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Zenith


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Zenith Titanium 44mm Automatic 95.9005.9004/01.m9000 new United States of America, California, San Mateo
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Zenith Defy Primero 21 Automatic 44MM - 95.9005.9004/01.m9000
$8,899
Free shipping
Professional dealer
4098
US
Zenith Titanium 41mm Automatic 87.9001.670/79.M9001 new United States of America, California, San Mateo
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Zenith Defy Classic Brushed titanium & 18-carat rose gold...
$11,199
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Professional dealer
4098
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Zenith Rose gold 44mm Automatic 18.9000.9004/71.R585 new United States of America, California, San Mateo
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Zenith Defy EL Primero 21 Rose gold Automatic Skeleton Dial...
$19,679
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Professional dealer
4098
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Zenith Titanium 37mm Automatic 97.T384.4061/21.C822 new United States of America, Florida, Sunny Isles Beach
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Zenith Chronomaster Revival Shadow Men’s Watch
$6,900
Professional dealer
124
US
Zenith Carbon 44mm Automatic 10.9000.9004/96.R921 new United States of America, Florida, Hollywood
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Zenith Defy El Primero 21 Carbon Fiber Skeleton Dial Ref...
$12,800
Professional dealer
16
US
Zenith Steel 42mm Automatic 51.2080.400/69.C494 new United States of America, California, San Mateo
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Zenith Chronomaster El Primero Chronograph Automatic Silver...
$6,829
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Professional dealer
4098
US
Zenith Ceramic 44mm Automatic 49.9000.9004/78.R582 pre-owned United States of America, Pennsylvania, Bala Cynwyd
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Zenith Defy El Primero 21 49.9000.9004/78.R582
$9,450
Free shipping
Professional dealer
1450
US
Zenith Rose gold 36mm Manual winding Zenith 550 Rose Gold Pulsation Scale pre-owned United States of America, New York, Westchester
Zenith 550
$6,250
Professional dealer
6
US
Zenith Silver 45mm Automatic 05.2430.679/17.C902 pre-owned United States of America, Florida, Coconut Creek
Zenith Pilot Type 20 Extra Special Silver 45MM Men’s Watch...
$7,995
Professional dealer
8
US
Zenith Steel 45mm Automatic 03.2280.400/91.R576 pre-owned United States of America, Arizona, SCOTTSDALE
Zenith El Primero Sport
$5,150
Professional dealer
120
US
Zenith Titanium 51mm Automatic 96.0550.4007/77.C550 pre-owned United States of America, California, Los Angeles
Zenith Grande Port Royal Tourbillon 96.0550.4007/77.C550 Titanium
$67,700
Professional dealer
80
US
Zenith Steel 45mm Automatic 75.2060.4061/21.R573 pre-owned United States of America, Florida, Sarasota
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Zenith El Primero Stratos Spindrift Auto Mens 45mm Watch...
$5,290
Free shipping
Professional dealer
924
US
Zenith Steel 42mm Automatic 03.2044.4061/01.C746 pre-owned United States of America, Illinois, BUFFALO GROVE
Zenith El Primero Chronomaster 1969 Tour Auto 42mm 03.2044.406...
$8,000
Free shipping
Professional dealer
259
US
Zenith Titanium 40mm Automatic 95.0527.4021 pre-owned United States of America, Alabama, washington
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Zenith Defy
$4,999
Private Seller
 
US
Zenith Steel 40.00mm Automatic 11.1940.679/91.C807 new United States of America, California, San Mateo
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Zenith Pilot Type 20 Extra Special 40 Aged Stainless Steel /...
$4,629
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Professional dealer
4098
US
Zenith Titanium 41mm Automatic 95.9000.670/51.m9000 new United States of America, Florida, Aventura
Zenith Defy Classic
$5,400
Professional dealer
560
US
Zenith Steel 42mm Automatic 03.2117.4002/23.C704 pre-owned United States of America, California, Beverly Hills
Zenith Pilot Chronograph
$4,000
Professional dealer
52
US
Zenith Titanium 48mm Automatic 96.2430.693/21.C703 pre-owned United States of America, Florida, Coconut Creek
Zenith Pilot Type 20 GMT Red Baron Limited Edition 48MM Men’s...
$6,995
Professional dealer
8
US
Zenith Yellow gold 45mm Manual winding 182210481001C713 new United States of America, Arizona, SCOTTSDALE
Zenith Academy Georges Favre-Jacot
$45,500
Professional dealer
120
US
Zenith Titanium 45mm Automatic 96.2260.4061-21.R575 pre-owned United States of America, California, Los Angeles
Zenith El Primero Chronomaster Rolling Stones Titanium...
$7,800
Professional dealer
80
US
Zenith Titanium 41mm Automatic 95.9000.670/78.M9000 pre-owned United States of America, Tennesse, Nashville
Zenith Defy Classic Skeleton
$5,750
Free shipping
Professional dealer
336
US
Zenith 37mm Manual winding Elite pre-owned United States of America, Illinois, BUFFALO GROVE
Zenith Elite Handwound in Rose Gold 17.1125.655/01
$6,550
Free shipping
Professional dealer
259
US
Zenith Steel 43mm Automatic 11.2240.405-21.C773 new United States of America, New Jersey, Princeton
Zenith Pilot Cronometro Tipo CP-2 Flyback Chronograph Auto Grey
$5,480
Free shipping
Professional dealer
774
US
Zenith Steel 45mm Automatic 03.2280.400/01.C713 new United States of America, California, San Mateo
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Zenith El Primero Sport Chronograph Automatic Silver Dial...
$6,799
Free shipping
Professional dealer
4098
US
Zenith Steel 42mm Automatic 03.2081.400/78.M2040 new United States of America, Florida, Aventura
Zenith Chronomaster El Primero Full Open
$8,500
Professional dealer
560
US
Zenith Aluminum 42mm Automatic 24.2040.400/27.R797 pre-owned United States of America, New Jersey, Oradell
Zenith El Primero Chronomaster - Black - 42mm- 36000 VpH
$5,450
Professional dealer
597
US
Zenith Bronze 43mm Automatic 29.2240.405/18.C801 pre-owned United States of America, Texas, Austin
Zenith : Pilot Cronometro Tipo CP-2 Flyback Chronograph:...
$4,470
Professional dealer
759
US
Zenith Titanium 37mm Automatic 97.A384.400/27.C821 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Zenith El Primero Revival Zenith X Mr. Porter X Bamford...
$8,950
Free shipping
Professional dealer
1450
US
Zenith White gold 45mm Automatic 65.1260.4005 pre-owned United States of America, California, Los Angeles
Zenith Grand ChronoMaster XXT Tourbillon 651260.4005 18k White...
$47,800
Professional dealer
80
US
Zenith Titanium 44mm Automatic 95.9000.9004/78.R582 pre-owned United States of America, California, Beverly Hills
Zenith Defy El Primero 21
$9,000
Professional dealer
52
US
Zenith Titanium 46.5mm Automatic 96.0525.4000/21.M525 pre-owned United States of America, Illinois, BUFFALO GROVE
Zenith Defy Xtreme Titanium Chronograph 96.0525.4000/21.M525...
$6,250
Free shipping
Professional dealer
259
US
Zenith Bronze 45mm Automatic 29.2430.679/21.C753 new United States of America, New Jersey, Princeton
Zenith Pilot Type 20 Extra Special Bronze 45 Montre d'Aeronef
$5,080
Free shipping
Professional dealer
774
US
Zenith Titanium 42mm Automatic 95.3001.3600/69.C817 new United States of America, California, Burlingame
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Zenith El Primero Chronomaster Ceramic,Titanium Automatic...
$8,099
Free shipping
Professional dealer
4098
US
Zenith Titanium 41mm Automatic 95.9000.670/78.M9000 new United States of America, Florida, Aventura
Zenith Defy
$5,700
Professional dealer
560
US
Zenith Steel 40mm Automatic 03.2170.4650/01.m2170 new United States of America, Ohio, Mason
Zenith El Primero Espada 40mm Steel Silver Dial 03.2170.4650/0...
$3,899
Professional dealer
1474
US
Zenith Steel 42mm Automatic 03.2040.400 pre-owned United States of America, Texas, Austin
Zenith : Chronomaster El Primero 36'000 VpH Chronograph:...
$5,025
Professional dealer
759
US
Zenith Titanium 41mm Automatic 95.9000.670/78.M9000 new United States of America, Massachusetts, Boston
Zenith Defy Classic Automatic Skeletonized Dial Titanium 41mm...
$6,000
Professional dealer
40
US
Zenith Yellow gold 40mm Automatic 30.0243.410 pre-owned United States of America, New York, Hartsdale
Zenith El Primero Chronomaster 30.0243.410
$9,750
Professional dealer
661
US
Zenith Automatic 242160406328R515 pre-owned United States of America, California, Beverly Hills
Zenith El Primero Chronomaster Bullitt
$6,700
Professional dealer
52
US
Zenith Steel 42mm Automatic 03.2070.4054/22.C708 pre-owned United States of America, Illinois, BUFFALO GROVE
Zenith El Primero Winsor Annual Calendar Black Eye 42mm Ref...
$5,500
Free shipping
Professional dealer
259
US
Zenith Rose gold 39mm Automatic 18.2290.679/01.C498 new United States of America, New Jersey, Princeton
Zenith Elite
$6,780
Free shipping
Professional dealer
774
US
Zenith Steel 42mm Automatic 03.2040.4061/21.C496 new United States of America, California, San Mateo
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Zenith Chronomaster El Primero Open Black Steel/Leather 42mm -...
$5,939
Free shipping
Professional dealer
4098
US
Zenith Titanium 42mm Automatic 95.3001.3600/69.C817 new United States of America, Florida, Aventura
Zenith El Primero Chronomaster 2
$7,800
Professional dealer
560
US
Zenith Steel 38mm Automatic 03.2153.400/78.C813 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Zenith Chronomaster Full Open 03.2153.400/78.C813
$6,950
Free shipping
Professional dealer
1450
US
Zenith Rose gold 37mm Automatic 18.1125.685 pre-owned United States of America, Texas, Austin
Zenith : Elite Reserve de Marche : 18.1125.685 : 18k rose gold
$6,350
Professional dealer
759
US
Zenith Titanium 46.5mm Automatic Zenith 95.0527.4039-01 pre-owned United States of America, California, Pleasant Hill
Zenith El Primero Defy Xtreme Grande Date Stealth, Ref...
$11,895
Free shipping
Professional dealer
226
US
Zenith Steel 37mm Automatic 03.US384.400/57.C823 new United States of America, Massachusetts, Boston
Zenith Chronomaster A384 Revival Liberty El Primero LIMITED...
$12,500
Professional dealer
697
US
Zenith Steel Automatic pre-owned United States of America, California, Beverly Hills
Zenith 03.2040.400/04.M2040
$3,900
Professional dealer
52
US
Zenith Yellow gold 37.5mm Manual winding United States of America, Illinois, BUFFALO GROVE
Zenith Vintage Zenith 18K Yellow Gold Chronograph Black Dial...
$4,250
Free shipping
Professional dealer
259
US
Zenith Steel 38mm Automatic pre-owned United States of America, California, Santa Monica
Zenith Chronograph Cal. 3019/PHC
$2,950
Professional dealer
158
US
Zenith Steel 42mm Automatic 03.2040.4061/69.C496 new United States of America, California, San Mateo
TOP
Zenith El Primero Chronomaster Open Stainless Steel / Silver...
$6,249
Free shipping
Professional dealer
4098
US
Zenith Gold/Steel 45mm Automatic 51.2530.4047/78.c810 new United States of America, Florida, Aventura
Zenith Chronomaster El Primero Grande Date
$9,800
Professional dealer
560
US
Zenith Yellow gold 34mmmm Manual winding 220s pre-owned United States of America, Colorado, Denver
Zenith Calatrava
$1,800
Professional dealer
61
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Zenith Steel 40mm Automatic 02.0450.400/01 pre-owned United States of America, Texas, Austin
Zenith : Port Royal El Primero Chronograph : 02.0450.400/01 :...
$3,425
Professional dealer
759
US
Zenith Steel 40mm Automatic 03.2170.4613/01.M2170 new United States of America, Ohio, Mason
Zenith El Primero Synopsis 40mm Silver Dial Steel 03.2170.4613...
$3,799
Professional dealer
1474
US
Zenith 38mm Automatic 20.0250.400 pre-owned
Zenith El Primero Chronograph Automatik Datum Herrenuhr Ref....
$4,411

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Zenith Steel 44mm Automatic 03.0520.4002 pre-owned United States of America, California, Beverly Hills
Zenith El Primero
$4,900
Professional dealer
52
US
Zenith Rose gold 44mm Automatic 1805204021 pre-owned United States of America, Illinois, BUFFALO GROVE
Zenith El Primero Grande Class Chronograph reserve de Marche...
$12,700
Free shipping
Professional dealer
259
US
Zenith Titanium 44mm Automatic 95.9000.9004/78.M9000 pre-owned United States of America, California, Los Angeles
Zenith Defy El Primero 21
$7,950
Professional dealer
189
US
Zenith Rose gold 36mm Automatic 18.2320.692/80.C713 new United States of America, California, San Mateo
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Zenith ELITE LADY MOOPHASE 18 KT GULD 18.2320.692/80.C713 -...
$8,199
Free shipping
Professional dealer
4098
US
Zenith Carbon 44mm Automatic 10.9001.9004/99.R941 new United States of America, Florida, Aventura
Zenith DEFY El Primero 21 CARL COX
$17,900
Professional dealer
560
US
Zenith Steel 40mm Automatic 01.0240.410 pre-owned United States of America, Arizona, Tucson
Zenith El Primero Chronograph 42mm Automatic + BOX
$4,199
Professional dealer
34
US
Zenith Titanium 40mmmm Chronograph 96.1969.469/77.C683 pre-owned United States of America, Florida, Sunny Isles Beach
Zenith “40th Anniversary Limited Edition” El Primero
$8,000
Professional dealer
71
US
Zenith Steel 43mm Automatic 03.2240.4069/21.C774 pre-owned United States of America, California, Pleasant Hill
Zenith Chronometro Tipo CP2, Ref 03.2240.4069, Men’s, Stainles...
$5,495
Free shipping
Professional dealer
226
US

Precision and High Performance since 1865

Luxury watches from Zenith represent precision, quality, and reliability. The El Primero was the first automatic chronograph caliber developed in the world. Its 2017 successor can measure 1/100th of a second.


Highlights

  • Zenith El Primero: first automatic chronograph worldwide
  • El Primero 21 with two escapements, measures 1/100th of a second
  • Top chronographs made of gold and feature a tourbillon
  • Current watches in the Pilot collection have a vintage look

Zenith: Ahead of the Curve

The Swiss luxury watch manufacturer Zenith is inseparable from their famous chronograph caliber, the El Primero. This movement was released as 3019 PHC in 1969 and was the first automatic chronograph movement ever produced. Thanks to a balance frequency of 36,000 A/h, it can measure 1/10th of a second. Most chronographs can only measure 1/8th of a second, as they oscillate at 28,800 A/h.

In 2017, the company presented the ultra-modern Zenith El Primero 21 caliber. The successor to the famous El Primero has two escapements, one for displaying the time and the other for chronograph functions. One oscillation system vibrates at 360,000 A/h, allowing it to measure 1/100th of a second, while the other vibrates at 36,000 A/h.

Haute horlogerie highlights from Zenith include the intricate watches in the Academy Christophe Colomb (French for Christopher Columbus) series. The model Zenith Academy Christophe Colomb Equation of Time is a true example of 21st-century watchmaking art. This timepiece won the Best Complicated Watch Prize at the Grand Prix d'Horlogerie de Genève in 2011, one of the most prestigious awards in the world of mechanical watches. Zenith even developed a self-regulating mechanism for this ultra-precise watch, the so-called Gravity Control module. It ensures that the escapement and oscillation systems constantly remain in a horizontal position, regardless of the position of the watch on a wrist. This pioneering system guarantees optimal precision.


How much does a Zenith watch cost?

Zenith is a part of the luxury goods concern LVMH Moët Hennessy - Louis Vuitton SE (LVMH), nestled in between TAG Heuer and Hublot. Zenith watches are meant for the young at heart who have an appreciation for tradition, high-quality in-house work, and innovative technology. Movements developed and produced in-house are even featured in some of the Elite collection's introductory models. These women's and men's watches have predominantly classic designs, making them ideal dress watches. Zenith offers high-quality luxury watches that are comparatively affordable. Jean-Claude Biver, the head of LVMH, was instrumental in this strategy of offering affordable luxury watches.

You can find a number of good deals in the vintage market. There are countless pre-owned Zenith wristwatches and pocket watches which you can purchase for just a few hundred euros. Even chronographs with the famous El Primero movement are available pre-owned starting at 1,700 euros. These are often from the 1990s and are in very good or good condition. You should plan on spending at least 3,300 euros for a new model.


Detailed Price Information

Model Price (approx.) Features
Academy Christophe Colomb Hurricane, Ref. 18.2212.8805/36.C713 270,000 euros Gravity Control module, rose gold case, power reserve display, 45 mm
Academy Christophe Colomb Equation of Time, Ref. 65.2220.8808/01.C630 170,000 euros Gravity Control module, white gold case, power reserve display, 45 mm
Chronomaster El Primero Tourbillon GFJ, Ref. 18.2520.4805/98.C713 73,000 euros Tourbillon, fusée-and-chain transmission, rose gold case, 45 mm
Chronomaster El Primero Tourbillon, Ref. 18.2280.4035/01.C713 55,000 euros Tourbillon, rose gold case, chronograph, 45 mm
Elite Classic 39, Ref. 18.2290.679/18.C498 7,400 euros Timeless, elegant dress watch; rose gold case; 39 mm
Defy El Primero 21, Ref. 95.9001.9004/01.R582 7,200 euros El Primero 21 with two escapements, measures to 1/100th of a second, power reserve display, titanium case, 44 mm
Chronomaster El Primero 42, Ref. 24.2041.400/21.R576 6,600 euros Ceramic-coated aluminum case, 42 mm, chronograph
Chronomaster El Primero 38, Ref. 03.2150.400/26.C714 5,100 euros Current version of this chronograph with a case size of 38 mm, just like the original
Chronomaster El Primero 42, Ref. 03.2040.400/69.C494 5,000 euros 42 mm, chronograph
Pilot Type 20 Extra Special, Ref. 29.2430.679/21.C753 5,000 euros Retro pilot's watch with an oversized crown, bronze case, 45 mm
Pilot Type 20 Chronograph Ton-Up, Ref. 11.2430.4069/21.C773 5,500 euros Chronograph, aged stainless steel case, 45 mm

Zenith El Primero: The Chronograph Legend

The El Primero is, without a doubt, one of the most famous and best chronograph movements worldwide. Therefore, it's not a surprise that manufacturers other than Zenith utilize this movement in their timepieces. Even Rolex used a heavily modified El Primero known as the 4030 from 1988 to 2000 in their Daytona watches. TAG Heuer also uses this high-frequency movement in their Carrera Calibre 36, albeit a modified version.

The origins of the classic caliber reach all the way back to 1969 when Zenith, Seiko, and a cooperative alliance between Breitling, Heuer, and Büren raced to be the first to make an automatic chronograph caliber. This race brought the Swiss manufacturer Zenith into the spotlight. Models with an El Primero from 1969 are comparatively rare today and not as expensive as one might think. Depending on its condition, you can purchase such a timepiece for around 5,000 euros. Yellow gold models in very good condition can cost over 10,000 euros, which is still comparatively inexpensive. For comparison, a Rolex Daytona from 1969 can cost over 180,000 euros.

Pre-owned models from the 1980s and 90s are especially affordable. Prices for these El Primero watches start around 2,000 euros. Models from the 1970s only cost a few hundred euros more.


Current Models with the El Primero

The current collection features a 38-mm watch (03.2150.400/26.C714) which closely resembles the original model from 1969. New, the stainless steel model costs around 5,100 euros. If you prefer a 42-mm case, then the Chronomaster El Primero 42 is a good choice. Like the 38-mm model, it's available in stainless steel, rose gold, or bicolor rose gold/stainless steel. Stainless steel versions (03.2040.400/69.C494) cost around 5,000 euros. If you want a 42-mm gold watch to call your own, then you should be prepared to spend around 11,000 euros.

The model with reference number 24.2041.400/21.R576 stands out due to its ceramicized aluminum case. This material is made of aluminum, the surface of which is converted into oxide ceramic via a special oxidation process. After the procedure, the watch case is hard, scratch-resistant, corrosion-resistant, and lightweight. You will need to spend at least 6,600 euros on this timepiece.


Top El Primero Models

Highlights from Zenith include their gold watches with an El Primero tourbillon movement. These luxury watches cost around 55,000 euros new. With a stainless steel case, they cost around 10,000 euros less. In very good condition, a pre-owned rose gold variant with a tourbillion costs around 30,000 euros. Even more exclusive is the Zenith Chronomaster El Primero Tourbillon GFJ, which utilizes a fusée-and-chain transmission. This mechanism is rarely used. Unlike the more common systems, a fusée-and-chain transmission ensures the movement has a constant driving force. A new, gold Chronometer El Primero Tourbillon GFJ (18.2520.4805/98.C713) costs more than 70,000 euros.

Completely skeletonized watches with El Primero movements are also highlights from this company. The Le Locle-based manufacturer uses "Full Open" as an affix to the name in order to emphasize the skeletonizd design. Thanks to the skeletonized dial, you can view the movement from the front side of the watch, too. A sapphire glass case back gives you a clear look at the beating heart of the timepiece. New bicolor variants (51.2081.400/78.C810) cost about 7,000 euros.


The Chronograph of the 21st Century

Zenith presented the Defy El Primero 21 at Baselworld 2017, one of the most important watch trade shows in the world. This wristwatch is powered by a successor to the El Primero chronograph caliber and catapulted the brand into the 21st century. The movement has two separate, independent escapements. The first ticks at 36,000 A/h and ensures the time is displayed. The second oscillates at 360,000 A/h (50 Hz), enabling the watch to measure 1/100th of a second. Currently, the Defy El Primero 21 is available with a ceramic or titanium case. The titanium version is available with a skeletonized dial or in a retro design with a silver dial and black numerals. Prices for this titanium watch start at 7,200 euros. The skeletonzied titanium and ceramic watches cost around 8,500 euros.


Pilot's Watches

Although wristwatches with the El Primero caliber are Zenith's most famous timepieces, the Swiss manufacturer has other beloved series, such as the Pilot collection. It consists of classic pilot's watches, as Zenith has a longstanding relationship with aviation. During the early years of flying, they were supplying pilots and airplanes with their timepieces.

The Type 20 Extra Special is reminiscent of historical models from the 1940s with its retro design. Its large case, hands, numerals, and oversized onion crown (which can be used with gloves on) are all distinctive features. The Pilot Type 20 Skeleton and Pilot Type 20 Hommage à Louis Blériot are especially rare models. Both were limited to five pieces each and cost 205,000 euros.

Watches produced in larger numbers are significantly more affordable. A bronze watch with three hands (29.2430.679/21.C753) costs around 5,000 euros. As a new chronograph, the 45-mm pilot's watch costs around 6,000 euros. If you're not a fan of bronze, there are many stainless steel options. These watches feature artificially aged cases, giving them vintage charm. The variant with three hands costs 5,000 euros, while the chronograph costs 5,500 euros.


Timeless and Elegant Dress Watches

The Zenith Elite series was introduced to the market in 1994, when mechanical watches were gaining in popularity. These elegant wristwatches are powered by ultra-thin automatic movements with long-lasting power reserves. In 1994, the Elite caliber was only 3.3 mm thick and could run for 55 hours uninterrupted. Pre-owned models from the 1990s only cost around 1,000 euros, and newer versions in very good condition cost a bit more at 1,600 euros. The price for new watches starts at around 2,700 euros. Top models made of 18-karat rose gold and featuring a tourbillon cost over 50,000 euros. If you don't necessarily need a tourbillon, you should plan on spending around 16,000 euros for a new gold watch with a matching gold bracelet. With a leather strap, a gold Zenith Elite only costs 9,000 euros.


Watchmaking Tradition since 1865

Zenith has over 150 years of watchmaking experience and history. Watchmaker Georges Favre-Jacot founded his company in 1865 in Le Locle. According to legend, Favre-Jacot named the company "Zenith" after creating a watch of extraordinary quality. A five-pointed star serves as the company's logo; together, the name and logo symbolize the manufacturer's aspiration to create timepieces of the highest quality.

In the early years, Favre-Jacot focused on the production of pocket watches. He brought all of the important players in watchmaking together in his company to achieve independence from third-party suppliers. From the very beginning, the manufacturer was producing incredibly precise timepieces, which later competed in the Neuchâtel Observatory's chronometer competition and won multiple times starting in 1903. Favre-Jacot left the company in 1911 and left it in the hands of his nephew, James Favre. Zenith has belonged to the luxury goods concern LVMH since 2000.

In addition to pocket watches, Zenith also produced countless deck clocks. At the beginning of the 20th century, they introduced one of the first wristwatches with an alarm function. Around this time, easily readable pilot's watches were also being developed and used in the First World War. Chronographs have been a part of this manufacturer's repertoire for about a century. Still today, the El Primero caliber is Zenith's most famous product. It was the first automatic chronograph in the world and has been reliably and precisely keeping time since 1969.