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Rolex Pepsi Watches up to $10,000
Rolex Pepsi Watches $20,000 - $30,000
Rolex Pepsi Watches starting at $30,000
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TOP
Rolex GMT-Master, Ref 1675, Steel, Pepsi Bezel, Mark I, Year 1967
$15,295
Free shipping
Seller
Estates Consignments
105
US
TOP
Rolex GMT-Master II PEPSI 126710BLRO STICKERS INTACT NEW
$18,800
Seller
Sky Diamonds
114
US
TOP
Rolex GMT-Master II 40mm Pepsi Diamond Ruby Sapphire Bezel Box...
$14,927
Free shipping
Seller
Mt. Vernon Specialties
32
US
Rolex GMT-Master Pepsi 1978
$12,950
Seller
Beverly Hills Watch Company
47
US
Rolex 16710 GMT Master II Pepsi Bezel Error / Stick Dial...
$27,500
Seller
European Watch Company
260
US
Rolex GMT-MASTER II Stainless Steel Red & Blue Pepsi 126710BLRO
$18,699
Free shipping
Seller
Avi & Co NY
138
US
Rolex GMT-Master II Jubilee Bracelet Pepsi
$18,800
Free shipping
Seller
Luxury Time NYC
21
US
TOP
Rolex GMT-Master II Pepsi Jubilee
$17,845
Seller
Private Seller
 
US
Rolex Pepsi GMT Master II - 16710 - Red & Blue Bezel - Circa...
$12,300
Free shipping
Seller
Moyer Fine Jewelers
63
US
Rolex GMT-Master "Pepsi" 6542
$18,950
Free shipping
Seller
WatchBox
443
US
Rolex GMT Master II 16710 Z Serial Pepsi Bezel
$15,000
Seller
Greis Jewelers
8
US
Rolex GMT Master II 116719 Pepsi Black Dial White Gold
$33,200
Free shipping
Seller
A&E Watches
 
US
Rolex 126710 BLRO GMT Master II Ceramic "Pepsi" SS / Jubilee...
$18,500
Seller
European Watch Company
260
US
Rolex Gmt Master II 40mm 16710 Steel Red/blue "pepsi" Bezel/bl...
$10,950
Free shipping
Seller
M & B Watches
24
US
TOP
Rolex GMT-Master Pepsi Dial
$13,050
Seller
Private Seller
 
US
Rolex GMT-Master - 16700 Vintage "Pepsi" Red/Blue Bezel -...
$11,600
Free shipping
Seller
Moyer Fine Jewelers
63
US
Rolex GMT-Master "Pepsi" 1675
$12,950
Free shipping
Seller
WatchBox
443
US
Rolex Mint DEC 2018 Rolex GMT Master II PEPSI Red Blue Ceramic...
$17,494
Free shipping
Seller
Collectors Coins & Jewelry of Smithtown
109
US
Rolex GMT-Master Pepsi Patina Vintage 1964 "Tropical Gilt Marble"
$47,000
Seller
Time Trade & Trust
34
US
Rolex Vintage 1980 Rolex GMT-Master Pepsi Blue Red 16750 Matte...
$13,493
Seller
Collectors Coins & Jewelry
189
US
Rolex 16710 GMT Master II 40mm Stainless Steel Watch Black...
$9,995
Seller
Sam's Watches
5
US
Rolex Gmt Master 40mm 1675 Steel Red/blue "pepsi" Bezel/matte...
$15,900
Free shipping
Seller
M & B Watches
24
US
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
$31,499
Seller
Diamonds East International
69
US
Rolex Pepsi Rolex GMT Master II 16710 Classic Stainless Steel...
$9,995
Free shipping
Seller
Time for Wholesale
64
US
Rolex GMT-Master - 1675 - Red and Blue Bezel "Pepsi" - Circa...
$15,900
Free shipping
Seller
Moyer Fine Jewelers
63
US
Rolex GMT-Master "Pepsi" 16750
$17,950
Free shipping
Seller
WatchBox
443
US
Rolex MINT 1988 Rolex GMT-Master II FADED Pepsi Date 40mm Blue...
$9,793
Free shipping
Seller
Collectors Coins & Jewelry of Smithtown
109
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial Unpolished RSC
$22,000
Seller
Time Trade & Trust
34
US
Rolex 2004 FULL SET Rolex GMT-Master Pepsi No Holes Stainless...
$10,994
Seller
Collectors Coins & Jewelry
189
US
Rolex 116719 GMT MASTER II 18K WHITE GOLD WATCH BLACK FACE &...
$43,500
Seller
Sam's Watches
5
US
Rolex Gmt Master II 16710 Steel Red/blue "pepsi" Bezel/black...
$11,950
Free shipping
Seller
M & B Watches
24
US
Rolex GMT-Master II Pepsi Edition 2018 126710BLRO
$17,500
Seller
Haniken Jewelers
11
US
Rolex GMT-Master Stainless Steel Red/Blue 'Pepsi' Bezel Faded
$9,895
Seller
Stein Diamonds
121
US
Rolex GMT Master Steel Faded Pepsi Bezel Automatic Black Watch...
$17,500
Free shipping
Seller
Interwatches
263
US
Rolex Gmt Master Pepsi 16700 Blue/red Bezel Rare Oyster 40mm...
$8,499
Seller
Diamonds East International
69
US
Rolex GMT MASTER II Stainless Steel Jubilee Band Model 126710...
$19,995
Free shipping
Seller
Time for Wholesale
64
US
Rolex GMT-Master II Pepsi STICK-ERROR Dial RSC 2019 Card
$16,500
Seller
Time Trade & Trust
34
US
Rolex 1996 Rolex GMT-Master Pepsi Faded Blue Red Stainless...
$10,993
Seller
Collectors Coins & Jewelry
189
US
Rolex 126710 GMT MASTER II STAINLESS STEEL WATCH BLACK DIAL &...
$18,995
Seller
Sam's Watches
5
US
Rolex GMT-Master II 116719 White Gold Pepsi Blue Dial 2019...
$49,995
Free shipping
Seller
Gold Watch Co
56
US
Rolex RARE Rolex GMT-Master Pepsi Blue Red Stainless Steel...
$8,392
Free shipping
Seller
Collectors1946
189
US
Rolex Gmt-master Pepsi Stainless Steel Watch 1675
$13,300
Seller
Porcello Jewelers
66
US
Rolex GMT-Master II 18K White Gold "Pepsi" Bezel
$36,000
Seller
Diamond Source
9
US
Rolex Gmt Master II Pepsi 126710 Blro Jubilee Ceramic Bezel...
$19,999
Seller
Diamonds East International
69
US
Rolex 40mm 18K White Gold Pepsi Ceramic Bezel GMT Master II...
$34,995
Free shipping
Seller
Time for Wholesale
64
US
Rolex GMT-Master II Pepsi Z Serial 2007-FULL SET UNPOLISHED
$17,450
Seller
Time Trade & Trust
34
US
Rolex 1991 Rolex GMT-Master Pepsi Faded Blue Red Stainless...
$8,294
Seller
Collectors Coins & Jewelry
189
US
Rolex : GMT-Master II 'Pepsi' : 126710 BLRO : Stainless...
$19,520
Seller
Bernard Watch Co.
341
US
Rolex Ceramic SS GMT-Master ll Pepsi Unworn w/ Box - Card -...
$18,995
Free shipping
Seller
Austins Watches Inc.
274
US
Rolex MINT PAPERS Rolex GMT-Master Pepsi Steel 16700 Blue Red...
$10,993
Free shipping
Seller
Collectors1946
189
US
Rolex Gmt Master 40mm Blue Red Pepsi Bezel Mens Watch 16700 Box
$9,590
Free shipping
Seller
SwissWatchExpo
163
US
Rolex GMT-Master II Pepsi Steel Black Dial Automatic Mens -New...
$18,799
Free shipping
Seller
Chronostore
52
US
Rolex Gmt Master Pepsi 16700 Blue/red 40mm Steel Oyster Watch...
$9,599
Seller
Diamonds East International
69
US
Rolex GMT Master II Pepsi Blue/Red Bezel Steel Black Dial Jubilee
$18,610
Free shipping
Seller
Watch Noble
22
US
Rolex GMT MASTER II COKE/PEPSI 16710 P FADED SERIF FAT FONT
$11,850
Seller
Time Trade & Trust
34
US
Rolex NEW FEBRUARY 2018 Rolex GMT Master II PEPSI Red Blue...
$18,194
Seller
Collectors Coins & Jewelry
189
US
Rolex GMT 16750 Pepsi
$25,100
Seller
Private Seller
 
US
Rolex Gmt Master 1675 Pepsi Red And Blue 1970 Mint Original Dial
$17,995
Free shipping
Seller
Quality Diamonds
50
US
Rolex 1977 Rolex GMT-Master Pepsi Blue Red Matte Mark 2 Black...
$10,992
Free shipping
Seller
Collectors1946
189
US
Rolex Gmt Master Ii 40 Blue Red Pepsi Bezel Steel Watch 16710
$10,590
Free shipping
Seller
SwissWatchExpo
163
US
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Rolex Pepsi: The Legendary GMT-Master with a Blue and Red Bezel

Rolex introduced the red and blue bezel on the Rolex GMT-Master now commonly known as the "Pepsi." It quickly became one of the Swiss luxury watch manufacturer's most beloved models, not least of all due to its high quality and second time zone.

Reasons to Buy a Rolex Pepsi

  • High brand recognition thanks to its unique red and blue "Pepsi" bezel
  • In-house caliber with a second hour hand to display another time zone
  • GMT-Master II with a third time zone and a black and red "Coke" bezel
  • Available with a red and blue Cerachrom bezel and 18-karat white gold case since 2014

Rolex Pepsi – The GMT-Master with a Cult Following

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline in 1954. The watch features a bidirectional 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day and displays another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians.

The "Pepsi watch" has a red and blue bezel, which earned it its nickname, as the Pepsi logo uses the same color combination. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, featured a red and black bezel. Therefore, it's nicknamed the "Coke watch".

How much does a Rolex Pepsi cost?

Model Price (approx.) Production period Features
GMT-Master Ref. 6543 43,200 USD 1954-1959 Bakelite or aluminum bezel, no crown protector
GMT-Master Ref. 1675 32,500 USD 1959-1980 Calibers 1565 and 1575, crown protector
GMT-Master Ref. 16750 11,000 USD 1981-1988 Caliber 3075 with stop-seconds mechanism and Quickset date
GMT-Master II Ref. 16710 13,000 USD 1989-2007 Calibers 3185 and 3186, sapphire glass
GMT-Master II Ref. 116719 BLRO 32,500 USD 2014-present 18k white gold, Cerachrom bezel, Triplock crown

Detailed Price Information

Across the 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacked a crown protector. In the beginning, its bezel was still made of plastic Bakelite, which tended to break and was quickly replaced by aluminum. Plan to spend around 43,200 USD on a ref. 6542 in good condition.

Its successor model with the reference number 1675 was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi models today. Unlike its older sister model, it features a crown protector and was outfitted with the caliber 1565, which was later replaced by the caliber 1575. Depending on its condition, plan to spend between 14,900 and 32,500 USD on one of these watches. Rolex introduced the GMT-Master with the reference number 16750 in 1981. It was powered by the caliber 3075, which provided it with a stop-seconds mechanism and a Quickset function for the date. It also had improved water resistance – from this model on, all GMT-Masters were water resistant to 100 m (10 bar, 328 ft). Set aside around 11,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 10,500 USD.

New and Improved: Caliber 3085, Sapphire Glass, and a Third Time Zone

Only a few years later, Rolex added the GMT-Master II with the reference number 16760 into the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't technically considered a Pepsi, but rather a Rolex Coke. Nevertheless, it brought with it certain features that would also be significant for future Pepsi models. For example, the caliber 3085 made it possible to display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the Plexiglass with sapphire glass . You can get a "Fat Lady" in fine condition for around 9,700 USD.

The next stage in its evolution followed in 1989, with the reference number 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This watch is markedly thinner than the "Fat Lady" and came with neither the Pepsi nor the Coke bezel. Instead, it came with a blue and black Batman bezel, a reddish brown root beer bezel, or a black bezel. These watches were also the first to use SuperLuminova as the luminous material instead of tritium. You can purchase a pre-owned model in good condition starting at about 9,000 USD. Never-worn pieces start around 13,000 USD.

In 2014, Rolex rereleased a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719 BLRO. This model is only available with an 18-karat white gold case . What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with a Parachrom hairspring ticks away inside this watch. One of these watches costs about 32,500 USD new and 30,200 USD in very good condition. In 2018, Rolex began offering this timepiece with a blue maxi dial instead of the previous black dial. This new model is priced at 41,200 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their catalog. In addition to the material and slightly altered case design, the watch manufacturer also made changes on the inside of this model. It is now powered by the in-house caliber 3285, which comes with their patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only unaffected by magnetic fields, but also much more efficient. The Jubilee bracelet made of so-called "Oystersteel" stainless steel is also new. This GMT-Master II in stainless steel was released in spring 2018 for a price of 10,400 USD.

An Additional Timezone

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this to their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2:00 PM) in San Francisco, the GMT hand points to 22:00 (10:00 PM) on the bezel, which is set to zero. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel to the left. To tell the time in Moscow, you turn the bezel left three times. For Hong Kong, you turn it eight times to the left.

Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Rolex Pepsi and the Proven Oyster Design

The Rolex Pepsi is a member of the Oyster sports watch collection. With its distinctive red and blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.

Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands . Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.

The Rolex Daytona, the Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speed over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel. This type of bezel has been used with the stainless steel models since 2016.

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