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Rolex GMT-Master  Steel Pepsi Insert -RARE
TOP
Rolex GMT-Master Steel Pepsi Insert -RARE
$17,800
Free shipping
Seller
LSM Watch
10
US
Rolex GMT-Master II 126710BLRO  "PEPSI"
TOP
Rolex GMT-Master II 126710BLRO "PEPSI"
$17,749
Seller
Labelle Jewelry
59
US
Rolex 16710 GMT Master II SS Red / Blue Pepsi Bezel (30077)
Rolex 16710 GMT Master II SS Red / Blue Pepsi Bezel (30077)
$11,900
Seller
European Watch Company
185
US
Rolex GMT-Master Pepsi 1978
Rolex GMT-Master Pepsi 1978
$14,500
Seller
Beverly Hills Watch Company
32
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
$18,499
Free shipping
Seller
Avi & Co NY
96
US
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
$9,995
Seller
Sam's Watches
 
US
Rolex GMT-Master II Pepsi Stickers [NEW]
Rolex GMT-Master II Pepsi Stickers [NEW]
$17,995
Free shipping
Seller
Pave Jewelers
10
US
Rolex GMT-Master I Pepsi Red-Blue Quick Set Date RSC
Rolex GMT-Master I Pepsi Red-Blue Quick Set Date RSC
$9,500
Seller
Time Trade & Trust
8
US
Rolex GMT-Master II Stainless Steel “Pepsi” Watch & Box P 16710
Rolex GMT-Master II Stainless Steel “Pepsi” Watch & Box P 16710
$10,950
Seller
Jewels in Time
67
US
Rolex 1970 Rolex GMT-Master 1675 Mark I Long E Faded Bezel...
Rolex 1970 Rolex GMT-Master 1675 Mark I Long E Faded Bezel...
$14,994
Seller
Collectors Coins of Lynbrook LLC
14
US
Rolex GMT Master II Pepsi 126710BLRO
Rolex GMT Master II Pepsi 126710BLRO
$26,000
Free shipping
Seller
Chrono Hour Passion
255
US
Rolex 1675 Vintage GMT Master "Pepsi Bezel" SS Circa 1978 (29736)
Rolex 1675 Vintage GMT Master "Pepsi Bezel" SS Circa 1978 (29736)
$16,500
Seller
European Watch Company
185
US
Rolex GMT-Master II Black Index Dial Red/Blue (Pepsi) Bezel...
Rolex GMT-Master II Black Index Dial Red/Blue (Pepsi) Bezel...
$21,750
Free shipping
Seller
Gold Watch Co
39
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
$17,999
Free shipping
Seller
Avi & Co NY
96
US
Rolex GMT-Master II Pepsi Stick Dial
Rolex GMT-Master II Pepsi Stick Dial
$9,900
Free shipping
Seller
Nashville Watch LLC
29
US
Rolex GMT-Master "Pepsi" 1675
Rolex GMT-Master "Pepsi" 1675
$13,950
Free shipping
Seller
WatchBox
356
US
Rolex GMT-Master II Pepsi "ERROR-STICK" Dial 16710 Z
Rolex GMT-Master II Pepsi "ERROR-STICK" Dial 16710 Z
$11,350
Seller
Time Trade & Trust
8
US
Rolex NEW GMT-Master II Steel & Ceramic “Pepsi” Watch Box &...
Rolex NEW GMT-Master II Steel & Ceramic “Pepsi” Watch Box &...
$21,500
Seller
Jewels in Time
67
US
Rolex GMT-Master Pepsi Webbed Dial
Rolex GMT-Master Pepsi Webbed Dial
$14,995
Free shipping
Seller
AJ Watches
185
US
Rolex Gmt Master 40mm Blue Red Pepsi Bezel Mens Watch 16700 Box
Rolex Gmt Master 40mm Blue Red Pepsi Bezel Mens Watch 16700 Box
$9,590
Free shipping
Seller
SwissWatchExpo
113
US
Rolex GMT- Master ll “Pepsi” 40mm Steel Black Dial 126710BLRO
Rolex GMT- Master ll “Pepsi” 40mm Steel Black Dial 126710BLRO
$18,995
Seller
First Class Timepieces
6
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
Price on request
Seller
Element iN Time NYC
178
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
$17,999
Free shipping
Seller
Avi & Co NY
96
US
Rolex GMT-Master II Pepsi
Rolex GMT-Master II Pepsi
$8,750
Free shipping
Seller
Nashville Watch LLC
29
US
Rolex GMT-Master "Pepsi" 1675
Rolex GMT-Master "Pepsi" 1675
$16,950
Free shipping
Seller
WatchBox
356
US
Rolex GMT-Master II Pepsi S Serif Fat Font Red Blue Pepsi
Rolex GMT-Master II Pepsi S Serif Fat Font Red Blue Pepsi
$12,450
Seller
Time Trade & Trust
8
US
Rolex Gmt Master II Pepsi 126710 Blro Jubilee Ceramic Bezel...
Rolex Gmt Master II Pepsi 126710 Blro Jubilee Ceramic Bezel...
$20,999
Seller
Diamonds East International
54
US
Rolex GMT-Master II Pepsi
Rolex GMT-Master II Pepsi
$17,995
Free shipping
Seller
AJ Watches
185
US
Rolex Gmt Master Vintage Gilt Dial Pepsi Bezel Mens Watch 1675
Rolex Gmt Master Vintage Gilt Dial Pepsi Bezel Mens Watch 1675
$22,490
Free shipping
Seller
SwissWatchExpo
113
US
Rolex GMT-Master II Jubile bracelet Pepsi 126710BLRO
Rolex GMT-Master II Jubile bracelet Pepsi 126710BLRO
$19,550
Seller
Sea Wave Diamonds
183
US
Rolex GMT-Master II Pepsi Red & Blue Bezel Stainless Steel...
Rolex GMT-Master II Pepsi Red & Blue Bezel Stainless Steel...
$19,500
Seller
Element iN Time NYC
178
US
Rolex 2006 Unpolished Rolex GMT-Master Pepsi Faded Error Stick...
Rolex 2006 Unpolished Rolex GMT-Master Pepsi Faded Error Stick...
$12,893
Free shipping
Seller
Collectors Coins & Jewelry of Smithtown
31
US
Rolex 16710 Stainless Steel Pepsi GMT-Master II, Black Dial
Rolex 16710 Stainless Steel Pepsi GMT-Master II, Black Dial
$8,400
Free shipping
Seller
Swiss Wrist
55
US
Rolex GMT-Master II "Pepsi" 126710BLRO
Rolex GMT-Master II "Pepsi" 126710BLRO
$19,950
Free shipping
Seller
WatchBox
356
US
Rolex GMT-Master II Pepsi Z Serial 2007-FULL SET UNPOLISHED
Rolex GMT-Master II Pepsi Z Serial 2007-FULL SET UNPOLISHED
$17,450
Seller
Time Trade & Trust
8
US
Rolex Gmt Master II 116718 18k Yellow Gold Pepsi Diamonds/rubi...
Rolex Gmt Master II 116718 18k Yellow Gold Pepsi Diamonds/rubi...
$30,499
Seller
Diamonds East International
54
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
TOP
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Blue Dial
$42,000
Free shipping
Seller
Exclusive Timepieces NYC
 
US
Rolex Gmt Master Blue Red Pepsi Bezel Automatic Mens Watch 16700
Rolex Gmt Master Blue Red Pepsi Bezel Automatic Mens Watch 16700
$8,990
Free shipping
Seller
SwissWatchExpo
113
US
Rolex GMT-Master II Pepsi New B/P 2018
Rolex GMT-Master II Pepsi New B/P 2018
$17,800
Seller
Haniken Jewelers
5
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red & Blue
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red & Blue
Price on request
Seller
Element iN Time NYC
178
US
Rolex 2017 SERVICE Men's Rolex GMT-Master 16700 Pepsi Stainles...
Rolex 2017 SERVICE Men's Rolex GMT-Master 16700 Pepsi Stainles...
$9,493
Free shipping
Seller
Collectors Coins & Jewelry of Smithtown
31
US
Rolex BOX & PAPERS GMT 116710 - CUSTOM Pepsi bezel, hand, dial
Rolex BOX & PAPERS GMT 116710 - CUSTOM Pepsi bezel, hand, dial
$8,750
Free shipping
Seller
Swiss Wrist
55
US
Rolex GMT-Master "Pepsi" 1675
Rolex GMT-Master "Pepsi" 1675
$19,950
Free shipping
Seller
WatchBox
356
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$11,850
Seller
Time Trade & Trust
8
US
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
$30,950
Seller
Diamonds East International
54
US
Rolex Vintage Rolex GMT-Master Pepsi Jubilee Blue Red Black...
Rolex Vintage Rolex GMT-Master Pepsi Jubilee Blue Red Black...
$9,891
Free shipping
Seller
Collectors1946
134
US
Rolex Gmt Master Ii 40 Blue Red Pepsi Bezel Steel Watch 16710
Rolex Gmt Master Ii 40 Blue Red Pepsi Bezel Steel Watch 16710
$9,390
Free shipping
Seller
SwissWatchExpo
113
US
Rolex GMT-Master Steel Red/Blue Pepsi Bezel 16700 Mint
Rolex GMT-Master Steel Red/Blue Pepsi Bezel 16700 Mint
$8,000
Seller
Stein Diamonds
85
US
Rolex GMT Master Steel 40 mm Pepsi Bezel Automatic Watch 16700...
Rolex GMT Master Steel 40 mm Pepsi Bezel Automatic Watch 16700...
$11,950
Free shipping
Seller
Interwatches
189
US
Rolex 116719 BLRO WG GMT Master II w/ Ceramic Pepsi Bezel
Rolex 116719 BLRO WG GMT Master II w/ Ceramic Pepsi Bezel
$28,500
Free shipping
Seller
Swiss Wrist
55
US
Rolex GMT-Master II "Pepsi" 16710
Rolex GMT-Master II "Pepsi" 16710
$10,950
Free shipping
Seller
WatchBox
356
US
Rolex GMT-Master II Pepsi 16710
Rolex GMT-Master II Pepsi 16710
$18,500
Seller
Diamonds With Cert Inc.
 
US
Rolex Gmt Master Pepsi 16700 Blue/red 40mm Steel Oyster Watch...
Rolex Gmt Master Pepsi 16700 Blue/red 40mm Steel Oyster Watch...
$9,799
Seller
Diamonds East International
54
US
Rolex 1966 Gilt Era Rolex GMT-Master Pepsi Blue Matte Long E...
Rolex 1966 Gilt Era Rolex GMT-Master Pepsi Blue Matte Long E...
$12,993
Free shipping
Seller
Collectors1946
134
US
Rolex Gmt Master Blue Red Pepsi Bezel Steel Mens Watch 16700
Rolex Gmt Master Blue Red Pepsi Bezel Steel Mens Watch 16700
$9,690
Free shipping
Seller
SwissWatchExpo
113
US
Rolex GMT-Master "Pepsi" PGC "Cornino" Gilt mk5 Dial 1963
Rolex GMT-Master "Pepsi" PGC "Cornino" Gilt mk5 Dial 1963
$32,500
Seller
Blackman Ltd. Jewelers
 
US
Rolex GMT-Master Pepsi
Rolex GMT-Master Pepsi
$9,495
Seller
Matthew Bain Inc
51
US
Rolex GMT Master Plastic Crystal Pepsi Bezel   16750 Good...
Rolex GMT Master Plastic Crystal Pepsi Bezel 16750 Good...
$10,500
Free shipping
Seller
Interwatches
189
US
Rolex GMT-Master 126710 BLRO, Pepsi Blue & Red Ceramic Bezel
Rolex GMT-Master 126710 BLRO, Pepsi Blue & Red Ceramic Bezel
$17,750
Free shipping
Seller
Swiss Wrist
55
US
Rolex GMT-Master II "Pepsi" 16710
Rolex GMT-Master II "Pepsi" 16710
$10,950
Free shipping
Seller
WatchBox
356
US
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Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.

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