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The Leading Marketplace for Luxury Watches Since 2003

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Chrono24 Magazine: News and Perspectives From the Watch Industry

Rolex: The Ultimate Luxury Brand

No other watch brand embodies luxury or prestige better than Rolex. In its more than 120-year history, the Geneva-based manufacturer has created countless classics in the industry. Today, we’re telling you everything you need to know about the watch market’s leading brand. What’s your favorite Rolex model?

Sebastian Swart
7 minutes

Watch Collection Report II: How Your Collection Grows With You

Drawing on metadata from 3.7 million watches owned by 1.3 million users (approx. 7% of all watches in the world), we’ve analyzed how enthusiasts regard various watch brands across their collecting journey. Some brands, like TAG Heuer, make great starting points, while others, like Vacheron Constantin, are best for seasoned collectors. Others still, like Casio, are lifelong loves. Read on to see how other collectors treat your favorite brands.

Chrono24
4 minutes
To the magazine

Lights, Camera, Action: Our Latest Videos

  • 9:21

    Omega: Building a Watch Collection with One Brand

    Feb 10, 2023
  • 6:51

    5 Things to Know Before Buying a Rolex Daytona in 2023 | Chrono24

    Feb 3, 2023
  • 6:16

    Building A Watch Collection With One Brand: SEIKO

    Jan 25, 2023
To YouTube

  1. 1.  Find your dream watch

  2. 2.  Pay via a secure escrow account

  3. 3.  Receive your new watch

  4. 4.  Only then will the seller receive payment

  • Luxury Watches

    Luxury watches are a source of fascination for people around the globe. But what qualifies as a luxury watch? Some may say it's any watch made of expensive materials such as gold or platinum. Others could argue that it has to be a mechanical watch with a handmade movement. Then there are those who define luxury based on legendary brands such as Rolex, Patek Philippe, and Breitling.

    Whatever it is you're looking for, you will find luxury watches from all the famous brands in every price range on Chrono24. Find and purchase your dream watch now.

  • Used Watches

    Not every watch has to come fresh from the factory. In fact, many people fall for the charm of watches with designs from the 60s or 70s. These vintage watches include coveted collector's items and hidden treasures waiting to be uncovered by watch fans. Here you will find both expensive rarities as well as legendary pieces whose predecessor models can be purchased at affordable prices.

    Searching for the right vintage watch is part of the overall shopping experience and often turns novices into watch aficionados.

  • Sell Watches

    Every month, over 9 million watch enthusiasts search for their next watch on Chrono24 – perhaps yours is the watch they are looking for? Create a free listing in a few simple steps and find a buyer for your watch.

    Once you've made a sale, the rest is easy: The buyer transfers the purchase price to a secure escrow account and then you ship the watch. Once it has arrived safely at its destination, you will receive payment into your bank account. We retain a small commission fee at the time of payout.

    Looking to free up some wrist space? Sell your watch now on Chrono24.

  • Buying a Watch

    Found your dream watch on Chrono24? Don't hesitate to make this dream a reality. The safest way to do so is with Chrono24's free Buyer Protection. This comprehensive coverage includes payment via the Escrow Service. Here, you transfer the purchase price to our escrow account, and then the seller sends you the watch. Once you have received your watch, we keep your money safe in our escrow account for 14 days, giving you time to inspect the watch and make sure it is as described.