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Rolex Datejust

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Rolex Datejust 31 Gold/Steel 31mm Grey United States of America, New York, NEW YORK
Promoted
Rolex Datejust 31
31mm 18kt Yellow Gold and Steel Grey Dial Jubilee Band
$15,900
Free shipping
Rolex Datejust 36 Steel 36mm White United States of America, Pennsylvania, FORT WASHINGTON
Promoted
Rolex Datejust 36
126233 White Index Unworn Full Set 2022
$14,099
+ $200 for shipping
Rolex Datejust 36 Steel 36mm Blue No numerals United States of America, New York, NEW YORK
Promoted
Rolex Datejust 36
2022 Stainless Steel - 36mm 126234 Fluted Bezel Blue Diamond Dial Jubilee Bracelet
$15,325
Free shipping
Rolex Datejust 36 Steel 36mm Green No numerals United States of America, Florida, Fort Lauderdale
Rolex Datejust 36
126200
$14,360
+ $85 for shipping
Rolex Datejust 36 Steel 36mm Green No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 36
2022 - 'Mint Green Dial' 126234 Jubilee Bracelet Box & Papers “In Stock”
$14,595
+ $50 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - BLUE ROMAN 126300
$11,250
Free shipping
Rolex Datejust 41 White gold 41mm Blue No numerals United States of America, New York, New York City
Promoted
Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2021
$16,395
Free shipping
Rolex Datejust 41 Steel 41mm Mother of pearl No numerals United States of America, New York, NEW YORK
Promoted
Rolex Datejust 41
2022 - 41mm 126334 Fluted Bezel MOP Mother of Pearl Diamond Dial Jubilee Stainless
$17,225
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Black No numerals United States of America, Florida, Miami
Rolex Datejust 41
Two Tone Stainless Steel/Yellow Gold Jubilee 2022 (New)
$17,500
Free shipping
Rolex Datejust 41 Steel 41mm White No numerals United States of America, New York, New York
Promoted
Rolex Datejust 41
41mm White Index Dial Jubilee Bracelet 126300 Pre-Owned 2021
$10,495
Free shipping
Rolex Datejust 41 Steel 41mm Grey No numerals United States of America, New York, New York
Promoted
Rolex Datejust 41
41mm Two Tone Fluted Wimbledon Dial Oyster 126333 2021 New
$15,915
Free shipping
Rolex Datejust 36 Gold/Steel 36mm Gold No numerals United States of America, Florida, Miami
Rolex Datejust 36
16233
$5,470
+ $39 for shipping
Rolex Datejust 41 Gold/Steel 41mm Grey No numerals United States of America, Florida, Miami
Rolex Datejust 41
2021 Full Set - Wimbledon Jubilee Ever Rose Gold Stainless Steel 126331
$14,999
+ $499 for shipping
Rolex Datejust 41 White gold 41mm Black No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2022 - 'Black Index Dial' 126334 Oyster Bracelet 18k Fluted Bezel “In Stock”
$12,395
+ $50 for shipping
Rolex Datejust 41 Gold/Steel 41mm Grey No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - WIMBLEDON
$15,899
Free shipping
Rolex Datejust 41 Steel 41mm No numerals United States of America, New York, New York
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Rolex Datejust 41
126333 Jubilee Steel & 18K Yellow Gold Black Diamond Dial
$20,499
Free shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne United States of America, New York, NEW YORK
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Rolex Datejust 36
126233 - 36mm Champagne Palm Dial Stainless Steel and Yellow Gold Jubilee Bracelet
$14,525
Free shipping
Rolex Datejust 41 Steel 41mm Mother of pearl No numerals United States of America, Florida, Miami
Rolex Datejust 41
Stainless Steel Oyster
$21,000
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Silver No numerals United States of America, New York, New York
Promoted
Rolex Datejust 41
41mm Fluted Silver Index Dial Oyster 126333 Pre-Owned 2019 Full Kit
$13,745
Free shipping
Rolex Datejust 36 Steel 36mm Silver No numerals United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Datejust 36
Silver - UN-WORN Factory Rhodium Diamond Dial Boxes Books SS/White Gold 16234
$9,582
Free shipping
Rolex Datejust 41 Steel 41mm Black United States of America, New York, Great Neck
Promoted
Rolex Datejust 41
126334 Stainless steel Men's Watch
$11,999
+ $50 for shipping
Rolex Datejust 41 Steel 41mm Grey United States of America, Florida, West Palm Beach
Rolex Datejust 41
Factory Slate Diamond Dial on Oyster 126334
$14,999
Free shipping
Rolex Datejust 41 Steel 41mm White No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2021 - 'White Roman Dial' 126300 SS Oyster Bracelet “In Stock”
$9,695
+ $50 for shipping
Rolex Datejust 41 Gold/Steel 41mm Brown No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - CHOCOLATE
$15,800
Free shipping
Rolex Lady-Datejust Steel 28mm No numerals United States of America, New York, New York
Promoted
Rolex Lady-Datejust
279381RBR Jubilee Steel & 18K Rose Gold Diamond Bezel Brown Diamond Dial
$21,499
Free shipping
Rolex Datejust 36 Steel 36mm Silver No numerals United States of America, Florida, Miami
Rolex Datejust 36
1600 36mm
$3,699
+ $49 for shipping
Rolex Datejust II Steel 41mm Blue United States of America, Connecticut, North Haven
Rolex Datejust II
blue dial
$13,650
+ $300 for shipping
Rolex Datejust II Steel 41mm Blue No numerals United States of America, New York, New York
Promoted
Rolex Datejust II
41mm Blue Roman Dial Oyster Bracelet Pre-Owned 2015 Full Kit
$11,495
Free shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne No numerals United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Datejust 36
Un-Worn Boxes Papers Factory Champagne Diamond Dial Fluted Bezel 16233
$10,789
Free shipping
Rolex Datejust Turn-O-Graph Steel 36mm Blue United States of America, New York, Great Neck
Promoted
Rolex Datejust Turn-O-Graph
Turn-O-Graph 116264 Blue Dial Mens Watch
$8,499
+ $50 for shipping

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Rolex Lady-Datejust Gold/Steel 28mm Green No numerals United States of America, Florida, West Palm Beach
Rolex Lady-Datejust
279381RBR
$21,450
Free shipping
Rolex Datejust 41 Steel 41mm Green No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2022 - 'Mint Green Dial' 126300 Jubilee Bracelet “In Stock”
$14,295
+ $50 for shipping
Rolex Datejust 41 Steel 41mm Grey No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - WIMBLEDON
$14,650
Free shipping
Rolex Datejust II Steel 41mm Blue No numerals United States of America, New York, New York
Promoted
Rolex Datejust II
116334 Oyster Steel Blue Index Dial
$11,699
Free shipping
Rolex Datejust 36 Gold/Steel 36mm White Roman numerals United States of America, New York, New York
Rolex Datejust 36
36mm Factory White Roman Dial Two Tone Jubilee Band W/Box & Papers
$6,999
Free shipping
Rolex Datejust 41 Steel 41mm United States of America, Florida, Boca Raton
Rolex Datejust 41
126334 41mm Jubilee Rhodium Dial 18k White Gold Bezel UNWORN
$14,799
+ $29 for shipping
Rolex Datejust 41 Gold/Steel 41mm Pink No numerals United States of America, New York, New York
Promoted
Rolex Datejust 41
41mm Two Tone Sundust Diamond Dial Oyster 126301 Unworn
$15,745
Free shipping
Rolex Lady-Datejust Steel 26mm Silver No numerals United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Lady-Datejust
2003 - 26 UN-WORN Rhodium Baton Dial Fluted Bezel Boxes Books 79174
$6,936
Free shipping
Rolex Datejust 41 Steel 41mm Black United States of America, New York, Great Neck
Promoted
Rolex Datejust 41
126334 Black Diamond Dial Mens Watch Box Papers
$13,999
+ $50 for shipping
Rolex Lady-Datejust Gold/Steel 28mm Silver No numerals United States of America, Florida, West Palm Beach
Rolex Lady-Datejust
28mm Two Tone Yellow Gold/Stainless Steel LIKE NEW
$10,750
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Grey No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2021 - 'Wimbeldon Dial' 126331 18k Rose Gold & SS “In Stock”
$16,595
+ $50 for shipping
Rolex Datejust 41 Gold/Steel 41mm Brown No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - CHOCOLATE DIAL on JUBILEE
$16,999
Free shipping
Rolex Datejust 41 Steel 41mm No numerals United States of America, New York, New York
Promoted
Rolex Datejust 41
126300 Jubilee Steel Blue Index Dial
$14,999
Free shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne No numerals United States of America, New York, New York
Rolex Datejust 36
36mm Factory Champagne Diamond Dial Two Tone Jubilee Band W/Box & Papers
$7,999
Free shipping
Rolex Pearlmaster Yellow gold 34mm Mother of pearl No numerals United States of America, Florida, Boca Raton, 4251 North Federal Highway 33431
Rolex Pearlmaster
Datejust - 81158 FLAME 18k Yellow Gold Mother of Pearl Factory Diamond NEW
$72,950
+ $29 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals United States of America, New Jersey, Totowa
Rolex Datejust 41
126334 Blue Roman Dial Jubilee 2020
$13,499
+ $79 for shipping
Rolex Lady-Datejust Steel 26mm Pink No numerals United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Lady-Datejust
2000 - 26 Boxes Papers Factory Salmon (Pink) Diamond Dial Fluted Steel 79174
$6,972
Free shipping
Rolex Datejust 36 Steel 36mm Silver United States of America, New York, Great Neck
Promoted
Rolex Datejust 36
116234 Silver Dial Mens Watch
$7,999
+ $50 for shipping
Rolex Datejust 36 Gold/Steel 36mm Gold No numerals United States of America, Florida, West Palm Beach
Rolex Datejust 36
36mm Factory Diamond Dial Two Tone Jubilee 16233
$7,999
Free shipping
Rolex Datejust 41 Steel 41mm Blue No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2022 - “Blue Diamond Dial” Oyster Bracelet 18k WG Bezel Box & Papers “In Stock”
$14,995
+ $50 for shipping
Rolex Datejust 41 Steel 41mm Green No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - GREEN
$17,750
Free shipping
Rolex Datejust 36 Steel 36mm Silver No numerals United States of America, New York, New York
Promoted
Rolex Datejust 36
116234 Oyster Steel Silver Index Dial
$7,999
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Champagne No numerals United States of America, New York, New York
Rolex Datejust 41
41mm 126333 Champagne Diamond Dial Unworn 2022 w/Box and Papers
$15,499
Free shipping
Rolex Datejust 41 Steel 41mm United States of America, Florida, Boca Raton
Rolex Datejust 41
41mm 126300 Jubilee Rhodium Dial Diamonds Bezel Box/Papers
$21,499
+ $29 for shipping
Rolex Datejust 41 Steel 41mm Grey No numerals United States of America, New Jersey, Totowa
Rolex Datejust 41
126300 Wimbeldon Dial 2022 Jubilee
$12,499
+ $79 for shipping
Rolex Datejust 36 Steel 36mm Blue No numerals United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Datejust 36
UN-WORN Boxes Papers RARE Factory Sapphire Blue Diamond Dial Fluted 16234
$12,874
Free shipping
Rolex Datejust 36 Steel 36mm Grey United States of America, New York, New York
Promoted
Rolex Datejust 36
16234 Tapestry Mens Watch
$5,999
+ $50 for shipping
Rolex Datejust 36 Gold/Steel 36mm Gold No numerals United States of America, Florida, West Palm Beach
Rolex Datejust 36
Gold Stick Dial Two Tone Yellow Gold Stainless Steel
$5,699
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Black No numerals United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2022 - 'Black Diamond Dial' 126333 Jubilee Bracelet 18k/SS “In Stock”
$17,595
+ $50 for shipping
Rolex Datejust 41 White gold 41mm Blue No numerals United States of America, Pennsylvania, Moosic
Promoted
Rolex Datejust 41
NEW 2022 - BLUE ROMAN
$14,150
Free shipping
Rolex Lady-Datejust Steel 28mm Roman numerals United States of America, New York, New York
Promoted
Rolex Lady-Datejust
279171 Jubilee Steel & 18K Rose Gold White Roman Dial
$13,999
Free shipping
Rolex Datejust 36 Gold/Steel 36mm Blue No numerals United States of America, New York, New York
Rolex Datejust 36
36mm Factory Blue Jubilee Dial Two Tone Jubilee Band W/Box & Papers
$7,499
Free shipping
Rolex Datejust 41 Steel 41mm Blue United States of America, Florida, Boca Raton
Rolex Datejust 41
126334 41mm Jubilee Blue Diamond Dial 18k White Gold
$17,499
+ $29 for shipping

Rolex Datejust: A Classic for Every Occasion

The Rolex Datejust has been captivating audiences with its sporty elegance for decades. Its simple design, trademark date with a Cyclops lens, and Jubilee bracelet make this watch an all-time classic.

By Chrono24

A Timeless and Elegant Dress Watch

Not only has the Datejust gone the distance in the Rolex portfolio, it's also the Swiss manufacturer's most extensive collection. The Datejust was one of the first dress watches to exude a sporty flair. The timepiece wows the crowd with its simple, functional three-hand design, classic Rolex Oyster case, and the date window with a Cyclops lens at 3 o'clock. You have some options when it comes to the configuration, and while purists lean toward models with a fluted bezel and Jubilee bracelet, Rolex also offers the Datejust with a domed or diamond-set bezel. You can also swap the Jubilee for an Oyster, or President bracelet.

The Datejust collection comes in different sizes, with the unisex and men's models having diameters between 31 mm and 41 mm. The Lady-Datejust, as the name suggests, is principally a women's watch and slightly smaller at 28 mm. You can choose from stainless steel, white, yellow, or rose gold (called Everose gold), or different two-tone variations for the case material.

As for the dials, in addition to countless color variations, you can take your pick of versions with traditional baton indices, Roman numerals, or diamond hour markers. Rolex recently added dials with intricate patterns to their repertoire in 2021, namely the palm and fluted motifs. The latter is inspired by the fluted dial featured on many Datejust models. These patterned dials were obviously a hit, since Rolex added models with a floral motif just one year later in 2022. The center of each small flower is punctuated with a diamond.

With all these options, you might be wondering if there's anything that these Rolex Datejust models have in common. And there is: Each model has been fitted with a chronometer-certified, in-house caliber with an automatic movement since the launch of the collection in 1945.

The Datejust is a hugely popular Rolex model, and demand is unyielding. That being said, it comes as no surprise that prices are steadily rising, as is the case with just about every Rolex timepiece. But let's not forget that this makes them an interesting investment.

Reasons to Buy a Rolex Datejust

  • A timeless and iconic dress watch
  • Automatic in-house caliber with a date display
  • Certified chronometer
  • Highly sought-after vintage models
  • A wide range of designs

Prices at a Glance: Rolex Datejust

Datejust reference number Price (approx.) Material, size, bezel
278285RBR 48,500 USD Rose gold, 31 mm, diamond set
278278 39,000 USD Yellow gold, 31 mm, fluted
279178 28,000 USD Yellow gold, 28 mm, fluted
126233 20,000 USD Two-tone, 36 mm, fluted
126333 16,500 USD Two-tone, 41 mm, fluted
126200-0020 14,000 USD Stainless steel, 38 mm, polished
278274-0018 12,500 USD Stainless steel and white gold, 31 mm, fluted
116300 11,000 USD Stainless steel, 41 mm, polished
279163 9,500 USD Two-tone, 28 mm, polished
6305 7,000 USD Yellow gold, 36 mm, fluted
1603 5,200 USD Stainless steel and white gold, 36 mm, fluted
69174 4,200 USD Stainless steel and white gold, 28 mm, fluted

How much does a Datejust cost?

Prices for a Datejust vary just as much as the collection itself, landing anywhere between 4,000 USD and around 37,000 USD. Deciding factors include the watch's material, size, and production period.

Current stainless steel models sell for between 8,200 USD and 12,500 USD, with two-tone timepieces coming in slightly more expensive at around 9,400 USD to 18,000 USD. However, if you're interested in a gold watch or a model with a diamond-set dial or bezel, expect to pay between 21,500 USD and 37,000 USD. Watches from the Lady-Datejust collection have the heftiest price tag at over 100,000 USD, although not without reason: The dial, case, bezel, and bracelet on these timepieces are adorned with diamonds.

Vintage Datejust watches sell for similarly diverse prices. Well-maintained stainless steel timepieces from the 1970s and 80s are the most affordable, starting at about 4,100 USD. Prices for earlier models from the 40s, 50s, and 60s range from 6,300 USD for stainless steel to 21,000 USD for a gold watch.

Taking a general view of the overall collection, we can see that prices for Datejust watches have increased significantly in recent years. In fact, most models have appreciated between 25% and 45% between May 2020 and May 2022, a mere two years. Some particularly coveted references even experienced an increase of more than 65%. It's plain to see that a Rolex Datejust is more than an eye-catching accessory; it also has the potential to be a profitable investment.


A Variety of Designs

When browsing that Datejust collection, you will find a myriad of different design options. Discerning women are sure to enjoy the ref. 278285RBR. Rolex crafts this 31-mm timepiece out of their proprietary rose gold alloy, Everose gold. Individually set brilliant-cut diamonds adorn the bezel and dial, which is available in various colors, such as blue, brown, and light pink. A matching Everose gold Oyster bracelet holds the watch securely on the wrist. This Datejust demands between 41,000 USD and 48,000 USD depending on the model.

For something simpler yet equally elegant, there are two-tone models in stainless steel and 18-karat gold. Rolex has been referring to their two-tone watches as "Rolesor" since the mid-1930s. One example of a current model with a classic design is the 36-mm ref. 126233. Its fluted bezel and the middle links of its bracelet are both made of 18-karat yellow gold, while its case and outer bracelet links are stainless steel. The silver dial has a beautiful sunburst pattern and features yellow gold Roman numerals. You will also find versions with a gold, black, white, green, or mother-of-pearl dial as well as with baton or diamond indices. Prices depend on the exact edition and range from 14,100 to 20,000 USD.

The design options for the Datejust were revamped in 2021. Rolex added colorful dials to the lineup, ranging from olive green to silver, blue, and gold, along with two new dial motifs, namely the fluted and palm motif. The palm dial takes its inspiration from tropical rainforests, while the fluted dial imitates the fluted bezel featured on many Datejust models.

The palm-motif dial is exclusive to 36-mm Datejust models. Expect to pay around 14,000 USD for one of these stainless steel timepieces with a smooth bezel, and up to approximately 22,000 USD for a two-tone model with a diamond-set bezel. Datejust models featuring the fluted motif, on the other hand, are produced in two sizes, 36 mm and 41 mm. Depending on the size and material – stainless steel, two-tone, or diamond-set – you should plan to spend between 10,500 USD and 20,000 USD for one of these Rolex watches.

The Swiss giant revealed yet another dial option for the Datejust in spring of 2022. This time, a floral motif featuring several small blossoms, each of which are embellished with a diamond in the center. To date, the silver, blue, and green dials can only be found on the Datejust 31, which comes in different materials. You can choose between Rolesor White, i.e., a mix of stainless steel and white gold, a two-tone mix of steel and pink or yellow gold, or solid gold. What's more, you can stud the timepiece with diamonds. Depending on which model you're interested in, list prices can fall anywhere between 10,000 USD and 43,000 USD. As of publication in May 2022, timepieces with this dial were a rare find on Chrono24.

If the floral dial doesn't strike your fancy, the Datejust 31 has much more to offer. Check out the Rolesor White model released in 2020, which can be outfitted with either a fluted bezel (ref. 278274) or a polished bezel (ref. 278240). Those looking for a more elegant timepiece are sure to be impressed by the diamond-set dial of ref. 278384RBR. On top of the many bezels, you can also choose from a myriad of dial designs and, for the band, decide between the traditional Jubilee strap or the Oyster strap for a more sporty flair. A Datejust 31 Rolesor White will you set you back between 8,400 USD and 19,500 USD, depending on the exact configuration.


The Larger Datejust II

Rolex expanded the Datejust line back in 2009 with a 41-mm version dubbed the Datejust II. Other than its larger case, the Datejust II shares all the details that made the 36-mm original so successful. In fact, Rolex developed a new caliber specifically for this watch to make sure the proportions were just right. The caliber 3136 has a larger base plate, a 48-hour power reserve, and chronometer certification from the Official Swiss Chronometer Testing Institute (COSC). The Datejust II is only available on an Oyster bracelet. Before retiring this model in 2016, Rolex offered it with various dial options and as a stainless steel or two-tone watch.

The ref. 116300 is a stainless steel Datejust II with a polished bezel. You can get your hands on one of these pre-owned watches for around 10,500 USD, and around 13,000 USD for one in mint condition. On the other hand, the two-tone ref. 116333 with a fluted bezel in 18-karat gold costs roughly 17,000 USD in mint condition and 14,000 USD used.

Datejust 41: A New Caliber

In 2016, Rolex replaced the Datejust II with the Datejust 41. While the newer watch is the same size, it uses the caliber 3235 and is available on a Jubilee or an Oyster bracelet. You can purchase a new stainless steel ref. 126300 for around 12,500 USD. There are also two-tone models, which combine stainless steel with yellow, Everose, or white gold and feature either a fluted or polished bezel. These watches sell for anywhere between 16,000 and 17,500 USD, depending on the exact model.


In-House Calibers 3135 and 3235

Datejust models are exclusively powered by automatic, in-house calibers from Rolex with a date display, as was the very first model with the reference number 4467. Rolex fitted the Datejust 36 with the caliber 3135 until 2020, when it passed the baton to the caliber 3235. This movement, which is equipped with Rolex's proprietary Chronergy escapement and has a 70-hour power reserve, made its debut in 2016 and can be found inside the Datejust 41 to this day.

It goes without saying that the 3235 is a very robust, reliable caliber, and the blue Parachrom hairspring, made from a patented zirconium-niobium alloy, is one of the reasons why. It remains unaffected by magnetic fields and temperature fluctuations. Furthermore, it has a "Breguet balance spring," or an upraised final coil, which reduces its curvature and allows the spring to breathe better. This also increases the movement's accuracy. Fine regulation occurs via the typical Rolex Microstella nuts. Using a special tool, you can regulate the watch without disassembling it. Like every Rolex watch, the Datejust is COSC-certified.

Technical Highlights

  • COSC-certified chronometer
  • 70-hour power reserve with caliber 3235
  • Paraflex shock protection with caliber 3235
  • Newer models with a non-magnetic Parachrom hairspring

The First Datejust Models

The first Datejust with the reference number 4467 was available solely in yellow gold with a matching Jubilee bracelet. It did not yet feature the characteristic Cyclops lens, which magnifies the date display by a factor of 2.5, and first appeared in the mid-1950s. The term "Cyclops lens" comes from this component's resemblance to the one-eyed creature from Greek mythology.

The first Datejust's dial was cream colored and had gold indices. The date window was, and still is, at 3 o'clock. The display uses red and black numbers to represent even and odd days, respectively. Below the index at 12 o'clock, there's an inscription that reads "Rolex Oyster Perpetual," while another inscription at 6 o'clock reads "Officially Certified Chronometer." The "Datejust" inscription first began appearing sporadically on the dials of reference numbers 5030 and 5031. With reference numbers 6074 and 6075, it became an established feature on the dial. As for the bezel, Rolex's designers chose gold with a fluted finish.

Rolex on the Wrists of Presidents

Former US President Dwight D. Eisenhower wore an 18-karat gold Datejust. You can see the watch, a ref. 6305, sitting prominently on his wrist on the cover of Life Magazine from July 21, 1952. Eisenhower was the first American president to wear a Rolex watch. He received it as a gift from Rolex on the occasion of their 150,000th chronometer and in honor of his efforts in World War II. The company had previously celebrated their 50,000th chronometer by giving a watch to British Prime Minister Winston Churchill. Konrad Adenauer, the first chancellor of West Germany, also received a Datejust from Hans Wilsdorf himself.

Eisenhower's model was specially customized. Its case back is engraved with his initials (DDE), the date (12-19-1950), as well as five stars symbolizing his rank as a five-star general in the US army. His initials also appear on the bracelet's clasp.

Other prominent figures seen wearing a Datejust include Martin Luther King Jr., Ronald Reagan, and the Dalai Lama.