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Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic United States of America, New York, New York
TOP
Rolex Sea-Dweller SD43 126600 2020 Unworn
$14,715
Free shipping
Verified Dealer
417
US
Omega De Ville Prestige 424.13.40.20.02.002 New Steel 39.5mm Automatic United States of America, California, San Mateo
TOP
Omega De Ville Prestige Co-Axial 39.5 mm Automatic Silver Dial...
$2,879
Free shipping
Verified Dealer
3363
US
Patek Philippe Calatrava 5088/100P-001 New Platinum Automatic
TOP
Patek Philippe Calatrava 5088/100P-001 new full set
$133,765
Verified Dealer
93
CH
Bulgari Serpenti 103141 New Steel 33mm Quartz United States of America, California, San Mateo
TOP
Bulgari Serpenti Seduttori Quartz White Dial Ladies Watch -...
$3,419
Free shipping
Verified Dealer
3363
US
Franck Muller Vanguard V 45 SC DT YACHTING New Steel 44mm Automatic United States of America, Florida, Aventura
TOP
Franck Muller Vanguard V45 SC DT YACHTING
$6,700
Verified Dealer
237
US
Audemars Piguet Royal Oak Selfwinding 15305OR.OO.D088CR.01 Unworn Rose gold 39mm Automatic United States of America, New York, Manhattan
TOP
Audemars Piguet Royal Oak
$109,900
Verified Dealer
19
US
Cartier Calibre de Cartier 3299 Unworn Steel 42mm Automatic United States of America, California, Pasadena
TOP
Cartier Calibre De Cartier, Serviced by Cartier
$3,842
Verified Dealer
26
US
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Rolex Submariner 41 Date - Box/Papers/Card - New/Unworn 126610LN
$14,250
Free shipping
Verified Dealer
103
US
Jaeger-LeCoultre Unworn Yellow gold Manual winding United States of America, California, San Francisco
TOP
Jaeger-LeCoultre RARE Old New Stock 18K Yellow Gold Ref. 2777...
$7,500
Verified Dealer
17
US
Longines Heritage L2.828.4.73.0 New 38.5mm Automatic
TOP
Longines Heritage Classic - Sector Dial L2.828.4.73.0
$1,835
Free shipping
Verified Dealer
302
CA
Franck Muller Casablanca 9880 C CC DT NR New Steel 60mm Automatic United States of America, Illinois, Northfield
TOP
Franck Muller Casablanca
$8,850
Free shipping
Verified Dealer
110
US
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Black 116710LN 2020 Unworn NEW CARD
$18,495
Free shipping
Verified Dealer
417
US
Audemars Piguet Millenary 4101 15350ST.OO.D002CR.01 New Steel 47mm Automatic United States of America, Florida, Aventura
TOP
Audemars Piguet Millenary 4101
$16,500
Verified Dealer
470
US
Franck Muller 6002 MB QZ REL RD 1R New Steel 32.7mm Quartz United States of America, Florida, Aventura
TOP
Franck Muller Master Square
$6,500
Verified Dealer
237
US
Patek Philippe Perpetual Calendar 5140P-001 New Platinum 40mm Automatic United States of America, New York, Manhattan
TOP
Patek Philippe Perpetual Calendar Blue Dial Single Sealed
$78,000
Verified Dealer
19
US
Cartier Roadster 3312 Unworn Steel 40mm Automatic United States of America, California, Pasadena
TOP
Cartier Roadster 40mm Automatic, Mint Condition
$2,850
Verified Dealer
26
US
Rolex Explorer II 216570 New Steel 42mm Automatic United States of America, California, Los Angeles
TOP
Rolex Explorer II 42mm White/Polar October 2020 Box/Papers/Car...
$11,499
Free shipping
Verified Dealer
103
US
Omega Seamaster Planet Ocean 215.30.44.21.03.001 New Steel 43.5mm Automatic United States of America, New Jersey, Oradell
TOP
Omega Seamaster Planet Ocean 8900 43.5mm Blue Master Chronomet...
$4,995
Free shipping
Verified Dealer
496
US
Oris Aquis Date 01 733 7730 4175-Set New Steel 43.5mm Automatic
TOP
Oris Aquis Lake Baikal Limited Edition 01 733 7730 4175-set
$2,001
Free shipping
Verified Dealer
302
CA
Perrelet Moonphase A5000/2 New Titanium 43mm Automatic United States of America, Illinois, Northfield
TOP
Perrelet Moonphase Sport
$2,495
Free shipping
Verified Dealer
110
US
Blancpain Fifty Fathoms 5008B-1130-B52A Unworn Steel 40mm Automatic United States of America, Massachusetts, Boston
Blancpain Fifty Fathoms Barakuda Stainless Steel 40.30mm ref....
$24,000
Verified Dealer
33
US
Rolex Day-Date 36 18238 118238 Unworn Yellow gold 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex 1996 Day-Date President 36 Boxes Papers Factory Champagn...
$18,972
Free shipping
Verified Dealer
125
US
Bell & Ross BR 03 BR0392-D-LU-BR/SCA New Bronze 42mm Automatic United States of America, Florida, Aventura
TOP
Bell & Ross BR 03-92 Diver Bronze BR0392-D-LU-BR/SCA
$4,000
Verified Dealer
237
US
Audemars Piguet Royal Oak Chronograph 26320ST.OO.1220ST.01 Unworn Steel 41mm Automatic United States of America, New York, Manhattan
TOP
Audemars Piguet Royal Oak Chronograph
$32,500
Verified Dealer
19
US
Alain Silberstein Alain Silberstein Klub Small New Steel 32.5mm Automatic United States of America, California, Pasadena
TOP
Alain Silberstein New-Old-Stock Klub Small - KM32
$3,200
Verified Dealer
26
US
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Tudor Black Bay GMT Red/Blue Pepsi Stickers Box/Papers/Card...
$4,499
Free shipping
Verified Dealer
103
US
Cartier Panthère W2PN0007 New Gold/Steel 27mm Quartz United States of America, California, Santa Monica
TOP
Cartier Panthere de Cartier
$6,995
Verified Dealer
92
US
Longines Heritage L28194932 New Steel 38.5mm Automatic
TOP
Longines The Longines Heritage Military L28194932
$2,158
Free shipping
Verified Dealer
302
CA
Ulysse Nardin Marine Chronometer Manufacture 1183-126/61 New Steel 43mm Automatic United States of America, Illinois, Northfield
TOP
Ulysse Nardin Marine Chronometer Manufacture 43 mm
$4,850
Free shipping
Verified Dealer
110
US
Romain Jerome Titanic-DNA RJ.T.CH.SP.003.01 New Gold/Steel 50mm Automatic United States of America, Florida, Aventura
TOP
Romain Jerome Steampunk Chrono
$13,800
Verified Dealer
470
US
Rolex Lady-Datejust 79173 179173 Unworn Gold/Steel 26mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-Datejust 26 Boxes Papers Factory Rhodium Dial...
$6,271
Free shipping
Verified Dealer
125
US
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic United States of America, Florida, Aventura
TOP
Graham Chronofighter Oversize Sniper 2CCAU.B34A
$7,500
Verified Dealer
237
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.0944ST.01 Unworn Steel 39mm Automatic United States of America, New York, Manhattan
TOP
Audemars Piguet Royal Oak Jumbo
$49,900
Verified Dealer
19
US
Jaeger-LeCoultre 149.6.07.S Unworn Platinum Manual winding United States of America, Massachusetts, Boston
Jaeger-LeCoultre GyroTourbillon 1
$280,000
Verified Dealer
33
US
Rolex Oyster Perpetual 34 124200 New Steel 34mm Automatic United States of America, California, Los Angeles
TOP
Rolex Oyster Perpetual 34 Silver Index Oyster Domed November...
$6,499
Free shipping
Verified Dealer
103
US
Patek Philippe Calatrava 1461/1A New Steel 32mm Manual winding United States of America, California, Los Angeles
Patek Philippe 1461/1A Stainless Steel Calatrava Tiffany & Co....
$18,000
Verified Dealer
9
US
Longines HydroConquest L37814966 New Steel 41mm Automatic
TOP
Longines Hydroconquest Ceramic Blue Dial 41mm Automatic Diving...
$1,368
Free shipping
Verified Dealer
302
CA
IWC Pilot Chronograph IW377709 New Steel 43mm Automatic United States of America, Virginia, Williamsburg
TOP
IWC Pilot Chronograph Classic - 377709 - Black
$4,995
Free shipping
Verified Dealer
496
US
Breitling Chronomat UB0134101B1U1 New Gold/Steel 42mm Automatic United States of America, Florida, Aventura
TOP
Breitling Chronomat B01
$10,000
Verified Dealer
470
US
Rolex Day-Date 36 18238 118238 Unworn Yellow gold 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Day-Date President 36 Box Papers Factory Champagne...
$18,478
Free shipping
Verified Dealer
125
US
Graham Chronofighter 2CVAS.B28A New Steel 44mm Automatic United States of America, Florida, Aventura
TOP
Graham Chronofighter Vintage Dia de los Muertos COCO 2CVAS.B28A
$5,000
Verified Dealer
237
US
F.P.Journe Elegante 48 Unworn Titanium United States of America, New York, Manhattan
TOP
F.P.Journe Elegante 48
$26,900
Verified Dealer
19
US
Jaeger-LeCoultre Master Ultra Thin Moon Q1368470 Unworn Steel 39mm Automatic United States of America, Massachusetts, Boston
Jaeger-LeCoultre Master Control Ultra Thin Moon Phase Stainles...
$8,350
Verified Dealer
33
US
Rolex Milgauss 116400GV New Steel 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex Milgauss Blue Dial Green Crystal New Style Card/Box/Pape...
$10,250
Free shipping
Verified Dealer
103
US
Ulysse Nardin Dual Time 3343-126/92 Unworn Steel 42mm Automatic United States of America, Ohio, Mason
TOP
Ulysse Nardin Dual Time Manufacture 42mm 3343-126/92 Black...
$3,599
Verified Dealer
1221
US
Tissot Heritage T1194051603701 New Steel 42mm Manual winding
TOP
Tissot Heritage Petite Seconde T1194051603701
$917
Free shipping
Verified Dealer
302
CA
Zenith El Primero Original 1969 03.2150.4069/51.C805 New Steel 38mm Automatic United States of America, New Jersey, Oradell
TOP
Zenith El Primero - 146 - Heritage - Chronomaster - Discontinu...
$5,450
Free shipping
Verified Dealer
496
US
Rolex Daytona 116595RBOW Unworn Rose gold 40mm Automatic United States of America, New York, New York
Rolex Daytona Factory Diamond Rainbow Edition Rose Gold Watch...
$454,599
Free shipping
Verified Dealer
308
US
Rolex Datejust 16233 116233 New Gold/Steel 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Datejust 36 UN-WORN Box Papers White Dial Fluted Bezel...
$8,378
Free shipping
Verified Dealer
125
US
IWC Portofino Hand-Wound IW516101 New White gold 45mm Manual winding United States of America, Florida, Aventura
TOP
IWC Hand Wound Big Date 8 Days IW516101
$14,000
Verified Dealer
237
US
Rolex Datejust 126300 New Steel 41mm Automatic United States of America, New Jersey, Totowa
Rolex Datejust 41mm 126300 Jubilee Blue Roman 2020
$9,649
Verified Dealer
370
US
Rolex Yacht-Master 40 116655 Unworn Rose gold 40mm Automatic United States of America, Massachusetts, Boston
Rolex Yacht-Master 40 EverRose Gold 40mm ref. 116655
$26,500
Verified Dealer
33
US
Rolex GMT-Master II 126719BLRO Unworn White gold 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex Unworn GMT-Master II White Gold Blue Dial Pepsi Box/Pape...
$43,999
Free shipping
Verified Dealer
103
US
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic United States of America, Florida, Aventura
TOP
Graham Chronofighter Oversize Sniper Military Spetsnaz
$6,900
Verified Dealer
470
US
Longines Heritage L28264532 New Steel 43mm Manual winding
TOP
Longines The Longines Heritage Military 1938 43mm L28264532
$2,101
Free shipping
Verified Dealer
302
CA
Omega Seamaster Planet Ocean 215.30.44.21.04.001 New Steel 43.5mm Automatic United States of America, New Jersey, Oradell
TOP
Omega Planet Ocean 8900 43.5mm White Dial Orane Bezel 2020 5...
$4,995
Free shipping
Verified Dealer
496
US
Patek Philippe Calatrava 4905R Unworn Rose gold 30mm Manual winding United States of America, California, Los Angeles
Patek Philippe 4905R Calatrava Watch
$13,000
Verified Dealer
9
US
Rolex Lady-Datejust 79173 179173 Unworn Gold/Steel 26mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-Datejust 26 Factory Champagne "Jubilee" Diamond...
$6,847
Free shipping
Verified Dealer
125
US
Panerai Luminor 1950 8 Days GMT PAM 00289 New Rose gold 44mm Manual winding United States of America, Florida, Aventura
Panerai Luminor 1950 8 Days GMT PAM00289
$24,800
Verified Dealer
237
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic United States of America, New Jersey, Totowa
Rolex Day-date 40 NEW CARD 2020 Champagne Roman
$36,999
Verified Dealer
370
US
Rolex Submariner Date 126610lv New Steel 41mm Automatic United States of America, Massachusetts, Boston
Rolex Submariner Date 41 "Cermit" Black Dial Green Bezel 41mm...
$22,500
Verified Dealer
33
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Rolex Datejust 41 Wimbledon Grey/Green Roman Jubilee New Style...
$14,499
Free shipping
Verified Dealer
103
US
Rolex Submariner Date 126610lv Unworn Steel 41mm Automatic United States of America, Georgia, ATLANTA
TOP
Rolex Submariner Date 126610LV "Starbucks"
$21,400
Free shipping
Verified Dealer
41
US
Oris Aquis brand New Steel 45mm Automatic
TOP
Oris Aquis Ocean Trilogy Limited Edition
$8,404
Free shipping
Verified Dealer
302
CA

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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