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Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex GMT-Master II
Jubilee Batman 126710BLNR
$18,750
Free shipping
Rolex Explorer II 226570 New Steel 42mm Automatic United States of America, Pennsylvania, FORT WASHINGTON
Promoted
Rolex Explorer II
Polar 226570 White Full Stickers Full Set
$14,500
+ $200 for shipping
Rolex Day-Date 36 128239 Unworn White gold 36mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex Day-Date 36
2022 UNWORN Day-Date 36mm 128239 Fluted Bezel Blue Ombre Diamond Dial Presidential Band
$37,825
Free shipping
Audemars Piguet Royal Oak Chronograph 26240OR.OO.1320OR.01 New Rose gold 41mm Automatic United States of America, Georgia, Alpharetta
Promoted
Audemars Piguet Royal Oak Chronograph
NEW 2022 Royal Oak Chronograph Blue Dial
$129,799
Free shipping
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller 18KT/SS BLACK DIAL IN STOCK
$21,500
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, Massachusetts, Boston
Promoted
Rolex Datejust 41
126334 NEW 2022 NOVEMBER Dark Rhodium Oyster Steel 41 mm
$12,985
Free shipping
Rolex Daytona 116506 New Platinum 40mm Automatic United States of America, New York, New York
Promoted
Rolex Daytona
Platinum Ceramic Arabic Dial 116506
$220,000
Free shipping
Patek Philippe Nautilus 5990/1R-001 New Rose gold 40.5mm Automatic United States of America, New York, New York
Promoted
Patek Philippe Nautilus
Travel Time Rose Gold Blue 5990/1R-001 New 2021
$314,465
Free shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex Daytona
116503 Black Mother of Pearl (MOP) Diamond Tahitian Dial Two Tone Yellow Gold
$41,325
Free shipping
Rolex Submariner Date 116610LV New Steel 40mm Automatic United States of America, New York, Massapequa
Rolex Submariner Date
NEW Submariner Date 40mm 116610LV Stainless Steel Hulk Green Dial Green Bezel
$28,000
+ $75 for shipping
Jaeger-LeCoultre Master Ultra Thin Moon Q1368430 New Steel 39mm Automatic United States of America, New Jersey, Oradell
Promoted
Jaeger-LeCoultre Master Ultra Thin Moon
39mm 1368430
$9,750
+ $50 for shipping
Zenith Pilot Type 20 03.2435.679/51.I012 Unworn Steel 45mm Automatic United States of America
Promoted
Zenith Pilot
Type 20 Blueprint Limited 250 Edition | Unworn
$6,740
Free shipping
Rolex Datejust 41 126334-0015 Unworn White gold 41mm Automatic United States of America, New York, New York City
Promoted
Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2022
$13,995
Free shipping
Rolex GMT-Master II 126719BLRO New White gold 40mm Automatic United States of America, Pennsylvania, Moosic
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Rolex GMT-Master II
NEW 2022 GMT-Master II BLUE 18KT White Gold
$42,500
Free shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, Massachusetts, Boston
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Rolex Submariner Date
126610LN NEW 2022 DECEMBER Black 41 mm
$14,785
Free shipping
Audemars Piguet Code 11.59 26399NR.OO.D002KB.01 New Ceramic United States of America, New York, New York
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Audemars Piguet Code 11.59
SELFWINDING FLYING TOURBILLON CHRONOGRAPH LTD 50 Pieces 26399NR
$250,000
Free shipping
Rolex Daytona 116500LN New Steel 40mm Automatic United States of America, New York, New York
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Rolex Daytona
40mm Ceramic Bezel White Dial 116500LN 2021 New
$31,895
Free shipping
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic United States of America, New York, NEW YORK
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Rolex Daytona
116508 Cosmograph Daytona 18k Yellow Gold Oyster Bracelet 40mm Green Dial
$78,325
Free shipping
Rolex Datejust 36 116243 Unworn Gold/Steel 36mm Automatic United States of America, New York, Massapequa
Rolex Datejust 36
116243
$18,500
+ $75 for shipping
Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 New Steel 42mm Manual winding United States of America, New Jersey, Oradell
Promoted
Omega Speedmaster Professional Moonwatch
3861 Hesalite 310.30.42.50.01.001
$5,595
+ $50 for shipping
Cartier Tank (submodel) WSTA0054 Unworn Steel Quartz United States of America
Promoted
Cartier Tank
Must | 2021 New/Unworn
$4,211
Free shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic United States of America, Florida, Hollywood
Promoted
Patek Philippe Nautilus
5711 40mm Stainless Steel Olive Green Dial 5711/1A-014 - 100% Complete July 2021
$389,000
+ $29 for shipping
Rolex Daytona 116509 New White gold 40mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Rolex Daytona
NEW 2022 Daytona 116509 Silver Panda Dial
$46,750
Free shipping
Rolex Explorer II 226570 New Steel 42mm Automatic United States of America, Massachusetts, Boston
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Rolex Explorer II
226570 NEW 2022 NOVEMBER White Polar Oyster Steel 42 mm
$13,100
Free shipping
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic United States of America, New York, New York
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Rolex Yacht-Master 42
White Gold Yacht-Master 42 Watch - Falcon’S Eye Dial - Oysterflex Strap 226659
$65,000
Free shipping
Rolex Datejust 36 126234-0017 New White gold 36mm Automatic United States of America, New York, New York
Promoted
Rolex Datejust 36
36mm Blue Dial Fluted Bezel Jubilee 126234 NEW 2021
$12,605
Free shipping
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex Sky-Dweller
2022 Sky-Dweller 326933 Oyster Bracelet 42mm Champagne Dial Two Tone Yellow Gold
$21,425
Free shipping
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United States of America, New York, Massapequa
Rolex Sea-Dweller Deepsea
126660 Black Blue James Cameron Stainless Steel NEW
$17,800
+ $75 for shipping
IWC IW324711 New Ceramic Automatic United States of America, New Jersey, Oradell
Promoted
IWC
Pilot's Watch Mark XVIII Top Gun SFTI Set IW324711
$9,975
+ $50 for shipping
Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex GMT-Master II
2005 GMT-Master II UN-WORN Boxes Papers Pepsi Blue/Red Bezel Black Dial Steel 16710
$19,968
Free shipping

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Richard Mille RM 005 RM005 New Rose gold 38mm Automatic United States of America, Illinois, Springfield
Promoted
Richard Mille RM 005
Fresh 2022 Service NEW
$125,000
+ $65 for shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Rolex Sky-Dweller
NEW 2022 Sky-Dweller BLUE OYSTER 326934
$24,750
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, Massachusetts, Boston
Promoted
Rolex Datejust 41
126334 NEW 2022 NOVEMBER Wimbledon Slate Roman Oyster Steel 41 mm
$13,885
Free shipping
Audemars Piguet Royal Oak Selfwinding 15500OR.OO.1220OR.01 New Rose gold 41mm Automatic United States of America, New York, New York
Promoted
Audemars Piguet Royal Oak Selfwinding
41mm Rose Gold Converted Bracelet Black Dial 15500OR.OO.1220OR.01
$100,000
Free shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic United States of America, New York, New York
Promoted
Rolex Datejust 41
41mm Mint Green Index Dial Smooth Bezel Oyster 126300 2022 New
$11,445
Free shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex Daytona
2022 Daytona 116503 40mm Two Tone Yellow Gold Black Diamond Dial UNWORN
$30,425
Free shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, New York, Massapequa
Rolex Submariner Date
41MM
$15,200
+ $75 for shipping
Rolex Explorer II 16570 Unworn Steel 40mm Automatic United States of America, California, Newport Beach
Promoted
Rolex Explorer II
16570 Stainless Steel Black Dial 40mm
$13,475
Free shipping
Rolex Yacht-Master 40 16622 New Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Yacht-Master 40
2004 Yacht-Master 40 NOS w STICKERS Boxes Papers Platinum Dial Steel 16622
$14,887
Free shipping
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 36
2022 Datejust 36 Mint Green Dial 126234 Jubilee Bracelet In Stock
$13,795
+ $50 for shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Rolex Submariner Date
NEW 2022 Submariner Date 41mm IN STOCK
$14,799
Free shipping
Patek Philippe Chronograph 5170J-001 Unworn Yellow gold 39mm Manual winding United States of America, Maryland, Baltimore, Maryland
Promoted
Patek Philippe Chronograph
UNWORN Chronograph
$70,495
Free shipping
Patek Philippe Nautilus 5712/1R New Rose gold Automatic United States of America, New York, New York
Promoted
Patek Philippe Nautilus
Moon Phase Rose Gold 40mm Brown Black Dial 5712/1R
$230,000
Free shipping
Rolex Air King 126900 New Steel 40mm Automatic United States of America, New York, New York
Promoted
Rolex Air King
126900 Oyster New 2022
$9,705
Free shipping
Cartier Santos (submodel) WSSA0048 Unworn Steel 39.8mm Automatic United States of America, New York, NEW YORK
Promoted
Cartier Santos
2022 Santos Large WSSA0048 Men's 39.8mm Blue Dial Blue Bezel Stainless Steel
$7,225
Free shipping
Patek Philippe Aquanaut 5968G-001 New White gold 42.2mm Automatic United States of America, New York, Massapequa
Patek Philippe Aquanaut
White Gold Blue Dial 5968G-001
$220,000
+ $75 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic United States of America, California, Newport Beach
Promoted
Rolex Daytona
116503 Cosmograph Daytona Steel/18K Gold Champagne Dial 40mm
$21,495
Free shipping
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Submariner Date
2006 Submariner Date UN-WORN Boxes Papers Black Dial Stainless Steel 16610
$14,994
Free shipping
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic United States of America, Florida, Fort Lauderdale
Promoted
Rolex Day-Date 40
2022 Day-Date 40 Black Index Dial 228238 18k President Bracelet In Stock
$44,995
+ $50 for shipping
Vacheron Constantin Overseas 4500V/110R-B705 New Rose gold 41mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Vacheron Constantin Overseas
NEW 2022 BLUE DIAL 18KT 41mm Overseas
$77,500
Free shipping
Audemars Piguet Royal Oak Chronograph 26315ST.OO.1256ST.02 New Steel 38mm Automatic United States of America, Illinois, Springfield
Promoted
Audemars Piguet Royal Oak Chronograph
Stainless Steel 2021 New
$54,700
+ $65 for shipping
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United States of America, New York, New York
Promoted
Rolex Submariner Date
Stainless Steel #34;The Hulk" Green Dial Cerachrom Bezel 116610LV
$24,000
Free shipping
Rolex Datejust 36 126234 New Steel 36mm Automatic United States of America, New York, New York
Promoted
Rolex Datejust 36
36mm Silver Dial Fluted Bezel Jubilee 126234 2021 NEW
$12,215
Free shipping
Cartier Santos (submodel) WSSA0030 Unworn Steel 39.8mm Automatic United States of America, New York, NEW YORK
Promoted
Cartier Santos
2022 Santos Large WSSA0030 Men's 39.8mm Blue Dial Stainless Steel
$6,925
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, New York, Massapequa
Rolex Datejust 41
2022 Datejust 41mm 126334 Fluted Bezel Blue Diamond Dial Jubilee Stainless Steel Bracelet
$15,800
+ $75 for shipping
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding United States of America, Florida, Holly Hill
Promoted
Omega Speedmaster Professional Moonwatch
BNIB Speedmaster Professional Moonwatch 50th Anniversary
$15,900
Free shipping
Rolex Datejust 41 126334 Unworn Steel 41mm Automatic United States of America, Pennsylvania, HARRISBURG
Promoted
Rolex Datejust 41
2019 Datejust 41 Boxes Papers Slate Roman Wimbledon Dial Jubilee Bracelet 126334
$15,897
Free shipping
Rolex Datejust 41 126334 Unworn White gold 41mm Automatic United States of America, Florida, Fort Lauderdale
Promoted
Rolex Datejust 41
2022 Datejust 41 #39;Mint Green Index' Dial 126334 Oyster Bracelet #39;In Stock'
$15,295
+ $50 for shipping
Rolex Daytona 116519LN New White gold 40mm Automatic United States of America, Pennsylvania, Moosic
Promoted
Rolex Daytona
NEW 2022 Daytona 116519 DIAMOND DIAL
$39,999
Free shipping
Omega Seamaster Diver 300 M 210.92.42.20.01.001 New Titanium 42mm Automatic United States of America, Ohio, Cincinnati
Promoted
Omega Seamaster Diver 300 M
James Bond 007 No Time to Die (2022)
$7,299
Free shipping
Rolex Daytona 116509 New White gold 40mm Automatic United States of America, New York, New York
Promoted
Rolex Daytona
White Gold Daytona 40mm Meteorite Dial Steel and Black Oyster 116509
$125,000
Free shipping
Rolex Oyster Perpetual 41 124300 New Steel 41mm Automatic United States of America, New York, New York
Promoted
Rolex Oyster Perpetual 41
41mm Yellow Dial 124300 New 2021
$18,775
Free shipping
Rolex Datejust 31 278273 Unworn Gold/Steel 31mm Automatic United States of America, New York, NEW YORK
Promoted
Rolex Datejust 31
2022 Datejust 31mm 278273 Steel and Yellow Gold Fluted Bezel Dark Grey Dial Jubilee Band
$15,725
Free shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.