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  • Rolex GMT-Master II

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    GMT-Master II

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  • Rolex Daytona

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  • Rolex Submariner

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    from $6,936
  • Rolex Datejust

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    Datejust

    from $1,406
  • Rolex Day-Date

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    Day-Date

    from $6,627
  • Rolex Yacht-Master II

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    Yacht-Master II

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  • Rolex Oyster Perpetual

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    Oyster Perpetual

    from $1,722
  • Rolex Sea-Dweller

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    Sea-Dweller

    from $7,492
  • Rolex Explorer II

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    Explorer II

    from $5,935
  • Rolex Milgauss

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    Milgauss

    from $6,476
  • Rolex Yacht-Master

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    Yacht-Master

    from $4,279
  • Rolex GMT-Master

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    GMT-Master

    from $7,599
  • Rolex Lady-Datejust

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    Lady-Datejust

    from $1,859
  • Rolex Explorer

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Rolex Steel 36mm Automatic 16030 pre-owned United States of America, California, Los Angeles
TOP
Rolex Mens Datejust Watch Steel - 18K Gold Blue Diamond Dial
$6,800
Free shipping
Verified Dealer
96
US
Rolex Yellow gold 40mm Automatic 116618LB new United States of America, New Jersey, Woodbridge
TOP
Rolex Submariner Date Gold 116618LB NEW 2019 Blue Dial
$35,800
Verified Dealer
39
US
Rolex Steel 36mm Automatic 126200-0003 new United States of America, California, Burlingame
TOP
Rolex Datejust 36 Automatic Black Dial Oystersteel Men's Watch...
$7,769
Free shipping
Verified Dealer
2552
US
Rolex Rose gold 28mm Automatic 279171-0009 new United States of America, California, San Mateo
TOP
Rolex Lady-Datejust Steel And 18ct Everose Gold Automatic...
$10,269
Free shipping
Verified Dealer
2552
US
Rolex Steel 42mm Automatic 216570 pre-owned
Rolex Explorer II- 42mm- White Dial- 2011 Box & Papers
$8,917
Verified Dealer
128
UK
Rolex Steel 40mm Automatic 16710 pre-owned United States of America, Florida, Coral Gables
TOP
Rolex GMT-Master II Reference 16710LN - Superluminova - No Holes
$10,399
Verified Dealer
64
US
Rolex Steel 40mm Automatic 126710BLNR new United States of America, New York, New York
TOP
Rolex GMT-Master II Batman 2020 Edition 126710BLNR NEW
$15,600
Free shipping
Verified Dealer
197
US
Rolex Steel 26mm Automatic 79160 pre-owned United States of America, New York, Smithtown
TOP
Rolex MINT 2005 Rolex Date 26mm Stainless Diamond Bezel Oyster...
$3,494
Free shipping
Verified Dealer
314
US
Rolex Yellow gold 26mm Automatic 69178 pre-owned United States of America, New York, Hartsdale
Rolex Ladies Datejust
$7,950
Verified Dealer
475
US
Rolex Steel 40mm Automatic 116610LN pre-owned United States of America, California, Santa Monica
TOP
Rolex BAMFORD Custom Black PVD Submariner Date
$13,995
Verified Dealer
56
US
Rolex Steel 44mm Automatic 126660 pre-owned United States of America, Wisconsin, Jefferson
TOP
Rolex Sea-Dweller Deepsea 2020 Complete Black Ceramic 44mm Diver
$12,274
Verified Dealer
11
US
Rolex Steel 40mm Automatic 126710BLRO new United States of America, Florida, Coconut Creek
Rolex GMT-Master II
$17,980
Verified Dealer
 
US
Rolex Yellow gold 36mm Automatic 18038 pre-owned United States of America, New York, Patchogue
Rolex Day-Date 36
$12,000
Verified Dealer
 
US
Rolex Steel 41mm Automatic 116300 pre-owned United States of America, New York, New York
Rolex Datejust II 41MM Oyster 116300 w/9.4Ct Diamond Dial,...
$13,530
Free shipping
Verified Dealer
103
US
Rolex Yellow gold 24mm Automatic 6509 pre-owned
Rolex オイスターパーペチュアル ハニカムダイヤル 6509
$4,653
Free shipping
Verified Dealer
1099
JP
Rolex Steel 40mm Automatic 116500LN new United States of America, New York, New York
TOP
Rolex Daytona Ceramic Bezel Stainless Steel Black Dial 116500LN
$22,220
Free shipping
Verified Dealer
197
US
Rolex Steel 42mm Automatic 216570 new United States of America, Texas, Katy
Rolex Explorer II MINT Conditions w/ BOX & PAPERS
$8,400
Verified Dealer
5
US
Rolex Steel 36mm Automatic 114270 pre-owned United States of America, California, Los Angeles
TOP
Rolex 36mm Stainless Steel Explorer Watch Ref. 114270
$6,000
Verified Dealer
13
US
Rolex Steel 39mm Automatic 214270 pre-owned United States of America, California, Marina Del Rey
TOP
Rolex Explorer
$5,995
Verified Dealer
56
US
Rolex Yellow gold 26mm Automatic 179178 new United States of America, Florida, Orlando
TOP
Rolex 18K Yellow Gold Ladies Datejust 26 President 179178 NEW
$14,995
Verified Dealer
423
US
Rolex Steel 40mm Automatic 116610LN new
Rolex Submariner Date LC100 orig. Rechnung
$13,698
Verified Dealer
23
DE
Rolex Yellow gold 34mm Automatic 1503 pre-owned United States of America, New York, Patchogue
Rolex Diamond Oyster Perpetual Date
$48,000
Verified Dealer
 
US
Rolex 27mm Manual winding Cellini pre-owned United States of America, California, Beverly Hills
TOP
Rolex Ladies Rolex Cellini Geneve Ref.3802 27mm 18k Gold...
$2,900
Free shipping
Verified Dealer
697
US
Rolex Steel 24mm Automatic 69160 pre-owned
Rolex オイスターパーペチュアル デイト 69160
$2,260
Free shipping
Verified Dealer
1099
JP
Rolex Steel 40mm Automatic 116500LN new United States of America, New York, New York
TOP
Rolex Daytona Ceramic Bezel White Dial 116500LN
$25,400
Free shipping
Verified Dealer
197
US
Rolex Gold/Steel 36mm Automatic 116233 pre-owned United States of America, Texas, Katy
Rolex Datejust 116233 w/ PAPERS BLACK ROMAN JUBILEE DIAL
$6,900
Verified Dealer
5
US
Rolex Rose gold 40mm Automatic 126755SARU new
Rolex GMT-Master II Saru Factory 126755SARU
$165,950
Verified Dealer
UK
Rolex Steel 40mm Automatic 16610LV pre-owned United States of America, California, Marina Del Rey
TOP
Rolex Submariner Date KERMIT
$12,995
Verified Dealer
56
US
Rolex Steel 42mm Automatic 326934 new United States of America, New York, New York
TOP
Rolex Sky-Dweller 326934 Blue
$24,548
Free shipping
Verified Dealer
555
US
Rolex Steel 40mm Automatic 114060 new
Rolex Submariner (No Date) EU Papiere
$11,395
Verified Dealer
DE
Rolex Gold/Steel 36mm Automatic 16233 new United States of America, New York, Patchogue
Rolex Datejust
$15,000
Verified Dealer
 
US
Rolex Steel 40mm Automatic 16610 T pre-owned United States of America, Arizona, Scottsdale
TOP
Rolex Submariner Date Steel Watch 40MM 16610 F Serial w/Papers
$8,390
Verified Dealer
129
US
Rolex Platinum 31mm Automatic 178246 pre-owned
Rolex デイトジャスト 31 178246
$19,750
Free shipping
Verified Dealer
1099
JP
Rolex White gold 40mm Automatic 228239-0055 new United States of America, New York, New York
TOP
Rolex New Day-Date 40mm White Gold 228239 Meteorite Dial
$45,000
Free shipping
Verified Dealer
197
US
Rolex White gold 36mm Automatic 1803 pre-owned United States of America, Texas, Mckinney
TOP
Rolex 1803 Rare Purple Diamond Dial unique band, 18k wg bracelet
$21,233
Verified Dealer
5
US
Rolex Gold/Steel 34mm Automatic pre-owned United States of America, California, Beverly Hills
TOP
Rolex Men's Rolex Oyster ref.6567 34mm 14k Gold & ss Automati...
$3,600
Free shipping
Verified Dealer
697
US
Rolex Yellow gold 34mm Automatic 1503 pre-owned United States of America, California, Marina Del Rey
TOP
Rolex Oyster Perpetual Date 18kt Yellow Gold Mens Vintage Watch
$4,495
Verified Dealer
56
US
Rolex Yellow gold 36mm Automatic 18238 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Day-Date President 36 Emerald Green Dial Fluted Boxes Books
$13,570
Free shipping
Verified Dealer
99
US
Rolex Steel 40mm Automatic 116500LN new United States of America, Virginia, Arlington
Rolex Daytona Ceramic Black Dial 2020 [Like New]
$22,595
Free shipping
Verified Dealer
114
US
Rolex Yellow gold 37mm Manual winding 6265/8 pre-owned
Rolex Daytona 6265/8 18k gold 1984
$143,896
Verified Dealer
MC
Rolex Steel 40mm Automatic 14060M pre-owned United States of America, Arizona, Scottsdale
TOP
Rolex No Date Submariner 40MM Automatic Tritium Dial Watch
$7,450
Verified Dealer
129
US
Rolex Steel 41mm Automatic 126334 new United States of America, New Jersey, Totowa
Rolex Datejust 41mm 126334 NEW 2020
$10,699
Verified Dealer
312
US
Rolex Steel 40mm Automatic 116610LV new United States of America, New York, New York
TOP
Rolex New 2019 Edition Submariner Date Hulk 116610LV
$16,200
Free shipping
Verified Dealer
197
US
Rolex Gold/Steel 40mm Automatic 116523 pre-owned United States of America, New York, Hartsdale
Rolex Daytona
$16,900
Verified Dealer
US
Rolex Steel 40mm Automatic 16570 pre-owned United States of America, California, Los Angeles
TOP
Rolex 40mm Stainless Steel Explorer II Watch Ref. 16570 White...
$8,250
Verified Dealer
13
US
Rolex White gold 28mm Manual winding 5441 pre-owned United States of America, Georgia, Atlanta
Rolex Cellini Prince White Gold Silver Dial Black Strap Mens...
$8,290
Free shipping
Verified Dealer
607
US
Rolex Steel 34mm Manual winding pre-owned United States of America, California, Beverly Hills
TOP
Rolex Men's Rolex Oysterdate ref.6094 Manual-Wind c.1952 Red...
$4,600
Free shipping
Verified Dealer
697
US
Rolex Steel 40mm Automatic 116520 pre-owned United States of America, Virginia, Arlington
Rolex Daytona Stainless Steel White Dial APH Dial [Super Mint]
$21,995
Free shipping
Verified Dealer
114
US
Rolex Steel 40mm Automatic 116710LN pre-owned United States of America, Florida, Coconut Creek
Rolex GMT-Master II
$10,350
Verified Dealer
 
US
Rolex Steel 40mm Automatic 116710BLNR pre-owned United States of America, Texas, Katy
Rolex GMT-Master II "Batman" BOX & PAPERS
$15,590
Verified Dealer
5
US
Rolex Steel 41mm Automatic 126334 new United States of America, New Jersey, Totowa
Rolex Datejust 41mm 126334 NEW 2020 Blue Jubilee
$10,799
Verified Dealer
312
US
Rolex Gold/Steel 40mm Automatic 16613 116613 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date Box Papers Blue Dial Bezel SS18kt Gold 2008
$11,729
Free shipping
Verified Dealer
99
US
Rolex Platinum 40mm Automatic 116622 new United States of America, New York, NEW YORK
TOP
Rolex Yacht-Master 40
$12,500
Free shipping
Verified Dealer
136
US
Rolex Steel 36mm Automatic 116234 pre-owned United States of America, California, Los Angeles
TOP
Rolex 36mm Stainless Steel Datejust #116234 Watch BLACK DIAL
$6,900
Verified Dealer
13
US
Rolex Steel Automatic 116400GV pre-owned United States of America, New York, New York
Rolex SS Milgauss Engraved Green Crystal 116400GV Watch
$18,999
Free shipping
Verified Dealer
46
US
Rolex Steel 25mm Automatic pre-owned United States of America, California, Beverly Hills
TOP
Rolex Rare Oyster Perpetual Ladydate 6516 Automatic c.1961...
$2,479
Free shipping
Verified Dealer
697
US
Rolex Yellow gold 40mm Automatic 116618LB new United States of America, Virginia, Arlington
Rolex Submariner Date 18k YG Blue Dial [Stickers/Unworn]
$29,995
Free shipping
Verified Dealer
114
US
Rolex Gold/Steel 41mm Automatic 126333 new
Rolex Datejust 41 Edelstahl Gelbgold 126333 Silber Index
$16,278
Verified Dealer
540
DE
Rolex Steel 36mm Automatic 16014 pre-owned United States of America, California, Los Angeles
TOP
Rolex Men Datejust 16014 Oyster 36MM Watch Diamond Bezel-Black...
$6,500
Verified Dealer
133
US
Rolex Steel 44mm Automatic 126660 new United States of America, New Jersey, Totowa
Rolex Sea-dweller Deepsea James Cameron 126660 NEW 2020
$15,299
Verified Dealer
312
US
Rolex Gold/Steel 36mm Automatic 16233 pre-owned United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Men's Datejust 36 White MOP Diamond Dial Boxes Books
$5,847
Free shipping
Verified Dealer
99
US
Rolex Steel 40mm Automatic 126710BLRO new United States of America, New York, New York
TOP
Rolex GMT-Master II 40mm Blue and Red Pepsi Jubilee Bracelet
$17,995
Free shipping
Verified Dealer
55
US
Rolex Gold/Steel 36mm Automatic 16233 pre-owned United States of America, California, Los Angeles
TOP
Rolex 36mm 18k YG/Steel Datejust Watch w/ White Roman Numeral...
$5,200
Verified Dealer
13
US
Rolex Rose gold 40mm Automatic 116595RBOW pre-owned United States of America, New York, New York
Rolex Daytona Everose Rainbow Watch 116595RBOW
$269,999
Free shipping
Verified Dealer
46
US

Rolex: World-Renowned Luxury and Precision

Rolex has been the world's quintessential luxury watchmaker for over 100 years. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision.


This page contains information about:


Rolex: A Status Symbol Since 1905

Rolex watches are icons of luxury like a Porsche, Chanel dress, or Louis Vuitton bag. The secret to this manufacturer's success lies in their consistency: The design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are often only noticeable upon second glance. This strategy has allowed the watches to become classics, making them easily recognizable and raising their collector's value. These watches retain their value in large part due to this timeless and consistent design. The situation is similar for other well-known Rolex models such as the Daytona, Day-Date, Datejust, and Submariner.

Rumor has it that the Geneva-based manufacturer sells approximately one million watches each year, meaning they turn over almost two and a half billion USD. They also introduce more gold into circulation than any other watch manufacturer.

Rolex's reputation is also supported by the fact that they've remained independent and their watches are almost fully crafted in-house. Many other well-known watch manufacturers belong to large concerns. Another secret to their success is their discreet company policy: Tours of their factory workshop are rare, the CEOs seldom give interviews, and their annual profits are kept private.

  • Rolex Day Date 18038

    Rolex Day Date 18038

  • Rolex Daytona Paul Newman

    Rolex Daytona Paul Newman


Record Setters: Up to 17.75 Million USD

If you view luxury watches as an investment, Rolex is the right brand for you. The Genevan manufacturer sits as the pinnacle of the Swiss luxury watch industry and embodies power and prestige like no other manufacturer. A Rolex is a safe bet. Well-kept models only increase in value over time. Rare, vintage models go for five, six, or even seven figures at auction. In 2017, Paul Newman's own Daytona sold for a record price of 17.75 million USD, or about 15.3 million EUR, at an auction in New York. Even though it was not in the best condition, it is still one of the most important collector's watches from the last century.


How much does a Rolex cost?

Model Reference number Price (approx.) Type
Day-Date Ref. 228238 29,000 USD Sporty dress watch
Daytona Ref. 116500LN 20,500 USD Chronograph
Cellini Date Ref. 50515 15,500 USD Dress watch
Sea-Dweller Ref. 126600 14,700 USD Diving watch
GMT-Master II Ref. 116710BLNR 10,700 USD GMT watch
Submariner Date Ref. 116610LN 9,300 USD Diving watch
Submariner Ref. 114060 7,900 USD Diving watch
Milgauss Ref. 116400GV 7,800 USD Anti-magnetic tool watch
Datejust Ref. 12630 7,300 USD Sporty dress watch
Air-King Ref. 116900 6,500 USD Pilot's watch
Explorer Ref. 214270 6,400 USD Tool watch
Oyster Perpetual 39 Ref. 114300 5,400 USD Sports watch

How much does a Rolex Submariner cost?

The Rolex Submariner ref. 114060 is one of the most famous watches in the world. The three-hand model without a date display costs around 7,900 USD in mint condition. Pre-owned pieces cost about 500 USD less. A never-worn Submariner Date with a date display and the reference number 116610LN comes in at around 9,300 USD. Pre-owned models cost about 8,600 USD. The "Red Sub" with the reference number 1680 is a highly-coveted vintage Submariner and demands prices of about 18,500 USD pre-owned. The COMEX Version, developed by Rolex for the French company Compagnie martitime d'expertises, is also sought-after. Prices for this model often reach sums of 37,000 USD.

Watch collectors aren't just enamored with vintage Rolexes, but also with the green Submariner models known as "Hulk" and "Kermit". The Hulk ref. 116610LV has a green bezel and green dial. It costs about 11,100 USD in mint condition and about 10,200 USD pre-owned. Only the bezel is green on the Kermit with the reference number 16610LV . The dial is black, which is in line with the standard Submariner dials. Set aside around 16,000 USD for a never-worn Kermit model. Pre-owned watches are markedly more affordable at about 11,000 USD, though this is still more expensive than the stainless steel Submariner Date with a black bezel.


Is the Rolex Daytona a good investment?

The stainless steel Rolex Cosmograph Daytona is one of the best investments you could make in the watch sector. Released in 2016, the model with the reference number 116500LN is so popular among watch fans that long wait times are par for the course when purchasing from offline retailers. Purchasing online is faster, though it is also more expensive. The official list price is 14,000 USD, whereas a never-worn stainless steel Daytona on Chrono24 demands around 20,500 USD. Pre-owned models are only slightly less expensive, making them a solid investment. The ref. 116500LN has a black Cerachrom ceramic bezel. Thanks to its use of the in-house caliber 4130, it also boasts a 72-hour power reserve.

Its predecessor ( ref. 116520) has a stainless steel bezel and is powered by the same in-house 4130 movement. Before the introduction of the new Daytona in 2016, it officially cost 13,500 USD. Only a few years after its production ended, this sports watch with a stopwatch function was already selling for 15,400 USD pre-owned. If you are looking for a never-worn model, plan to spend over 19,100 USD.


Prices for Vintage and Gold Daytonas

The model released in 1988 is also highly sought-after. It is powered by the caliber 4030, based on the Zenith El Primero. The price for a pre-owned Rolex Cosmograph Daytona with the reference number 16520 comes in at almost 23,400 USD. The so-called "Paul Newman" Daytona is especially rare. The only difference to other Daytonas from the 1960s and 1970s is the dial. In terms of technology, watches from this time period are all identical. You will need to have at least 123,400 USD on hand for a Paul Newman Daytona. If you're not particularly interested in the famous dial, you can get a Daytona from the 1960s starting at 55,500 USD.

Models with 18-karat yellow, white, or rose gold — also called Everose gold by Rolex — (ref. 116508) are generally more expensive than the stainless steel models due to their material value. That being said, they are significantly more affordable online than their list price. The official list price is around 42,500 USD, but you can get a mint-condition gold Rolex Daytona on Chrono24 for as little as 30,200 USD. The bicolor models in stainless steel and gold are a bit of an insider's tip. You can find pre-owned watches with the reference number 116503 starting at 14,700 USD, while those in mint condition cost around 15,800 USD. Older versions from the 1990s can even be purchased for under 11,200 USD.


What are the prices for a Rolex Sea-Dweller?

Anyone who bought a Rolex Sea-Dweller in the last few years can look forward to appreciating prices. This is due to the fact that certain reference numbers are no longer in production, thus making them harder to find. The ref. 16600 was manufactured for a relatively long period of time, from 1988 to 2008. It was then replaced by the much larger 44-mm Sea-Dweller Deepsea.

Over the last 10 years, prices for a ref. 16600 have consistently increased. A pre-owned model that demanded 4,900 USD in 2008 now goes for around 7,800 USD. New watches are even rarer and therefore cost about 11,500 USD. The Deepsea with the reference number 116660 is water resistant to 3,900 m (390 bar, 12,795 ft) and has a list price of 13,600 USD. However, the same watch only costs around 12,700 USD online. Even though this is less than the official list price, its value has still skyrocketed in the last five years.

In 2014, Rolex released yet another 40-mm model with the ref. 116600. It was only in production for three years before it was replaced by the 43-mm 50th anniversary model with the ref. 126600 in 2017. This resulted in an abrupt spike in prices for the former model. Never-worn models that had cost 10,500 USD prior to Baselworld 2017, quickly rose in price to around 13,200 USD in October 2017. The most recent Sea-Dweller now features the Cyclops lens over the date display, a characteristic of the Submariner, and costs almost 14,700 USD in mint condition. If you'd rather buy your watch online to avoid the long wait times in offline retailers, be prepared to spend a good 1,800 USD more.

Information on Buying Your Rolex Watch

  • Retains and possibly increases in value
  • Top investments: Rolex Daytona in stainless steel, Rolex Sea-Dweller ref. 116600
  • Five to six-figure asking prices for rare models (e.g., "Red Sub", "COMEX" Submariner, Paul Newman Daytona)
  • A more affordable Rolex watch: Oyster Perpetual starting at 5,400 USD

Rolex Oyster: Top Performance Under Extreme Conditions

A Rolex is more than just a piece of jewelry on your wrist. These watches represent a long tradition of technical developments. The history of this unique watch manufacturer reads more like an encyclopedia of horology. The original Oyster model was introduced in 1926 and was the world's first water-resistant and dustproof wristwatch. It remains the ultimate classic to this day.

The watch is water resistant thanks to a hermetically sealed case, screw-down crown, and synthetic watch glass that fits firmly in the case. To prove its water resistance, the manufacturer decided to display the Oyster ticking away in a fishbowl filled with goldfish. In 1927, another marketing opportunity presented itself: British swimmer Mercedes Gleitze swam for more than 10 hours through the English Channel with an Oyster. Although she failed to complete her swim, the watch survived.


Surviving the Mariana Trench: Water Resistant to 39,370 ft

On January 23rd, 1960, the deep-diving bathyscaphe Trieste reached the bottom of the Challenger Deep with a special passenger on board: Rolex's Deep Sea Special . The watch had been specially designed for the dive and was attached to the outside of the bathyscaphe. It handled the extreme conditions of the ocean floor impressively well, functioning perfectly even at a depth of 10,916 meters (35,814 ft) . This proved the Swiss watch manufacturer's capabilities. Rolex repeated this test in 2012, attaching the experimental Rolex Deepsea Challenge diving watch to the robotic arm of the Deepsea Challenger. It reached a depth of 10,908 meters (35,787 ft). This watch is water resistant up to 12,000 meters (39,370 ft) and can withstand up to 1,500 bar of pressure.


A Pioneer Among Diving Watches: the Rolex Submariner

Rolex's watch designers had already expressed their passion for the sea in 1953. That year, the company presented one of the first diving watches, the highly sought-after Submariner. The original watch, nicknamed "the diver's friend," was water resistant to 100 meters (328 ft) thanks to its Twinlock crown. It featured a black matte dial and a bi-directional rotating bezel. The bezel allowed divers to time their dives to the minute. At the time, Rolex was a pioneer in the field of diving watches, as recreational diving wasn't yet widespread.

Former Rolex director René-Paul Jeanneret was an avid recreational diver and gave valuable input regarding the design of the hands, dial, and case. The watch survived various tests and a total of 132 dives. Supposedly, the watch was even dropped from a height of two meters onto a concrete dock. The watch still functioned; the drop only caused a piece of the luminous material to fall off one of the hands. The successor to the first Submariner was water resistant to 200 meters (656 ft) and was made the official watch of the English, Canadian, and Australian marines.

Another milestone in Rolex's history occurred in the same year that the Submariner was introduced. Mountain climbers Sir Edmund Hillary and Tenzing Norgay struggled over rubble and ice to reach the top of Mt. Everest at a height of 8,848 meters (29,029 ft). According to reports, both climbers wore the Oyster Perpetual. Whether they had them on at the top or not is disputed. However, Rolex was one of the official sponsors of this Everest expedition led by Colonel Sir John Hunt. The manufacturer presented the Oyster Perpetual Explorer in 1953 in celebration of the undertaking and to honor the summiteers.


For Race Drivers and Actors: the Rolex Daytona

The Rolex Daytona quickly established itself as one of the manufacturer's most sought-after and successful automatic watches. However, the sports chronograph was a slow seller at the beginning of its career in the early 1960s. Actor and car racer Paul Newman and Formula One racing driver Jackie Stewart both helped transform the watch into an icon in no time at all. Versions with a contrasting second subdial received the nickname "Paul Newman" in the 1980s and are considered particularly valuable collector's items. The watch's name comes from the legendary Daytona Beach circuit in Florida. The city is the capital of record-breaking speeds: Between 1904 and 1935, 14 speed records were recorded there. Five of them were made by Sir Malcolm Campbell, who wore a Rolex on his wrist.

Overview: Rolex Models

  • Air-King
  • Cellini Time, Cellini Date, Cellini Dual Time, and Cellini Moonphase
  • Cosmograph Daytona
  • Datejust, Datejust II, and Datejust 41
  • Day-Date
  • Explorer and Explorer II
  • GMT-Master and GMT-Master II
  • Lady-Datejust
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Sea-Dweller, Sea-Dweller 4000, and Sea-Dweller Deepsea
  • Sky-Dweller
  • Submariner and Submariner Date
  • Yacht-Master and Yacht-Master II

A Unique Story: the Five-Point Crown

The history of this watch manufacturer began back in 1905. Hans Wilsdorf, a German, founded the watch wholesaler Wilsdorf & Davis in London together with Alfred Davis. Davis oversaw the production of watch cases, while Wilsdorf obtained the necessary movements from the Biel-based company Aegler. In 1908, they trademarked the name Rolex. The catchy name most likely comes from "rolling export," but there is no solid proof of this. Gradually, the company began to add their name to the dials — an unusual practice at the time. Instead, it was customary to only include the retailer's name on the dial, if anything at all. The short brand name allowed enough space for the name of the retailer, enabling Wilsdorf to bring more watches bearing their own company name into circulation. It would be 19 years before Rolex was the sole writing found on the dials, cases, and movements.

The five-point crown became a symbol of the brand in 1925. The story behind the development of the logo remains a secret. Experts suspect that the five-pointed crown stands for the five fingers of a watchmaker or the letters in Rolex. The crown logo and the name Rolex have appeared on every dial, crown, and clasp since 1939.

Revolutionaries Che Guevara and Fidel Castro also recognized and appreciated the qualities of Rolex. It's not known whether the robustness of the watch helped the Cuban Revolution of 1959, but Che and Fidel certainly contributed to the brand's myth. No other watch manufacturer has managed to appeal to such a wide variety of customers as Rolex. These range from the Dalai Lama to television host and comedian Ellen DeGeneres.


Certified Precision Since 1910

Rolex calibers made in-house are considered to be especially precise. Each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (COSC). The COSC measures the precision of a movement in five different positions and three different temperatures based on a standardized testing method. The entire testing process lasts 15 days. In addition to the COSC tests, Rolex tests all of their watches in-house once the movement is in its case. A watch can only pass their test if it has a maximum deviation of +/- 2 seconds per day .

Rolex founder Wilsdorf also valued precision back at the beginning of the 20th century. In 1910, he sent a watch to a local watchmaking school in Biel so it could be evaluated. The movement was subjected to a 14-day test, which it passed. At the end of this two-week procedure, the testers issued the world's first wristwatch chronometer certificate and sent it to London.

The next sensation followed only four years later: Wilsdorf sent an Aegler movement to the National Physical Laboratory in London. The caliber passed their tests with flying colors. It was subjected to three different temperature conditions and five different positions: crown facing up, left, and right, and dial face down and face up. After 45 days, the watch, with its golden case and blue enamel bezel, was named the first wristwatch in history to receive a class A certification. This type of certification was previously only awarded to larger watches, such as navy chronometers.


Rolex's Robust Automatic Watches

By the beginning of the 1950s, Rolex had proven that robust movements and watch cases were part of their repertoire. An impressive example of this is the Milgauss from 1956. Like its name suggests, it can withstand magnetic fields up to 1,000 gauss. Its name is a combination of the abbreviation for the French word for a thousand, "mille," and the last name of the German physicist Carl Friedrich Gauss. The European Center for Nuclear Research (CERN) officially confirmed this resistance on August 10th, 1970. Thanks to the automatic caliber 1065 M, with its soft iron inner case and other anti-magnetic components, the watch functioned well despite the presence of magnetic fields. The watch was a blessing for engineers, power plant operators, and many others who worked in close contact with magnetic fields. This highly coveted collector's watch features green shimmering sapphire glass, a red triangle on the bezel, and a distinctive lightning bolt-shaped second hand.


Rolex's Social Commitment

Whoever buys a Rolex is simultaneously doing a good deed. Wilsdorf never had any children of his own, and after his wife's death, he left all of his Rolex shares to the newly established Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large part of their annual profits. This money is used to support social initiatives, environmental protection programs, and scientific, artistic, and cultural projects.


The Perfect Combination of Financial Investment, Prestige, and Technology

Whether new or vintage, whenever you buy a Rolex, you're buying more than just a watch. Rolex has been the undisputed number one in the world of luxury watches for decades and is among the most well-known brands. Rolex stands for top quality Swiss watchmaking, harmonious designs, and stable value – qualities that are highly valued in the watchmaking scene. Rolex has something for everyone's taste. Platinum, 18-karat solid gold, and an aesthetic design represent the prestige embodied by Rolex. The stainless steel models are perfect for those searching for robustness, simple functionality, and a companion for years to come.


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