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Audemars Piguet Royal Oak Tourbillon Extra-Thin Openworked...
TOP
Audemars Piguet Royal Oak Tourbillon Extra-Thin Openworked...
$209,999
Free shipping
Seller
Avi & Co NY
69
US
Doxa SHARK CERAMICA
TOP
Doxa SHARK CERAMICA
$1,388
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
136
PL
Rolex Yacht-Master II NEW HANDS (NEW)
TOP
Rolex Yacht-Master II NEW HANDS (NEW)
$35,000
Seller
Labelle Jewelry
40
US
Richard Mille RM50-02 AirBus
Richard Mille RM50-02 AirBus
$875,000
Seller
Raffi Boyadjian Watches Inc.
13
US
JeanRichard Men's Terrascope Leather Strap Automatic Watch...
JeanRichard Men's Terrascope Leather Strap Automatic Watch...
$741
Free shipping
Seller
The Watch Outlet
7
US
Girard Perregaux TOURBILLON GOLD BRIDGES MINUTE REPEATER
TOP
Girard Perregaux TOURBILLON GOLD BRIDGES MINUTE REPEATER
$323,459
Seller
ZEGG & CERLATI
47
MC
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
$104,000
Free shipping
Seller
In Time NYC
 
US
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
TOP
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
$3,670
Free shipping
Seller
Brilliance and Grace
66
US
Corum Admiral's Cup Competition 48 Titanium
TOP
Corum Admiral's Cup Competition 48 Titanium
$3,400
Free shipping
Seller
Daniele Trissi
24
US
Jaeger-LeCoultre 6062520 Duometre Travel Time 18K Rose Gold...
TOP
Jaeger-LeCoultre 6062520 Duometre Travel Time 18K Rose Gold...
$27,900
Seller
European Watch Company
152
US
Oris Aquis Clipperton Limited Edition
TOP
Oris Aquis Clipperton Limited Edition
$1,800
Free shipping
Seller
Time Machine Plus
6
US
Rolex Daytona
TOP
Rolex Daytona
$25,700
Seller
Labelle Jewelry
40
US
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
$197,000
Seller
Raffi Boyadjian Watches Inc.
13
US
Ball GM1020D-LCJ-BK Trainmaster WorldTime Automatic Black Dial...
Ball GM1020D-LCJ-BK Trainmaster WorldTime Automatic Black Dial...
$1,200
Free shipping
Seller
The Watch Outlet
7
US
Girard Perregaux NEO-TOURBILLON WITH THREE BRIDGES
TOP
Girard Perregaux NEO-TOURBILLON WITH THREE BRIDGES
$122,993
Seller
ZEGG & CERLATI
47
MC
Hublot Big Bang Steel Ceramic Black Steel/Rubber 44mm -...
TOP
Hublot Big Bang Steel Ceramic Black Steel/Rubber 44mm -...
$8,889
Free shipping
Seller
WatchShopping.com Inc.
174
US
Omega Speedmaster Professional Moonwatch Moonphase
TOP
Omega Speedmaster Professional Moonwatch Moonphase
$7,620
Free shipping
Seller
Brilliance and Grace
66
US
Maurice Lacroix Masterpiece Retrograde
TOP
Maurice Lacroix Masterpiece Retrograde
$3,200
Free shipping
Seller
Daniele Trissi
24
US
Audemars Piguet AP Royal Oak selfwinding
Audemars Piguet AP Royal Oak selfwinding
$18,995
Free shipping
Seller
In Time NYC
 
US
Oris BIG CROWN D.26 286 HB-RAG LIMITED EDITION
TOP
Oris BIG CROWN D.26 286 HB-RAG LIMITED EDITION
$1,850
Free shipping
Seller
Time Machine Plus
6
US
Rolex Day-Date 40 Silver Motif Dial (NEW)
TOP
Rolex Day-Date 40 Silver Motif Dial (NEW)
$28,500
Seller
Labelle Jewelry
40
US
Rolex Daytona, Ref 116503, SS 18K Gold, Never Worn, Complete Set
TOP
Rolex Daytona, Ref 116503, SS 18K Gold, Never Worn, Complete Set
$15,295
Free shipping
Seller
Estates Consignments
56
US
Panerai Radiomir 8-Days Manual 45mm Black Ceramic Mens Strap...
Panerai Radiomir 8-Days Manual 45mm Black Ceramic Mens Strap...
$7,762
Free shipping
Seller
The Watch Outlet
7
US
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
TOP
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
$128,446
Seller
ZEGG & CERLATI
47
MC
IWC Pilot's Watch Chronograph Black/Leather 2016 - IW377709
TOP
IWC Pilot's Watch Chronograph Black/Leather 2016 - IW377709
$4,169
Free shipping
Seller
WatchShopping.com Inc.
174
US
Omega Speedmaster Racing
TOP
Omega Speedmaster Racing
$5,900
Free shipping
Seller
Brilliance and Grace
66
US
Corum LADY'S ADMIRAL'S CUP CHRONOGRAPH 40MM DIAMONDS
TOP
Corum LADY'S ADMIRAL'S CUP CHRONOGRAPH 40MM DIAMONDS
$5,100
Free shipping
Seller
Daniele Trissi
24
US
Rolex Sky-Dweller CUSTOM Diamond (VERY FLASHY)
Rolex Sky-Dweller CUSTOM Diamond (VERY FLASHY)
$43,999
Free shipping
Seller
In Time NYC
 
US
Raymond Weil Toccata Mother of Pearl Diamonds
Raymond Weil Toccata Mother of Pearl Diamonds
$799
Seller
The Watch Movement
 
US
Rolex Day-Date 40 Silver Roman Dial (NEW)
TOP
Rolex Day-Date 40 Silver Roman Dial (NEW)
$28,500
Seller
Labelle Jewelry
40
US
Edox Limited Edition Miss GEICO Racing Chronoffshore-One
TOP
Edox Limited Edition Miss GEICO Racing Chronoffshore-One
$995
Free shipping
Seller
Time Machine Plus
6
US
U-Boat 6549 Classico 53 Titanium Black Dial Chronograph...
U-Boat 6549 Classico 53 Titanium Black Dial Chronograph...
$1,895
Free shipping
Seller
The Watch Outlet
7
US
Audemars Piguet Royal Oak Chronograph Blue Dial Yellow Gold
TOP
Audemars Piguet Royal Oak Chronograph Blue Dial Yellow Gold
$62,500
Seller
Luxury Time NYC
6
US
TAG Heuer Connected Modular 41 Smartwatch 41mm - SBF818001.1
TOP
TAG Heuer Connected Modular 41 Smartwatch 41mm - SBF818001.1
$1,109
Free shipping
Seller
WatchShopping.com Inc.
174
US
Omega Seamaster Aqua Terra
TOP
Omega Seamaster Aqua Terra
$3,850
Free shipping
Seller
Brilliance and Grace
66
US
Harry Winston Ocean Limited edition, Platinum.
TOP
Harry Winston Ocean Limited edition, Platinum.
$10,900
Free shipping
Seller
Daniele Trissi
24
US
Rolex Daytona white Dial UNWORN W STICKERS
Rolex Daytona white Dial UNWORN W STICKERS
$22,495
Free shipping
Seller
In Time NYC
 
US
Raymond Weil Tradition Tank Grande Date
Raymond Weil Tradition Tank Grande Date
$449
Seller
The Watch Movement
 
US
Rolex Sea-Dweller
TOP
Rolex Sea-Dweller
$14,000
Seller
Labelle Jewelry
40
US
Oris Divers Sixty-Five 01 733 7707 4354-07 4 20 18
TOP
Oris Divers Sixty-Five 01 733 7707 4354-07 4 20 18
$1,850
Free shipping
Seller
Time Machine Plus
6
US
Edox Chronorally-S Chronograph 44mm Blue Dial Mens Swiss Watch...
Edox Chronorally-S Chronograph 44mm Blue Dial Mens Swiss Watch...
$282
Free shipping
Seller
The Watch Outlet
7
US
Audemars Piguet Royal Oak Chronograph 41mm Black Dial
TOP
Audemars Piguet Royal Oak Chronograph 41mm Black Dial
$24,750
Seller
Luxury Time NYC
6
US
Hublot Classic Fusion Titanium Black Titanium/Rubber 45mm -...
TOP
Hublot Classic Fusion Titanium Black Titanium/Rubber 45mm -...
$5,249
Free shipping
Seller
WatchShopping.com Inc.
174
US
Omega Speedmaster HB-SIA
TOP
Omega Speedmaster HB-SIA
$5,730
Free shipping
Seller
Brilliance and Grace
66
US
Parmigiani Fleurier Tonda METROPOLITAINE SELENE
TOP
Parmigiani Fleurier Tonda METROPOLITAINE SELENE
$9,500
Free shipping
Seller
Daniele Trissi
24
US
Rolex Datejust 41mm Blue Stick Dial
Rolex Datejust 41mm Blue Stick Dial
$7,099
Free shipping
Seller
In Time NYC
 
US
Raymond Weil Tradition Grande Date
Raymond Weil Tradition Grande Date
$299
Seller
The Watch Movement
 
US
Rolex Daytona 116500 ()
TOP
Rolex Daytona 116500 ()
$19,500
Seller
Labelle Jewelry
40
US
Oris Aquis Clipperton Limited Edition Stainless Steel
TOP
Oris Aquis Clipperton Limited Edition Stainless Steel
$2,000
Free shipping
Seller
Time Machine Plus
6
US
Zenith El Primero Striking 10th Silver Dial Automatic Chronogr...
Zenith El Primero Striking 10th Silver Dial Automatic Chronogr...
$7,700
Free shipping
Seller
The Watch Outlet
7
US
Rolex GMT-Master II Ceramic Black and Blue Bezel "Batman"
TOP
Rolex GMT-Master II Ceramic Black and Blue Bezel "Batman"
$12,200
Seller
Luxury Time NYC
6
US
TAG Heuer Aquaracer 300M Black Steel 41mm - WAY111A.BA0928
TOP
TAG Heuer Aquaracer 300M Black Steel 41mm - WAY111A.BA0928
$1,109
Free shipping
Seller
WatchShopping.com Inc.
174
US
Ulysse Nardin Marine Chronometer Automatic Mens Watch 1183-126...
Ulysse Nardin Marine Chronometer Automatic Mens Watch 1183-126...
$6,395
Seller
Watch Obsession
5
US
Parmigiani Fleurier Kalpa Donna 18k Rose gold  Ivory dial
TOP
Parmigiani Fleurier Kalpa Donna 18k Rose gold Ivory dial
$12,750
Free shipping
Seller
Daniele Trissi
24
US
Audemars Piguet Royal Oak Selfwinding CUSTOM DIAMONDS (Very...
Audemars Piguet Royal Oak Selfwinding CUSTOM DIAMONDS (Very...
$67,890
Free shipping
Seller
In Time NYC
 
US
Rolex Rootbeer GMT Master II Stainless Steel / Rose Gold
Rolex Rootbeer GMT Master II Stainless Steel / Rose Gold
$17,400
Seller
Haniken Jewelers
 
US
Rolex Explorer II 216570 (NEW)
TOP
Rolex Explorer II 216570 (NEW)
$7,499
Seller
Labelle Jewelry
40
US
Breguet Double Tourbillon Pink Gold  42% off
Breguet Double Tourbillon Pink Gold 42% off
$225,000
Seller
Raffi Boyadjian Watches Inc.
13
US
Rado Ceramica Chronograph Men's Quartz Watch R21715152. 100%...
Rado Ceramica Chronograph Men's Quartz Watch R21715152. 100%...
$1,450
Free shipping
Seller
The Watch Outlet
7
US
Omega Speedmaster Professional Moonwatch Moonphase
TOP
Omega Speedmaster Professional Moonwatch Moonphase
$7,350
Free shipping
Seller
Brilliance and Grace
66
US
Tudor Heritage Black Bay 36 Black Steel 36mm - 79500-0001
TOP
Tudor Heritage Black Bay 36 Black Steel 36mm - 79500-0001
$2,299
Free shipping
Seller
WatchShopping.com Inc.
174
US
Franck Muller Casablanca Xxl Diamond Automatic Watch 9880 D ...
Franck Muller Casablanca Xxl Diamond Automatic Watch 9880 D ...
$55,000
Seller
Watch Obsession
5
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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