEW
$6,150
+ $50 for shipping
Seiko Steel Automatic SSA781J1 new United States of America, Pennsylvania, Gilbertsville
Seiko Presage
Limited Edition Presage Honeycomb SSA781
$595
Free shipping

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Seiko Steel 45mm Automatic SPB175 new United States of America, Massachusetts, Boston
Promoted
Seiko Prospex
Luxe Gray Dial Men's Watch
$649
+ $23 for shipping
Seiko Steel Manual winding SBGJ249 new United States of America, Iowa, Des Moines
Seiko
Grand Seiko Shosho Hi Beat SBGJ249
$5,800
Free shipping
Seiko Steel 44.2mm Automatic SBGA229 pre-owned United States of America, California, Los Angeles
Seiko
Grand Seiko Spring Drive
$4,150
+ $40 for shipping
Seiko Steel Automatic 6139-6032 pre-owned United States of America, Florida, West Palm Beach
Seiko
SPEED-TIMER AUTOMATIC CHRONOGRAPH 6139-6032
$1,200
Free shipping
Seiko Steel 42.7mm Automatic SPB151J1 pre-owned United States of America, California, Sacramento
Seiko Prospex
Automatic Divers 200m SPB151 #34;Captain Willard" 42.7 mm
$749
Free shipping
Seiko Steel 44mm Automatic SLA049 new United States of America, Florida, Orlando
Seiko Prospex
SLA049 Prospex Naomi Uemura 80th Anniversary Diver Limited Edition
$2,975
+ $50 for shipping
Seiko Titanium 50mm Quartz SBBN051 pre-owned United States of America, Illinois, BUFFALO GROVE
Seiko
Tuna Quartz Divers 35th Anniversary LE 1200 Titanium 50MM SBBN051 Full Set
$2,250
Free shipping
Seiko Steel 42.7mm Quartz SSH093J1 new United States of America, Florida, Boca Raton
Seiko Astron GPS Solar
140th Anniversary Limited Edition SSH093 NEW
$1,950
+ $50 for shipping
Seiko Steel 39mm Quartz SSC813P1 new United States of America, Pennsylvania, Douglassville
Seiko Prospex
NEW Prospex SeiTona SpeedTimer SSC813 Panda Daytona Solar 39mm
$520
Free shipping
Seiko Steel 40mm Automatic SBGJ227G pre-owned United States of America, Florida, Aventura
Seiko
Grand Seiko Hi-Beat GMT Peacock
$10,500
+ $39 for shipping
Seiko Steel Automatic SBGR261 new United States of America, Iowa, Des Moines
Seiko
Grand Seiko Elegance Collection Steel 3 Day Automatic 39.5mm SBGR261
$3,400
Free shipping
Seiko Steel Automatic SLGH009 pre-owned United States of America, California, Los Angeles
Seiko
55th Anniversary Orbit Edition + Bracelet
$8,750
+ $40 for shipping
Seiko Steel 38mm Automatic SPB155J1 pre-owned United States of America, New Hampshire, keene
Seiko Alpinist
Prospex Alpinist Green Dial
$600
+ $45 for shipping
Seiko Steel 45mm Automatic SRPC49j1 new United States of America, Florida, Hollywood
Seiko Prospex
Black Series SRPC49J1 Turtle Limited Edition-100% Complete March 2018
$1,850
+ $29 for shipping
Seiko Steel 44mm Automatic SLA051 new United States of America, Florida, Orlando
Seiko Prospex
SLA051 Prospex 1970 Diver Reinterpretation
$2,975
+ $50 for shipping
Seiko Steel 44mm Automatic SLA023 pre-owned United States of America, Illinois, BUFFALO GROVE
Seiko Marinemaster
PROSPEX PROFESSIONAL MARINEMASTER STAINLESS STEEL BLUE DIAL 44MM SLA023
$2,500
Free shipping
Seiko Steel Automatic SLA047J1 new United States of America, Florida, Boca Raton
Seiko Prospex
MM300 140th Anniversary Limited Edition Green SLA047 BNIB
$2,800
+ $50 for shipping
Seiko Steel 39mm Quartz SSC909P1 new United States of America, Pennsylvania, Gilbertsville
Seiko Prospex
NEW Sei-Tona INDIVIDUALLY NUMBERED LIMITED EDITION Speedtimer SSC909 Prospex
$669
+ $45 for shipping
Seiko Steel 37mm Automatic 7016-5011 pre-owned United States of America, California, Cerritos
Seiko
#34;Monaco"
$1,590
+ $29 for shipping
Seiko Steel Automatic Sbga429 new United States of America, Iowa, Des Moines
Seiko
Grand Seiko Unworn Heritage Collection Soko Edition Stainless Steel 39mm SBGA429
$5,000
Free shipping
Seiko Steel SBGE009 pre-owned United States of America, Michigan, Birmingham
Seiko
Grand Seiko Gmt
$3,000
+ $59 for shipping
Seiko Steel 40.5mm Automatic SPB143J1 pre-owned United States of America, New Hampshire, keene
Seiko
SPB143
$830
+ $45 for shipping
Seiko Steel Automatic Seiko 4005-7000 pre-owned United States of America, Florida, West Palm Beach
Seiko
Bell Matic 38mm 4005-7000
$599
Free shipping
Seiko Steel Automatic SRQ039 pre-owned United States of America, Florida, Orlando
Seiko Prospex
Speedtimer Mechanical Chronograph
$3,375
+ $50 for shipping
Seiko Steel 43mm Automatic SBDC019 pre-owned United States of America, Illinois, BUFFALO GROVE
Seiko Prospex
Diver Captain Willard Gray Dial Steel 43mm SBDC019 Watch Only
$990
Free shipping
Seiko Steel Automatic sla059 new United States of America, Florida, Boca Raton
Seiko Prospex
Seigaiha Diver SLA059
$2,850
+ $50 for shipping
Seiko Steel 45mm Automatic SRPA21K1 new United States of America, Pennsylvania, Philadelphia
Seiko Prospex
Turtle Padi SRPA21 SRPE99
$399
Free shipping
Seiko Steel 38mm Automatic SJE083 pre-owned United States of America, Pennsylvania
Seiko King
Limited Edition SJE083
$2,750
Free shipping
Seiko Steel 40mm Automatic SBGH297 pre-owned United States of America, Florida, Miami
Seiko
Grand Seiko Heritage Collection SBGH297
$10,950
+ $49 for shipping
Seiko Titanium SLGH017 pre-owned United States of America, Michigan, Birmingham
Seiko
Grand Seiko Evolution 9 Collection
$7,500
+ $59 for shipping
Seiko Steel 40.5mm Automatic SSA392J1 pre-owned United States of America, New Hampshire, keene
Seiko Presage
Cocktail Time Limited Edition
$590
+ $45 for shipping
Seiko Titanium 45mm Automatic SNR031J1 pre-owned United States of America, Ohio, Mason
Seiko Prospex
LX Spring Drive Professional Black Titanium SNR031 Automatic Rubber
$3,749
+ $64 for shipping

Seiko: Masters of Japanese Watchmaking

The Japanese manufacturer Seiko drives innovation in the watch industry. Their catalog features everything from affordable quartz watches to masterpieces with minute repeaters. They produce all of their components without any external suppliers.

By Chrono24

Innovators in the Watch Industry

With over 140 years of history, Seiko is among Japan's most storied watch manufacturers. The company is based out of Tokyo and has a reputation for producing high-quality timepieces at attractive prices. What's more, Seiko is constantly introducing innovations to the industry, including the first quartz wristwatch, the highly-efficient Magic Lever winding mechanism, and the hybrid Kinetic and Spring Drive movements, which combine the best of quartz and automatic calibers.

Seiko's catalog is vast and has something for every taste and budget. For example, the Seiko 5 and 5 Sports are popular entry-level watches that offer quality finishing and reliable automatic in-house movements for shockingly low prices. The Prospex collection also enjoys a large fan base, especially its diving watches.

The Presage collection contains Seiko's dress watches. Each comes with a mechanical in-house caliber, and the designs cover the full spectrum from sporty to classic. For something particularly modern, Seiko offers the Premier collection. These timepieces are available with automatic, quartz, solar-powered, and Kinetic movements. Fans of high-tech watches should take a closer look at the Astron collection. Named after the world's first quartz wristwatch, Seiko outfits these timepieces with high-precision solar-powered calibers connected to the GPS network.

Seiko demonstrates their full watchmaking prowess with their two private brands: Grand Seiko and Credor. The watches from these brands boast the best technology the company has to offer. Other defining features include sophisticated complications, precious metals like gold and platinum, and flawless finishing.

Reasons to Buy a Seiko Watch

  • Outstanding value for money
  • A large selection of models
  • Exclusively equipped with in-house calibers
  • High-tech calibers: GPS solar, Kinetic, and Spring Drive
  • Especially refined: watches from Grand Seiko and Credor
2:36
SEIKO explained in 3 minutes | Short on Time

Prices at a Glance: Seiko Watches

Model, reference number Price (approx.) Feature(s)
Prospex LX, SNR029J1 5,800 USD Titanium, Spring Drive, water-resistant to 300 m (30 bar, 984 ft)
Presage Porco Rosso, SARK017 3,800 USD Stainless steel, chronograph, date
Prospex Tuna, S23631J1 2,600 USD Titanium, water-resistant to 1,000 m (100 bar, 3,281 ft)
Astron GPS Solar, SSH077J1 2,600 USD Stainless steel, GPS-controlled, solar-powered, perpetual calendar, GMT
Presage Prestige, SPB093J1 1,900 USD Stainless steel, Arita porcelain dial, power reserve indicator, small seconds
Prospex Turtle, SPB237J1 1,400 USD Stainless steel, date, water-resistant to 200 m (20 bar, 656 ft)
Prospex Alpinist, SPB197J1 1,000 USD Stainless steel, internal bezel, date
Premier, SNP161P1 900 USD Stainless steel, Kinetic caliber, oversized date, perpetual calendar
Premier Chrono Alarm, SNAF77P1 450 USD Stainless steel, quartz, chronograph, alarm function
5 Sports, SRPE79K1 360 USD Stainless steel, automatic, date, day
5 Sports Field, SRPG37K1 270 USD Stainless steel, automatic, date, day
5 Sports, SRPD55K2 250 USD Stainless steel, automatic, date, day

How much do Seiko watches cost?

Seiko is the 5th most bought brand on Chrono24 Seiko is the 5th most bought brand on Chrono24

You can find Seiko watches on Chrono24 for less than 100 USD. Most are older models from the Seiko 5 collection. Current editions from the Seiko 5 Sports line, such as the SRPD55K2 diving watch and military-style SRPG37K1, demand between 220 and 290 USD. Select special editions like the SRPE83K1 "Brian May" can cost up to 900 USD.

Prices for watches in the Prospex collection begin under 450 USD. At this price point, you can get models with solar-powered calibers, including many with chronograph functions. The collection's popular diving watches bear nicknames given by fans based on their unique shapes: Turtle, Samurai, and Tuna. You can call one of these timepieces your own for anywhere from 560 to 2,800 USD. Top Prospex models use Spring Drive calibers and sell for up to 5,200 USD.

The dress watches in the Presage collection change hands for as little as 400 USD on Chrono24. Those with a chronograph or GMT function cost between 1,400 and 1,800 USD. If you want a Presage with a Spring Drive caliber, be sure to have about 3,700 USD on hand.

Depending on the model, you can call an Astron with a high-precision GPS solar caliber your own for between 1,500 and 3,200 USD.


Seiko Prospex: Functional Sports Watches

The Prospex collection contains sports watches for professionals at affordable prices. The name "Prospex" is derived from "Professional Specifications," further demonstrating that these watches are for professional purposes. This is made most apparent when looking at the series' diving watches.

Tuna: Water-Resistant to 1,000 m

The so-called "Tuna" models are a great example of this. Their name comes from the case's outer shroud, which bears a strong resemblance to a tuna can. The outer shroud not only protects the watch from impacts but also improves its water resistance. Thus, timepieces like the ref. SLA042J1 "Golden Tuna," with its gold bezel, boast water resistance to 1,000 m (100 bar, 3,281 ft). Large glow-in-the-dark hands and indices make telling the time a breeze in all lighting conditions. This particular reference gets its power from the caliber 8L35 with a 50-hour power reserve. A SLA042J1 will set you back roughly 4,100 USD. Its sister model, the ref. S23631J1 with a black bezel and quartz caliber, is much more affordable at around 2,600 USD.

Turtle: A Beloved Diving Watch With Cult Status

Other popular Prospex diving watches include the various Turtle models and remakes of Seiko's first diving watch from the 1960s. Like the Tuna, the Turtle gets its nickname from its case shape, which looks like a turtle shell.

The Turtle ref. SPB151J1 is a 42.7-mm stainless steel remake of the ref. 6105-8110 worn by Martin Sheen as Captain Willard in "Apocalypse Now." This watch is water-resistant to 200 m (20 bar, 656 ft) and features a unidirectional rotatable diving bezel. Other defining features include a crown with a crown guard at 4 o'clock. Thanks to the caliber 6R35, the "Captain Willard Turtle" boasts a 70-hour power reserve. Prices for this classic watch sit around 1,400 USD.

For something more affordable, the ref. SRPE05K1 is a great alternative. It has a slightly more modern dial design and uses the caliber 4R36 with a reduced 42-hour power reserve. You can find this model on Chrono24 for as little as 570 USD.

Seiko's Retro Diver

Seiko's first diving watch debuted in 1965 and has since served as the blueprint for other Prospex models. The Prospex Automatic Diver's Limited Edition SLA043J1 from 2020 is especially similar to the vintage classic. From the case shape and domed crystal to the dial design, Seiko achieved a stunningly accurate remake. However, the modern Prospex outdoes its predecessor when it comes to water resistance. While the original was only resistant to 150 m (15 bar, 492 ft), the new watch is resistant to 200 m (20 bar, 656 ft). Furthermore, the remake's caliber, the 8L35, is a state-of-the-art movement with a 50-hour power reserve. Limited to a run of 1,700 pieces, this model sells for roughly 4,400 USD on Chrono24.

The ref. SPB147J1 is a much less expensive option that also has noticeable ties to Seiko's diving watch from 1965. However, the manufacturer has lent it a more modern design and the caliber 6R35. You can call this timepiece your own for about 1,100 USD.

Prospex LX With Spring Drive Technology

The Prospex LX series is home to the collection's high-tech models. Inside their cases, you'll find ultra-modern Spring Drive calibers, some with a GMT function. You can recognize these timepieces by their fourth central hands and bidirectional 24-hour bezel. Seiko equips other Prospex LX editions with compass or diving bezels.

Depending on the exact watch, a Prospex LX will set you back between 4,600 and 5,800 USD.

The Alpinist

The Alpinist series is another pillar of the Prospex collection. Its design dates back to the models Seiko developed specifically for mountain climbers in the late 1950s and early 1960s. Typical features include cathedral hands and triangular hour indices. In some models, these indices alternate with Arabic numerals. The 39.5-mm editions stand out with their additional crown at 4 o'clock, which is used to operate the internal compass bezel. Seiko leaves this feature off the smaller, 38-mm variants. As a result, these watches feel more elegant and less technical. The third Alpinist model is especially elegant and takes after the original Alpinist from 1959 with its dauphine hands and Art Deco dial.

No matter which Alpinist watch you choose, it will be water-resistant to 200 m (20 bar, 656 ft) and use the automatic in-house caliber 6R35. Be sure to have between 720 and 970 USD on hand for one of these timepieces.

Features of Seiko Prospex Watches

  • Robust sports watches with mechanical or electrical calibers
  • Top diving watches with water resistance to 1,000 m (100 bar, 3,281 ft)
  • Prospex LX with Spring Drive technology
  • Alpinist: a popular retro model

Seiko 5: Affordable Automatic Sports Watches

If you're on the market for an affordable automatic watch, you're sure to encounter the Seiko 5 and Seiko 5 Sports collections. Prices for these quality timepieces begin below 100 USD for simple three-hand models with day-date displays. Their simple, sporty designs make them the perfect choice for everyday wear. While the Seiko 5 collection has a large number of elegant watches, it also contains models with dials and textile bands reminiscent of pilot's and military watches. On the other hand, the Seiko 5 Sports collection is mostly diving watches and extra-sporty dress watches.

In early 2020, Seiko united the two collections into one called "Seiko 5 Sports." The modern collection is split into the sub-series Sports Style, Suits Style, Street Style, Specialist Style, and Sense Style. The Sense Style line is incredibly colorful, with designs ranging from camouflage to bright and bold. Suits and Specialist Style watches have more classic and refined designs, while timepieces in the Sports and Street Style series exude a particularly sporty character,

The manufacturer outfits most current Seiko 5 Sports models with the caliber 4R36. Unlike the calibers from the 7S family found in older editions, this movement boasts a stop-seconds mechanism and the option to set the time manually.

Prices for new 5 Sports models are more than moderate despite their improved technology. On average, these watches cost between 220 and 370 USD. Even limited editions are available for less than 570 USD.


100% Mechanical: Seiko Presage

Seiko mainly produces classically elegant timepieces in the Presage collection. Many of these watches take their inspiration from vintage classics from the company's long history. Another feature shared across the collection is that each watch comes with a mechanical caliber produced in-house.

The collection is divided into two lines: Prestige and Basic. The Prestige series sets itself apart with its high-end technology. Most of the watches use calibers from the 5R or 6R series, which offer 45 and 50-hour power reserves, respectively. Many models have complications like a GMT function, power reserve indicator, or chronograph. Beyond that, Seiko furnishes many Prestige watches with enamel or Arita porcelain dials, further underscoring their elegant nature. Prices vary by model and range from 770 to 2,000 USD. However, some limited editions cost 3,900 USD or more.

In the Presage Basic Line, you'll mostly find timepieces with movements from the 4R family. These calibers have 41-hour power reserves. Seiko often decorates the dials with delicate patterns or elaborate sunbursts. The Basic Line also contains many Open Heart models with cutouts in their dials. In terms of price, you can expect to pay between 410 and 720 USD for a Presage Basic Line on Chrono24.

Features of the Presage Collection

  • Exclusively mechanical movements
  • High quality at a fair price
  • Top models with chronographs, GMT functions, or power reserve indicators

Seiko Premier: Classic and Modern in One

In the Premier collection, Seiko puts a modern twist on classic design. For example, while the use of Roman numerals lends these timepieces a traditional look, their 43-mm cases and wide bezels and lugs are decidedly modern. The technology is also up to contemporary standards. Beyond the usual automatic and quartz movements, you'll also find solar-powered and Kinetic calibers. Each Kinetic caliber has a generator that converts the rotor's kinetic energy into electricity and stores it in a battery. This battery then serves as an energy source for a precise quartz caliber.

As for functionality, the Premier collection offers everything from classic three-hand watches and chronographs to timepieces with moon phases, alarms, or perpetual calendars. Prices for Seiko Premier watches range from 330 to 970 USD.


Astron: Descended from the First Quartz Wristwatch

The Astron collection is by far Seiko's most modern line of watches. The "Astron" name dates back to the world's first quartz watch, which Seiko introduced in 1969. Like their historical predecessor, current Astron watches stand for state-of-the-art technology and precision.

Seiko equips these timepieces with the latest and greatest quartz movements with GPS technology. GPS technology not only enables these watches to synchronize the time to the exact second but also recognizes which time zone the wearer is in and automatically adjusts the time. These movements can even tell if the hands correspond with the actual time and correct them accordingly. Other features found in current Astron models include perpetual calendars that won't require manual correction until March 1, 2100. Top models also boast GMT or world-time displays.

Solar cells provide the Astron with its energy. Fully charged, the Astron can run two years in the dark.

Prices for these high-tech watches depend on their functionality and fall between 1,700 and 2,600 USD.


The Lukia Women's Collection: Glamor From Ginza

The Lukia collection has been part of Seiko's portfolio since 1995 and is mostly comprised of women's watches. These timepieces take their design inspiration from Tokyo's famous Ginza shopping district and were exclusively available to the Japanese market for a long time. The first deliveries of Lukia watches arrived at Seiko boutiques in North America and Europe in 2020.

The current collection contains six 34.8-mm models in stainless steel, the only difference between them being their dial colors: There's "gofun" (white), "kurenai" (deep red), "ruri-iro" (deep blue), "aoshiro-tsurubami" (graceful gray), "sakura-iro" (rosy pink), and "tsukishiro" (light blue). The dials are made of mother-of-pearl, feature floral patterns, and are set with diamonds. Each watch uses the automatic in-house caliber 6R35 with a date display.

Lukia models rarely appear for sale on Chrono24. Their recommended retail prices range from 1,300 to 1,400 USD, depending on the exact watch. Limited to a run of 250 pieces, the version with a light blue dial and diamond bezel has a list price of 2,500 EUR (approx. 2,800 USD).


Luxury Watches From Grand Seiko and Credor

The high-end brands Grand Seiko and Credor represent the very best that Seiko has to offer. Both brands offer luxury watches of the highest order that more than stand up to their counterparts from Switzerland.

Grand Seiko watches set themselves apart with their clear, conservative designs. Beyond technological perfection, Seiko's watchmakers pay particularly close attention to finishing. Their zaratsu polishing is among the best in the world.

The Credor brand focuses on precious metals like gold and platinum. Their watch designs range from classically simple to finely decorated. You'll also find models with tourbillons or minute repeaters.

Of course, so much luxury has its price. A current Grand Seiko model will set you back anywhere from 5,600 to 115,000 USD. Prices for Credor watches are known to surpass 170,000 USD.


Tradition Since 1881

Kintaro Hattori first opened a small clock store in his early twenties in 1881, creating the foundation of today's Seiko corporation. The first factory followed only eleven years later and had the name "Seikosha." This term comes from the Japanese words "Seiko" (precise) and "sha" (house). The goal was to manufacture all of their own components and to sell watches at more affordable prices than their competitors. The concept was a triumph and has brought the company long-lasting success.

Today, they produce almost all of their own watch components — a unique trait in the world of watchmaking. When Seiko introduced the first Japanese wristwatch "Laurel" to the public in 1913, every single component had been made in-house. Prior to that, they had manufactured pocket watches and wall clocks.

President Shinji Hattori heads the corporation, which also includes brands such as Orient Watch, Pulsar, and Lorus.