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  • Rolex GMT-Master II

    Rolex

    GMT-Master II

    from $7,725

  • Rolex Daytona

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    Daytona

    from $10,491

  • Rolex Submariner

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    Submariner

    from $6,420

  • Rolex Datejust

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    Datejust

    from $1,579

  • Rolex Day-Date

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    Day-Date

    from $5,698

  • Rolex Yacht-Master II

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    Yacht-Master II

    from $13,145

  • Rolex Oyster Perpetual

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    Oyster Perpetual

    from $1,595

  • Rolex Sea-Dweller

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    Sea-Dweller

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  • Rolex Explorer II

    Rolex

    Explorer II

    from $5,128

  • Rolex Milgauss

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    Milgauss

    from $5,641

  • Rolex Yacht-Master

    Rolex

    Yacht-Master

    from $4,070

  • Rolex GMT-Master

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    GMT-Master

    from $7,421

  • Rolex Lady-Datejust

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    Lady-Datejust

    from $1,880

  • Rolex Explorer

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    Explorer

    from $4,382

  • Rolex Air King

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    Air King

    from $2,344

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Rolex Steel Automatic 178274 new United States of America, California, San Mateo
TOP
Rolex Datejust Midsize Blue/Steel Ø31mm - 178274
$7,399
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex 69173G pre-owned United States of America, California, San Mateo
TOP
Rolex Datejust Lady Red/Steel Ø26mm - 69173G
$4,269
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex White gold Automatic 178274 G new United States of America, California, San Mateo
TOP
Rolex Datejust Lady 31 Black MOP 18k White Gold/Steel Dia Ø31mm -
$11,689
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex up to $4,000
Rolex $4,000 - $10,000
Rolex Steel 40mm Automatic 114060 new United States of America, Missouri, Chesterfield
Rolex Submariner "Engraved Masterpiece" No Date Stainless...
$12,995
Seller
Watches 24 Seven, LLC
73
US
Rolex Steel 36mm Automatic 116203 pre-owned United States of America, California, San Diego
Rolex Datejust 116203 18k Yellow Gold & Stainless Steel White...
$6,995
Free shipping
Seller
Quality Diamonds
54
US
Rolex Steel 40mm Automatic 116400GV new United States of America, New Jersey, Woodbridge
TOP
Rolex Milgauss Black Dial S.S
$7,500
Seller
Haniken Jewelers
13
US
Rolex Steel 40mm Automatic 116610 pre-owned United States of America, California, La Jolla
TOP
Rolex Submariner Date
$10,995
Free shipping
Seller
CJ Charles Jewelers
8
US
Rolex Steel 40mm Automatic 126710BLNR new United States of America, Florida, Orlando
TOP
Rolex GMT Master II 126710 BLNR [Batman] NEW
$24,995
Seller
Kara's Watches
266
US
Rolex Steel 41mm Automatic 116300 pre-owned United States of America, New York, New York
TOP
Rolex Datejust II 41mm Iced Out Watch Rainbow Bezel Diamonds11...
$25,000
Free shipping
Seller
Watch My Diamonds
243
US
Vintage
Offers from Germany, Austria, and Switzerland
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Rolex Steel 40mm Automatic 116500LN new United States of America, New York, NEW YORK
TOP
Rolex Daytona Ceramic Bezel White Dial 116500LN
$25,950
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Rose gold 40mm Automatic 228235 new United States of America, New Jersey, Totowa
TOP
Rolex Day-Date 40 228235 Green Anniversary Dial
$33,000
Seller
Labelle Jewelry
97
US
Rolex Steel 40mm Automatic 16600 pre-owned United States of America, New Jersey, Oradell
TOP
Rolex Sea-Dweller - Tritium Dial - 16600
$7,950
Seller
Watch Exchange Co.
197
US
Rolex Yellow gold 40mm Automatic Daytona new United States of America, Pennsylvania, Southampton
Rolex Oyster Perpetual Cosmograph Daytona 116528 md
$32,260
Seller
Luxury Bazaar
73
US
Rolex Gold/Steel 36mm Automatic 116233 pre-owned United States of America, Virginia, Sterling
TOP
Rolex 116233 Datejust Champagne Dial 18K / SS Jubilee
$7,922
Seller
WearingTime LLC
25
US
Rolex Gold/Steel 40mm Automatic 16803 pre-owned United States of America, California, Pleasant Hill
TOP
Rolex Submariner Date Ref 16803, 18K Gold Steel Black Dial &...
$8,095
Free shipping
Seller
Estates Consignments
111
US
Rolex Steel 40mm Automatic 116520 pre-owned United States of America, California, La Jolla
TOP
Rolex Daytona
$19,995
Free shipping
Seller
CJ Charles Jewelers
8
US
Rolex Platinum 40mm Automatic 116506 new United States of America, Florida, Debary
TOP
Rolex Platinum Daytona 116506 Ice Blue Dial NEW
$66,495
Seller
Kara's Watches
266
US
Rolex Steel 41mm Automatic 116300 new United States of America, New York, New York
TOP
Rolex Datejust II SS Red Roman Diamond Dial Iced Out Watch 116300
$27,999
Free shipping
Seller
Watch My Diamonds
243
US
Rolex Steel 40mm Automatic 116710BLNR pre-owned United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II Ceramic Black and Blue Bezel Batman...
$16,750
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Yellow gold 44mm Automatic 116688 new United States of America, New Jersey, Totowa
TOP
Rolex Yacht-Master II 116688 (NEW)
$36,350
Seller
Labelle Jewelry
97
US
Rolex Yellow gold 36mm Automatic 18238 18038 new United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Day-Date 36 President Factory Champagne Diamond Dial Papers
$15,683
Free shipping
Seller
Mt. Vernon Specialties
34
US
Rolex White gold Automatic 116519 pre-owned United States of America, Pennsylvania, Southampton
Rolex Cosmograph Daytona 116519
$20,495
Seller
Luxury Bazaar
73
US
Rolex Rose gold 40mm Automatic 116595RBOW new United States of America, New York, New York
Rolex Cosmograph Daytona Everose Rainbow Watch 116595RBOW
$399,999
Free shipping
Seller
Avi & Co NY
144
US
Rolex Steel 40mm Automatic 116710LN pre-owned United States of America, California, Los Angeles
TOP
Rolex GMT-Master II Steel Ceramic Black Dial on Oyster [B+P 2008]
$11,750
Seller
Stein Diamonds
123
US
Rolex Steel Manual winding 6234 pre-owned United States of America, California, La Jolla
TOP
Rolex Oyster Chronograph "Pre-Daytona" Stainless Steel 6234
$49,900
Free shipping
Seller
CJ Charles Jewelers
8
US
Rolex Gold/Steel 41mm Automatic 116333 pre-owned United States of America, Florida, Debary
TOP
Rolex Two Tone Datejust II Black Roman Dial 116333
$9,395
Seller
Kara's Watches
266
US
Rolex Steel 41mm Automatic 116300 new United States of America, New York, New York
TOP
Rolex Datejust II SS Grey Roman Diamond Dial Iced Out Watch...
$27,999
Free shipping
Seller
Watch My Diamonds
243
US
Rolex White gold 40mm Automatic 228239 pre-owned United States of America, New York, NEW YORK
TOP
Rolex Day-Date 40 18kt White Gold Blue Dial
$27,300
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Steel 42mm Automatic 326934 new United States of America, New Jersey, Totowa
TOP
Rolex Sky-Dweller “NEW” 326934
$17,300
Seller
Labelle Jewelry
97
US
Rolex Steel 40mm Automatic 16610 T pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Men's 40 Steel Submariner Date Box Books Black Dial Bezel
$7,687
Free shipping
Seller
Mt. Vernon Specialties
34
US
Rolex Yellow gold Automatic 16618 pre-owned United States of America, Pennsylvania, Southampton
Rolex Oyster Perpetual Date Submariner Watch 16618
$23,995
Seller
Luxury Bazaar
73
US
Rolex White gold 40mm Automatic 116509 pre-owned United States of America, New York, New York
Rolex Daytona 18K White Gold Blue Dial Watch 116509
$27,999
Free shipping
Seller
Avi & Co NY
144
US
Rolex Yellow gold 36mm Automatic 118238 pre-owned United States of America, California, Los Angeles
TOP
Rolex Day-Date 36 Yellow Gold Fluted Bezel Champagne Diamond 2016
$25,995
Seller
Stein Diamonds
123
US
Rolex Yellow gold 40mm Automatic 228238 pre-owned United States of America, California, La Jolla
TOP
Rolex Day-Date 40
$35,500
Free shipping
Seller
CJ Charles Jewelers
8
US
Rolex Rose gold 40mm Automatic 126715CHNR new United States of America, Florida, Debary
TOP
Rolex GMT-Master II Everose Gold 126715CHNR [Root Beer] NEW
$35,495
Seller
Kara's Watches
266
US
Rolex Gold/Steel 41mm Automatic 126303 new United States of America, New York, New York
TOP
Rolex Datejust
$31,999
Free shipping
Seller
Watch My Diamonds
243
US
Rolex Yellow gold 40mm Automatic 228238 new United States of America, New York, NEW YORK
TOP
Rolex Day-Date 40 18kt Yellow Gold Silver Roman Dial
$29,250
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Steel Automatic 126710blro new United States of America, California, San Mateo
TOP
Rolex GMT-Master II Black Steel 40mm - 126710blro
$23,989
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex Gold/Steel 40mm Automatic 16613 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 40 Blue Dial Bezel SS/18k Gold Boxes Books
$9,347
Free shipping
Seller
Mt. Vernon Specialties
34
US
Rolex Yellow gold 40mm Automatic 116618 BL new United States of America, Pennsylvania, Southampton
Rolex Oyster Perpetual Submariner Date 116618 BL
$28,080
Seller
Luxury Bazaar
73
US
Rolex Steel 40mm Automatic 16610 pre-owned United States of America, New York, New York
Rolex Submariner Date 40 Black Stainless-Steel Diver Watch 16610
$6,799
Free shipping
Seller
Avi & Co NY
144
US
Rolex Steel 42mm Automatic 326934 new United States of America, California, Los Angeles
TOP
Rolex Sky-Dweller Steel and White Gold Blue Dial Like New 2018...
$23,150
Seller
Stein Diamonds
123
US
Rolex Steel 36mm Automatic 14270 pre-owned United States of America, California, La Jolla
TOP
Rolex Explorer "Blackout Dial"
$19,900
Free shipping
Seller
CJ Charles Jewelers
8
US
Rolex Yellow gold 26mm Automatic 179178 new United States of America, Florida, Orlando
TOP
Rolex 18K Yellow Gold Lady Datejust 26 President 179178 NEW
$17,995
Seller
Kara's Watches
266
US
Rolex Yellow gold 36mm Automatic 1803 pre-owned United States of America, Florida, Largo
Rolex 1967 18kt Yellow Gold Vintage Day-Date (President)
$9,000
Seller
Arnold Jewelers
8
US
Rolex Gold/Steel 40mm Automatic 116713LN pre-owned United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II Stainless Steel and Yellow Gold
$11,500
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Steel Automatic 116500LN new United States of America, California, San Mateo
TOP
Rolex Daytona Black/Steel Ø40mm 2016 - 116500LN
$28,309
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex Yellow gold 26mm Automatic 69138 - 69178 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-President DateJust 26 Factory Diamond Dial Bezel Boxes
$9,861
Free shipping
Seller
Mt. Vernon Specialties
34
US
Rolex White gold 40mm Automatic 116519 pre-owned United States of America, Pennsylvania, Southampton
Rolex Oyster Perpetual Cosmograph Daytona 116519
$28,995
Seller
Luxury Bazaar
73
US
Rolex Platinum 40mm Automatic 116576TBR new United States of America, New York, New York
Rolex Daytona Platinum Diamond Bezel Ice Blue Dial Watch...
$214,999
Free shipping
Seller
Avi & Co NY
144
US
Rolex Yellow gold 36mm Automatic 118348 pre-owned United States of America, California, Los Angeles
TOP
Rolex Day-Date 36 Yellow Gold Diamond Bezel + Black Diamond Dial
$21,750
Seller
Stein Diamonds
123
US
Rolex Steel 44mm Automatic 116660 pre-owned United States of America, California, Fullerton
TOP
Rolex Sea-Dweller Deepsea Mens 44mm Black Dial Steel
$10,500
Seller
Happy Jewelers
33
US
Rolex Gold/Steel 44mm Automatic 116681 new United States of America, Florida, Orlando
TOP
Rolex Two Tone Yacht-Master II 116681 NEW MODEL
$21,245
Seller
Kara's Watches
266
US
Rolex Steel 40mm Automatic 1680 pre-owned United States of America, Florida, Largo
Rolex 1970 Red Submariner MK4 Black Dial With Oyster Band
$19,850
Seller
Arnold Jewelers
8
US
Rolex 42mm Automatic 326934 pre-owned United States of America, New York, NEW YORK
TOP
Rolex Sky-Dweller 42mm Black Dial Stainless Steel
$17,950
Free shipping
Seller
Luxury Time NYC
26
US
Rolex Steel Automatic 116660 new United States of America, California, San Mateo
TOP
Rolex Deep Sea Black-blue/Steel Ø44 mm - 116660
$16,329
Free shipping
Seller
WatchShopping.com Inc.
848
US
Rolex Steel 40mm Automatic 16800 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 16800 Matte Dial Atocha Treasure Box Papers
$29,995
Free shipping
Seller
Mt. Vernon Specialties
34
US
Rolex White gold Automatic 116519 pre-owned United States of America, Pennsylvania, Southampton
Rolex Cosmograph Daytona Beach Edition 116519
$28,995
Seller
Luxury Bazaar
73
US
Rolex Steel 44mm Automatic 116660 pre-owned United States of America, New York, New York
Rolex SEA-DWELLER Deepsea Black Ceramic Watch 116660
$12,999
Free shipping
Seller
Avi & Co NY
144
US
Rolex Gold/Steel 40mm Automatic 116523 pre-owned United States of America, California, Los Angeles
TOP
Rolex Daytona Steel + Yellow Gold White Dial on Oyster...
$13,495
Seller
Stein Diamonds
123
US
Rolex Yellow gold 36mm Automatic 118238-0116 pre-owned United States of America, New Jersey, Woodbridge
Rolex Day-Date 36mm President 18k Yellow Gold Box/Papers
$16,500
Seller
Haniken Jewelers
13
US
Rolex Steel 44mm Automatic 116680 new United States of America, Florida, Debary
TOP
Rolex Yacht-Master II 116680 NEW MODEL
$15,995
Seller
Kara's Watches
266
US
Rolex Steel 39,5mm Automatic ref. 1675 pre-owned United States of America, Florida, Largo
Rolex 1967 GMT-Master MK1 Long E Black Dial Nicely Faded Pepsi...
$20,000
Seller
Arnold Jewelers
8
US
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Rolex: World-Renowned Luxury and Precision

Rolex has been the world's quintessential luxury watchmaker for over 100 years. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision.

Highlights: Luxury Watches from Rolex

  • Most famous luxury watch manufacturer in the world
  • High quality in-house calibers
  • First choice of celebrities, CEOs, and heads of state
  • Outstanding value – suitable as an investment
  • Legendary models: Submariner, Daytona, Explorer
  • Rolex Submariner

    Rolex Submariner

  • Rolex Daytona

    Rolex Daytona

  • Rolex Day Date

    Rolex Day Date

  • Rolex Datejust

    Rolex Datejust

  • Rolex Oyster Perpetual

    Rolex Oyster Perpetual

Rolex: A Status Symbol Since 1905

Rolex watches are icons of luxury like a Porsche, Chanel dress, or Louis Vuitton bag. The secret to this manufacturer's success lies in their consistency: The design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are often only noticeable upon second glance. This strategy has allowed the watches to become classics, making them easily recognizable and raising their collector's value. These watches retain their value in large part due to this timeless and consistent design. The situation is similar for other well-known Rolex models such as the Daytona, Day-Date, Datejust, and Submariner.

Rumor has it that the Geneva-based manufacturer sells approximately one million watches each year, meaning they turn over almost two and a half billion USD. They also introduce more gold into circulation than any other watch manufacturer.

Rolex's reputation is also supported by the fact that they've remained independent and their watches are almost fully crafted in-house. Many other well-known watch manufacturers belong to large concerns. Another secret to their success is their discreet company policy: Tours of their factory workshop are rare, the CEOs seldom give interviews, and their annual profits are kept private.

  • Rolex Day Date 18038

    Rolex Day Date 18038

  • Rolex Daytona Paul Newman

    Rolex Daytona Paul Newman

Record Setters: Up to 17.75 Million USD

If you view luxury watches as an investment, Rolex is the right brand for you. The Genevan manufacturer sits as the pinnacle of the Swiss luxury watch industry and embodies power and prestige like no other manufacturer. A Rolex is a safe bet. Well-kept models only increase in value over time. Rare, vintage models go for five, six, or even seven figures at auction. In 2017, Paul Newman's own Daytona sold for a record price of 17.75 million USD, or about 15.3 million EUR, at an auction in New York. Even though it was not in the best condition, it is still one of the most important collector's watches from the last century.

How much does a Rolex cost?

Model Reference number Price (approx.) Type
Day-Date Ref. 228238 29,000 USD Sporty dress watch
Daytona Ref. 116500LN 20,500 USD Chronograph
Cellini Date Ref. 50515 15,500 USD Dress watch
Sea-Dweller Ref. 126600 14,700 USD Diving watch
GMT-Master II Ref. 116710BLNR 10,700 USD GMT watch
Submariner Date Ref. 116610LN 9,300 USD Diving watch
Submariner Ref. 114060 7,900 USD Diving watch
Milgauss Ref. 116400GV 7,800 USD Anti-magnetic tool watch
Datejust Ref. 12630 7,300 USD Sporty dress watch
Air-King Ref. 116900 6,500 USD Pilot's watch
Explorer Ref. 214270 6,400 USD Tool watch
Oyster Perpetual 39 Ref. 114300 5,400 USD Sports watch

How much does a Rolex Submariner cost?

The Rolex Submariner ref. 114060 is one of the most famous watches in the world. The three-hand model without a date display costs around 7,900 USD in mint condition. Pre-owned pieces cost about 500 USD less. A never-worn Submariner Date with a date display and the reference number 116610LN comes in at around 9,300 USD. Pre-owned models cost about 8,600 USD. The "Red Sub" with the reference number 1680 is a highly-coveted vintage Submariner and demands prices of about 18,500 USD pre-owned. The COMEX Version, developed by Rolex for the French company Compagnie martitime d'expertises, is also sought-after. Prices for this model often reach sums of 37,000 USD.

Watch collectors aren't just enamored with vintage Rolexes, but also with the green Submariner models known as "Hulk" and "Kermit". The Hulk ref. 116610LV has a green bezel and green dial. It costs about 11,100 USD in mint condition and about 10,200 USD pre-owned. Only the bezel is green on the Kermit with the reference number 16610LV . The dial is black, which is in line with the standard Submariner dials. Set aside around 16,000 USD for a never-worn Kermit model. Pre-owned watches are markedly more affordable at about 11,000 USD, though this is still more expensive than the stainless steel Submariner Date with a black bezel.

Is the Rolex Daytona a good investment?

The stainless steel Rolex Cosmograph Daytona is one of the best investments you could make in the watch sector. Released in 2016, the model with the reference number 116500LN is so popular among watch fans that long wait times are par for the course when purchasing from offline retailers. Purchasing online is faster, though it is also more expensive. The official list price is 14,000 USD, whereas a never-worn stainless steel Daytona on Chrono24 demands around 20,500 USD. Pre-owned models are only slightly less expensive, making them a solid investment. The ref. 116500LN has a black Cerachrom ceramic bezel. Thanks to its use of the in-house caliber 4130, it also boasts a 72-hour power reserve.

Its predecessor ( ref. 116520) has a stainless steel bezel and is powered by the same in-house 4130 movement. Before the introduction of the new Daytona in 2016, it officially cost 13,500 USD. Only a few years after its production ended, this sports watch with a stopwatch function was already selling for 15,400 USD pre-owned. If you are looking for a never-worn model, plan to spend over 19,100 USD.

Prices for Vintage and Gold Daytonas

The model released in 1988 is also highly sought-after. It is powered by the caliber 4030, based on the Zenith El Primero. The price for a pre-owned Rolex Cosmograph Daytona with the reference number 16520 comes in at almost 23,400 USD. The so-called "Paul Newman" Daytona is especially rare. The only difference to other Daytonas from the 1960s and 1970s is the dial. In terms of technology, watches from this time period are all identical. You will need to have at least 123,400 USD on hand for a Paul Newman Daytona. If you're not particularly interested in the famous dial, you can get a Daytona from the 1960s starting at 55,500 USD.

Models with 18-karat yellow, white, or rose gold — also called Everose gold by Rolex — (ref. 116508) are generally more expensive than the stainless steel models due to their material value. That being said, they are significantly more affordable online than their list price. The official list price is around 42,500 USD, but you can get a mint-condition gold Rolex Daytona on Chrono24 for as little as 30,200 USD. The bicolor models in stainless steel and gold are a bit of an insider's tip. You can find pre-owned watches with the reference number 116503 starting at 14,700 USD, while those in mint condition cost around 15,800 USD. Older versions from the 1990s can even be purchased for under 11,200 USD.

What are the prices for a Rolex Sea-Dweller?

Anyone who bought a Rolex Sea-Dweller in the last few years can look forward to appreciating prices. This is due to the fact that certain reference numbers are no longer in production, thus making them harder to find. The ref. 16600 was manufactured for a relatively long period of time, from 1988 to 2008. It was then replaced by the much larger 44-mm Sea-Dweller Deepsea.

Over the last 10 years, prices for a ref. 16600 have consistently increased. A pre-owned model that demanded 4,900 USD in 2008 now goes for around 7,800 USD. New watches are even rarer and therefore cost about 11,500 USD. The Deepsea with the reference number 116660 is water resistant to 3,900 m (390 bar, 12,795 ft) and has a list price of 13,600 USD. However, the same watch only costs around 12,700 USD online. Even though this is less than the official list price, its value has still skyrocketed in the last five years.

In 2014, Rolex released yet another 40-mm model with the ref. 116600. It was only in production for three years before it was replaced by the 43-mm 50th anniversary model with the ref. 126600 in 2017. This resulted in an abrupt spike in prices for the former model. Never-worn models that had cost 10,500 USD prior to Baselworld 2017, quickly rose in price to around 13,200 USD in October 2017. The most recent Sea-Dweller now features the Cyclops lens over the date display, a characteristic of the Submariner, and costs almost 14,700 USD in mint condition. If you'd rather buy your watch online to avoid the long wait times in offline retailers, be prepared to spend a good 1,800 USD more.

Information on Buying Your Rolex Watch

  • Retains and possibly increases in value
  • Top investments: Rolex Daytona in stainless steel, Rolex Sea-Dweller ref. 116600
  • Five to six-figure asking prices for rare models (e.g., "Red Sub", "COMEX" Submariner, Paul Newman Daytona)
  • A more affordable Rolex watch: Oyster Perpetual starting at 5,400 USD

Rolex Oyster: Top Performance Under Extreme Conditions

A Rolex is more than just a piece of jewelry on your wrist. These watches represent a long tradition of technical developments. The history of this unique watch manufacturer reads more like an encyclopedia of horology. The original Oyster model was introduced in 1926 and was the world's first water-resistant and dustproof wristwatch. It remains the ultimate classic to this day.

The watch is water resistant thanks to a hermetically sealed case, screw-down crown, and synthetic watch glass that fits firmly in the case. To prove its water resistance, the manufacturer decided to display the Oyster ticking away in a fishbowl filled with goldfish. In 1927, another marketing opportunity presented itself: British swimmer Mercedes Gleitze swam for more than 10 hours through the English Channel with an Oyster. Although she failed to complete her swim, the watch survived.

Surviving the Mariana Trench: Water Resistant to 39,370 ft

On January 23rd, 1960, the deep-diving bathyscaphe Trieste reached the bottom of the Challenger Deep with a special passenger on board: Rolex's Deep Sea Special . The watch had been specially designed for the dive and was attached to the outside of the bathyscaphe. It handled the extreme conditions of the ocean floor impressively well, functioning perfectly even at a depth of 10,916 meters (35,814 ft) . This proved the Swiss watch manufacturer's capabilities. Rolex repeated this test in 2012, attaching the experimental Rolex Deepsea Challenge diving watch to the robotic arm of the Deepsea Challenger. It reached a depth of 10,908 meters (35,787 ft). This watch is water resistant up to 12,000 meters (39,370 ft) and can withstand up to 1,500 bar of pressure.

A Pioneer Among Diving Watches: the Rolex Submariner

Rolex's watch designers had already expressed their passion for the sea in 1953. That year, the company presented one of the first diving watches, the highly sought-after Submariner. The original watch, nicknamed "the diver's friend," was water resistant to 100 meters (328 ft) thanks to its Twinlock crown. It featured a black matte dial and a bi-directional rotating bezel. The bezel allowed divers to time their dives to the minute. At the time, Rolex was a pioneer in the field of diving watches, as recreational diving wasn't yet widespread.

Former Rolex director René-Paul Jeanneret was an avid recreational diver and gave valuable input regarding the design of the hands, dial, and case. The watch survived various tests and a total of 132 dives. Supposedly, the watch was even dropped from a height of two meters onto a concrete dock. The watch still functioned; the drop only caused a piece of the luminous material to fall off one of the hands. The successor to the first Submariner was water resistant to 200 meters (656 ft) and was made the official watch of the English, Canadian, and Australian marines.

Another milestone in Rolex's history occurred in the same year that the Submariner was introduced. Mountain climbers Sir Edmund Hillary and Tenzing Norgay struggled over rubble and ice to reach the top of Mt. Everest at a height of 8,848 meters (29,029 ft). According to reports, both climbers wore the Oyster Perpetual. Whether they had them on at the top or not is disputed. However, Rolex was one of the official sponsors of this Everest expedition led by Colonel Sir John Hunt. The manufacturer presented the Oyster Perpetual Explorer in 1953 in celebration of the undertaking and to honor the summiteers.

For Race Drivers and Actors: the Rolex Daytona

The Rolex Daytona quickly established itself as one of the manufacturer's most sought-after and successful automatic watches. However, the sports chronograph was a slow seller at the beginning of its career in the early 1960s. Actor and car racer Paul Newman and Formula One racing driver Jackie Stewart both helped transform the watch into an icon in no time at all. Versions with a contrasting second subdial received the nickname "Paul Newman" in the 1980s and are considered particularly valuable collector's items. The watch's name comes from the legendary Daytona Beach circuit in Florida. The city is the capital of record-breaking speeds: Between 1904 and 1935, 14 speed records were recorded there. Five of them were made by Sir Malcolm Campbell, who wore a Rolex on his wrist.

Overview: Rolex Models

  • Air-King
  • Cellini Time, Cellini Date, Cellini Dual Time, and Cellini Moonphase
  • Cosmograph Daytona
  • Datejust, Datejust II, and Datejust 41
  • Day-Date
  • Explorer and Explorer II
  • GMT-Master and GMT-Master II
  • Lady-Datejust
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Sea-Dweller, Sea-Dweller 4000, and Sea-Dweller Deepsea
  • Sky-Dweller
  • Submariner and Submariner Date
  • Yacht-Master and Yacht-Master II

A Unique Story: the Five-Point Crown

The history of this watch manufacturer began back in 1905. Hans Wilsdorf, a German, founded the watch wholesaler Wilsdorf & Davis in London together with Alfred Davis. Davis oversaw the production of watch cases, while Wilsdorf obtained the necessary movements from the Biel-based company Aegler. In 1908, they trademarked the name Rolex. The catchy name most likely comes from "rolling export," but there is no solid proof of this. Gradually, the company began to add their name to the dials — an unusual practice at the time. Instead, it was customary to only include the retailer's name on the dial, if anything at all. The short brand name allowed enough space for the name of the retailer, enabling Wilsdorf to bring more watches bearing their own company name into circulation. It would be 19 years before Rolex was the sole writing found on the dials, cases, and movements.

The five-point crown became a symbol of the brand in 1925. The story behind the development of the logo remains a secret. Experts suspect that the five-pointed crown stands for the five fingers of a watchmaker or the letters in Rolex. The crown logo and the name Rolex have appeared on every dial, crown, and clasp since 1939.

Revolutionaries Che Guevara and Fidel Castro also recognized and appreciated the qualities of Rolex. It's not known whether the robustness of the watch helped the Cuban Revolution of 1959, but Che and Fidel certainly contributed to the brand's myth. No other watch manufacturer has managed to appeal to such a wide variety of customers as Rolex. These range from the Dalai Lama to television host and comedian Ellen DeGeneres.

Certified Precision Since 1910

Rolex calibers made in-house are considered to be especially precise. Each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (COSC). The COSC measures the precision of a movement in five different positions and three different temperatures based on a standardized testing method. The entire testing process lasts 15 days. In addition to the COSC tests, Rolex tests all of their watches in-house once the movement is in its case. A watch can only pass their test if it has a maximum deviation of +/- 2 seconds per day .

Rolex founder Wilsdorf also valued precision back at the beginning of the 20th century. In 1910, he sent a watch to a local watchmaking school in Biel so it could be evaluated. The movement was subjected to a 14-day test, which it passed. At the end of this two-week procedure, the testers issued the world's first wristwatch chronometer certificate and sent it to London.

The next sensation followed only four years later: Wilsdorf sent an Aegler movement to the National Physical Laboratory in London. The caliber passed their tests with flying colors. It was subjected to three different temperature conditions and five different positions: crown facing up, left, and right, and dial face down and face up. After 45 days, the watch, with its golden case and blue enamel bezel, was named the first wristwatch in history to receive a class A certification. This type of certification was previously only awarded to larger watches, such as navy chronometers.

Rolex's Robust Automatic Watches

By the beginning of the 1950s, Rolex had proven that robust movements and watch cases were part of their repertoire. An impressive example of this is the Milgauss from 1956. Like its name suggests, it can withstand magnetic fields up to 1,000 gauss. Its name is a combination of the abbreviation for the French word for a thousand, "mille," and the last name of the German physicist Carl Friedrich Gauss. The European Center for Nuclear Research (CERN) officially confirmed this resistance on August 10th, 1970. Thanks to the automatic caliber 1065 M, with its soft iron inner case and other anti-magnetic components, the watch functioned well despite the presence of magnetic fields. The watch was a blessing for engineers, power plant operators, and many others who worked in close contact with magnetic fields. This highly coveted collector's watch features green shimmering sapphire glass, a red triangle on the bezel, and a distinctive lightning bolt-shaped second hand.

Rolex's Social Commitment

Whoever buys a Rolex is simultaneously doing a good deed. Wilsdorf never had any children of his own, and after his wife's death, he left all of his Rolex shares to the newly established Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large part of their annual profits. This money is used to support social initiatives, environmental protection programs, and scientific, artistic, and cultural projects.

The Perfect Combination of Financial Investment, Prestige, and Technology

Whether new or vintage, whenever you buy a Rolex, you're buying more than just a watch. Rolex has been the undisputed number one in the world of luxury watches for decades and is among the most well-known brands. Rolex stands for top quality Swiss watchmaking, harmonious designs, and stable value – qualities that are highly valued in the watchmaking scene. Rolex has something for everyone's taste. Platinum, 18-karat solid gold, and an aesthetic design represent the prestige embodied by Rolex. The stainless steel models are perfect for those searching for robustness, simple functionality, and a companion for years to come.

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