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Rolex Datejust II
TOP
Rolex Datejust II
$7,480
Free shipping
Seller
Luxury Swiss Made Watches
 
US
H.Moser & Cie. Monard Centre Seconds
TOP
H.Moser & Cie. Monard Centre Seconds
$10,993
Free shipping
Seller
Time Collectors
17
ES
Chopard Mille Miglia
TOP
Chopard Mille Miglia
$4,100
Free shipping
Seller
SLS TIME
92
US
Audemars Piguet Royal Oak Quartz BP 2017 67650ST.OO.1261ST.01
Audemars Piguet Royal Oak Quartz BP 2017 67650ST.OO.1261ST.01
$11,299
Seller
Chronostore
 
US
Memorigin Watch Tourbillon Iron Man Collector Limited Edition...
Memorigin Watch Tourbillon Iron Man Collector Limited Edition...
$8,999
Free shipping
Seller
D-FINITION
 
US
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
TOP
Panerai LUMINOR BASE LOGO ACCIAIO - 44MM
$3,725
Free shipping
Seller
Brilliance and Grace
55
US
Hublot Big Bang 44 mm
Hublot Big Bang 44 mm
$12,000
Seller
Koosh Jewelers
 
US
Audemars Piguet AP Royal Oak 41 Stainless Steel Black Dial
TOP
Audemars Piguet AP Royal Oak 41 Stainless Steel Black Dial
$18,999
Free shipping
Seller
Avi & Co NY
62
US
Tissot T0554171105700 TISSOT PRC 200 MEN'S WATCH CHRONOGRAPH...
Tissot T0554171105700 TISSOT PRC 200 MEN'S WATCH CHRONOGRAPH...
$345
Seller
Luxury Discount Store
 
US
Rolex Datejust 41 Wimbledon Dial Jubilee
Rolex Datejust 41 Wimbledon Dial Jubilee
$11,999
Free shipping
Seller
Avital & Co Jewelry
5
US
TAG Heuer Aquaracer 300M
TAG Heuer Aquaracer 300M
$1,250
Seller
Centraltimepiece
 
US
Jaeger-LeCoultre Master Ultra Thin Perpetual
TOP
Jaeger-LeCoultre Master Ultra Thin Perpetual
$14,250
Free shipping
Seller
SLS TIME
92
US
Rolex Daytona White 116520
Rolex Daytona White 116520
$16,900
Seller
Chronostore
 
US
David Van Heim Swiss Mechanical Tourbillon Men's Watch T1...
David Van Heim Swiss Mechanical Tourbillon Men's Watch T1...
$3,299
Free shipping
Seller
D-FINITION
 
US
Omega Speedmaster Professional First watch in Space
TOP
Omega Speedmaster Professional First watch in Space
$3,555
Free shipping
Seller
Brilliance and Grace
55
US
Cartier Roadster Stainless Steel Chronograph Watch
Cartier Roadster Stainless Steel Chronograph Watch
$6,600
Seller
Koosh Jewelers
 
US
Audemars Piguet AP Royal Oak 41mm Stainless Steel White Dial
TOP
Audemars Piguet AP Royal Oak 41mm Stainless Steel White Dial
$18,999
Free shipping
Seller
Avi & Co NY
62
US
Tissot T0064071603300 Tissot Le Locle Mens Automatic Watch...
Tissot T0064071603300 Tissot Le Locle Mens Automatic Watch...
$360
Seller
Luxury Discount Store
 
US
Rolex Yacht-Master 40 18K Everose Gold
Rolex Yacht-Master 40 18K Everose Gold
$22,599
Free shipping
Seller
Avital & Co Jewelry
5
US
Omega Speedmaster Moonwatch Professional Chronograph Black...
TOP
Omega Speedmaster Moonwatch Professional Chronograph Black...
$3,399
Free shipping
Seller
WatchShopping.com Inc.
51
US
Panerai Luminor Due Pam729 Pam00729
TOP
Panerai Luminor Due Pam729 Pam00729
$9,800
Free shipping
Seller
SLS TIME
92
US
Rolex Sea-Dweller Deepsea 116660 "James Cameron" 44mm
Rolex Sea-Dweller Deepsea 116660 "James Cameron" 44mm
$16,450
Seller
Chronostore
 
US
Louis Erard Men's 1931 Collection Grey Dial Chronograph...
Louis Erard Men's 1931 Collection Grey Dial Chronograph...
$3,799
Free shipping
Seller
D-FINITION
 
US
A. Lange & Söhne (Like NEW)Richard Lange Tourbillon Pour le...
TOP
A. Lange & Söhne (Like NEW)Richard Lange Tourbillon Pour le...
$175,000
Free shipping
Seller
Brilliance and Grace
55
US
Hublot Limited Edition Big Bang King Power UEFA Euro 2012
Hublot Limited Edition Big Bang King Power UEFA Euro 2012
$23,500
Seller
Koosh Jewelers
 
US
Patek Philippe Men's Aquanaut 40mm Stainless Steel Watch on...
TOP
Patek Philippe Men's Aquanaut 40mm Stainless Steel Watch on...
$27,999
Free shipping
Seller
Avi & Co NY
62
US
Tissot T0664071705702 Tissot Men's Seastar Analog Display...
Tissot T0664071705702 Tissot Men's Seastar Analog Display...
$474
Seller
Luxury Discount Store
 
US
Rolex Daytona Leopard 18K Yellow Gold
Rolex Daytona Leopard 18K Yellow Gold
$58,499
Free shipping
Seller
Avital & Co Jewelry
5
US
Audemars Piguet Royal Oak Off Shore WIth Diamonds
Audemars Piguet Royal Oak Off Shore WIth Diamonds
$59,000
Seller
Royal Time
49
US
Panerai Luminor Submersible 1950 3 Days Auto Pam616 Pam00616
TOP
Panerai Luminor Submersible 1950 3 Days Auto Pam616 Pam00616
$14,000
Free shipping
Seller
SLS TIME
92
US
Rolex DAY-DATE 40MM 228206 Ice Blue Arabic Dial
Rolex DAY-DATE 40MM 228206 Ice Blue Arabic Dial
$65,500
Seller
Chronostore
 
US
88 Rue du Rhone Swiss Quartz Rive Collection Women's Watch...
88 Rue du Rhone Swiss Quartz Rive Collection Women's Watch...
$815
Free shipping
Seller
D-FINITION
 
US
Panerai Luminor Power Reserve
TOP
Panerai Luminor Power Reserve
$5,999
Free shipping
Seller
Brilliance and Grace
55
US
Rolex Submariner Black/Steel Ø40mm - 114060
TOP
Rolex Submariner Black/Steel Ø40mm - 114060
$8,139
Free shipping
Seller
WatchShopping.com Inc.
51
US
Patek Philippe Aquanaut 20th Anniversary 42mm White Gold Watch...
TOP
Patek Philippe Aquanaut 20th Anniversary 42mm White Gold Watch...
$58,999
Free shipping
Seller
Avi & Co NY
62
US
Tissot T0356171605100 Tissot Couturier Black Leather Strap...
Tissot T0356171605100 Tissot Couturier Black Leather Strap...
$335
Seller
Luxury Discount Store
 
US
Rolex Day-Date 40 Green Faceted Roman Dial
Rolex Day-Date 40 Green Faceted Roman Dial
$32,399
Free shipping
Seller
Avital & Co Jewelry
5
US
TAG Heuer Aquaracer 300M
TAG Heuer Aquaracer 300M
$1,950
Seller
Centraltimepiece
 
US
IWC Pilot Mark
TOP
IWC Pilot Mark
$3,650
Free shipping
Seller
SLS TIME
92
US
Ulysse Nardin Marine 8006-102-3A/926 NIB
Ulysse Nardin Marine 8006-102-3A/926 NIB
$13,999
Seller
Chronostore
 
US
Memorigin Watch Tourbillon Stellar Series Brown Version
Memorigin Watch Tourbillon Stellar Series Brown Version
$7,500
Free shipping
Seller
D-FINITION
 
US
Breitling Navitimer World
TOP
Breitling Navitimer World
$4,650
Free shipping
Seller
Brilliance and Grace
55
US
Rolex Daytona White/Steel Ø40mm - 116520
TOP
Rolex Daytona White/Steel Ø40mm - 116520
$27,709
Free shipping
Seller
WatchShopping.com Inc.
51
US
Rolex DAY-DATE II 41mm 18K Rose Gold Chocolate Watch UNWORN
TOP
Rolex DAY-DATE II 41mm 18K Rose Gold Chocolate Watch UNWORN
$33,999
Free shipping
Seller
Avi & Co NY
62
US
Tissot T0484172705700 Tissot  T-RACE Men's Chronograph Black...
Tissot T0484172705700 Tissot T-RACE Men's Chronograph Black...
$414
Seller
Luxury Discount Store
 
US
Rolex GMT-Master II
Rolex GMT-Master II
$12,499
Free shipping
Seller
Avital & Co Jewelry
5
US
Glycine AIRMAN
Glycine AIRMAN
$1,300
Free shipping
Seller
Elite Fine Jewelers
 
US
Omega Speedmaster Racing
TOP
Omega Speedmaster Racing
$3,300
Free shipping
Seller
SLS TIME
92
US
Audemars Piguet ROYAL OAK 67650OR.OO.1261OR.01
Audemars Piguet ROYAL OAK 67650OR.OO.1261OR.01
$25,700
Seller
Chronostore
 
US
Memorigin Watch Tourbillon Islamic Series name. Al Wahhab (The...
Memorigin Watch Tourbillon Islamic Series name. Al Wahhab (The...
$7,500
Free shipping
Seller
D-FINITION
 
US
Omega SPEEDMASTER SPEEDMASTER '57 OMEGA CO-AXIAL CHRONOGRAPH
TOP
Omega SPEEDMASTER SPEEDMASTER '57 OMEGA CO-AXIAL CHRONOGRAPH
$6,250
Free shipping
Seller
Brilliance and Grace
55
US
Rolex GMT-Master II Black/Steel Ø40mm - 116710 LN
TOP
Rolex GMT-Master II Black/Steel Ø40mm - 116710 LN
$9,229
Free shipping
Seller
WatchShopping.com Inc.
51
US
Hublot Big Bang Unico Vino Rose Gold Limited Edition Kobe Bryant
Hublot Big Bang Unico Vino Rose Gold Limited Edition Kobe Bryant
$39,550
Seller
Royal Time
49
US
TAG Heuer CAR2A5B.FT6044 TAG Heuer Carrera Calibre Heuer 01...
TAG Heuer CAR2A5B.FT6044 TAG Heuer Carrera Calibre Heuer 01...
$13,000
Seller
Luxury Discount Store
 
US
Rolex Lady-Datejust 31 Pink MOP Diamond Dial
Rolex Lady-Datejust 31 Pink MOP Diamond Dial
$10,599
Free shipping
Seller
Avital & Co Jewelry
5
US
TAG Heuer Aquaracer 300M
TAG Heuer Aquaracer 300M
$850
Seller
Centraltimepiece
 
US
Breitling Colt Chronograph Automatic - M1338810-BF01/109W
TOP
Breitling Colt Chronograph Automatic - M1338810-BF01/109W
$4,000
Free shipping
Seller
SLS TIME
92
US
Hublot Classic Fusion Black Dial Chronograph 521.NX.1171.RX
Hublot Classic Fusion Black Dial Chronograph 521.NX.1171.RX
$7,350
Seller
Chronostore
 
US
Memorigin Watch Tourbillon Zodiac Dog Series Brown
Memorigin Watch Tourbillon Zodiac Dog Series Brown
$7,999
Free shipping
Seller
D-FINITION
 
US
Panerai Luminor Submersible
TOP
Panerai Luminor Submersible
$5,699
Free shipping
Seller
Brilliance and Grace
55
US
Rolex Daytona Black/Steel Ø40mm - 116520
TOP
Rolex Daytona Black/Steel Ø40mm - 116520
$28,599
Free shipping
Seller
WatchShopping.com Inc.
51
US
Omega Speedmaster Dark Side of the Moon Black Black 311.92.44....
Omega Speedmaster Dark Side of the Moon Black Black 311.92.44....
$10,600
Seller
Royal Time
49
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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