Looking to sell a watch? Select how:

Privately

Over 2,500 successful private sellers each month.

Sell a watch

Commercially

Open your door to 500,000 watch enthusiasts every day

Become a Chrono24 dealer
Free Appraisal
What is your watch worth?

Create a free listing

and reach 9 million potential buyers every month!

Sell accessories and parts
  • Low commission fee
  • 90% sales rate
  • Free escrow service
Low commission fee
90% sales rate
Free escrow service

How to Quickly and Securely Sell Your Watch on Chrono24

  1. <span>1. </span>Find a buyer

    1. Find a buyer

  2. <span>2. </span>Use our secure payment processing

    2. Use our secure payment processing

  3. <span>3. </span>Send the item insured

    3. Send the item insured

  4. <span>4. </span>Complete the sale

    4. Complete the sale

Secure Payment Processing

Payment processing via Chrono24's free Escrow Service is designed specifically for luxury watches. It guarantees both you and the buyer a secure sales process.

  1. The buyer transfers payment to a secure escrow account
  2. Payment arrives in the escrow account, and you are notified in your myChrono24 user area.
  3. You ship the watch insured for its full value.
  4. Once the buyer has received their watch, you will receive payout of the sales price within 7 days.

Obtain the Best Sales Prices

On Chrono24, there's no middle man. You sell your watches directly to the customer, meaning you can achieve even higher sales prices.

Once you sell your watch, we charge a modest 6.5% commission fee.

 

How much should I ask for my watch?

  • 9 million potential customers

  • Personalized support in 16 languages

  • Free Escrow Service

How do I create a listing?

How do I create a listing?

In this video, we'll show you how easy it is to create a free listing on Chrono24.

If this is your first time creating a listing on Chrono24, you will have to register as a seller before we can publish your listing.

Our Tips for Private Sellers

Increase your sales chances

Increase your sales chances

Would you like to increase your sales chances? If so, follow these tips for creating the best possible listing.

More information

Use high-quality images

Use high-quality images

Learn everything you need to know about what makes a good listing image so that your watch makes a lasting impression.

More information

Before you ship

Before you ship

Once you've done everything on our checklist, you'll be ready to send your watch safely on its way.

More information

Create a free listing

Do you have any questions? Contact us!

Contact
How can I create a watch listing?
It's easy to create a free watch listing on Chrono24.

You'll be asked to enter all the most important information about your timepiece.
What's more, you can also add a detailed description of its condition, service history, repairs, and accessories. This makes your listing even more appealing to potential buyers.
High-quality images and close-ups of the watch, its condition, and any accessories round off a good listing.
If you've never listed a watch on Chrono24 before, you will have to register before you can complete your listing.
How does Chrono24's secure purchasing process work?
The Chrono24 Escrow Service makes payment processing simple and secure:
1. The buyer transfers the amount due to Chrono24's secure escrow account.
2. You receive a notification on your Chrono24 account letting you know when the money arrives in the escrow account.
3. You insure and ship the watch.
4. The buyer receives the watch. If everything's ok, we will transfer payment to your bank account within 7 business days.

The Escrow Service is free of charge for all Chrono24 users.
It also saves you from having to look into fee-based, third-party escrow services.
How much does it cost to sell on Chrono24?
Private sellers can list their watch for free on Chrono24.

Once you sell your watch, we charge a modest 6.5% commission fee.
As a result, you will make a higher profit selling on Chrono24 than you would if you went to a jeweler or auction house.
When is the commission fee due?
The 6.5% commission fee is only due after you've completed a sale on Chrono24.

We automatically retain the commission fee at the time of payout from the Chrono24 escrow account.
In the rare case that the Escrow Service is unavailable (e.g., if the buyer is in a country not covered by this service), you'll receive an invoice for the commission fee upon completion of the transaction.
What is a reference number?
Reference numbers indicate a watch's specific model and/or model variant and can be composed of letters and numbers. Some manufacturers put the reference number on the case back (not to be confused with the case number), between the lugs, or inscribe it on the dial. You should always be able to find the reference number in your watch's documents and on the invoice. If you cannot locate the reference number, search for the manufacturer (often found on the dial) and compare the image results with your watch. This quick bit of research should help you in most cases.

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