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Glashütte Original PanoMaticLunar 1-90-02-45-35-05 New Rose gold 40mm
TOP
Glashütte Original Pano PanoMaticLunar 40mm 18K Rose Gold...
$14,819
Free shipping
Verified Dealer
80
HK
Omega Constellation Ladies 123.10.35.20.03.002 New Steel 35mm Automatic United States of America, California, San Mateo
TOP
Omega Constellation Co‑Axial 35 mm Automatic Blue Dial Steel...
$2,779
Free shipping
Verified Dealer
1717
US
Patek Philippe Annual Calendar 5125P-001 Unworn Platinum 37mm Automatic United States of America, New York, New York
TOP
Patek Philippe Complications Wempe Platinum Annual Calendar...
$77,499
Free shipping
Verified Dealer
211
US
Rolex Lady-Datejust 178274 New Steel 31mm Automatic United States of America, Wisconsin, West Bend
TOP
Rolex Lady-Datejust
$7,250
Free shipping
Verified Dealer
 
US
Hamilton Broadway H43311915 New Steel 40mm Quartz
Hamilton Broadway
$504
Verified Dealer
 
IT
TAG Heuer Monaco CW211A New Steel 38mm Automatic United States of America, Texas, Dallas
TAG Heuer Monaco
$4,950
Verified Dealer
 
US
Jaeger-LeCoultre Master Ultra Thin Moon Q1368420 New Steel 39mm Automatic United States of America, Virginia, Williamsburg
TOP
Jaeger-LeCoultre Master Ultra Thin Moon - 1368420
$7,375
Free shipping
Verified Dealer
291
US
Breitling Aerospace EVO E7936310/BC27/153S/E20DSA.4 New Titanium 43mm Quartz
Breitling AEROSPACE EVO
$2,823
Verified Dealer
259
IT
Rolex GMT-Master II 126719BLRO New White gold 40mm Automatic United States of America, Virginia, Arlington
TOP
Rolex GMT-Master II 18k WG Meteorite Dial 2019 [Full Stickers]
$52,595
Free shipping
Verified Dealer
84
US
Baume & Mercier Clifton MOA10194 New Rose gold 39mm Automatic United States of America, New York, Scarsdale
TOP
Baume & Mercier Clifton 18k Rose gold and diamond bezel
$4,500
Verified Dealer
45
US
Rolex Air King 116900 New Steel 40mm Automatic United States of America, New Jersey, Woodbridge
TOP
Rolex Air King NEW 116900 2018
$6,900
Verified Dealer
32
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Sky-Dweller Stainless Steel Blue Dial
$23,900
Free shipping
Verified Dealer
86
US
Montblanc Heritage Chronométrie 112532 Unworn Steel 40mm Automatic
Montblanc Heritage Chonométrie Stainless Steel 112532 - W6380
$2,129
Verified Dealer
288
UK
Rolex New 40mm United States of America, Missouri, BRANSON
Rolex 228239
$34,950
Free shipping
Verified Dealer
6
US
Girard Perregaux Laureato 81010-11-231-11A New Steel 42mm Automatic United States of America, Florida
TOP
Girard Perregaux Laureato 42mm Grey Dial New 2019
$8,490
Verified Dealer
44
SE
Omega Seamaster Aqua Terra 220.12.41.21.01.001 New Steel 41mm Automatic United States of America, New Jersey, Oradell
TOP
Omega Aqua Terra 8900 Black Strap Omega 5 Year Warranty
$4,275
Free shipping
Verified Dealer
291
US
Bell & Ross BR V2 BRV292-BL-ST/SST New Steel 41mm Automatic
Bell & Ross BR V2-92 BRV292-BL-ST/SST
$2,561
Verified Dealer
259
IT
Rolex GMT-Master II 126715CHNR-0001 New Rose gold 40mm Automatic United States of America, Virginia, Arlington
TOP
Rolex GMT-Master II 18k Everose 2019 [Unworn/Stickers]
$35,495
Free shipping
Verified Dealer
84
US
Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A335CA.01 New Steel 44mm Automatic United States of America, Texas, Dallas
Audemars Piguet Royal Oak Offshore Chronograph
$42,500
Verified Dealer
 
US
Ulysse Nardin El Toro / Black Toro 3713-260-3/BLACK New Titanium 42mm Manual winding United States of America, New Jersey, Woodbridge
TOP
Ulysse Nardin Executive Skeleton X 42mm 3713-260-3/BLACK
$11,800
Verified Dealer
32
US
Rolex GMT-Master II 116710BLNR New Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II Ceramic Black and Blue Bezel "Batman"
$15,950
Free shipping
Verified Dealer
86
US
Franck Muller Vanguard V 45 SC DT NR BR 5N New Titanium 44mm Automatic United States of America, Florida, Aventura
TOP
Franck Muller Vanguard Black Titanium and 18k Rose Gold V 45...
$6,500
Verified Dealer
265
US
Rolex Daytona New 40mm United States of America, Missouri, BRANSON
Rolex Men's 40mm Daytona Rolex Daytona
$69,950
Free shipping
Verified Dealer
6
US
Maurice Lacroix Eliros EL1118-PVP01-411-1 New 40mm Quartz
Maurice Lacroix Eliros Date
$612
Verified Dealer
5913
DE
Omega Seamaster Aqua Terra 220.10.41.21.03.001 New Steel 41mm Automatic United States of America, New Jersey, Oradell
TOP
Omega Aqua Terra 8900 Blue Master CoAxial - Omega 5 Year Warranty
$4,375
Free shipping
Verified Dealer
291
US
NOMOS Tangomat 601.S13 New Steel 38.3mm Automatic
NOMOS Tangomat
$2,374
Verified Dealer
259
IT
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic United States of America, New York, New York
TOP
Rolex Yacht-Master 42mm 18k White Gold Ceramic Bezel On...
$31,600
Free shipping
Verified Dealer
87
US
Audemars Piguet Millenary 4101 15350ST.OO.D002CR.01 New Steel 47mm Automatic United States of America, Texas, Dallas
Audemars Piguet Millenary 4101
$15,500
Verified Dealer
 
US
Omega Seamaster Diver 300 M 210.30.42.20.03.001 New Steel 42mm Automatic United States of America, California, Sunnyvale
TOP
Omega Seamaster Diver 300 M 210.30.42.20.03.001
$4,280
Verified Dealer
77
US
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A028CR.01 New Steel 42mm Automatic United States of America, New York, NEW YORK
TOP
Audemars Piguet Royal Oak Offshore Chronograph
$23,250
Free shipping
Verified Dealer
86
US
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic United States of America, Georgia, Alpharetta
TOP
Omega Seamaster Diver 300 M
$4,039
Free shipping
Verified Dealer
182
US
Rolex Datejust 1263000 New Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126300 Datejust 41 Jubilee Wimbledon Slate Dial, Stainless
$7,850
Verified Dealer
49
US
Breitling Navitimer 01 (46 MM) RB0127121G1P1 New Rose gold 46mm Automatic
Breitling Navitimer 1 B01 Chronograph 46
$18,717
Verified Dealer
5913
DE
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic United States of America, New Jersey, Oradell
TOP
TAG Heuer Monaco - Gulf - Special Edition
$4,375
Free shipping
Verified Dealer
291
US
Zenith Defy El Primero 49.9000.9004/78.R782 New Ceramic 44mm Automatic
Zenith Defy El Primero 21
$9,160
Verified Dealer
259
IT
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Everose Gold & Steel Watch 126711CHNR
$17,399
Free shipping
Verified Dealer
87
US
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding United States of America, New York, New York
Jacob & Co. Astronomia Sky Platinum
$666,000
Free shipping
Verified Dealer
23
US
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic
Tudor Black Bay GMT Pepsi Bezel
$5,052
Verified Dealer
416
UK
Audemars Piguet Royal Oak Offshore Chronograph 26470OR.OO.1000OR.03 New Rose gold 42mm Automatic United States of America, New York, NEW YORK
TOP
Audemars Piguet Royal Oak Offshore Chronograph Black Dial
$71,000
Free shipping
Verified Dealer
86
US
Panerai Luminor GMT Automatic PAM 01616 New Carbon Automatic United States of America, Georgia, Alpharetta
TOP
Panerai SUBMERSIBLE CARBOTECH
$14,899
Free shipping
Verified Dealer
182
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126334 Datejust 41 Blue Roman Jubilee Stainless Unworn
$9,950
Verified Dealer
49
US
Breitling Navitimer 8 A45330101C1A1 New Steel 41mm Automatic
Breitling Navitimer 8 Automatic Day & Date 41 Steel Blue Dial...
$3,569
Verified Dealer
915
BE
Oris Big Crown ProPilot 01 115 7759 7153-Set7 22 01TLC New Titanium 44mm Manual winding United States of America, Georgia, Atlanta
TOP
Oris Big Crown ProPilot X Caliber 115 Titanium in bracelet, New
$5,400
Free shipping
Verified Dealer
13
US
Breitling Galactic W7234812/A785/249S New Steel 29mm Quartz
Breitling GALACTIC 29
$3,541
Verified Dealer
259
IT
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic United States of America, New York, New York
TOP
Rolex Sky-Dweller 42MM Two Tone Champagne dial 326933
$17,300
Free shipping
Verified Dealer
87
US
Longines Record L2.320.4.57.6 New Steel 26mm Automatic
Longines Record Automatic 26mm
$2,107
Verified Dealer
5913
DE
Cartier Ballon Bleu 42mm 3765 New Steel 42mm Automatic United States of America, California, Beverly Hills
TOP
Cartier Ballon Bleu 42mm NEW Stainless Steel
$5,540
Free shipping
Verified Dealer
10
US
Graham Chronofighter Oversize 2CCAU.B34A New Steel 47mm Automatic United States of America, Florida, Aventura
TOP
Graham Chronofighter Oversize Sniper Military Spetsnaz
$6,900
Verified Dealer
265
US
Omega Seamaster Aqua Terra 220.10.41.21.02.001 Unworn Steel 41mm Automatic United States of America, Georgia, Alpharetta
TOP
Omega Seamaster Aqua Terra
$4,069
Free shipping
Verified Dealer
182
US
Rolex Datejust 126300-0001 New Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126300 Datejust 41 Stainless Steel Smooth Bezel Blue Roman
$7,825
Verified Dealer
49
US
Raymond Weil Noemia 5127-SPS-00985 New Steel 27mm Quartz
Raymond Weil Noemia
$1,643
Verified Dealer
254
ES
Longines Heritage L28264532 New Steel 43mm Manual winding United States of America, Georgia, Atlanta
TOP
Longines Heritage Military 1938 L28264532, Limited Edition, New
$2,200
Free shipping
Verified Dealer
13
US
Chopard Happy Sport 274808-5008 New Rose gold 36mm Automatic
Chopard Happy Sport
$12,062
Verified Dealer
259
IT
Rolex Sea-Dweller 126600 New Steel 43mm Automatic United States of America, New York, New York
TOP
Rolex Sea-Dweller 50th Year Anniversary 126600
$13,850
Free shipping
Verified Dealer
87
US
Rolex Lady-Datejust 279174 New Gold/Steel 28mm Automatic
Rolex Lady-Datejust 28
$11,075
Verified Dealer
5913
DE
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic United States of America, Florida, Sunny Isles Beach
Rolex Day Date Yellow Gold 36mm Watch
$33,460
Verified Dealer
28
US
Rolex Daytona 116503 New Yellow gold 40mm Automatic
Rolex Cosmograph Daytona Steel and 18K Yellow Gold Oyster Me
$19,255
Verified Dealer
569
JP
Rolex Cellini Date 50519 New White gold 39mm Automatic United States of America, Georgia, Alpharetta
TOP
Rolex Cellini Date
$15,249
Free shipping
Verified Dealer
182
US
Rolex Datejust 126300 New Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126300 Datejust 41 Jubilee Grey Stick, Stainless UNWORN
$7,925
Verified Dealer
49
US
Longines Legend Diver L3.774.4 Unworn Steel 42mm Automatic
Longines Legend Diver (mai indossato) Art. L141
$1,954
Verified Dealer
387
IT
Breitling Bentley Flying B A4436512/G632 New Steel 38.5mm Automatic
Breitling for Bentley Flying B Chronograph Steel Silver Dial...
$9,053
Verified Dealer
915
BE
Longines HydroConquest L3.742.4.56.6 New Steel 41mm Automatic
Longines HydroConquest 41MM L37424566
$963
Verified Dealer
682
NL
Rolex Submariner Date 116610LV Unworn Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex Submariner Date Hulk 116610LV 2018 Edition
$15,200
Free shipping
Verified Dealer
87
US
Jaeger-LeCoultre Master Ultra Thin Perpetual Q130842J Unworn Steel 39mm Automatic United States of America, Texas, Houston
Jaeger-LeCoultre Master Ultra Thin Perpetual
$18,200
Free shipping
Verified Dealer
76
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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