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Rolex Pepsi Watches up to $10,000
Rolex Pepsi Watches $20,000 - $30,000
Rolex Pepsi Watches starting at $30,000
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Rolex 126710BLRO GMT Master II Ceramic "Pepsi" SS / Jubilee...
$18,250
Seller
European Watch Company
217
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi Bezel 126710
$17,899
Free shipping
Seller
Avi & Co NY
121
US
Rolex 18k White Gold Gmt Master II Black Dial 40mm 116719...
$34,224
Seller
JMA Ventures Inc.
8
US
Rolex GMT-Master I Pepsi Red-Blue Faded Fat Font Quick Set Date
$9,700
Seller
Time Trade & Trust
24
US
Rolex GMT-Master Pepsi 1978
$14,500
Seller
Beverly Hills Watch Company
41
US
TOP
Rolex GMT-Master II Rolex pepsi edition
$16,000
Seller
Private Seller
 
US
Rolex Gmt Master Pepsi Blue Red Bezel Ref 16700 N# 1991 Dial...
$11,000
Seller
Hawaii Estate & Jewelry Buyers
 
US
Rolex NEW GMT-Master II Steel & Ceramic “Pepsi” Watch Box &...
$21,500
Seller
Jewels in Time
75
US
Rolex GMT-Master II Steel 'Pepsi' Red/Blue Bezel on Jubilee B+P
$17,150
Seller
Stein Diamonds
105
US
Rolex 1675 Vintage GMT Master "Pepsi Bezel" SS Circa 1978 (29736)
$12,900
Seller
European Watch Company
217
US
Rolex GMT Master II Pepsi 126710BLRO NEW
$19,500
Free shipping
Seller
Chrono Hour Passion
319
US
Rolex GMT-Master II Pepsi Jubilee 2019 [NEW]
$17,995
Free shipping
Seller
Pave Jewelers
23
US
Rolex GMT-Master II Pepsi S Serif Fat Font Red Blue Pepsi
$11,800
Seller
Time Trade & Trust
24
US
TOP
Rolex GMT-Master Pepsi Dial
$13,050
Seller
Private Seller
 
US
Rolex Mk1 "Long E" GMT Master 1675 Pepsi S/N 1.8 Mil
$18,500
Seller
Carter's Diamonds
9
US
Rolex GMT-Master - 16700 Vintage "Pepsi" Red/Blue Bezel -...
$11,600
Free shipping
Seller
Moyer Fine Jewelers
54
US
Rolex RARE Rolex GMT-Master Pepsi Blue Red 16750 Date Black...
$8,992
Free shipping
Seller
Collectors1946
163
US
Rolex GMT-Master "Pepsi" 6542
$19,950
Free shipping
Seller
WatchBox
400
US
Rolex GMT-Master II Pepsi Watch Ref. 16710 with Original Paper
$12,500
Seller
The Keystone
20
US
Rolex GMT-Master II "Pepsi" White Gold Black Dial - 116719BLRO
$29,795
Free shipping
Seller
Certified Luxury Watches
103
US
Rolex GMT Master Pepsi Bezel Steel Automatic Watch 16700 X...
$10,100
Free shipping
Seller
Interwatches
214
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$11,850
Seller
Time Trade & Trust
24
US
Rolex 16750 GMT - Master, Vintage, Matte Dial, Pepsi Bezel,
$9,405
Seller
Private Seller
 
US
Rolex 16710 GMT Master II Pepsi Red & Blue Stainless Steel Watch
$8,999
Seller
Carter's Diamonds
9
US
Rolex Gmt Master 40mm Blue Red Pepsi Bezel Mens Watch 16700 Box
$9,590
Free shipping
Seller
SwissWatchExpo
133
US
Rolex MINT PAPERS Rolex GMT-Master Pepsi Steel 16700 Blue Red...
$10,993
Free shipping
Seller
Collectors1946
163
US
Rolex GMT-Master "Pepsi" 1675
$18,950
Free shipping
Seller
WatchBox
400
US
Rolex Gmt Master "pepsi" 40mm Ref: 16700
$11,500
Free shipping
Seller
Burdeens Jewelry
41
US
Rolex GMT Master II 16710 "Pepsi" D Serial 2004
$15,000
Seller
Greis Jewelers
5
US
Rolex GMT Master Steel 40 mm Pepsi Bezel Automatic Watch 16700...
$11,950
Free shipping
Seller
Interwatches
214
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial Unpolished RSC
$22,000
Seller
Time Trade & Trust
24
US
Rolex GMT 16750 Pepsi
$25,500
Seller
Private Seller
 
US
Rolex GMT Master 16750 Pepsi Bezel w Spider Dial
$11,699
Seller
Carter's Diamonds
9
US
Rolex Gmt Master Ii 40 Blue Red Pepsi Bezel Steel Watch 16710
$9,390
Free shipping
Seller
SwissWatchExpo
133
US
Rolex MINT ERROR STICK Rolex GMT-Master II Pepsi Steel 16710...
$10,592
Free shipping
Seller
Collectors1946
163
US
Rolex GMT Master "Pepsi" 16700
$11,450
Free shipping
Seller
WatchBox
400
US
Rolex 126710BLRO GMT Master II Ceramic "Pepsi" SS / Jubilee...
$17,900
Seller
European Watch Company
217
US
Rolex GMT-Master Pepsi Great Condition 16700 Stainless Steel
$8,499
Seller
Anter Jewelry
6
US
Rolex GMT-Master II
$17,250
Seller
Private Seller
 
US
Rolex GMT Master 2 Pepsi Jubilee Steel Automatic 40mm Watch...
$17,900
Free shipping
Seller
Interwatches
214
US
Rolex GMT-Master II Pepsi Z Serial 2007-FULL SET UNPOLISHED
$17,450
Seller
Time Trade & Trust
24
US
Rolex 1999 NOS GMT Master 16700 Pepsi New Old Stock Full Set
$19,750
Seller
Awad Watches, Inc
21
US
Rolex Gmt Master Vintage Gilt Dial Pepsi Bezel Mens Watch 1675
$22,490
Free shipping
Seller
SwissWatchExpo
133
US
Rolex GMT-Master II
$17,600
Seller
Private Seller
 
US
Rolex GMT-Master "Pepsi" 1675
$16,950
Free shipping
Seller
WatchBox
400
US
Rolex SERVICED BLRO ERROR STICK Rolex GMT-Master II Faded...
$10,892
Free shipping
Seller
Collectors1946
163
US
Rolex GMT-Master II Pepsi Red & Blue Bezel Stainless Steel...
$18,675
Seller
Element iN Time NYC
200
US
Rolex GMT-Master II New Pepsi 126710BLRO
$17,499
Seller
Anter Jewelry
6
US
Rolex Gmt Master Ii Pepsi Ref: 126710blro Full Set
$19,000
Free shipping
Seller
Burdeens Jewelry
41
US
Rolex Vintage 1979 Rolex GMT-Master FADED Pepsi Blue Red 16750...
$10,694
Seller
Collectors Coins & Jewelry
141
US
Rolex Gmt-master Pepsi Stainless Steel Watch 1675
$13,500
Seller
Porcello Jewelers
60
US
Rolex Gmt Master Fat Lady Vintage Pepsi Blue Red Bezel Watch...
$10,790
Free shipping
Seller
SwissWatchExpo
133
US
Rolex GMT-Master Pepsi Webbed Dial
$14,995
Free shipping
Seller
AJ Watches
198
US
Rolex GMT-Master "Pepsi" 1675
$12,950
Free shipping
Seller
WatchBox
400
US
Rolex PAPERS ERROR STICK PEPSI Rolex GMT-Master II Steel 16710...
$11,992
Free shipping
Seller
Collectors1946
163
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red & Blue
Price on request
Seller
Element iN Time NYC
200
US
Rolex GMT-Master II Pepsi 16710T Steel Great Condition Collectors
$9,499
Seller
Anter Jewelry
6
US
Rolex Gmt-master 16750 Vintage Pepsi Mens Automatic Watch...
$11,995
Seller
Empire Time Inc
52
US
Rolex 1995 Rolex GMT-Master Pepsi Blue Red Stainless 16700...
$8,393
Seller
Collectors Coins & Jewelry
141
US
Rolex GMT Master 1675 Gilt Glossy Dial Fat Pepsi Font Box 1965
$21,750
Seller
Awad Watches, Inc
21
US
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Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.

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