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Hublot Classic Fusion Blue 511.NX.7170.LR Unworn Titanium 45mm Automatic United States of America, New York, New York
TOP
Hublot Classic Fusion Blue DUBAI EDITION LIMTED TO 100 PIECES
$8,546
Free shipping
Professional dealer
519
US
Longines Record L23214762 New Steel 30.00mm Automatic United States of America, California, San Mateo
TOP
Longines Record Automatic Silver Dial Ladies Watch - L23214762
$1,479
Free shipping
Professional dealer
4643
US
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic United States of America, New York, New York
TOP
Rolex Sky-Dweller Two Tone Champagne 326933 2020 Unworn
$22,745
Free shipping
Professional dealer
717
US
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic United States of America, New York, New York
TOP
Rolex Sky-Dweller Blue 326934 2020 Unworn
$30,395
Free shipping
Professional dealer
717
US
Rolex Daytona 116519LN New White gold 40mm Automatic United States of America, Florida, Orlando
TOP
Rolex 2021 White Gold Daytona Steel Dial NEW OysterFlex 116519LN
$45,495
Professional dealer
581
US
IWC IW387905 Unworn Ceramic 41mm Automatic United States of America, New York, Westchester County
TOP
IWC Tribute To 3705 Watch Chronograph Edition
$16,950
Professional dealer
9
US
Tudor Black Bay Steel 79730 Unworn Steel 41mm Automatic United States of America, California, Pasadena
TOP
Tudor Unworn 2021 Heritage Black Bay Steel
$3,500
Professional dealer
84
US
Rolex GMT-Master II 16710T Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex GMT-Master II UN-WORN Boxes Papers Pepsi Blue Red Bezel...
$18,964
Free shipping
Professional dealer
179
US
Omega Seamaster 522.30.42.20.04.001 New Steel 42mm Automatic United States of America, New Jersey, Oradell
TOP
Omega Seamaster 300M Tokyo 2020 Blue Co-Axial Master Chronometer
$6,795
Professional dealer
642
US
Rolex Datejust 126300 New Steel 41mm Automatic United States of America, Florida, Hollywood
TOP
Rolex Datejust 41mm Stainless Steel White Stick Dial Oyster...
$10,250
Professional dealer
29
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic United States of America, New York, New York
TOP
Rolex Day-Date 40 Yellow Gold Champagne Roman Dial Fluted Bezel
$43,000
Free shipping
Professional dealer
99
US
Vacheron Constantin Overseas 4500V/110A-B128 New Steel 41mm Automatic United States of America, California, Los Angeles
TOP
Vacheron Constantin 2021 Overseas Blue Dial Steel/Leather/Rubb...
$39,499
Free shipping
Professional dealer
198
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic United States of America, California, Sunnyvale
TOP
Rolex Datejust 126331 Wimbledon
$16,500
Free shipping
Professional dealer
173
US
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic United States of America, Florida, Orlando
TOP
Rolex 2021 Oyster Perpetual 31 Coral Red Dial NEW 277200
$7,745
Professional dealer
581
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Sky-Dweller Stainless Steel Blue Dial
$30,000
Free shipping
Professional dealer
209
US
Jaeger-LeCoultre Unworn Yellow gold Manual winding United States of America, California, San Francisco
TOP
Jaeger-LeCoultre RARE Old New Stock 18K Yellow Gold Ref. 2777...
$6,000
Professional dealer
24
US
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 2000 Boxes Papers Black Dial Bezel...
$13,878
Free shipping
Professional dealer
179
US
IWC Da Vinci Automatic IW458312 New Steel 36mm Automatic United States of America, New Jersey, Oradell
TOP
IWC Da Vinci Automatic 36 Blue IW458312 458312
$4,350
Professional dealer
642
US
Patek Philippe Calatrava 5153R-001 New Rose gold 38mm Automatic United States of America, Florida, Hollywood
TOP
Patek Philippe 5153r Calatrava Automatic 5153R-001 38mm 18k...
$29,500
Professional dealer
29
US
Rolex Day-Date 40 228348RBR New Yellow gold Automatic United States of America, New York, New York
TOP
Rolex Yellow Gold Day-Date 40 Watch - Bezel - Silver Bevelled...
$54,000
Free shipping
Professional dealer
99
US
Rolex Datejust 126234 New Steel 36mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 Datejust 36 Silver Index Fluted Jubilee Box/Papers/...
$9,999
Free shipping
Professional dealer
198
US
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic United States of America, California, Sunnyvale
TOP
Rolex Datejust 126331 Wimbledon
$16,500
Free shipping
Professional dealer
173
US
Rolex Datejust 126200 New Steel 36mm Automatic United States of America, Florida, Orlando
TOP
Rolex 2021 Datejust 36 Wimbledon Oyster NEW 126200 Slate Green...
$9,745
Professional dealer
581
US
Rolex Explorer II 216570 Unworn Steel 42mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Explorer II Stainless Steel Oyster Bracelet 42mm White...
$14,600
Free shipping
Professional dealer
209
US
Rolex Lady-Datejust 278240 Unworn Steel 31mm Automatic United States of America, California, Newport Beach, Orange County, CA
TOP
Rolex Datejust Ladies 31mm Silver Diamond Dial & Diamond Bezel...
$9,895
Free shipping
Professional dealer
75
US
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Submariner Date 2018 Boxes Papers 40mm Black Dial...
$15,972
Free shipping
Professional dealer
179
US
Jacob & Co. Unworn Steel 47mm Quartz United States of America, New York, NYC
TOP
Jacob & Co. . Ghost Steel Black PVD Digital Mens Watch...
$4,199
Free shipping
Professional dealer
233
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, Florida, Hollywood
TOP
Rolex Sky-Dweller 42mm 326934 Black Stainless steel Complete...
$25,900
Professional dealer
29
US
Rolex Day-Date 40 228345RBR New Rose gold Automatic United States of America, New York, New York
TOP
Rolex Everose Gold Day-Date 40 Watch - Everose Gold Bezel -...
$57,000
Free shipping
Professional dealer
99
US
Rolex GMT-Master II 126719BLRO-0002 New White gold 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 GMT-Master II Meteorite Pepsi White Gold Box/Papers...
$68,999
Free shipping
Professional dealer
198
US
Patek Philippe Perpetual Calendar Chronograph 3970 J Unworn Yellow gold 36mm Manual winding United States of America, New York, Westchester
Patek Philippe Perpetual Calendar Chronograph
$105,000
Professional dealer
9
US
Rolex Lady-Datejust 278273 New Gold/Steel 31mm Automatic United States of America, Florida, Orlando
TOP
Rolex 2021 Ladies Datejust 31 Black Mother of Pearl Diamond...
$16,845
Professional dealer
581
US
Audemars Piguet Royal Oak Selfwinding 15500ST.OO.1220ST.04 Unworn Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Audemars Piguet Royal Oak Selfwinding White Dial
$43,850
Free shipping
Professional dealer
209
US
Rolex Datejust 126200 Unworn Steel 36mm Automatic United States of America, California, Newport Beach
TOP
Rolex Datejust 36mm MOP Diamond Dial & Diamond Bezel
$10,795
Free shipping
Professional dealer
75
US
Rolex Lady-Datejust 79163 79173 Unworn Gold/Steel 26mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-Datejust 26 Boxes Papers (Slate) Dark Rhodium Roman...
$6,472
Free shipping
Professional dealer
179
US
Jacob & Co. Unworn Steel 47mm Quartz United States of America, New York, NYC
TOP
Jacob & Co. . Ghost Carbon Bezel Blue Analog Quartz Men Watch...
$4,599
Free shipping
Professional dealer
233
US
Franck Muller Vanguard V45 YT SC DT AC BL New Steel 44mm Automatic United States of America, Florida, Miami
TOP
Franck Muller Vanguard KOI
$7,900
Professional dealer
292
US
Rolex Submariner Date 116613LB New Gold/Steel 40mm Automatic United States of America, California, Beverly Hills
Rolex Submariner Date Smurf Blue Dial
$19,950
Professional dealer
154
US
Rolex Submariner Date 126619LB New White gold 41mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 Submariner 41 Date Blue Smurf 18K White Gold...
$46,999
Free shipping
Professional dealer
198
US
Patek Philippe Nautilus 5711/1P-001 Unworn Platinum 40mm Automatic United States of America, New York, New York
Patek Philippe 40th Anniversary Nautilus
$625,000
Free shipping
Professional dealer
19
US
Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A055CA.01 New Steel 44mm Automatic United States of America, Florida, Orlando
TOP
Audemars Piguet Royal Oak Offshore Chronograph NEW Khaki Green...
$45,995
Professional dealer
581
US
Rolex Oyster Perpetual 34 124200 New Steel 34mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Oyster Perpetual 34mm Steel Silver Dial 124200
$6,900
Free shipping
Professional dealer
209
US
Rolex Datejust II 116300 Unworn Steel 41mm Automatic United States of America, New York, New York
Rolex Datejust 41mm Steel Diamonds Pave Dial Roman Numerals...
$17,500
Free shipping
Professional dealer
427
US
Rolex Lady-Datejust 79160 79174 Unworn Steel 26mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Lady-Datejust 26 UN-WORN Boxes Papers Rhodium Dial...
$6,238
Free shipping
Professional dealer
179
US
Franck Muller Cintrée Curvex New White gold 29mm Manual winding United States of America, New York, NYC
TOP
Franck Muller Cintree 18K Gold Blue Silver Dial Hand-Wind...
$8,679
Free shipping
Professional dealer
233
US
Breitling Superocean Heritage AB2030161C1A1 New Steel 44mm Automatic United States of America, New Jersey, Princeton
Breitling Superocean Heritage II B20
$3,356
Professional dealer
 
US
Vacheron Constantin Overseas Chronograph 5500V/000R-B074 New Rose gold 42.5mm Automatic United States of America, California, Beverly Hills
Vacheron Constantin Overseas Chronograph Rose Gold 42.5mm
$45,900
Professional dealer
154
US
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic United States of America, California, Los Angeles
TOP
Rolex 2021 Day Date 40 Black Baguette Box/Papers/Card 40mm
$45,499
Free shipping
Professional dealer
198
US
Patek Philippe Nautilus 5711/1A-010 New Steel 40mm Automatic United States of America, New York, New York
Patek Philippe Nautilus
$125,000
Free shipping
Professional dealer
19
US
Rolex Datejust 126333 New Gold/Steel 41mm Automatic United States of America, Florida, Orlando
TOP
Rolex 2021 Two Tone Datejust 41 Wimbledon Dial NEW 126333...
$13,995
Professional dealer
581
US
Audemars Piguet Royal Oak Selfwinding 15450OR.OO.1256OR.01 Unworn Rose gold 37mm Automatic United States of America, New York, NEW YORK
TOP
Audemars Piguet Royal Oak Selfwinding 37mm Rose Gold Grey Dial
$67,500
Free shipping
Professional dealer
209
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, New York, New York
Rolex NEW EDITION 2021 Rolex Sky-Dweller Black Jubilee...
$26,850
Free shipping
Professional dealer
427
US
Rolex Oyster Perpetual 31 77014 67514 Unworn Steel 31mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Oyster Perpetual MidSize 31 Boxes Papers Black Dial...
$5,872
Free shipping
Professional dealer
179
US
Franck Muller Vanguard V45 CC DT KRYPTON CARBON New Carbon 44mm Automatic
TOP
Franck Muller Vanguard Chronograph Krypton Carbon (New Full Set)
$16,875
Free shipping
Professional dealer
22
HK
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, Illinois, Chicago
TOP
Rolex Sky-Dweller Blue Jubilee Bracelet 326934 2021
$33,789
Free shipping
Professional dealer
21
US
Rolex GMT-Master II 116758SANR Unworn Yellow gold 40mm Automatic United States of America, California, Beverly Hills
Rolex GMT-Master II
$92,350
Professional dealer
154
US
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic United States of America, California, Los Angeles
TOP
Rolex Yacht-Master 42 White Gold Oysterflex Card/Box/Papers...
$32,749
Free shipping
Professional dealer
198
US
Rolex Daytona Rolex Daytona 116520 New Automatic United States of America, New York, New York
Rolex Daytona Artisans De Geneve La Barrichello - NEW with...
$135,000
Free shipping
Professional dealer
19
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, Florida, Orlando
Rolex 2021 Datejust 41 Blue Index Dial Jubilee NEW 126334...
$13,645
Professional dealer
581
US
Rolex Oyster Perpetual 31 277200 New Steel 31mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Oyster Perpetual 31mm Steel Pink Dial 277200
$6,900
Free shipping
Professional dealer
209
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, New York, New York
Rolex Datejust 41mm Fluted Wimbledon Dial Oyster 126334
$14,100
Free shipping
Professional dealer
427
US
Rolex Datejust 16220 Unworn Steel 36mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Datejust 36 Boxes Papers Porcelain White Dial Engine...
$7,946
Free shipping
Professional dealer
179
US
Hublot King Power Unworn Titanium 48mm Automatic United States of America, New York, NYC
TOP
Hublot King Power Oceanographic Carbon Fiber Titanium LTD...
$13,499
Free shipping
Professional dealer
233
US
Rolex Datejust 126300 New Steel 41mm Automatic United States of America, New Jersey, Totowa
Rolex Datejust 41mm 126300 Blue Stick Dial 2021
$10,999
Professional dealer
468
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.