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Richard Mille RM 011 02
TOP
Richard Mille RM 011 02
$185,499
Free shipping
Seller
Express Watches
7
US
Richard Mille RM 011-03
TOP
Richard Mille RM 011-03
$217,999
Free shipping
Seller
Express Watches
7
US
Baume & Mercier Clifton 18k Rose gold and diamond bezel
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
$4,950
Free shipping
Seller
Daniele Trissi
31
US
Breguet Classique Day Date Moonphase
TOP
Breguet Classique Day Date Moonphase
$22,900
Free shipping
Seller
Daniele Trissi
31
US
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
TOP
Rolex DAY-DATE 40mm 18K Yellow Gold President Diamond Dial ...
$31,999
Free shipping
Seller
Avi & Co NY
101
US
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
TOP
Rolex Men's UNWORN Datejust 36mm Factory Diamond Dial Box Papers
$8,374
Free shipping
Seller
Mt. Vernon Specialties
13
US
Rolex 126660 NEW  DEEPSEA SEA DWELLER 2018 Open Warranty Card...
TOP
Rolex 126660 NEW DEEPSEA SEA DWELLER 2018 Open Warranty Card...
$12,900
Seller
Vision Of Time
 
US
IWC Big Pilot Bronze Limited Edition IW501005
TOP
IWC Big Pilot Bronze Limited Edition IW501005
$10,975
Seller
Harley's Time LLC
229
US
Jaeger-LeCoultre GyroTourbillon 1
Jaeger-LeCoultre GyroTourbillon 1
$295,000
Seller
Shreve, Crump & Low
 
US
Breguet Classique 5140BB 18k white gold
TOP
Breguet Classique 5140BB 18k white gold
$14,275
Free shipping
Seller
Daniele Trissi
31
US
Omega Speedmaster Racing 326.30.40.50.06.001
TOP
Omega Speedmaster Racing 326.30.40.50.06.001
$3,100
Seller
Scorpio Luxury Corp
36
US
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
TOP
Omega Speedmaster Dark Side of the Moon - Factory Warranty - NEW
$7,550
Seller
Watch Exchange Co.
147
US
Audemars Piguet Royal Oak Tourbillon
Audemars Piguet Royal Oak Tourbillon
$109,999
Free shipping
Seller
Express Watches
7
US
Vacheron Constantin 30030/000R
Vacheron Constantin 30030/000R
$220,000
Seller
Chad Warrick
16
US
TAG Heuer Aquaracer Mens Watch
TAG Heuer Aquaracer Mens Watch
$1,097
Seller
Jacob Time
 
US
Rolex Submariner (No Date) 114060 NEW
TOP
Rolex Submariner (No Date) 114060 NEW
$8,500
Seller
Vision Of Time
 
US
Bovet Amadeo Fleurier 43 Monsieur Bovet AI43005
Bovet Amadeo Fleurier 43 Monsieur Bovet AI43005
$30,000
Seller
LuxWatch.Com
36
US
Audemars Piguet Royal Oak Chronograph
Audemars Piguet Royal Oak Chronograph
$52,500
Seller
Shreve, Crump & Low
 
US
Zodiac SEA DRAGON Chronograph  42MM Watch ZO2284
Zodiac SEA DRAGON Chronograph 42MM Watch ZO2284
$550
Seller
ExpertsWatches
 
US
IWC Portuguese Hand-Wound
TOP
IWC Portuguese Hand-Wound
$11,800
Seller
Scorpio Luxury Corp
36
US
Chopard Happy Sport
Chopard Happy Sport
$5,999
Free shipping
Seller
Express Watches
7
US
Audemars Piguet Royal Oak Dual TIme 25730 | Blue Dial | Mint
Audemars Piguet Royal Oak Dual TIme 25730 | Blue Dial | Mint
$12,500
Seller
Classic Watch Inc.
13
US
Invicta Mens Automatic Pro Diver S2 Watch
Invicta Mens Automatic Pro Diver S2 Watch
$89
Seller
Jacob Time
 
US
Rolex Sky- Dweller Black Steel and  Gold NEW
TOP
Rolex Sky- Dweller Black Steel and Gold NEW
$15,975
Seller
Vision Of Time
 
US
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
$529,000
Seller
Chad Warrick
16
US
Rolex GMT-Master II
Rolex GMT-Master II
$19,000
Seller
Shreve, Crump & Low
 
US
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
Vacheron Constantin Metiers d'art 2 Masque Papouas Platinum Watch
$499,999
Free shipping
Seller
Avi & Co NY
101
US
Rolex Day-Date 40 228239 Green Roman Dial
Rolex Day-Date 40 228239 Green Roman Dial
$30,100
Seller
TIMEVAULT
 
US
IWC Portuguese Hand-Wound
TOP
IWC Portuguese Hand-Wound
$11,800
Seller
Scorpio Luxury Corp
36
US
Chopard Imperiale
Chopard Imperiale
$4,599
Free shipping
Seller
Express Watches
7
US
Rolex Vintage Day Date Rose Gold | 1803 | Perfect
Rolex Vintage Day Date Rose Gold | 1803 | Perfect
$18,800
Seller
Classic Watch Inc.
13
US
Tissot PRC 200 Chronograph Mens Watch
Tissot PRC 200 Chronograph Mens Watch
$197
Seller
Jacob Time
 
US
Omega Speedmaster Moon Watch Co-Ax MoonPhase Chronograph...
Omega Speedmaster Moon Watch Co-Ax MoonPhase Chronograph...
$6,900
Seller
ExpertsWatches
 
US
A. Lange & Söhne Richard Lange 760.032
A. Lange & Söhne Richard Lange 760.032
$140,000
Seller
Chad Warrick
16
US
Rolex Cellini
Rolex Cellini
$9,500
Seller
Shreve, Crump & Low
 
US
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
Richard Mille McLaren Automatic Flyback Chronograph RM11-03
$319,999
Free shipping
Seller
Avi & Co NY
101
US
Patek Philippe Grand Complication
Patek Philippe Grand Complication
$300,000
Seller
TIMEVAULT
 
US
IWC Portuguese Hand-Wound IW510204
TOP
IWC Portuguese Hand-Wound IW510204
$11,800
Seller
Scorpio Luxury Corp
36
US
Chopard Happy Sport
Chopard Happy Sport
$4,950
Free shipping
Seller
Express Watches
7
US
Rolex Day-Date 40 | Chocolate Diamond Dial
Rolex Day-Date 40 | Chocolate Diamond Dial
$31,950
Seller
Classic Watch Inc.
13
US
Hamilton KHAKI FIELD AUTO MENS WATCH
Hamilton KHAKI FIELD AUTO MENS WATCH
$389
Seller
Jacob Time
 
US
Louis Moinet Geograph Limited Edition LM-24.10.55
Louis Moinet Geograph Limited Edition LM-24.10.55
$9,400
Seller
LuxWatch.Com
36
US
IWC Big Pilot Perpetual Rose
IWC Big Pilot Perpetual Rose
$40,000
Seller
Chad Warrick
16
US
IWC Portuguese
IWC Portuguese
$13,000
Seller
Shreve, Crump & Low
 
US
Patek Philippe Nautilus  40mm Platinum 40th Anniversary 5711/1P
Patek Philippe Nautilus 40mm Platinum 40th Anniversary 5711/1P
$308,999
Free shipping
Seller
Avi & Co NY
101
US
Patek Philippe Double Sealed 6102R-001 Grand Complications
Patek Philippe Double Sealed 6102R-001 Grand Complications
$235,000
Seller
TIMEVAULT
 
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005
$3,685
Seller
Harley's Time LLC
229
US
Chopard Happy Sport
Chopard Happy Sport
$12,999
Free shipping
Seller
Express Watches
7
US
Oris CLIPPERTON LIMITED EDITION
Oris CLIPPERTON LIMITED EDITION
$1,885
Free shipping
Seller
Avorio Watches
 
US
Hamilton KHAKI FIELD AUTO MENS WATCH
Hamilton KHAKI FIELD AUTO MENS WATCH
$385
Seller
Jacob Time
 
US
Rolex Datejust
Rolex Datejust
$4,449
Seller
Norman Vincent Jewelry
 
US
New Christopher Ward C8 UTC WorldTimer (GMT) Automatic Watch...
New Christopher Ward C8 UTC WorldTimer (GMT) Automatic Watch...
$850
Seller
ExpertsWatches
 
US
A. Lange & Söhne Saxonia
A. Lange & Söhne Saxonia
$25,000
Seller
Shreve, Crump & Low
 
US
Richard Mille Bubba Watson White Ceramic Watch RM055
Richard Mille Bubba Watson White Ceramic Watch RM055
$159,999
Free shipping
Seller
Avi & Co NY
101
US
Patek Philippe Sky Moon Tourbillon
Patek Philippe Sky Moon Tourbillon
Price on request
Seller
TIMEVAULT
 
US
Rolex GMT-Master II "BATMAN" 2018
Rolex GMT-Master II "BATMAN" 2018
$13,800
Seller
Labelle Jewelry
59
US
Chopard Happy Sport
Chopard Happy Sport
$5,299
Free shipping
Seller
Express Watches
7
US
Graham Heritage Chronométrie
Graham Heritage Chronométrie
$6,250
Seller
The Watch Connection
 
US
Seiko 5 Sports Automatic Stainless Steel Mens Watch
Seiko 5 Sports Automatic Stainless Steel Mens Watch
$142
Seller
Jacob Time
 
US
Omega Speedmaster Professional First watch in Space
TOP
Omega Speedmaster Professional First watch in Space
$3,469
Free shipping
Seller
Brilliance and Grace
77
US
New Christopher Ward C60 Trident 300 Quartz Bracelet 43mm...
New Christopher Ward C60 Trident 300 Quartz Bracelet 43mm...
$430
Seller
ExpertsWatches
 
US
Rolex GMT-Master II
Rolex GMT-Master II
$26,500
Seller
Shreve, Crump & Low
 
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.