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Rolex Submariner Date 116610LV New Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Submariner Green Date Hulk
$15,800
Free shipping
Verified Dealer
76
US
IWC Portofino Hand-Wound IW510106 New Steel 45.00mm Manual winding United States of America, California, San Mateo
TOP
IWC Portofino Hand-Wound Eight Days Manual-winding Blue Dial Men
$7,499
Free shipping
Verified Dealer
1546
US
Tudor Heritage Chrono 70330N New United States of America, California, San Mateo
TOP
Tudor Heritage Chrono Black/Textile 42mm - 70330N
$3,049
Free shipping
Verified Dealer
1546
US
Rolex GMT-Master II 116758SA Unworn Yellow gold 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Yellow Gold Gem Set Bezel 40MM Watch 116758SA
$159,999
Free shipping
Verified Dealer
203
US
Rolex Daytona 116508 New Yellow gold 40mm Automatic United States of America, New Jersey, Woodbridge
TOP
Rolex Daytona Champagne Color 8 Diamonds UNWORN 116508
$35,700
Verified Dealer
26
US
Rolex Datejust 126300 Unworn Steel 41mm Automatic United States of America, Georgia, ATLANTA
TOP
Rolex Datejust 41 Smooth Bezel Rhodium Stick Dial 126300 Stickers
$8,100
Verified Dealer
10
US
Rolex Yacht-Master 40 116655 New Rose gold 40mm Automatic United States of America, New York, New York
TOP
Rolex Yacht-Master 40 Everose Gold 116655 NEW
$21,994
Free shipping
Verified Dealer
18
US
Patek Philippe Nautilus 5726/1A-014 Unworn Steel 40.5mm Automatic United States of America, New York, New York
TOP
Patek Philippe Nautilus
$118,525
Verified Dealer
 
US
Rolex Lady-Datejust 179178 New Yellow gold 26mm Automatic United States of America, Florida, Orlando
TOP
Rolex 18K Yellow Gold Lady Datejust 26 President 179178 NEW
$16,995
Verified Dealer
342
US
Patek Philippe Nautilus 5976/1G-001 Unworn White gold 44mm Automatic United States of America, New York, New York
TOP
Patek Philippe Nautilus 40th Anniversary - 5976/1G-001
$314,000
Free shipping
Verified Dealer
219
US
Rolex Submariner Date 116610LN New Steel 40mm Automatic United States of America, New Jersey, Totowa
TOP
Rolex Submariner Date 116610LN 2019 NEW
$10,749
Verified Dealer
199
US
Audemars Piguet Royal Oak Offshore 26480TI.OO.A027CA.01 Unworn Titanium 42mm Automatic United States of America, Georgia, Alpharetta
TOP
Audemars Piguet Royal Oak Offshore
$30,459
Free shipping
Verified Dealer
162
US
Invicta 24624 New Steel 47mm Quartz United States of America, Connecticut, Shelton
Invicta Men's Two Tone Bracelet Watch - Pro Diver Quartz...
$85
Free shipping
Verified Dealer
 
US
Rolex Submariner Date 116618LB New Yellow gold 40mm Automatic United States of America, New Jersey, Woodbridge
TOP
Rolex Submariner Date Gold 116618LB NEW 2019 Blue Dial
$31,800
Verified Dealer
26
US
Ulysse Nardin Diver Black Sea 353-92 New Automatic United States of America, Georgia, ATLANTA
TOP
Ulysse Nardin Diver Black Sea
$6,700
Verified Dealer
10
US
Rolex Submariner Date 116610LN New Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex New Submariner Date 116610 2019 Edition
$10,900
Free shipping
Verified Dealer
73
US
Audemars Piguet Royal Oak Jumbo 15202BA.OO.1240BA.01 Unworn Yellow gold 39mm Automatic United States of America, New York, New York
TOP
Audemars Piguet Royal Oak Jumbo 15202BA yellow gold
$69,999
Verified Dealer
 
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, Florida, Orlando
TOP
Rolex Datejust 41 Slate Dial Oyster 126334 NEW
$9,795
Verified Dealer
342
US
Patek Philippe Aquanaut 5164R-001 Unworn Rose gold 40.8mm Automatic United States of America, New York, New York
TOP
Patek Philippe Aquanaut Travel Time 40MM Rose Gold Watch 5164R
$70,200
Free shipping
Verified Dealer
219
US
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic United States of America, New Jersey, Totowa
TOP
Rolex GMT-Master II 126710BLRO 2019 Full Stickers New
$17,999
Verified Dealer
199
US
Rolex GMT-Master II 126719BLRO New White gold 40mm Automatic United States of America, Georgia, Alpharetta
TOP
Rolex GMT-Master II
$43,239
Free shipping
Verified Dealer
162
US
Jacob & Co. Astronomia AT110.60.AA.WD.A New Platinum 47mm Manual winding United States of America, New York, New York
Jacob & Co. Astronomia Sky Platinum
$666,000
Free shipping
Verified Dealer
18
US
Rolex Daytona 116505 New Rose gold 40mm Automatic United States of America, New Jersey, Woodbridge
TOP
Rolex Daytona Rose Gold Cosmograph 2019 NEW 116505
$39,500
Verified Dealer
26
US
Cartier Tank Anglaise WT100024 Unworn Gold/Steel Quartz United States of America, Massachusetts, Quincy
TOP
Cartier Tank Anglaise Rose Gold & Diamond Dial Small Model...
$4,999
Verified Dealer
 
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Batman 126710BLNR 2019 Edition
$14,999
Free shipping
Verified Dealer
73
US
IWC Pilot Mark IW327006 Unworn Titanium 40mm Automatic United States of America, Virginia, Williamsburg
TOP
IWC Pilot Mark XVIII - Heritage Titanium - 327006
$3,575
Verified Dealer
270
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, Florida, Orlando
TOP
Rolex Sky-Dweller 326934 [White Dial] NEW
$16,995
Verified Dealer
342
US
Rolex Oyster Perpetual 39 114300-0003 Unworn Steel 39mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Oyster Perpetual 39 Watch 114300 Stainless Steel 39mm Blue
$5,850
Verified Dealer
26
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic United States of America, New Jersey, Totowa
TOP
Rolex Sky-Dweller 326934 NEW Full Stickers 2019
$18,349
Verified Dealer
199
US
Panerai Luminor GMT Automatic PAM 01616 New Carbon Automatic United States of America, Georgia, Alpharetta
TOP
Panerai SUBMERSIBLE CARBOTECH
$14,899
Free shipping
Verified Dealer
162
US
Audemars Piguet Royal Oak Tourbillon 26347TI.GG.D004CA.01 New Titanium 44mm Manual winding United States of America, New York, New York
Audemars Piguet Royal Oak Tourbillon
$175,000
Free shipping
Verified Dealer
 
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic United States of America, California, Newport Beach, Orange County
TOP
Rolex GMT Master II Batman Blue/Black Bezel Steel Black Dial
$14,975
Free shipping
Verified Dealer
41
US
Jacob & Co. Astronomia AT100.31.AC.SD.A New Titanium 50mm Manual winding United States of America, New York, New York
Jacob & Co. Astronomia Tourbillon Black Gold
$513,000
Free shipping
Verified Dealer
18
US
Rolex Daytona 116500LN New Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex Daytona New 2019 Edition Ceramic White Dial 116500LN
$24,850
Free shipping
Verified Dealer
73
US
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II 126711CHNR Rose Gold & Steel
$16,900
Free shipping
Verified Dealer
76
US
Vostok YM8J-597E546 New Steel 48mm Quartz
Vostok YM8J-597E546 Alarm-Chronograph Expedition Everest...
$688
Verified Dealer
5
DE
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126710BLNR GMT-Master II Batman Stainless Steel Watch
$14,550
Verified Dealer
26
US
Rolex Datejust 126334 New Steel 41mm Automatic United States of America, New Jersey, Totowa
TOP
Rolex Datejust 41mm 126334 New 2019
$9,900
Verified Dealer
199
US
Panerai Luminor Marina Automatic PAM 01028 New Steel Automatic United States of America, Georgia, Alpharetta
TOP
Panerai Luminor Marina Automatic
$7,849
Free shipping
Verified Dealer
162
US
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15466BC.GG.1259BC.01 Unworn White gold 37mm Automatic United States of America, New York, New York
Audemars Piguet Royal Oak Double Balance Wheel Openworked 18K...
$85,000
Free shipping
Verified Dealer
 
US
Rolex Datejust New Gold/Steel 31mm Automatic United States of America, Georgia, Atlanta
TOP
Rolex Steel Datejust 31 Mm - Domed Bezel - Black Index Dial -...
$6,175
Free shipping
Verified Dealer
 
US
Jacob & Co. OP110.21.AG.AB.A Unworn 49mm Manual winding United States of America, New York, New York
Jacob & Co. Opera by Jacob & Co Godfather Musical OP110.21.AG....
$290,000
Free shipping
Verified Dealer
18
US
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Everose Gold & Steel Watch 126711CHNR
$17,399
Free shipping
Verified Dealer
73
US
Patek Philippe Aquanaut 5167A-001 New Steel 40mm Automatic United States of America, New York, NEW YORK
TOP
Patek Philippe Aquanaut 5167A-001
$39,900
Free shipping
Verified Dealer
76
US
Rolex Datejust 126200 New Steel 36mm Automatic United States of America, California, Newport Beach, Orange County
TOP
Rolex Datejust 36mm White Roman Dial & Diamond Bezel Oyster
$7,795
Free shipping
Verified Dealer
41
US
Rolex Oyster Perpetual 39 114300 New Steel 39mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Oyster Perpetual 39 114300 Stainless Steel Rhodium Dial
$5,625
Verified Dealer
26
US
Rolex Yacht-Master II 116681 New Gold/Steel 44mm Automatic United States of America, New Jersey, Totowa
TOP
Rolex Yacht-Master II 116681 NEW HANDS
$22,799
Verified Dealer
199
US
Panerai Luminor 1950 10 Days GMT PAM00986 New Steel 44mm Automatic United States of America, Georgia, Alpharetta
TOP
Panerai PAM00986
$13,900
Free shipping
Verified Dealer
162
US
Richard Mille RM 011 RM011 Unworn Titanium 50mm Automatic United States of America, New York, New York
Richard Mille RM011 Automatic Flyback Chronograph Red Demon...
$190,000
Free shipping
Verified Dealer
 
US
IWC Pilot Chronograph IW395001 Unworn Steel 45mm Automatic United States of America, Virginia, Sterling
TOP
IWC Timezoner Chronograph IW395001 Pilot
$9,449
Verified Dealer
33
US
Mb&f 03.TL.G New Titanium Manual winding United States of America, New York, New York
Mb&f Machine Perpetual Titanium 03.TL.G LIMITED 50ps
$124,999
Free shipping
Verified Dealer
18
US
Rolex GMT-Master II 116710BLNR New Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex GMT-Master II Batman New 2019 Edition 116710BLNR
$15,850
Free shipping
Verified Dealer
73
US
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Sea-Dweller Deepsea "James Cameron" DeepSea Black/Blue Dial
$15,550
Free shipping
Verified Dealer
76
US
Franck Muller Vanguard V 45 SC DT NR BR 5N New Titanium 44mm Automatic United States of America, Florida, Aventura
TOP
Franck Muller Vanguard Black Titanium and 18k Rose Gold V 45...
$6,500
Verified Dealer
241
US
Rolex Sea-Dweller 126600 New Steel 44mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126600 Sea-Dweller Black Red label
$13,725
Verified Dealer
26
US
Girard Perregaux Laureato 81005-11-231-11A New Steel 38mm Automatic United States of America, Florida, Sarasota
TOP
Girard Perregaux Laureato Automatic 38mm Stainless Steel Watch...
$7,299
Free shipping
Verified Dealer
436
US
Panerai PAM 00788 New Ceramic Automatic United States of America, Georgia, Alpharetta
TOP
Panerai PAM00788
$12,719
Free shipping
Verified Dealer
162
US
Audemars Piguet Royal Oak Chronograph 26332PT.OO.1220PT.0 New Platinum 41mm Automatic United States of America, New York, New York
Audemars Piguet Royal Oak Chronograph 41 Platinum
$175,000
Free shipping
Verified Dealer
 
US
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic United States of America, Florida, MIAMI
TOP
Rolex 126710BLNR GMT-Master II Jubilee Bracelet Batgirl
$14,895
Free shipping
Verified Dealer
54
US
Patek Philippe Aquanaut 5167A-001 Unworn Steel 40mm Automatic United States of America, New York, New York
TOP
Patek Philippe 5167A Aquanaut Stainless Steel Men's Watch
$42,999
Free shipping
Verified Dealer
194
US
Rolex GMT-Master II 116710LN New Steel 40mm Automatic United States of America, New York, New York
TOP
Rolex New GMT-Master II 116710LN
$12,000
Free shipping
Verified Dealer
73
US
Rolex Datejust 126300 Unworn Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex Datejust 41mm Stainless Steel
$7,650
Free shipping
Verified Dealer
76
US
Rolex Datejust 126300 126334 Unworn Steel 41mm Automatic United States of America, Pennsylvania, HARRISBURG
TOP
Rolex Men's Datejust 41 Rhodium Diamond Dial Bezel Boxes Papers
$13,782
Free shipping
Verified Dealer
64
US
Rolex Datejust 126334 New Gold/Steel 41mm Automatic United States of America, New York, NEW YORK
TOP
Rolex 126334 Datejust 41 Blue Roman Oyster Stainless Steel
$9,725
Verified Dealer
26
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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