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Rolex Daytona
Unworn Cosmograph Daytona 40mm Black Diamond Dial Rose Gold 126505 Box & Papers 2024
$55,295
+ $250 for shipping
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Rolex Daytona
Rose Gold Pink Sundust Baguette Dial 116505 Box & Papers 2020
$64,495
+ $150 for shipping
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Rolex Daytona
Unworn Cosmograph Daytona 40mm Champagne YML Dial Yellow Gold 126508 Box & Papers 2024
$56,775
+ $250 for shipping
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Rolex Daytona
UNWORN Stickered 2022 ROLEX 116500LN Daytona Panda with Box & Papers
$28,804
Free shipping
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Rolex Daytona
Certified
16523
$14,875
+ $29 for shipping
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Rolex Daytona
Certified
Steel Cosmograph Daytona 40 Watch - White Panda Index Dial 116500LN
$27,650
Free shipping
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Rolex Daytona
John Mayer Unworn Full Set 116508
$79,300
Free shipping
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Rolex Daytona
126598TRU Yellow Gold Factory Rubies Diamond Pave Dial Ruby Markers (NEW MODEL)
$1,350,000
+ $1,000 for shipping
Rolex Daytona
Certified
MINT 2004 Rolex Daytona 116520 Black Dial Steel Cosmo Chronograph 40mm Watch
$17,992
+ $129 for shipping
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Rolex Daytona
Cosmograph Daytona Chronograph 18K Rose Gold Men's Watch
$60,900
+ $29 for shipping
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Rolex Daytona
Certified
Yellow Gold Black Diamond Dial 16528
$35,000
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Rolex Daytona
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2004 Daytona 116520 White Dial SS Oyster No Papers 40mm
$19,000
+ $50 for shipping
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Rolex Daytona
116509
$37,000
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Rolex Daytona
Green Dial YG No Box and No Paper 116508. Mint 2 yr Warranty NY Watch Lab
$65,500
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Rolex Daytona
116518LN
$37,995
+ $100 for shipping
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Rolex Daytona
116520 White Dial 40mm + Box
$17,699
+ $89 for shipping
Rolex Daytona
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Everose Gold Cosmograph 40 Watch - Chocolate Dial - Black Oysterflex Strap
$34,999
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Rolex Daytona
116500LN 2022 Panda New Full Set
$29,700
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Rolex Daytona
Unworn 2022 Daytona "Eye Of The Tiger" 116588TBR
$187,000
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Rolex Daytona
NEW 2024 Daytona 40mm 126509 White Gold Silver Ghost Dial
$50,880
+ $100 for shipping
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Rolex Daytona
40mm Yellow Gold Cosmograph Green Index Dial (116508)
$78,000
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Rolex Daytona
116519LN Ghost White Gold Oysterflex Ghost Full Set Box / Paper (2018)
$39,959
+ $50 for shipping
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Rolex Daytona
18k White Gold Black Diamond Dial Oysterflex Bracelet 116519LN
$38,695
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Rolex Daytona
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Cosmograph Daytona 40mm 16523 / Stainless Steel 1996 / Yellow Gold / White Dial
$13,799
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Rolex Daytona
NEW 2023 Daytona 116500LN Black Dial
$28,750
+ $79 for shipping
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Rolex Daytona
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1997 Rolex 16523 Daytona Zenith Movement with Box Papers & RSC
$16,799
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Rolex Daytona
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Stainless Steel White Dial Chronograph 40MM 116520
$18,950
+ $55 for shipping
Rolex Daytona
116519LN Ghost New Full Set
$40,000
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Rolex Daytona
40mm 16523 Oyster Stainless Steel & Yellow Gold Watch Black Dial 1999
$15,450
Free shipping
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Rolex Daytona
NEW 2024 Daytona 40mm 126500LN Stainless Steel Panda Dial
$34,650
+ $100 for shipping

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Rolex Daytona
Certified
1995 Zenith Daytona 16520 Tritium White Panda Dial SS Oyster No Paper 40mm
$22,000
+ $50 for shipping
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Rolex Daytona
Yellow Gold Oysterflex Champagne Dial 116518LN Unworn 2023
$41,995
+ $150 for shipping
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Rolex Daytona
Black Dial Silver Subdials UNWORN 116500LN
$24,845
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Rolex Daytona
Cosmograph Daytona 40mm 116518LN Yellow Gold Black Dial Oysterflex 2020
$35,999
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Rolex Daytona
Ref. 116520 Circa 2000
$18,500
+ $80 for shipping
Rolex Daytona
Certified
126500LN - Black Dial with Cerachrom Bezel
$27,500
Free shipping
Rolex Daytona
116508
$64,999
Free shipping
Rolex Daytona
Certified
2023 Rolex Cosmograph Daytona 116500LN Black Dial Reverse Panda 40mm Box & Papers
$25,995
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Rolex Daytona
Yellow Gold Oysterflex White 126518LN Unworn 2024 New Release
$42,835
+ $150 for shipping
Rolex Daytona
Certified
116500LN
$29,550
+ $100 for shipping
Rolex Daytona
2021 Daytona 40mm 116503 Two-Tone Black Dial
$18,235
+ $100 for shipping
Rolex Daytona
Platinum Ice Blue Dial 116506
$89,999
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Rolex Daytona
Certified
16528
$32,500
+ $150 for shipping
Rolex Daytona
Zenith 16523 Champagne Dial + Box
$14,695
+ $89 for shipping
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Rolex Daytona
NEW 2024 PikachuYML Champagne Dial Yellow Gold Case Ceramic Bezel Oysterflex Strap
$54,995
Free shipping
Rolex Daytona
Certified
116520 Black Dial Stainless Steel 40mm
$19,000
+ $29 for shipping
Rolex Daytona
2024 NEW Two Tone Yellow Gold Golden and Black Dial 126503
$24,995
+ $99 for shipping
Rolex Daytona
Certified
16528
$31,400
Free shipping
Rolex Daytona
116505 18k Everose Gold Black Dial 40mm
$39,495
Free shipping
Rolex Daytona
NEW Old Stock 2022 Cosmograph Daytona YML Pikachu Yellow Gold Oysterflex 116518LN FULL SET
$44,995
+ $99 for shipping
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Rolex Daytona
NEW 2023 Daytona IVORY DIAL 116515
Price on request
+ $79 for shipping
Rolex Daytona
Certified
2000 Daytona 116523 Slate Grey Dial TT 18kt Oyster No Papers 40mm
$15,250
+ $50 for shipping
Rolex Daytona
Certified
Cosmograph 40mm ZENITH Two-Tone P SERIAL Gold Steel Watch 16523
$14,493
+ $175 for shipping
Rolex Daytona
Rose Gold Black Dial Oysterflex 2022
$38,600
+ $100 for shipping
Rolex Daytona
Certified
Paul Newman dial 40mm 116528 Yellow Gold 2002
$33,999
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Rolex Daytona
Cosmograph Daytona Black Dial Rose Gold 40mm (116505) - BOX & PAPERS 2019
$41,150
+ $50 for shipping
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Rolex Daytona
40mm Yellow Gold Champagne Index Dial 116508
$43,850
Excl. shipping
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Rolex Daytona
New Buckle White dial
$19,750
Free shipping
Rolex Daytona
PLATINUM WARRANTY B&P
$98,997
+ $95 for shipping
Rolex Daytona
Certified
RARE Panda Racing Dial
$24,950
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Rolex Daytona
116506 ICE BLUE PLATINUM Box and Papers MINT
$89,900
+ $29 for shipping
Rolex Daytona
Like NEW 2022 Cosmograph Daytona Rose Gold Black Index Dial 116505 FULL SET
$42,995
+ $99 for shipping
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Rolex Daytona
White 116500LN Unworn 2022
$28,805
+ $100 for shipping

The Rolex Daytona – An Icon Among Chronographs

The Rolex Daytona is one of the most popular chronographs in the world. Stainless steel models and rare vintage editions have shown excellent appreciation. As a result, collectors and investors are turning to the Daytona as a profitable investment.

The Rolex Daytona: From Zero to Sixty

Swiss watchmaker Rolex created the Cosmograph Daytona for the world of motorsports in 1963, naming the popular chronograph after the famous racetrack in Daytona Beach, Florida.

Virtually all the Cosmograph Daytona models are equally popular. In fact, this chronograph is among the most popular and best-selling Rolex watches on Chrono24, rubbing shoulders with the likes of the Datejust, Submariner, and GMT-Master. This was not always the case, as the Daytona was a slow seller when it debuted in the early 1960s.. That changed when Paul Newman and other Hollywood giants started wearing the watch in public. Since then, the Rolex Daytona has been one of the most sought-after chronographs in existence.

The Daytona has become a status symbol, partly because the watch is very difficult to obtain due to high demand. Long waiting times, which can be as long as several years, are not uncommon. The tight supply situation among authorized dealers also has another effect: the Daytona is now an attractive investment with excellent price performance.

Another advantage of Daytona watches is their high recognition value. As is usual with Rolex, the design of the chronograph has only been adapted very carefully over the years, which is why both vintage watches and current models are immediately recognizable as Daytona.

Reasons to Buy a Rolex Daytona

  • Many references are a stable investment
  • · In-house caliber 4131 with Chronergy escapement
  • A legendary chronograph with widespread brand recognition
  • Rare vintage models that make fantastic investments
  • New in 2023: Platinum Daytona with a display case back

How much does a Rolex Daytona cost?

Prices for an unworn Rolex Daytona from the current line with a six-digit reference number range from between 26,000 and 560,000 USD on Chrono24. Two-tone models like the ref. 116503 with a white dial or the stainless steel Daytona ref. 116500LN with a black dial are entry-level versions. At the high end of the price spectrum are the rare Rolex Rainbow models.

If you're interested in a “Zenith” Daytona, expect to spend between 48,000 and 73,000 USD for an unworn example, depending on whether you prefer a stainless steel, gold, or two-tone model.

Pre-Owned Rolex Daytona Prices

Prices for a pre-owned Rolex Daytona with an automatic caliber are on average between 5% and 30% below the price you’d have to pay for an unworn example on Chrono24. For example, the Rolex Daytona ref. 116520 with a black dial changes hands for roughly 24,400 USD in good condition. The same watch costs approximately 34,200 USD unworn. A pre-owned two-tone Daytona ref. 116503 with a white dial, on the other hand, will cost you around 3,000 USD less than an unworn one, which will set you back well over 25,000 USD.

Prices for vintage versions are usually significantly higher due to limited availability. For example, you can expect to pay over 110,000 USD for the Daytona ref. 6263 with a Bakelite bezel. A Paul Newman Daytona ref. 6239 with an exotic dial could set you back anywhere from 55,000 to over 220,000 USD, depending on its condition and accessories.

What’s the most expensive Rolex Daytona?

The most expensive Rolex Daytona ever sold is a ref. 6239 from the personal collection of Hollywood actor Paul Newman. The watch was auctioned in 2017 for a record sum of 17.75 million USD.

The priciest variant among current models is the Daytona Rainbow. This timepiece changes hands for between 400,000 to well over 500,000 USD, depending on the variant.

What’s the most affordable Rolex Daytona?

The cheapest way to get your hands on a Rolex Daytona is to buy a two-tone model or a stainless steel variant with a black dial and black ceramic bezel. You should budget between 25,000 and 32,000 USD for an unworn example.

Price Overview: Rolex Daytona

Daytona reference numberPrice (approx.)Material, bezel, dial
116595RBOW590,000 USDRose gold, sapphire, black
6239224,000 USDStainless steel, stainless steel, panda, exotic
126506135,500 USDPlatinum, ceramic, ice blue
1652057,700 USDStainless steel, stainless steel, white
116518LN47,600 USDYellow gold, ceramic, black
126500LN38,100 USDStainless steel, ceramic, black
11652034,200 USDStainless steel, stainless steel, black

Most Popular Rolex Daytona Models

Since the introduction of the Cosmograph Daytona in 1963, Rolex has released numerous versions of the watch, some of which are particularly popular with Rolex enthusiasts.

Rolex Daytona in Stainless Steel

Current stainless steel Daytona models are at the top of the popularity scale. Even the original Daytona was made from this material, which is why the steel Daytona is still the first choice of purists and tradition-conscious Rolex fans.

You can find these watches under the reference numbers 116500LN and 126500LN, each with a black or white dial and black ceramic bezel. If you prefer a model with a stainless steel bezel, check out ref. 116520.

The in-house Rolex calibers 4130 and 4131 used in the above watches ensure precise timekeeping. They are automatic, chronometer-certified, and have a 72-hour power reserve.

Rolex Daytona With Zenith El Primero Caliber

Until the year 2000, Rolex equipped the Daytona with a modified El Primero caliber from Zenith, a movement with a legendary reputation as the first chronograph caliber with integrated automatic winding.

You can recognize the "Zenith Daytona " by the five-digit reference number. An example of a stainless steel model is ref. 16520 with a steel bezel. Alternatively, you can also opt for a yellow gold (ref. 16518) or two-tone steel and gold version (ref. 16523).

Colorful: The Rolex Daytona Rainbow

The Rolex Daytona Rainbow is one of the most striking variants of the Rolex chronograph. The watch is available with a white, yellow or rose gold case and has a bezel set with sapphires in the colors of the rainbow. Colored sapphire crystals also serve as indices. The lugs and crown guard are also set with diamonds.

Because only selected sapphires are used to achieve the perfect color transition, the Daytona Rainbow is produced in very limited quantities, making this colorful timepiece even more coveted by collectors.

Exceptionally Exclusive: The Platinum Rolex Daytona

The platinum Rolex Daytona has an ice-blue dial and maroon bezel, and you can choose between white gold or diamond hour markers.

The current version of the platinum Daytona ref. 126506 launched in 2023 differs from all other Daytona models in one important respect: it's one of the few Rolex watches ever to have a sapphire crystal case back that reveals the finely finished caliber 4131 inside.

The Gold Rolex Daytona

The Daytona is also available in numerous versions with a rose, white, or yellow gold case. The dial selection is quite extensive. Choose from black, champagne, silver, green, or salmon-colored sunburst dials with matching or contrasting subdials. The latter version is referred to as a "panda" dial (dark subdials on a light background) or "reverse panda" dial (light subdials on a dark background).

The white gold Daytona ref. 126529LN presented in 2023 features a very special reverse panda dial. It is a modern version of the famous Exotic Dial that adorned Paul Newman's watches. Rolex discontinued this reference in spring 2024. As the watch was only produced for less than a year, it can be assumed that this rare model will increase in value considerably in the future.

Rolex also offers the Daytona in two-tone versions in steel and gold. A popular model is ref. 116503, which features a stainless steel case and outer bracelet links, while the bezel, crown, pushers, and middle links of the bracelet are made of yellow gold.

Diamond Bezel Rolex Daytona

Since Watches and Wonders 2024, the collection has also included Daytona models in which Rolex has replaced the traditional tachymeter bezel with a diamond-set bezel. You can choose between versions in which the 36 precious stones are trapeze-cut or brilliant-cut. If you choose the former, the lugs and crown guard are also set with diamonds.

The watches themselves are available in red, white, or yellow gold and come on either a three-row Oyster bracelet or a black Oysterflex bracelet. In addition to gold and silver, the dials are available in a variety of mother-of-pearl finishes and the vintage pink shimmer the brand calls "Sundust."

Paul Newman & Co: Sought-After Vintage Daytona

Vintage Daytona watches are highly coveted by collectors, especially the rare models with an exotic dial like the Daytona Paul Newman or John Player Special.

The exotic dial is three-colored, the subdial indices have small boxes at the ends, and the numerals on the subdials are in Art Deco style.

But whether they have an exotic dial or a standard dial, vintage Daytona watches have a few things in common: At 37.5 mm in diameter, they're slightly smaller than their modern 40-mm counterparts. They're also equipped with hand-wound Valjoux calibers.

Popular Daytona Models at a Glance

  • Rolex Daytona Rainbow: White, yellow, or rose gold case, bezel decorated with sapphires in the colors of the rainbow, diamond setting
  • Rolex Daytona Gold: 18-karat white, yellow, or rose gold case, various dial variants including panda and reverse panda dials
  • Rolex Daytona Steel: Most original version of the Rolex Daytona, dials available in black or white, with steel, aluminum, or ceramic bezel
  • Rolex Daytona Platinum: Platinum case, ice blue dial, maroon bezel, ref. 126506 with display case back
  • Rolex Daytona Zenith: Caliber 4030 based on the Zenith El Primero, available in stainless steel, gold, or two-tone steel and gold
  • Rolex Daytona “Paul Newman”: Coveted, extremely rare vintage Daytona with Exotic Dial

FAQs

Is the Rolex Daytona a good investment?

The Rolex Daytona offers excellent price performance over time. Although prices on the open market have fallen significantly since mid-2022 after a temporary peak, most Daytona models increased in value by an average of 20% to 35% over the three-year period from mid-2020 to mid-2023. Rarer and more sought-after models like the Rainbow and vintage models appreciated by as much as 50% to 90% over the same period.

Why is the Rolex Daytona so expensive?

The Rolex Daytona is one of the most coveted chronographs in existence. Demand far outstrips supply, driving up prices on the open market. However, if you look at the official list prices, the Daytona is only in the mid-range.

What's the wait time for a Rolex Daytona?

The waiting period for a current Rolex Daytona from an authorized dealer ranges from around nine months to five years, depending on the model. Alternatively, you can look on marketplaces such as Chrono24, where most Daytona models are available without a long waiting list. Expect to pay a premium, however.