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Omega De Ville Prestige 424.13.40.21.03.001 New Steel 39.5mm Automatic United States of America, New York, New York
TOP
Omega De Ville Prestige POWER RESERVE 39.5 MM STEEL
$3,500
Free shipping
Professional dealer
4.91 (791)
US
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic United States of America, New York, New York
TOP
Rolex Cosmograph Daytona Paul Newman Yellow Gold Oysterflex...
$50,899
Free shipping
Professional dealer
4.94 (266)
US
Patek Philippe Golden Ellipse 5738P-001 Unworn Platinum 34.5mm Automatic United States of America, New York, New York
TOP
Patek Philippe 5738P-001 Blue Golden Ellipse Unworn / Complete
$46,300
Free shipping
Professional dealer
4.79 (368)
US
Jacob & Co. Unworn Steel 47mm Quartz United States of America, New York, NYC
TOP
Jacob & Co. . Ghost Steel Black PVD Digital Mens Watch...
$4,199
Free shipping
Professional dealer
4.82 (181)
US
Franck Muller Vanguard V45 YT SC DT AC BL New Steel 44mm Automatic United States of America, Florida, Miami
TOP
Franck Muller Vanguard KOI
$7,900
+ $35 for shipping
Professional dealer
4.94 (199)
US
Patek Philippe Annual Calendar Chronograph 5905/1A-001 New Steel 42mm Automatic
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Patek Philippe Complications Annual Calendar 2021 Model Olive...
$188,627
Free shipping
Professional dealer
4.97 (38)
HK
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United States of America, Illinois, Springfield
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Rolex Batgirl GMT-Master II
$19,899
+ $50 for shipping
Professional dealer
4.79 (136)
US
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic United States of America, California, Los Angeles
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Rolex 2021 Day Date 36 Dark Gray Diamond/Baguette Box/Papers/Card
$44,999
Free shipping
Professional dealer
4.97 (194)
US
Patek Philippe Perpetual Calendar 5327J-001 Unworn Yellow gold 39mm Automatic United States of America, New York, New York
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Patek Philippe Grand Complications Yellow Gold Perpetual...
$92,260
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Professional dealer
4.94 (266)
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, Florida, Hollywood
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Rolex Sky-Dweller 42mm Blue Dial Stainless Steel 326934 New 2021
$35,500
+ $29 for shipping
Professional dealer
4.97 (40)
US
Breitling Superocean Heritage II 46 AB2020121B1A1 New Steel 46mm Automatic United States of America, Kentucky, Lexington
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Breitling Superocean Héritage II 46 Black on Mesh (2021)
$3,450
Free shipping
Professional dealer
4.98 (130)
US
Rolex Day-Date 36 18238 Unworn Yellow gold 36mm Automatic United States of America, Pennsylvania, HARRISBURG
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Rolex Day-Date 36 Boxes Papers 2001 Factory Champagne Diamond...
$25,348
Free shipping
Professional dealer
4.94 (125)
US
Panerai PAM 01661 Unworn Carbon 44mm Automatic United States of America, California, Irvine
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Panerai PAM01661 Luminor Marina Carbotech 44mm PAM1661 New...
$13,661
Free shipping
Professional dealer
4.97 (14)
US
Bell & Ross BR V2 BRV294-BLU-BR/SCA New Bronze 41mm Automatic United States of America, Florida, Miami
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Bell & Ross Br V2-94 Aeronavale
$4,950
+ $35 for shipping
Professional dealer
4.94 (199)
US
Franck Muller Vanguard V45 SC DT TT BR 5N New Titanium 44mm Automatic
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Franck Muller Vanguard Brushed Titanium Rose Gold (New Full Set)
$7,755
Free shipping
Professional dealer
4.97 (38)
HK
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United States of America, Florida, Coral Gables
Rolex GMT-Master II - New Batman - 2021 - Unworn - Full Set
$20,389
+ $69 for shipping
Professional dealer
4.98 (106)
US
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic United States of America, California, Los Angeles
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Rolex Datejust 36 Wimbledon Gray Roman Smooth Oyster Box/Paper...
$9,999
Free shipping
Professional dealer
4.97 (194)
US
Rolex Datejust 41 126301 Unworn Steel 41mm Automatic United States of America, New York, New York
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Rolex Datejust 41 Stainless Steel Rose Gold Chocolate Index...
$17,499
Free shipping
Professional dealer
4.94 (266)
US
Rolex Explorer II 216570 Unworn Steel 42mm Automatic United States of America, Florida, Hollywood
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Rolex Explorer II 42mm Stainless Steel 216570 Black Dial 2021
$13,500
+ $29 for shipping
Professional dealer
4.97 (40)
US
Breitling Superocean Heritage II 46 AB2020121B1S1 New Steel 46mm Automatic United States of America, Kentucky, Lexington
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Breitling Superocean Héritage II 46 Black on Rubber (2021)
$3,299
Free shipping
Professional dealer
4.98 (130)
US
Rolex Datejust 41 126334 New Steel 41mm Automatic United States of America, Pennsylvania, HARRISBURG
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Rolex Datejust 41 Wimbledon Slate Dial Fluted Bezel Jubilee...
$16,939
Free shipping
Professional dealer
4.94 (125)
US
Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 New Steel 42mm Manual winding United States of America, Florida, Boca Raton
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Omega Speedmaster Moonwatch 2021 NEW Release Hesalite 42mm...
$5,895
+ $50 for shipping
Professional dealer
4.90 (142)
US
Hublot Big Bang Unico 411.NX.5179.RX New Titanium 45mm Automatic United States of America, Florida, Miami
Hublot Big Bang Unico Blue
$14,500
+ $35 for shipping
Professional dealer
4.94 (199)
US
Rolex Submariner Date 126610LV New Steel 41mm Automatic United States of America, Massachusetts, Boston
Rolex Submariner Date 126610LV NEW Stickers Sept 2021 Steel 41 mm
$21,150
+ $100 for shipping
Professional dealer
4.82 (116)
US
Rolex Sky-Dweller 326935 New Rose gold 42mm Automatic United States of America, New York, NEW YORK
Rolex Sky-Dweller Rose Gold Chocolate Dial 326935 Unworn...
$73,000
Free shipping
Professional dealer
US
Vacheron Constantin Fiftysix 4000E/000A-B548 New Steel 40mm Automatic United States of America, California, Los Angeles
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Vacheron Constantin 2021 Fiftysix Complete Calendar Blue Dial...
$23,999
Free shipping
Professional dealer
4.97 (194)
US
Rolex Yacht-Master II 116680 Unworn Steel 44mm Automatic United States of America, New York, New York
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Rolex Yacht-Master II Stainless Steel Mercedes Hands Watch
$26,599
Free shipping
Professional dealer
4.94 (266)
US
Rolex Datejust 36 126234 New Steel 36mm Automatic United States of America, Florida, Hollywood
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Rolex Datejust 36mm 126234 White Roman Dial 18k Fluted Bezel...
$10,475
+ $29 for shipping
Professional dealer
4.97 (40)
US
Oris Carl Brashear 01 401 7764 3185-Set New Bronze 40mm Automatic United States of America, Kentucky, Lexington
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Oris Divers Carl Brashear Calibre 401 Blue Dial Bronze Limited...
$3,199
Free shipping
Professional dealer
4.98 (130)
US
Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex GMT-Master II 2005 Boxes Papers Pepsi Blue Red Bezel...
$19,687
Free shipping
Professional dealer
4.94 (125)
US

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Rolex Submariner Date 116610LV New Steel 40mm Automatic United States of America, New Jersey, Totowa
Rolex Submariner "Hulk" FULL STICKERS OPEN CARD 116610LV
$43,000
+ $79 for shipping
Professional dealer
4.98 (354)
US
Seiko Grand Seiko SBGW231 Unworn Steel 37.3mm Manual winding United States of America, Florida, Miami
Seiko Grand Seiko Elegance
$4,900
+ $35 for shipping
Professional dealer
4.94 (199)
US
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic United States of America, Florida, Coral Gables
Rolex Oyster Perpetual 36 126000 - Turquoise Tiffany Blue -...
$16,999
+ $69 for shipping
Professional dealer
4.98 (106)
US
Audemars Piguet Royal Oak Chronograph 26320ST.OO.1220ST.01 Unworn Steel 41mm Automatic United States of America, New York, NEW YORK
Audemars Piguet Royal Oak Chronograph 41mm Black Dial Complete...
$49,975
Free shipping
Professional dealer
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.