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Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic United States of America, New York, New York
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Rolex Oyster Perpetual 41mm Yellow Dial 124300 Unworn 2021
$14,395
Free shipping
Professional dealer
706
US
Hublot Classic Fusion Chronograph 521.CM.2706.NR.ITI17 New Ceramic 45mm Automatic United States of America, California, San Mateo
TOP
Hublot Classic Fusion Chronograph Italia Independent Prince De...
$11,299
Free shipping
Professional dealer
4632
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Longines L45230976 New Steel 29.00mm Quartz United States of America, California, San Mateo
TOP
Longines La Grande Classique de Longines Quartz Blue Dial...
$2,569
Free shipping
Professional dealer
4632
US
Omega Constellation Ladies 131.25.29.20.53.002 New 29mm Automatic United States of America, California, Burlingame
TOP
Omega Constellation Co-Axial Master Chronometer 29 mm Automati...
$10,999
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4632
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Rolex Submariner Date 16613 Very good Gold/Steel 40mm Automatic United States of America, California, Pasadena
TOP
Rolex 2007 Blue Submariner with Box and Papers
$12,900
Professional dealer
82
US
Vacheron Constantin Overseas 4500V/110A-B483 New Steel 41mm Automatic United States of America, New York, Brooklyn
TOP
Vacheron Constantin Overseas Black Dial TruebrandNew July 2021...
$27,999
Professional dealer
39
US
Vacheron Constantin Patrimony 86020/000R-9239 New Rose gold 42.5mm Automatic United States of America, Georgia, Alpharetta
TOP
Vacheron Constantin Patrimony Bi-Retrograde
$28,000
Free shipping
Professional dealer
352
US
Jaeger-LeCoultre Master Control 145.8.31 Fair Steel 34mm Quartz United States of America, Florida, Miami
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Jaeger-LeCoultre Master Control Chronograph /Jaeger Lecoultre...
$2,950
Professional dealer
24
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Rolex Submariner Date 16610 Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 2000 Boxes Papers Black Dial Bezel...
$13,878
Free shipping
Professional dealer
179
US
Rolex Lady-Datejust 178273 Good Gold/Steel 31mm Automatic United States of America, Michigan, Michigan
Rolex Datejust 31
$9,650
Professional dealer
 
US
Rolex Daytona 116500LN New Steel 40mm Automatic United States of America, Florida, Hollywood
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Rolex Daytona Ceramic Bezel Panda White Dial 116500 LN 2021 &...
$39,500
Professional dealer
28
US
Vacheron Constantin Overseas 4500V/110A-B128 New Steel 41mm Automatic United States of America, California, Los Angeles
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Vacheron Constantin 2021 Overseas Blue Dial Steel/Leather/Rubb...
$39,499
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Professional dealer
194
US
Patek Philippe Aquanaut 5167A-001 Unworn Steel 40mm Automatic United States of America, New York, NEW YORK
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Patek Philippe Aquanaut 5167A-001
$58,900
Free shipping
Professional dealer
208
US
Tudor Black Bay Steel 79730 Unworn Steel 41mm Automatic United States of America, California, Pasadena
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Tudor Unworn 2021 Heritage Black Bay Steel
$3,500
Professional dealer
82
US
Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic United States of America, New Jersey, Princeton
Breitling Superocean Heritage II B20
$3,356
Professional dealer
 
US
Breguet Reine de Naples 8968BR/11/986 0D00 New Rose gold 34.95mm Automatic United States of America, Georgia, Alpharetta
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Breguet Reine De Naples 8968BR/11/986 0D00
$16,700
Free shipping
Professional dealer
352
US
Piaget Protocole 5221 Very good Yellow gold 17mm Quartz United States of America, Florida, Miami
TOP
Piaget Miss Protocole with 4 extra bracelets
$2,930
Professional dealer
24
US
Rolex GMT-Master II 16710T Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex GMT-Master II UN-WORN Boxes Papers Pepsi Blue Red Bezel...
$18,964
Free shipping
Professional dealer
179
US
Rolex Lady-Datejust 178271 New Steel 31mm Automatic United States of America, Michigan, Michigan
Rolex Datejust 31
$11,850
Professional dealer
 
US
Rolex Sea-Dweller 126603-0001 Very good Yellow gold 43mm Automatic United States of America, Florida, Hollywood
TOP
Rolex Sea-Dweller Two Tone 18k Gold and Steel 43mm 126603 Box...
$17,900
Professional dealer
28
US
Omega Seamaster 522.30.42.20.04.001 Very good Steel 42mm Automatic United States of America, California, Los Angeles
TOP
Omega 2021 Seamaster Tokyo 2020 Olympics 300M White Co-Axial...
$5,999
Free shipping
Professional dealer
194
US
Audemars Piguet Royal Oak Selfwinding 15400OR.OO.1220OR.03 Unworn Rose gold 41mm Automatic United States of America, New York, NEW YORK
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Audemars Piguet Royal Oak Selfwinding
$98,500
Free shipping
Professional dealer
208
US
Breitling Old Navitimer A13022 Very good Steel 41mm Automatic United States of America, California, Pasadena
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Breitling Navitimer A13022, Serviced + Breitling Strap
$3,850
Professional dealer
82
US
Breitling Superocean Heritage 42 A17321 Good Steel 42mm Automatic United States of America, New Jersey, Princeton
Breitling Superocean Heritage
$2,950
Professional dealer
 
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, Florida, Orlando
Rolex 2021 Datejust 41 Blue Index Dial Jubilee NEW 126334...
$13,645
Professional dealer
572
US
Audemars Piguet Royal Oak Selfwinding 15400ST.OO.1220ST.03 Very good Steel 41mm Automatic United States of America, New York, New York
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Audemars Piguet Royal Oak Selfwinding 41mm Steel Blue Dial...
$52,000
Free shipping
Professional dealer
114
US
Rolex Datejust 16220 Unworn Steel 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Datejust 36 Boxes Papers Porcelain White Dial Engine...
$7,946
Free shipping
Professional dealer
179
US
Rolex Submariner Date 116613LN Good Gold/Steel 40mm Automatic United States of America, Michigan, Michigan
Rolex Submariner Date
$15,500
Professional dealer
 
US
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic United States of America, Florida, Hollywood
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
$29,900
Professional dealer
28
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic United States of America, California, Los Angeles
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Rolex Datejust 41 Chocolate Index Fluted Jubilee Rose Gold/Eve...
$15,999
Free shipping
Professional dealer
194
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic United States of America, New York, NEW YORK
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Rolex Day-Date 40mm 18K Yellow Gold Champagne Roman Dial 228238
$45,500
Free shipping
Professional dealer
208
US
Tudor Black Bay 79230R Very good Steel 41mm Automatic United States of America, California, Pasadena
TOP
Tudor Heritage Black Bay
$3,150
Professional dealer
82
US
Rolex Air King 116900 New Steel 40mm Automatic United States of America, New Jersey, Princeton
Rolex Air-King
$9,435
Professional dealer
 
US
Rolex Sky-Dweller 326235 New Rose gold 42mm Automatic United States of America, Florida, Orlando
Rolex 2021 Sky-Dweller Everose Gold OysterFlex NEW Slate Dial...
$47,495
Professional dealer
572
US
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01 New Steel 41mm Automatic United States of America, New York, New York
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Audemars Piguet Royal Oak Chronograph Steel Blue Dial 26331ST....
$61,360
Free shipping
Professional dealer
114
US
Rolex GMT-Master II 16710T Very good Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex GMT-Master II Boxes Papers Pepsi Blue Red Bezel Stainles...
$18,193
Free shipping
Professional dealer
179
US
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, Michigan, Wayne
Rolex Sky-Dweller
$22,350
Professional dealer
 
US
Patek Philippe Nautilus 5711/1A-010 Very good Steel 40mm Automatic United States of America, Florida, Hollywood
TOP
Patek Philippe Nautilus Stainless Steel Blue Dial Watch...
$109,000
Professional dealer
28
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 GMT-Master II Oyster Batman Box/Papers/Card 126710
$19,999
Free shipping
Professional dealer
194
US
Rolex Daytona 116500LN New Steel 40mm Automatic United States of America, New York, NEW YORK
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Rolex Daytona Cosmograph (FULL STICKERS) Panda White Dial...
$39,000
Free shipping
Professional dealer
208
US
Rolex Daytona 116523 Very good Gold/Steel 40mm Automatic United States of America, California, Pasadena
TOP
Rolex Collector Alert — Unpolished Zenith Daytona — Box,...
$23,000
Professional dealer
82
US
Breitling Navitimer 01 (46 MM) AB0127211C1A1 New Steel 46mm Automatic United States of America, Kentucky, Lexington
TOP
Breitling Navitimer B01 Chronograph 46 Blue (2021)
$6,100
Free shipping
Professional dealer
99
US
Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, Florida, Orlando
Rolex 2021 Submariner Date 126610 LN 41MM NEW
$15,445
Professional dealer
572
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01.A Very good Steel 39mm Automatic United States of America, New York, New York
TOP
Audemars Piguet 39mm Royal Oak Jumbo Blue Dial NEW 15202ST.OO....
$101,920
Free shipping
Professional dealer
114
US
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 2018 Boxes Papers 40mm Black Dial...
$15,972
Free shipping
Professional dealer
179
US
Rolex Day-Date 36 118348 Very good Yellow gold 36mm Automatic United States of America, Michigan, Michigan
Rolex Day-Date President
$34,500
Professional dealer
 
US
Rolex Sky-Dweller 326935 New Rose gold 42mm Automatic United States of America, Florida, Hollywood
TOP
Rolex Sky-Dweller 18k Everose Gold Chocolate Dial 326935 -...
$66,000
Professional dealer
28
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 Sky-Dweller Black Dial Stickers Oyster Box/Papers/Card
$24,999
Free shipping
Professional dealer
194
US
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II Jubilee Bracelet Pepsi
$22,400
Free shipping
Professional dealer
208
US
Rolex Explorer 1016 Very good Steel 36mm Automatic United States of America, California, Pasadena
TOP
Rolex Explorer 1016 Matte Dial with Pumpkin Lume
$19,800
Professional dealer
82
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Rolex 126333 Datejust champ Index dial Steel and Yellow Gold 41mm
$14,000
Professional dealer
113
US
Rolex Explorer 124270 New Steel 36mm Automatic United States of America, Florida, Orlando
Rolex 2021 Explorer 124270 36MM NEW
$10,995
Professional dealer
572
US
Rolex Daytona 116515LN Very good Rose gold 40mm Automatic United States of America, New York, New York
TOP
Rolex Daytona 40mm Rose Gold Chocolate Dial Rubber Strap 116515LN
$46,800
Free shipping
Professional dealer
114
US
Rolex Datejust 16233 Very good Gold/Steel 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Datejust 36 Boxes Papers Champagne Roman Numeral Dial...
$8,942
Free shipping
Professional dealer
179
US
Rolex Explorer II 16570 Good Steel 40mm Automatic United States of America, Michigan, Michigan
Rolex Explorer II
$8,750
Professional dealer
 
US
Tudor Pelagos M25600TB-0001 Good Titanium 42mm Automatic United States of America, California, Beverly Hills
Tudor Pelagos 42mm Titanium Blue Dial
$3,750
Professional dealer
154
US
Rolex GMT-Master II 126719BLRO-0002 New White gold 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 GMT-Master II Meteorite Pepsi White Gold Box/Papers...
$69,999
Free shipping
Professional dealer
194
US
Rolex Submariner Date 116619 Very good White gold 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Submariner Date 40mm White Gold "Smurf"
$42,500
Free shipping
Professional dealer
208
US
Breitling Avenger II A1338111/BC32 Very good Steel 43mm Automatic United States of America, California, Pasadena
TOP
Breitling 43mm Avenger II, Box and Card, Serviced by Breitling
$3,400
Professional dealer
82
US
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 228238 Day-Date 40 Yellow Gold President Champagne Roman...
$41,500
Professional dealer
113
US
Rolex Datejust 126234 New Steel 36mm Automatic United States of America, Florida, Orlando
Rolex 2021 Datejust 36 Wimbledon Jubilee NEW 126334 Slate...
$11,995
Professional dealer
572
US
Patek Philippe Nautilus 5712/1A-001 Very good Steel Automatic United States of America, New York, New York
TOP
Patek Philippe Nautilus 40mm Stainless Steel Moonphase Blue...
$119,600
Free shipping
Professional dealer
114
US
Rolex Lady-Datejust 69173 Good Gold/Steel 26mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-Datejust 26 Boxes Papers Vignette Red Diamond Dial...
$6,487
Free shipping
Professional dealer
179
US
Rolex Cellini Dual Time 50529 New White gold 39mm Automatic United States of America, Michigan, Michigan
Rolex Cellini Dual Time
$16,950
Professional dealer
 
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.