Buyer Protection Authenticity Guarantee Why Chrono24? United States of America  | USD
Log inLog in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection

Your selection

Your selection

Sorry, your search did not match any items
Your selection

Sorry, your search did not match any items
Your selection

Sorry, your search did not match any items
Basic information
Type of watch
Ref. No.
More...
New/Pre-owned
Availability
Gender
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Material bezel
More...
Dial numerals
Waterproof
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Cancel

Sort by

Doxa NEW SHARK 300L CERAMICA D200SGN
TOP
Doxa NEW SHARK 300L CERAMICA D200SGN
$1,475
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
52
PL
Doxa SHARK CERAMICA
TOP
Doxa SHARK CERAMICA
$1,475
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
52
PL
Franck Muller King Master Square Color Dreams 6000 18K Gold...
Franck Muller King Master Square Color Dreams 6000 18K Gold...
$40,999
Seller
Crown Pawn
 
US
Cartier - Cartier Santos 100 XL - 2792 - Men - 2000-2010
Auction
Cartier - Cartier Santos 100 XL - 2792 - Men - 2000-2010
$11,983
Estimated price
Seller
Catawiki BV
 
Rolex Submariner Date 116613
TOP
Rolex Submariner Date 116613
$12,300
Free shipping
Seller
LABELLE JEWELRY
8
US
Porsche Design 6601.41.10.135
TOP
Porsche Design 6601.41.10.135
$399
Seller
The Timery
10
US
Audemars Piguet ROYAL OAK FROSTED GOLD
TOP
Audemars Piguet ROYAL OAK FROSTED GOLD
$60,500
Free shipping
Seller
Brilliance and Grace
17
US
Richard Mille RM 035 Rafael Nadal limited Editions Black Toro
TOP
Richard Mille RM 035 Rafael Nadal limited Editions Black Toro
$164,000
Seller
Sea Wave Diamonds
81
US
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
$350,000
Free shipping
Seller
Watch Hunter
 
US
Patek Philippe Nautilus  5990/1A-001 Stainless Steel Men's...
TOP
Patek Philippe Nautilus 5990/1A-001 Stainless Steel Men's...
$59,400
Free shipping
Seller
Chronostore
106
US
Rolex GMT Master II Batman Blue/Black Bezel Steel Black Dial
TOP
Rolex GMT Master II Batman Blue/Black Bezel Steel Black Dial
$10,175
Free shipping
Seller
Watch Noble
5
US
IWC Portuguese Chronograph
TOP
IWC Portuguese Chronograph
$5,695
Free shipping
Seller
AJ Watches
56
US
Breitling Navitimer 18K Rose Gold Mens Auto Watch RB012012/BA4...
TOP
Breitling Navitimer 18K Rose Gold Mens Auto Watch RB012012/BA4...
$13,885
Free shipping
Seller
Inventory Adjusters
84
US
Patek Philippe Perpetual Calendar Chronograph 3970R
TOP
Patek Philippe Perpetual Calendar Chronograph 3970R
Price on request
Seller
Michael Ashton
 
US
Patek Philippe Sky Moon Tourbillon 6002
Patek Philippe Sky Moon Tourbillon 6002
$1,690,000
Seller
Raffi Boyadjian Watches Inc.
8
US
Rolex Sky-Dweller Steel 42mm Steel and Yellow Gold
TOP
Rolex Sky-Dweller Steel 42mm Steel and Yellow Gold
$16,300
Free shipping
Seller
Brilliance and Grace
17
US
Omega Seamaster Planet Ocean Chronograph Steel 46mm
TOP
Omega Seamaster Planet Ocean Chronograph Steel 46mm
$5,495
Seller
The Watch Collector NY
 
US
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
TOP
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
$21,000
Free shipping
Seller
Watch Hunter
 
US
Omega Seamaster Aqua Terra 231.50.44.50.01.001 18K White Gold...
TOP
Omega Seamaster Aqua Terra 231.50.44.50.01.001 18K White Gold...
$29,999
Free shipping
Seller
Chronostore
106
US
Breitling CHRONOMAT EVOLUTION  GMT 18K/SS
TOP
Breitling CHRONOMAT EVOLUTION GMT 18K/SS
$9,932
Seller
Swiss Moves
30
US
Maurice Lacroix Masterpiece Retrograde
TOP
Maurice Lacroix Masterpiece Retrograde
$3,575
Free shipping
Seller
Daniele Trissi
11
US
Hublot Big Bang Ferrari Speciale Limited Edition Chronograph...
TOP
Hublot Big Bang Ferrari Speciale Limited Edition Chronograph...
$16,200
Seller
Island Exclusive Timepieces LLC
6
US
Patek Philippe Ref# 5711, Nautilus, blue dial
TOP
Patek Philippe Ref# 5711, Nautilus, blue dial
Price on request
Seller
Michael Ashton
 
US
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
$875,000
Seller
Raffi Boyadjian Watches Inc.
8
US
Panerai LUMINOR 1950 PCYC 3 DAYS CHRONO FLYBACK AUTOMATIC ACCIAIO
TOP
Panerai LUMINOR 1950 PCYC 3 DAYS CHRONO FLYBACK AUTOMATIC ACCIAIO
$9,660
Free shipping
Seller
Brilliance and Grace
17
US
Omega Seamaster Planet Ocean Titanium Chronograph
TOP
Omega Seamaster Planet Ocean Titanium Chronograph
$7,195
Seller
The Watch Collector NY
 
US
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
$40,000
Free shipping
Seller
Watch Hunter
 
US
HYT H2 Titanium Platinum SQ  248-TP-00-RF-AB
HYT H2 Titanium Platinum SQ 248-TP-00-RF-AB
$190,000
Free shipping
Seller
Chronostore
106
US
IWC Pilot Woldtimer Automatic Stainless Steel
TOP
IWC Pilot Woldtimer Automatic Stainless Steel
$6,495
Free shipping
Seller
AJ Watches
56
US
Breitling Galactic 36 Swiss Automatic Watch C3733012/A724-376C
TOP
Breitling Galactic 36 Swiss Automatic Watch C3733012/A724-376C
$5,537
Free shipping
Seller
Inventory Adjusters
84
US
Jaeger-LeCoultre Jaeger LeCoultre Master Compressor Extreme...
TOP
Jaeger-LeCoultre Jaeger LeCoultre Master Compressor Extreme...
$10,200
Seller
Island Exclusive Timepieces LLC
6
US
Patek Philippe Nautilus 5711/1P-001
TOP
Patek Philippe Nautilus 5711/1P-001
Price on request
Seller
Michael Ashton
 
US
TAG Heuer CARRERA CHRONO
TOP
TAG Heuer CARRERA CHRONO
$3,300
Seller
Z&Z WHOLESALE
9
US
Omega Seamaster Planet Ocean Chronograph
TOP
Omega Seamaster Planet Ocean Chronograph
$6,400
Free shipping
Seller
Brilliance and Grace
17
US
Audemars Piguet Jules Audemars Classic Chronograph 26100OR.OO....
TOP
Audemars Piguet Jules Audemars Classic Chronograph 26100OR.OO....
$22,200
Seller
Luxury Bazaar
37
US
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
$50,000
Free shipping
Seller
Watch Hunter
 
US
Chopard Grand Prix Monaco Chrono Automatic Mens 168992-3012 ...
TOP
Chopard Grand Prix Monaco Chrono Automatic Mens 168992-3012 ...
$4,500
Seller
Priceless Shine Inc
14
US
Breitling Chronomat 44 Stainless Steel
TOP
Breitling Chronomat 44 Stainless Steel
$4,995
Free shipping
Seller
AJ Watches
56
US
Omega Speedmaster Automatic Chronograph Watch 324.18.38.40.05.001
TOP
Omega Speedmaster Automatic Chronograph Watch 324.18.38.40.05.001
$7,687
Free shipping
Seller
Inventory Adjusters
84
US
Glashütte Original Senator Meissen Special Edition 20/20
TOP
Glashütte Original Senator Meissen Special Edition 20/20
$19,900
Seller
Manfredi Jewels
 
US
Patek Philippe Ref# 5711, Nautilus, white dial
TOP
Patek Philippe Ref# 5711, Nautilus, white dial
Price on request
Seller
Michael Ashton
 
US
Omega Seamaster Co-axial
TOP
Omega Seamaster Co-axial
$3,290
Seller
Z&Z WHOLESALE
9
US
Cartier Ballon Bleu 28mm
TOP
Cartier Ballon Bleu 28mm
$11,800
Free shipping
Seller
Brilliance and Grace
17
US
A. Lange & Söhne Richard Lange Tourbillon Pour Le Merite...
TOP
A. Lange & Söhne Richard Lange Tourbillon Pour Le Merite...
Price on request
Seller
Raffi Boyadjian Watches Inc.
8
US
Harry Winston Ocean Limited edition, Platinum.
TOP
Harry Winston Ocean Limited edition, Platinum.
$12,500
Free shipping
Seller
Daniele Trissi
11
US
Patek Philippe Calatrava
Patek Philippe Calatrava
$4,995
Seller
Watermark Watches
 
US
Bremont Chronograph GMT Stainless Steel
TOP
Bremont Chronograph GMT Stainless Steel
$4,995
Free shipping
Seller
AJ Watches
56
US
Chopard Happy Sport Ladies MOP Dial Floating Diamond Watch...
TOP
Chopard Happy Sport Ladies MOP Dial Floating Diamond Watch...
$12,887
Free shipping
Seller
Inventory Adjusters
84
US
Panerai Radiomir (7113)
TOP
Panerai Radiomir (7113)
$26,999
Free shipping
Seller
Chronostore
106
US
Patek Philippe Ref# 5167R-001 Rose Gold Aquanaut
TOP
Patek Philippe Ref# 5167R-001 Rose Gold Aquanaut
Price on request
Seller
Michael Ashton
 
US
Cartier Ballon Blue
TOP
Cartier Ballon Blue
$4,300
Seller
Z&Z WHOLESALE
9
US
Cartier Clé de Cartier
TOP
Cartier Clé de Cartier
$17,631
Free shipping
Seller
Brilliance and Grace
17
US
Harry Winston Histoire De Tourbillon 3 HCOMTT65WZ001
Harry Winston Histoire De Tourbillon 3 HCOMTT65WZ001
$460,040
Seller
Luxury Bazaar
37
US
Parmigiani Fleurier Kalpa Donna 18k Rose gold  Ivory dial
TOP
Parmigiani Fleurier Kalpa Donna 18k Rose gold Ivory dial
$12,750
Free shipping
Seller
Daniele Trissi
11
US
Corum BUBBLE XL BARON SAMEDI VOODOO DIAL
TOP
Corum BUBBLE XL BARON SAMEDI VOODOO DIAL
$4,645
Seller
Swiss Moves
30
US
Girard Perregaux Laureato Tourbillon
TOP
Girard Perregaux Laureato Tourbillon
$59,995
Free shipping
Seller
AJ Watches
56
US
Omega De Ville Co-Axial Rattrapante Chrono Automatic Watch...
TOP
Omega De Ville Co-Axial Rattrapante Chrono Automatic Watch...
$7,487
Free shipping
Seller
Inventory Adjusters
84
US
Cartier Tank (14064)
TOP
Cartier Tank (14064)
$17,499
Free shipping
Seller
Chronostore
106
US
Patek Philippe Ref# 5123R-001, Calatrava
TOP
Patek Philippe Ref# 5123R-001, Calatrava
Price on request
Seller
Michael Ashton
 
US
Arnold & Son DBS 44
Arnold & Son DBS 44
$24,900
Seller
Beverly Hills Watch Company
5
US
Omega PLANET OCEAN 600M  CO-AXIAL MASTER CHRONOMETER CHRONOGRAPH
TOP
Omega PLANET OCEAN 600M CO-AXIAL MASTER CHRONOMETER CHRONOGRAPH
$5,470
Free shipping
Seller
Brilliance and Grace
17
US
Cartier Drive de Cartier
TOP
Cartier Drive de Cartier
$4,750
Seller
Private Seller
 
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.