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Breguet Type XX - XXI - XXII 3810ST/92/SZ9 Good Steel 42mm Automatic United States of America, California, Fullerton
TOP
Breguet Type XXI Reference #: 3810ST/92/SZ9
$7,600
Professional dealer
80
US
TAG Heuer Carrera CBG2A90.FT6173 New Ceramic 45mm Automatic United States of America, California, Burlingame
TOP
TAG Heuer Carrera Calibre Heuer 02 Automatic Skeleton Dial...
$4,869
Free shipping
Professional dealer
4495
US
Rolex Sky-Dweller 326135-0005 New Rose gold 42mm Automatic United States of America, New York, New York
TOP
Rolex Sky Dweller Automatic White Dial Men's Watch 326135
$41,200
Free shipping
Professional dealer
505
US
Tudor Glamour Date 55023-0021 New Steel 36mm Automatic United States of America, California, San Mateo
TOP
Tudor Glamour Date Swiss Yellow Gold Automatic Black Dial...
$4,449
Free shipping
Professional dealer
4495
US
Rolex Datejust 126231 Unworn Gold/Steel 36mm Automatic United States of America, Florida, Coral Gables
TOP
Rolex Datejust 36 - Wimbledon Dial - Rose Gold & Steel - 126231
$14,999
Professional dealer
107
US
Rolex Submariner Date 16610LV Good Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex Submariner Kermit 50th Anniversary Edition Mark VI Ref....
$19,000
Professional dealer
17
US
Breitling Avenger Hurricane XB0180E4/BF31 Unworn 45mm Automatic United States of America, New York, New York
TOP
Breitling Avenger Hurricane Black Arabic Dial Watch XB0180E4/BF31
$6,599
Free shipping
Professional dealer
358
US
Rolex Daytona 116500LN Very good Steel 40mm Automatic United States of America, California, Sunnyvale
TOP
Rolex Daytona 116500LN Black Dial
$32,000
Free shipping
Professional dealer
160
US
Omega Speedmaster 310.32.42.50.02.001 New Steel 42mm Manual winding United States of America, California, Los Angeles
TOP
Omega Speedmaster Silver Snoopy Award 50th Anniversary...
$29,999
Free shipping
Professional dealer
187
US
Audemars Piguet Royal Oak Offshore Chronograph 26170TI.OO.1000TI.01 Unworn Titanium 42mm Automatic United States of America, California, Irvine
TOP
Audemars Piguet Royal Oak Offshore Chrono AP ROO Titanium...
$31,800
Free shipping
Professional dealer
8
US
Rolex GMT-Master 1675 Steel 40mm United States of America, New Hampshire, Nashua
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Rolex J35969: Rolex stainless steel Vintage 1960 Pepsi...
$36,000
Professional dealer
189
US
Rolex Daytona 116509 New White gold 40mm Automatic United States of America, Florida, Hollywood
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Rolex Daytona Cosmograph Blue Dial model 116509
$55,885
Professional dealer
850
US
Omega Seamaster Aqua Terra 231.10.42.21.03.003 Very good Steel 41.5mm Automatic United States of America, California, Pasadena
TOP
Omega 41.5 Seamaster Aqua Terra Automatic
$4,150
Professional dealer
67
US
Rolex GMT-Master 16753 Good Gold/Steel 40mm Automatic United States of America, Florida, Coral Gables
TOP
Rolex GMT-Master 1675/3 Eye of the Tiger - Nipple Dial - Ghost...
$13,499
Professional dealer
107
US
Rolex Submariner Date 1680 Good Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex Submariner Date 1680 Stainless Steel Black Matte Dial...
$18,000
Professional dealer
17
US
Breitling Galactic 44 A453201A/BG10 Unworn Steel 44mm Automatic United States of America, New York, New York
TOP
Breitling Galactic 44 Stainless Steel Black Index Dial Watch...
$4,599
Free shipping
Professional dealer
358
US
Franck Muller Vanguard V41SCDTACBL Good Steel Automatic United States of America, California, Sunnyvale
TOP
Franck Muller V41 Sc Dt Ac Bl Franck Muller Vanguard Stainless
$8,800
Free shipping
Professional dealer
160
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 GMT-Master II Batman Batgirl Box/Papers/Card 126710
$18,499
Free shipping
Professional dealer
187
US
Audemars Piguet Royal Oak Offshore Chronograph 26062FS.OO.A002CA.01 Unworn Carbon 44mm Automatic United States of America, California, Irvine
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Audemars Piguet Royal Oak Offshore Carbon Team Alinghi Limited...
$37,800
Free shipping
Professional dealer
8
US
Rolex GMT-Master 16750 Steel 40mm United States of America, New Hampshire, Nashua
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Rolex 35892: Rolex Vintage 1983 GMT Master, Ref. 16750
$16,000
Professional dealer
189
US
Breitling Avenger Skyland M1338010/B864 Very good Steel 45mm Automatic United States of America, Illinois
TOP
Breitling Avenger 45mm Skyland Blacksteel Limited Edition...
$3,886
Professional dealer
15
US
Breitling Old Navitimer A13022 Very good Steel 41mm Automatic United States of America, California, Pasadena
TOP
Breitling Navitimer A13022, Serviced + Breitling Strap
$3,850
Professional dealer
67
US
Rolex Datejust 1602 Very good Yellow gold 36mm Automatic United States of America, Florida, Coral Gables
TOP
Rolex Datejust - 18k Yellow Gold Ref. 1602 - Morellis /...
$7,499
Professional dealer
107
US
Rolex Datejust 126334 Unworn White gold 41mm Automatic United States of America, Florida, Miami
Rolex 126334 Datejust 41 Dark Rhodium Dial 2020 Stainless Steel
$13,295
Professional dealer
272
US
Breitling Aviator 8 AB2040101B1X1 Unworn Steel 46mm Automatic United States of America, New York, New York
TOP
Breitling Aviator Super 8 Stainless Steel Black Index Dial...
$3,799
Free shipping
Professional dealer
358
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding United States of America, California, Sunnyvale
TOP
Omega Speedmaster Professional Moonwatch
$5,200
Free shipping
Professional dealer
160
US
Rolex Submariner Date 126618LN-0002 New Yellow gold Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 Submariner 41 Date Black 18K Yellow Gold Box/Papers...
$41,999
Free shipping
Professional dealer
187
US
Patek Philippe Perpetual Calendar Chronograph 3970 J Unworn Yellow gold 36mm Manual winding United States of America, New York, Westchester
Patek Philippe Perpetual Calendar Chronograph
$105,000
Professional dealer
8
US
Patek Philippe Calatrava 5296G White gold 38mm United States of America, New Hampshire, Nashua
TOP
Patek Philippe (On Hold) 36062: 18k White Gold Calatrava,...
$22,500
Professional dealer
189
US
Omega Seamaster Planet Ocean Chronograph 232.30.46.51.01.003 Very good Steel 45.5mm Automatic United States of America, Illinois
TOP
Omega Seamaster Planet Ocean 45.5 Chronograph Black Dial Steel
$5,503
Professional dealer
15
US
Rolex Explorer 1016 Very good Steel 36mm Automatic United States of America, California, Pasadena
TOP
Rolex Explorer 1016 Matte Dial with Pumpkin Lume
$19,800
Professional dealer
67
US
Rolex Submariner Date Rolex 116613LB Very good Gold/Steel Automatic United States of America, Georgia, Alpharetta
Rolex 116613LB
$16,000
Free shipping
Professional dealer
343
US
Rolex Daytona 116500LN Unworn Steel 40mm Automatic United States of America, Florida, Miami
Rolex IN STOCK 116500 UNWORN 2020 Daytona White Dial Ceramic...
$37,995
Professional dealer
272
US
Breitling Galactic W7234812 Unworn Steel 29mm Quartz United States of America, New York, New York
TOP
Breitling Galactic 29 Stainless Steel Black Index Dial Watch...
$4,099
Free shipping
Professional dealer
358
US
Tudor Black Bay Chrono 79360N New Steel 41mm Automatic United States of America, California, Sunnyvale
TOP
Tudor Black Bay Chrono
$6,380
Free shipping
Professional dealer
160
US
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic United States of America, California, Los Angeles
TOP
Rolex Yacht-Master 42 White Gold Oysterflex Card/Box/Papers...
$32,999
Free shipping
Professional dealer
187
US
Patek Philippe Nautilus 5800/1A-001 Very good Steel 38.4mm Automatic United States of America, New York, Westchester County
Patek Philippe Nautilus
$105,000
Professional dealer
8
US
Rolex Submariner (No Date) 5513 Steel 40mm United States of America, New Hampshire, Nashua
TOP
Rolex M35749: Rolex vintage 1982 Submariner, Ref. 5513
$18,000
Professional dealer
189
US
Breitling Chronomat AB011610/BB08 Very good Steel 44mm Automatic United States of America, Illinois
TOP
Breitling 44 Flying Fish Chronomat Steel Extra Strap and Warranty
$5,234
Professional dealer
15
US
Rolex Explorer 214270 Very good Steel 39mm Automatic United States of America, California, Pasadena
TOP
Rolex Never Polished 39mm Explorer Mk2 Dial
$10,600
Professional dealer
67
US
Rolex Datejust 126333 Unworn Gold/Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Rolex 126333 Datejust Champ Diamond Steel and Yellow Gold 41mm...
$15,180
Professional dealer
107
US
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United States of America, Florida, Miami
Rolex Just Released 2021 GMT-Master II "Batman on Oyster...
$20,995
Professional dealer
272
US
Breitling Chronomat 44 AB01104D-BC62-377A Unworn Steel 44mm Automatic United States of America, New York, New York
TOP
Breitling Chronomat 44 Frecce Tricolori Black Index Dial Watch...
$6,699
Free shipping
Professional dealer
358
US
Franck Muller Vanguard V41SCDTACBL New Steel United States of America, California, Sunnyvale
TOP
Franck Muller V41 Sc Dt Ac Bl Franck Muller Vanguard Stainless
$8,800
Free shipping
Professional dealer
160
US
Patek Philippe Travel Time 5524G-001 Very good White gold 42mm Automatic United States of America, California, Los Angeles
TOP
Patek Philippe 2020 Calatrava Pilot Travel Time White Gold...
$43,999
Free shipping
Professional dealer
187
US
Patek Philippe Perpetual Calendar Chronograph 3970R Very good Rose gold 36mm Manual winding United States of America, New York, Westchester County
Patek Philippe Perpetual Calendar
$145,000
Professional dealer
8
US
Tudor 7928/0 Steel 39mm United States of America, New Hampshire, Nashua
TOP
Tudor M36011: Vintage 1967 Oyster Prince Submariner, Ref. 7928/0
$11,500
Professional dealer
189
US
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Very good Titanium 42mm Automatic United States of America, Illinois, Plainfield
TOP
Omega Seamaster Diver 42mm 300m 007 No Time To Die Full Set...
$8,861
Professional dealer
15
US
Rolex Daytona 116500LN New Steel 40mm Automatic United States of America, Georgia, Alpharetta
Rolex Daytona White Dial 2021
$42,889
Free shipping
Professional dealer
343
US
Omega Seamaster Planet Ocean Chronograph 232.30.46.51.01.003 Very good Steel 45.5mm Automatic United States of America, California, Pasadena
TOP
Omega 45.5mm Seamaster Planet Ocean, never polished.
$5,345
Professional dealer
67
US
Rolex Datejust 126334 Unworn Steel 41mm Automatic United States of America, Florida, Miami
Rolex 126334 Datejust 41 Wimbledon Dial 2020 Stainless Steel
$14,995
Professional dealer
272
US
Breitling Chronomat Colt A17388101C1A1 Unworn Steel 44mm Automatic United States of America, New York, New York
TOP
Breitling Colt Stainless Steel Blue Index Dial Watch A17388101...
$2,599
Free shipping
Professional dealer
358
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic United States of America, California, Sunnyvale
TOP
Omega Seamaster Diver 300 M 007
$9,300
Free shipping
Professional dealer
160
US
IWC Pilot Chronograph IW395001 Very good Steel 46mm Automatic United States of America, California, Los Angeles
TOP
IWC Pilot's Watch Timezoner Chronograph 2020 Box/Papers IW395001
$9,499
Free shipping
Professional dealer
187
US
Rolex Milgauss 1019 Very good Steel 38.5mm Automatic United States of America, New York, Westchester County
Rolex Milgauss
$39,599
Professional dealer
8
US
Tudor Submariner 76100 Steel 40mm United States of America, New Hampshire, Nashua
TOP
Tudor 35830: Vintage 1984 Oyster Date Submariner, Ref. 76100
$13,000
Professional dealer
189
US
IWC Portofino Hand-Wound IW510102 Very good Steel 45mm Manual winding United States of America, Illinois
TOP
IWC Portofino 8 Day 45mm Stainless Black Dial IW510102
$5,950
Professional dealer
15
US
Omega Seamaster Diver 300 M 210.32.42.20.03.001 New Steel 42mm Automatic United States of America, Georgia, Alpharetta
Omega Seamaster Diver 300 M
$4,150
Free shipping
Professional dealer
343
US
Chopard Grand Prix de Monaco Historique 168992-9001 Unworn Titanium 43mm Automatic United States of America, California, Irvine
TOP
Chopard Grand Prix de Monaco Historique Titanium & Rose Gold...
$9,350
Free shipping
Professional dealer
8
US
Rolex Datejust 126300 Unworn Steel 41mm Automatic United States of America, Florida, Miami
Rolex 126300 Datejust 41 Blue Index Jubliee Smooth Bezel 2020
$10,995
Professional dealer
272
US
Breitling Aviator 8 A45330101B1A1 Unworn Steel 41mm Automatic United States of America, New York, New York
TOP
Breitling Aviator 8 Stainless Steel Black Arabic Dial Watch...
$3,299
Free shipping
Professional dealer
358
US
Tudor Black Bay Chrono 79360N-0002 New Steel 41mm Automatic United States of America, California, Sunnyvale
TOP
Tudor Dial Chronograph 79360 M79360 Black Bay Chrono
$7,100
Free shipping
Professional dealer
160
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001 New Titanium 42mm Automatic United States of America, California, Los Angeles
TOP
Omega 2021 Seamaster Diver 300M Titanium James Bond 007 No...
$9,999
Free shipping
Professional dealer
187
US
Rolex GMT-Master 1675 Very good Steel 40mm Automatic United States of America, New York, Westchester
Rolex GMT-Master 1675 Glossy Gilt Dial
$35,000
Professional dealer
8
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.