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Panerai

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  • Panerai Luminor

    Panerai

    Luminor

    from $3,604
  • Panerai Luminor 1950

    Panerai

    Luminor 1950

    from $4,699
  • Panerai Radiomir

    Panerai

    Radiomir

    from $3,550
  • Panerai Radiomir 1940

    Panerai

    Radiomir 1940

    from $5,252
  • Panerai Ferrari

    Panerai

    Ferrari

    from $4,080
  • Panerai Luminor Chrono

    Panerai

    Luminor Chrono

    from $5,396
  • Panerai Luminor GMT Automatic

    Panerai

    Luminor GMT Automatic

    from $4,692
  • Panerai Luminor Marina

    Panerai

    Luminor Marina

    from $3,624
  • Panerai Radiomir Black Seal

    Panerai

    Radiomir Black Seal

    from $3,570
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Panerai Steel 44mm Manual winding PAM 00111 pre-owned United States of America, Florida, Boca Raton
TOP
Panerai Luminor Marina PAM 111 Stainless Steel On Black Rubber...
$4,500
Free shipping
Verified Dealer
 
US
Panerai Titanium 47mm Manual winding PAM00309 pre-owned United States of America, New York, Smithtown
TOP
Panerai '150 MADE' Radiomir Minerva PAM 309 Titanium PAM00309...
$10,743
Free shipping
Verified Dealer
324
US
Panerai Steel 45mm Automatic PAM00674 new United States of America, California, San Mateo
TOP
Panerai Luminor Due Automatic Black Dial 45 mm Men's Watch -...
$7,679
Free shipping
Verified Dealer
2812
US
Panerai Steel 44.00mm Automatic PAM00299 pre-owned United States of America, California, San Mateo
TOP
Panerai Luminor Marina automatic-self-wind Black - PAM00299
$5,699
Free shipping
Verified Dealer
2812
US
Panerai Rose gold 44mm Manual winding PAM 00289 new United States of America, Florida, Aventura
Panerai Luminor 1950 8 Days GMT PAM00289
$24,800
Verified Dealer
198
US
Panerai Titanium 47mm Manual winding PAM 00767 pre-owned United States of America, California, La Jolla
TOP
Panerai Luminor Tourbillon GMT Titanium PAM 767
$107,990
Free shipping
Verified Dealer
16
US
Panerai Titanium 47mm Automatic PAM00194 pre-owned United States of America, Texas, Houston
TOP
Panerai Luminor Submersible 2500 47mm Automatic Dive Watch PAM...
$10,250
Free shipping
Verified Dealer
63
US
Panerai Platinum 47mm Manual winding PAM00521 new United States of America, New York, Smithtown
TOP
Panerai NEW Radiomir Minerva Platino 47mm PAM00521 Platinum...
$29,994
Free shipping
Verified Dealer
324
US
Panerai Steel 45mm Automatic PAM 288 pre-owned United States of America, Texas, Austin
TOP
Panerai : Radiomir Chronograph : PAM 288 : Stainless Steel...
$4,990
Verified Dealer
605
US
Panerai Steel 44mm Manual winding PAM00195 pre-owned United States of America, California, Los Angeles
Panerai Luminor Marina PVD Paneristi PAM00195 LTD200pc
$12,700
Verified Dealer
47
US
Panerai Bronze 47mm Automatic PAM 00968 new United States of America, New York, New York
TOP
Panerai SUBMERSIBLE BRONZO - 47MM
$18,000
Free shipping
Verified Dealer
629
US
Panerai Rose gold 47mm Manual winding PAM 515 pre-owned United States of America, Pennsylvania, Bala Cynwyd
TOP
Panerai Radiomir 1940 3-Days PAM 515
$14,450
Free shipping
Verified Dealer
1092
US
Panerai Rose gold 47mm Manual winding PAM 00421 new United States of America, Colorado, 80206
Panerai Radiomir 3 Days GMT PAM 421
$15,600
Verified Dealer
 
US
Panerai Steel 44mm Manual winding PAM 00411 pre-owned United States of America, Florida, Aventura
Panerai Luminor Marina Firenze Boutique Special Edition PAM00411
$7,300
Verified Dealer
198
US
Panerai PAM603 pre-owned United States of America, California, La Jolla
TOP
Panerai Radomir Mare Nostrum 52MM PAM603 - Certified Pre-Owned
$40,590
Free shipping
Verified Dealer
16
US
Panerai Titanium 50mm Automatic PAM36500 pre-owned United States of America, New York, New York
Panerai Luminor Titanium Equation of Time Tourbillon 50MM...
$151,599
Free shipping
Verified Dealer
287
US
Panerai 42mm PAM00682 pre-owned United States of America, Pennsylvania, Philadelphia
Panerai Luminor Submersible 1950 42mm PAM682 PAM00682 Automati...
$6,799
Verified Dealer
56
US
Panerai Titanium 47mm Automatic PAM 00305 pre-owned United States of America, Wisconsin, Jefferson
Panerai Luminor Submersible 1950 PAM 305 47mm Titanium
$5,660
Verified Dealer
14
US
Panerai Steel 45mm Automatic FER00022 new United States of America, California, Los Angeles
Panerai FERRARI SCUDERIA 10 DAYS GMT POWER RESERVE FER00022 LTD
$8,700
Verified Dealer
47
US
Panerai Titanium 44mm Automatic PAM 01351 new United States of America, New York, New York
TOP
Panerai Luminor Marina 1950 3 Days Automatic PAM01351
$6,350
Free shipping
Verified Dealer
629
US
Panerai Ceramic 44mm Automatic PAM 1037, PAM01037 pre-owned United States of America, Pennsylvania, Bala Cynwyd
TOP
Panerai Luminor Luna Rossa Chronograph Flyback PAM 1037
$14,950
Free shipping
Verified Dealer
1092
US
Panerai 45mm Manual winding PAM292 pre-owned United States of America, Massachusetts, Boston
Panerai PAM292 Radiomir Black Seal Ceramic TORPEDO PIG DIAL...
$6,450
Verified Dealer
587
US
Panerai Steel 47mm Manual winding PAM 00685 new United States of America, Florida, Aventura
Panerai Radiomir 3 Days Acciaio PAM00685
$8,453
Verified Dealer
198
US
Panerai Steel 42mm Automatic 98 pre-owned United States of America, North Carolina, Winston Salem
Panerai Radiomir GMT Alarm Pam 98 "E" Very RARE MINTY Service...
$5,999
Verified Dealer
159
US
Panerai Steel 44mm Automatic PAM 01535 pre-owned United States of America, Arizona, Scottsdale
Panerai PAM01535 PAM1535 Luminor 1950 3 Days GMT Automatic
$6,950
Verified Dealer
 
US
Panerai Steel 44mm Manual winding PAM 00005 pre-owned United States of America, New Jersey, Totowa
Panerai Luminor Marina Logo PAM 00005
$3,700
Verified Dealer
337
US
Panerai Steel 44mm Manual winding PAM 01005 pre-owned United States of America, Georgia, Johns Creek
Panerai Luminor Marina Logo Acciaio PAM 1005 Recent Factory...
$4,200
Verified Dealer
 
US
Panerai White gold 40mm Automatic PAM 00062 pre-owned United States of America, California, Los Angeles
Panerai Radiomir PAM00062 18k White Gold Rare LTD
$11,700
Verified Dealer
47
US
Panerai Steel 42mm Automatic PAM 00620 pre-owned United States of America, New York, New York
TOP
Panerai Radiomir 1940 3 Days Automatic 42 MM
$7,960
Free shipping
Verified Dealer
629
US
Panerai Steel 44mm Automatic PAM 00088 pre-owned United States of America, California, San Francisco
TOP
Panerai Luminor GMT Automatic
$5,250
Private Seller
 
US
Panerai Steel Manual winding PAM 00716 pre-owned
Panerai PAM00716 Mare Nostrum
$9,017
Verified Dealer
280
UK
Panerai Ceramic 48mm Manual winding PAM 00997 new United States of America, Florida, Aventura
Panerai Radiomir PAM00997
$12,900
Verified Dealer
198
US
Panerai Titanium 47mm Automatic 692 U new United States of America, North Carolina, Winston Salem
Panerai Submersible BMG Tech Titanium Special Edition Blue 47...
$10,899
Verified Dealer
159
US
Panerai Steel 47mm Manual winding 3646 Modified pre-owned United States of America, Arizona, Scottsdale
Panerai 3646 Modified
$85,000
Verified Dealer
 
US
Panerai Rose gold 50mmmm Manual winding 00924 new United States of America, New York, New York
Panerai Luminor tourbillon moon phases l’astronomo L.A....
$199,000
Free shipping
Verified Dealer
51
US
Panerai Steel 47mm Manual winding PAM 00720 pre-owned United States of America, Maryland, Baltimore, MD
Panerai Radiomir
$6,500
Verified Dealer
298
US
Panerai Ceramic 48mm Manual winding PAM00577 pre-owned United States of America, California, Los Angeles
Panerai PAM00577 Radiomir 1940 3-Days Ceramica
$8,700
Verified Dealer
47
US
Panerai Ceramic 44mm Manual winding PAM 00317 new United States of America, New York, New York
TOP
Panerai Luminor 1950 8 Days Chrono Monopulsante GMT PAM 317...
$17,150
Free shipping
Verified Dealer
629
US
Panerai Steel 44mm Automatic PAM 00312 pre-owned United States of America, California, La Jolla
Panerai Luminor PAM 312 44MM Steel 3 Day
$5,690
Free shipping
Verified Dealer
16
US
Panerai Steel 47mm Manual winding PAM 00372 new United States of America, California, SAN DIEGO
Panerai Luminor 1950 3 Days (Service Papers Included)
$6,900
Verified Dealer
8
US
Panerai Steel 47mm Manual winding PAM 00532 pre-owned United States of America, Massachusetts, Milford
Panerai Special Editions
$6,450
Verified Dealer
112
US
Panerai Steel 44mm Manual winding 000 pre-owned United States of America, North Carolina, Winston Salem
Panerai Logo Luminor Base Hand Wind Pam 000 99% LNIB MINT...
$4,199
Verified Dealer
159
US
Panerai Steel 44mm Manual winding Panerai Luminor Marina "1st for Paneristi " PAM00195 pre-owned United States of America, Arizona, Scottsdale
Panerai PAM195 PAM00195 Luminor
$11,500
Verified Dealer
 
US
Panerai 47mm PAM00932 pre-owned United States of America, Pennsylvania, Philadelphia
Panerai Unworn Radiomir Blue Dial 1940 47mm PAM932 PAM00932...
$10,399
Verified Dealer
56
US
Panerai Bronze 47mm Automatic PAM 00671 pre-owned United States of America, Maryland, Baltimore, MD
Panerai Special Editions
$26,156
Verified Dealer
298
US
Panerai Platinum 47mm Manual winding PAM00262 new United States of America, California, Los Angeles
Panerai 1936 LTD 99p PAM00262 Platinum California Dial
$38,700
Verified Dealer
47
US
Panerai Rose gold 42mm Manual winding PAM 00741 new United States of America, New York, New York
TOP
Panerai Luminor Due 42MM
$17,650
Free shipping
Verified Dealer
629
US
Panerai Steel 45mm Manual winding PAM 00210 pre-owned United States of America, California, San Francisco
TOP
Panerai Radiomir
$4,150
Private Seller
 
US
Panerai Steel 45mm Manual winding PAM 00210 pre-owned United States of America, California, La Jolla
Panerai Radiomir PAM 210 Sandwich Dial 45MM Steel - Pre-Owned
$4,690
Free shipping
Verified Dealer
16
US
Panerai Steel 45mm Manual winding PAM 00210 pre-owned United States of America, California, SAN DIEGO
Panerai Radiomir
$4,250
Verified Dealer
8
US
Panerai Titanium 44mm Manual winding 176 pre-owned United States of America, North Carolina, Winston Salem
Panerai Luminor Base Titanium Pam 176 "H" 99% LNIB MINTY...
$4,499
Verified Dealer
159
US
Panerai Titanium 44mm Automatic PAM 124 pre-owned United States of America, Georgia, Atlanta
TOP
Panerai Luminor PAM 124 Watch with Stainless Steel, Titanium...
$6,300
Free shipping
Verified Dealer
768
US
Panerai PAM00388 pre-owned United States of America, Pennsylvania, Philadelphia
Panerai Radiomir Black Seal 3 Days 45mm PAM388 PAM00388...
$4,399
Verified Dealer
56
US
Panerai Ceramic 45mm Manual winding PAM 00504 pre-owned United States of America, Maryland, Baltimore, MD
Panerai Radiomir 3 Days
$5,148
Verified Dealer
298
US
Panerai Steel 45mm Automatic PAM00658 pre-owned United States of America, California, Los Angeles
Panerai PAM00658 Radiomir 1940 3 Days GMT Power Reserve Rare
$8,500
Verified Dealer
47
US
Panerai Titanium 47mm Manual winding PAM 00656 new United States of America, New York, New York
TOP
Panerai Equation of Time 8 Days GMT Luminor 1950 TITANIUM
$16,500
Free shipping
Verified Dealer
629
US
Panerai Steel 47mm Manual winding PAM 00423 pre-owned United States of America, Washington, Bothell
TOP
Panerai Luminor 1950 3 Days Power Reserve
$6,400
Private Seller
 
US
Panerai Bronze 47mm Automatic PAM 00507 pre-owned United States of America, California, La Jolla
Panerai Luminor Submersible "Bronzo" PAM00507 - Certified...
$30,390
Free shipping
Verified Dealer
16
US
Panerai Ceramic 45mm Manual winding PAM 292 pre-owned United States of America, New York, Massapequa Park
Panerai Radiomir Black Seal PAM 292 Black Ceramic Steel Manual...
$4,493
Free shipping
Verified Dealer
627
US
Panerai Steel 45mm Manual winding 610 pre-owned United States of America, North Carolina, Winston Salem
Panerai Radiomir 45 610 "R" 8 day manual wind 99% LNIB MINT...
$4,699
Verified Dealer
159
US
Panerai Rose gold 42mm Automatic PAM00974 new United States of America, New York, New York
Panerai Luminor Submersible Automatic 42mm Rose Gold PAM00974
$22,499
Free shipping
Verified Dealer
51
US
Panerai 44mm PAM00796 pre-owned United States of America, Pennsylvania, Philadelphia
Panerai 2019 Luminor Left Handed 8 Days 44mm PAM796 PAM00796...
$5,599
Verified Dealer
56
US
Panerai Steel 47mm Automatic PAM 00323 pre-owned United States of America, Maryland, Baltimore, MD
Panerai Radiomir 10 Days Gmt Pam
$9,100
Verified Dealer
298
US
Panerai Steel 45mm Automatic FER00017 new United States of America, California, Los Angeles
Panerai Ferrari Granturismo Gmt Alarm Chronometer FER00017 LTD
$8,700
Verified Dealer
47
US

Panerai: Traditional Italian Watches

Panerai skillfully combines Italian style with Swiss watchmaking. Cushion-shaped cases and large crown guards make Panerai timepieces unmistakeable. Highly complicated in-house calibers earn this company a top spot in the world of haute horlogerie.


5 Reasons to Buy a Watch from Panerai

  • Distinctive cushion-shaped cases
  • Imposing crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve of up to 10 days (240 hours)
  • Originally developed for elite Italian combat divers

From a Military Watch to a Luxury Icon

The history of Officine Panerai, an Italian luxury watch manufacturer, stretches all the way back to 1860. However, their watches first became available to the public over 130 years later in 1993. Up until then, this Florentine company was a supplier for the Royal Italian Navy and very secretive about their products.

Today, Panerai creates some of the industry's most highly coveted timepieces. Cushion-shaped cases and massive sizes of 47 mm and above lend these watches a rather masculine feel and make them truly unmistakable. The dials are always tidy and easy to read under all lighting conditions thanks to luminous hands and indices.

The Radiomir and Luminor collections get their inspiration from historical models from the 1930s, 40s, and 50s. On the other hand, the diving watches of the Submersible series pair retro details with modern design and generally appeal to younger audiences.

Panerai has been equipping certain models with in-house calibers since 2005. These movements are produced at the company's facilities in Neuchâtel, Switzerland and vary in their complications. Some calibers feature a second time zone, double chronograph, tourbillon, or minute repeater. What's more, many of these movements boast an astonishing 10-day power reserve. All watches from before 2005 are powered by calibers from different ébauche suppliers, such as ETA.


How much do Panerai watches cost?

Model Price (approx.) Features
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, ref. PAM00600 434,000 USD Minute repeater, tourbillon, GMT, 4-day power reserve
Lo Scienziato – Luminor 1950 Tourbillon GMT, ref. PAM00578 109,000 USD Tourbillon, GMT, power reserve display, 6-day power reserve
Luminor Submersible 1950 3 Days Automatic Bronzo, ref. PAM00382 32,000 USD Bronze case, rotatable bezel, small seconds, date, 3-day power reserve
Radiomir 3 Days Automatic Oro Rosso, ref. PAM00573 18,000 USD Rose gold case, small seconds, 3-day power reserve
Luminor Submersible 1950 Carbotech 3 Days Automatic, ref. PAM00616 13,500 USD Carbon case, small seconds, rotatable bezel, date, 3-day power reserve
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, ref. PAM00526 13,500 USD Flyback chronograph, regatta countdown, 3-day power reserve
Luminor 1950 3 Days Acciaio, ref. PAM00372 7,000 USD Hours, minute, 3-day power reserve
Luminor Submersible Automatic, ref. PAM00024 6,000 USD Automatic, small seconds, date, rotatable bezel
Luminor Marina Logo Acciaio, ref. PAM01005 4,300 USD Small seconds, 56-hour power reserve
Radiomir Black Seal Logo Acciaio, ref. PAM00380 3,800 USD Small seconds, 56-hour power reserve
Radiomir Base Logo, ref. PAM00753 3,500 USD Hours, minutes, 72-hour power reserve

Detailed Price and Model Information for the Radiomir

The Radiomir was the very first Panerai watch. The company began producing models for the Italian Navy all the way back in 1936. Its name comes from the luminous material patented by Panerai in 1916. This material is based on radium, a radioactive element.

This timepiece's design has changed very little since its introduction. It still has a cushion-shaped case, tidy dial, two hands, and luminous indices and numerals at 3, 6, 9, and 12 o'clock. The different models range from 42 to 49 mm in diameter. Most are made of stainless steel. However, there are a few rose gold Radiomir watches, such as the Radiomir 1940 3 Days Oro Rosso with a California dial. This type of dial has hours marked by Roman numerals on its upper half and Arabic numerals on the lower half. You can also choose from various complications, including a small seconds, power reserve indicator, or GMT function.

The collection's top model is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT . This 49-mm rose gold watch is only produced upon customer request and displays the time in two time zones using a central set of hands. By activating the push-piece on the case at 8 o'clock, you can also hear the time in either time zone thanks to a series of chimes. A sapphire glass case back offers a view of the intricately skeletonized in-house caliber P.2500/MR at work. A price is hard to nail down since clients can customize their timepieces. However, this watch generally costs around 395,000 USD.

Entry-level models, such as the Radiomir Base Logo and Radiomir Black Seal Logo, sell for between 3,400 and 3,900 USD. If you'd prefer a watch with a second time zone, be prepared to spend anywhere from 9,300 to 13,000 USD. Prices for a Radiomir with a gold case fall between 14,000 and 17,500 USD.

Features of the Panerai Radiomir

  • A cushion-shaped case in stainless steel or gold
  • In-house calibers, some with a tourbillon, GMT function, and minute repeater
  • Case sizes ranging from 42 to 49 mm

Luminor: A Diving Watch with a Distinctive Crown Guard

The Luminor collection is an evolution of the Radiomir. Both models share a cushion-shaped case and clean dial. The most noticeable difference is the massive crown-protecting bridge that guards the Luminor's crown against impacts and jolts. It also keeps the crown firmly pressed into the case, keeping water out of the delicate interior.

Stainless steel is the most prominent material in the Luminor collection. However, you'll also find models in rose gold, titanium, or ceramic. Furthermore, there is a wide array of complications to choose from. This includes models with a tourbillon and a second time zone in addition to a flyback chronograph or equation of time. There are even watches for lefties with their crown on the left-hand side.

Simple models like the Luminor Base Logo change hands for as little as 4,200 USD. More complex watches like the Luminor GMT Power Reserve or the Luminor 8 Days GMT with an impressive eight-day power reserve cost between 7,100 and 9,700 USD. There's also the Luminor Equation of TIme 8 Days GMT, which requires an investment of roughly 17,000 USD. For another 3,300 USD, you can call the Luminor Regatta Chrono Flyback your own. You'll have to dig quite a bit deeper in your pockets for highly-complicated special editions like the Luminor L'Astronomo Tourbillon Moon Phase Equation of Time GMT. As its name implies, this timepiece boasts a second time zone, an equation of time function, a tourbillon, and a moon phase indicator that also shows sunrise and sunset times. Prices for this model begin around $219,000.

Features of the Panerai Luminor

  • Cushion-shaped case in stainless steel, gold, titanium, or ceramic
  • Distinctive crown-protecting bridge
  • In-house calibers, some with a tourbillon, flyback chronograph, or second time zone

Luminor Due: An Elegant Dress Watch

The Luminor Due is an elegant take on the classic Luminor. Its flatter case makes it a fantastic sporty dress watch. At 38 to 45 mm in diameter, there are also plenty of options for smaller wrists. The three-hand models with a small seconds dial at 9 o'clock are available in stainless steel or rose gold. Alligator leather straps hold these timepieces securely on the wrist.

Depending on the size, plan to spend between 5,100 and 8,300 USD for a stainless steel model. The gold editions are much more expensive, at 12,000 to 20,500 USD.

Features of the Panerai Luminor Due

  • Cushion-shaped case in gold or stainless steel
  • Suitable as a flat dress watch
  • Distinctive crown-protecting bridge
  • Sizes ranging from 38 to 45 mm, possible women's watch

Submersible: A Diving Bezel and Modern Design

The Submersible collection is a modern version of the Luminor. It also features Panerai's characteristic crown-protecting bridge. However, unlike the Luminor, this timepiece comes with a unidirectional diving bezel. With 300 m (30 bar, 984 ft) of water resistance, the Submersible is also suited for diving.

Applied dot and line indices add a fresh touch to the dial. Panerai also turns to contemporary materials for the case. In addition to classic stainless steel, you'll also find titanium, ceramic, and carbon.

Three-hand models cost between 8,200 and 14,000 USD, depending on the size and material. On the other hand, the Submersible with a flyback chronograph demands anywhere from 13,000 to 27,500 USD.

One of the most spectacular Submersible models is the Submersible Bronzo. Its 47-mm case is made of bronze and will develop its own unique patina over time, making every timepiece truly one of a kind. Anticipate prices of around 23,000 USD for a never-worn example.

Features of the Panerai Submersible

  • Cushion-shaped case in steel, titanium, ceramic, bronze, or carbon
  • Diving watch with unidirectional rotatable bezel
  • Water-resistant to 300 m (30 bar, 984 ft)
  • In-house calibers, some with a GMT or flyback function

Tradition Since 1860

Panerai dates back to 1860 when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What we do know is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) in the early 20th century.

Initially, the company focused on importing and selling Swiss watches from companies like Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered disassembled. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.


Working with the Royal Italian Navy

Panerai has been a supplier to the Italian military since 1910. As first, they sent them pocket chronographs. Between 1910 and 1914, Panerai worked on developing glow-in-the-dark devices together with Lieutenant Carlo Ronconi. The solution was a radium-based luminous material. The term Radiomir first appeared in 1916 on a French patent. The word itself is a portmanteau of the Italian words radio (radium) and mira (sight). In the years that followed, Panerai would deliver compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed their iconic crown-protecting bridge. It remains an unmistakable trademark of every Luminor model to this day. Panerai invented the luminous material Luminor in the late 1940s. This material is made from tritium and replaced radioactive Radiomir.


Panerai's Success

Large and distinctive luxury timepieces define Panerai. Their consistent designs and unique crown-protecting bridge have transcended generations and are immediately recognizable to any watch enthusiast. These watches further impress with their functionality and easy-to-read dials. They were designed to meet military standards and demands; more recently, action stars like Sylvester Stallone and Arnold Schwarzenegger have helped these watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological possibilities. This eventually led to the creation of Panerai's first in-house calibers. Today, Radiomir and Luminor are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.


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