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Zenith

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  • Zenith El Primero

    Zenith

    El Primero

    from $2,127
  • Zenith El Primero Chronomaster

    Zenith

    El Primero Chronomaster

    from $3,488
  • Zenith Elite

    Zenith

    Elite

    from $1,605
  • Zenith Defy

    Zenith

    Defy

    from $447
  • Zenith Captain

    Zenith

    Captain

    from $1,063
  • Zenith Port Royal

    Zenith

    Port Royal

    from $335
  • Zenith Pilot

    Zenith

    Pilot

    from $1,119
  • Zenith Star

    Zenith

    Star

    from $660
  • Zenith Stellina

    Zenith

    Stellina

    from $437
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Zenith Ceramic 41mm Automatic 49.9003.670/51.R793 new United States of America, California, San Mateo
TOP
Zenith Defy Classic Blue Dial Mens Watch 41mm - 49.9003.670
$5,499
Free shipping
Verified Dealer
2297
US
Zenith Steel 42mm Automatic 03.2040.400/21.C496 new United States of America, California, San Mateo
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Zenith CHRONOMASTER EL PRIMERO/42MM - 03.2040.400/21.C496
$6,149
Free shipping
Verified Dealer
2297
US
Zenith Steel Automatic 03.2040.400/69.M2040 new United States of America, California, San Mateo
TOP
Zenith Chronomaster El Primero 42mm Mens Watch 42mm - 03.204
$7,399
Free shipping
Verified Dealer
2297
US
Zenith Steel 42mm Automatic 03.2040.4061/01.M2040 new United States of America, California, San Mateo
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Zenith Chronomaster El Primero Open White Dial/ 42mm -...
$6,759
Free shipping
Verified Dealer
2297
US
Zenith Steel 42mm Automatic 03.2040.400/69.C494 new United States of America, New Jersey, Oradell
Zenith El Primero - Chronomaster - 42mm - 36'000 VpH
$5,695
Free shipping
Verified Dealer
366
US
Zenith Gold/Steel 42mm Automatic 51 pre-owned United States of America, New Hampshire, Nashua
TOP
Zenith stainless steel and 18k rose gold Chronomaster El Primero
$6,000
Verified Dealer
134
US
Zenith Steel 45mm Automatic 03.1260.4021 pre-owned United States of America, Florida, Sarasota
TOP
Zenith Chronomaster XXT Open Mens 45mm Stainless Steel...
$3,384
Free shipping
Verified Dealer
628
US
Zenith Rose gold Manual winding Zenith Academy Christophe Colomb Hurricane Grand Voyage II pre-owned United States of America, California, Palo Alto
Zenith Academy Christophe Colomb Hurricane Grand Voyage II
$144,000
Free shipping
Verified Dealer
7
US
Zenith Titanium 40mm Automatic 11.1940.679/91.C807 pre-owned United States of America, Pennsylvania, Bala Cynwyd
TOP
Zenith Pilot Type 20 Extra Special 11.1940.679/91.C807
$4,595
Free shipping
Verified Dealer
945
US
Zenith Gold/Steel 44mm Automatic 05.2050.4026/01.C713 new United States of America, California, Beverly Hills
Zenith El Primero Rattrapante
$9,950
Verified Dealer
91
US
Zenith Bronze 43mm Automatic 29224040518c801 new United States of America, New Jersey, Englewood
Zenith Pilot Chronograph - 29224040518c801
$4,950
Verified Dealer
13
US
Zenith Carbon 44mm Automatic 10.9000.9004/96.R921 pre-owned United States of America, Texas, Austin
Zenith Defy El Primero Carbon
$10,500
Verified Dealer
39
US
Zenith 35mm Automatic pre-owned United States of America, California, Beverly Hills
TOP
Zenith Men's Zenith 35mm 18k Solid Gold Bumper Automatic Dress...
$4,600
Free shipping
Verified Dealer
679
US
Zenith Steel 38mm Automatic 03.2150.400/26.C714 new United States of America, New Jersey, Oradell
Zenith El Primero - Chronomaster - 38mm - Original 1969
$5,695
Free shipping
Verified Dealer
366
US
Zenith Steel 48mm Automatic 03.2430.693/21.C723 pre-owned United States of America, Arizona, Scottsdale
Zenith 03.2430.693 Pilot Type 20 GMT Montre d'Aeronef, Steel
$5,670
Verified Dealer
15
US
Zenith Bronze 45mm Automatic 29.2430.4069/21 new United States of America, Florida, Sarasota
TOP
Zenith Pilot Bronze Chronograph Automatic Men's 45mm Watch...
$4,799
Free shipping
Verified Dealer
628
US
Zenith 03.1925.692/21.C714 new United States of America, Massachusetts, Milford
Zenith Star Moonphase, Ref: 03.1925.692/21.C714
$3,100
Verified Dealer
99
US
Zenith Ceramic 41mm Automatic 49.9003.670/51.R793 pre-owned United States of America, Florida, Orlando
Zenith Defy Classic Skeleton Blue Ceramic 49.9003.670
$4,995
Verified Dealer
408
US
Zenith Steel 46mm Automatic 03.0526.4021 pre-owned United States of America, California, Beverly Hills
Zenith Defy Classic El Primero
$3,950
Verified Dealer
91
US
Zenith Titanium 48mm Automatic 96.2439.693/77.c809 new United States of America, New Jersey, Englewood
Zenith Montre d Aéronef Type 20 GMT - 96.2439.693/77.c809
$5,195
Verified Dealer
13
US
Zenith Titanium 42mm Automatic 95.3002.3600/69.C818 new United States of America, Texas, Austin
Zenith El Primero Chronomaster 2. 95.3002.3600/69.C818
$8,750
Verified Dealer
39
US
Zenith Gold/Steel 42mm Automatic 51.2080.400/69.C494 new United States of America, Florida, Orlando
Zenith El Primero Chronomaster
$5,575
Verified Dealer
62
US
Zenith Titanium 41mm Automatic 95.9000.670/51.M9000 new United States of America, New Jersey, Oradell
Zenith Defy Classic - 41mm - Blue Dial - Titanium
$5,475
Free shipping
Verified Dealer
366
US
Zenith Steel 37mm Manual winding 3505016 pre-owned United States of America, Oregon, Portland
Zenith Sporto 1940s 37mm Stainless Steel Manual Winding Cal...
$950
Verified Dealer
7
US
Zenith Steel 42mm Automatic 03.2110.400/01.C498 new United States of America, Florida, Sarasota
TOP
Zenith El Primero Captain Chronograph 42mm Men's Watch...
$4,999
Free shipping
Verified Dealer
628
US
Zenith Titanium 37mm Automatic 97.A384.400/27.C821 new United States of America, California, Cupertino
TOP
Zenith El Primero A384 "Edge of Space" Bamford Limited Edition...
$12,500
Private Seller
 
US
Zenith Rose gold 36mm 18.1125.685/01.C490 pre-owned United States of America, Massachusetts, Boston
Zenith 18.1125.685/01.C490 Class Elite Reserve de Marche 18K...
$4,950
Verified Dealer
US
Zenith Steel 38mm Automatic PA 53031  New Old Stock pre-owned
Zenith Sub Sea El Primero Doctor Chronograph Caliber 3019 PHC
$5,596
Verified Dealer
140
DE
Zenith White gold 45mm Automatic 65.0520.4035/21.C492 pre-owned United States of America, California, San Diego
Zenith Grande Class Tourbillon 65.0520.4035/21.c492 18k White...
$79,995
Free shipping
Verified Dealer
158
US
Zenith Titanium 44mm Automatic 32.9000.9004/78.R582 pre-owned United States of America, Texas, Austin
Zenith Defy El Primero Diamonds 32.9000.9004/78.R582
$19,750
Verified Dealer
39
US
Zenith Rose gold 18.2170.4613/01.C713 pre-owned United States of America, Florida, Orlando
Zenith El Primero Synopsis
$6,975
Verified Dealer
62
US
Zenith Steel 42mm Automatic 03.2041.4052/69.C496 pre-owned United States of America, Colorado, Morrison
TOP
Zenith El Primero
$6,950
Private Seller
 
US
Zenith Steel 44mm Automatic 03.0520.4002/21.C492 pre-owned United States of America, Oregon, Beaverton
TOP
Zenith El Primero Grande Class
$3,350
Private Seller
 
US
Zenith Ceramic 45mm Automatic 24.2160.4063/28.R515 pre-owned United States of America, New York, New York
TOP
Zenith El Primero Chronomaster
$5,800
Private Seller
 
US
Zenith Steel 40mm Automatic 03.0510.4021 pre-owned United States of America, Florida, Sarasota
TOP
Zenith Class El Primero T Open Men's 40mm Steel Chronograph...
$4,000
Free shipping
Verified Dealer
628
US
Zenith Titanium 44mm Automatic 95.9002.9004/78.R584 pre-owned United States of America, Texas, Frisco
TOP
Zenith Defy El Primero
$8,200
Private Seller
 
US
Zenith Aluminum 42mm Automatic 24.2040.400/27.R797 pre-owned United States of America, New Jersey, Oradell
Zenith El Primero Chronomaster - Range Rover 24.2040.400/27.R797
$5,175
Free shipping
Verified Dealer
366
US
Zenith Steel 45mm Automatic 03.1260.4021 pre-owned United States of America, Pennsylvania, Kutztown
Zenith El Primero Chronomaster XXT Power Reserve 03.1260.4021
$3,495
Free shipping
Verified Dealer
107
US
Zenith Titanium 41mm Automatic 95.9000.670/78.M9000 new United States of America, Florida, Aventura
Zenith Defy
$5,700
Verified Dealer
338
US
Zenith Rose gold 41mm Automatic 87.9001.670/79.R589 pre-owned United States of America, Florida, Orlando
Zenith Defy
$5,975
Verified Dealer
62
US
Zenith Steel 44mm Automatic 03.2050.4035/21.C630 pre-owned United States of America, Ohio, Mason
Zenith El Primero Tourbillon Chronograph Black 03.2050.4035/21...
$16,499
Verified Dealer
909
US
Zenith Rose gold 40mm Automatic pre-owned United States of America, New York, New York
Zenith Vintage 1955 Mens 18k Rose Gold 40mm Automatic Leather...
$12,995
Free shipping
Verified Dealer
111
US
Zenith White gold 42mm Automatic 65.1240.4001/02.C495 pre-owned United States of America, Florida, Boca Raton
Zenith Chronomaster Gt Moonphase El Primero Flyback 18k White...
$12,999
Verified Dealer
143
US
Zenith 26mm Quartz SA04 981 new United States of America, Florida, Sarasota
TOP
Zenith Ladies 18k Yellow Gold Quartz 26mm Watch SA04 981
$3,000
Free shipping
Verified Dealer
628
US
Zenith Steel 40mm Manual winding 03-2010.650/38.C493 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Zenith Elite Ultra Thin 03-2010.650/38.C493
$2,650
Free shipping
Verified Dealer
945
US
Zenith Rose gold 40mm Automatic 18.2010.681/01.C498 new United States of America, New Jersey, Princeton
Zenith Elite Ultra Thin
$6,580
Free shipping
Verified Dealer
581
US
Zenith Steel 40mm Automatic 03.0240.4021 pre-owned United States of America, New York, Hartsdale
Zenith El Primero Chronomaster
$5,300
Verified Dealer
444
US
Zenith Bronze 40mm Automatic 29.1940.679/57.c808 new United States of America, Florida, Aventura
Zenith Pilot Type 20 Extra Special
$4,500
Verified Dealer
338
US
Zenith Steel 42mm Automatic 03.2070.4054/02.C711 pre-owned United States of America, Florida, Orlando
Zenith El Primero Winsor Annual Calendar
$5,275
Verified Dealer
62
US
Zenith Steel 38mm Automatic 59.2000.400 pre-owned
Zenith El Primero DEFY
$2,799
Verified Dealer
344
DE
Zenith Steel 45.5mm Automatic 03.1260.4021 pre-owned United States of America, New York, New York
Zenith El Primero Chronometer Automatic 45.5mm Stainless Steel...
$4,695
Free shipping
Verified Dealer
111
US
Zenith Steel 33mm Automatic 03.2311.679/27.C760 pre-owned United States of America, Texas, Austin
Zenith : Elite Ultra Thin 'Hennessy' 33MM : 03.2311.679/27.C7...
$1,600
Verified Dealer
557
US
Zenith Steel 37mm Automatic 01/02.0451.680 pre-owned United States of America, Florida, Sarasota
TOP
Zenith Port Royal Elite 37mm Men's Automatic Watch 01/02.0451.680
$1,974
Free shipping
Verified Dealer
628
US
Zenith Steel 45mm Automatic 03.2400.4046/21.c721 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Zenith El Primero Pilot Doublematic 03.2400.4046/21.C721
$9,450
Free shipping
Verified Dealer
945
US
Zenith Rose gold 42mm Automatic 18.2270.4069/18.C498 new United States of America, New Jersey, Princeton
Zenith Elite Chronograph Classic
$8,580
Free shipping
Verified Dealer
581
US
Zenith Titanium 48mm Automatic 96.2435.693/97.C738 new United States of America, Ohio, Mason
Zenith Pilot Type 20 Rolling Stones 96.2435.693/97.C738 (2020)
$3,899
Verified Dealer
909
US
Zenith Gold/Steel 42mm Automatic 51.2081.400/78.C810 new United States of America, Florida, Aventura
Zenith El Primero Chronomaster
$7,850
Verified Dealer
338
US
Zenith Steel 43mm Automatic 03.2240.4069/21.C774 pre-owned United States of America, Florida, Orlando
Zenith Pilot Type 20
$4,975
Verified Dealer
62
US
Zenith Steel 38mm Manual winding 28800 pre-owned United States of America, New York, NEW YORK
Zenith Sporto
$870
Free shipping
Verified Dealer
359
US
Zenith Rose gold 37mm Automatic 22.1925.4062/80.C725 pre-owned United States of America, New York, New York
Zenith Elite Star Ladies 18k Rose Gold 37mm Diamonds Ref....
$13,495
Free shipping
Verified Dealer
111
US
Zenith Steel 38mm Automatic 53.0030.682 pre-owned United States of America, California, San Diego
Zenith Elite Ref 53 0030 682 18k Yellow Gold & Stainless Steel...
$2,195
Free shipping
Verified Dealer
158
US
Zenith 46mm Automatic 24.2060.405/21.C714 pre-owned United States of America, Texas, Austin
Zenith : El Primero Stratos Flyback Chronograph: 24.2060.405/...
$4,485
Verified Dealer
557
US
Zenith Titanium 44mm Automatic 95.9000.9004/78.R582 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Zenith Defy El Primero 21 Chronograph 95.9000.9004/78.R582
$7,950
Free shipping
Verified Dealer
945
US
Zenith Rose gold 42mm Automatic 18.2041.400/76.C795 new United States of America, New Jersey, Princeton
Zenith El Primero Legend of Cohiba Chronograph 18kt Gold Edition
$9,780
Free shipping
Verified Dealer
581
US

Precision and High Performance since 1865

Luxury watches from Zenith represent precision, quality, and reliability. The El Primero was the first automatic chronograph caliber developed in the world. Its 2017 successor can measure 1/100th of a second.


Highlights

  • Zenith El Primero: first automatic chronograph worldwide
  • El Primero 21 with two escapements, measures 1/100th of a second
  • Top chronographs made of gold and feature a tourbillon
  • Current watches in the Pilot collection have a vintage look

Zenith: Ahead of the Curve

The Swiss luxury watch manufacturer Zenith is inseparable from their famous chronograph caliber, the El Primero. This movement was released as 3019 PHC in 1969 and was the first automatic chronograph movement ever produced. Thanks to a balance frequency of 36,000 A/h, it can measure 1/10th of a second. Most chronographs can only measure 1/8th of a second, as they oscillate at 28,800 A/h.

In 2017, the company presented the ultra-modern Zenith El Primero 21 caliber. The successor to the famous El Primero has two escapements, one for displaying the time and the other for chronograph functions. One oscillation system vibrates at 360,000 A/h, allowing it to measure 1/100th of a second, while the other vibrates at 36,000 A/h.

Haute horlogerie highlights from Zenith include the intricate watches in the Academy Christophe Colomb (French for Christopher Columbus) series. The model Zenith Academy Christophe Colomb Equation of Time is a true example of 21st-century watchmaking art. This timepiece won the Best Complicated Watch Prize at the Grand Prix d'Horlogerie de Genève in 2011, one of the most prestigious awards in the world of mechanical watches. Zenith even developed a self-regulating mechanism for this ultra-precise watch, the so-called Gravity Control module. It ensures that the escapement and oscillation systems constantly remain in a horizontal position, regardless of the position of the watch on a wrist. This pioneering system guarantees optimal precision.


How much does a Zenith watch cost?

Zenith is a part of the luxury goods concern LVMH Moët Hennessy - Louis Vuitton SE (LVMH), nestled in between TAG Heuer and Hublot. Zenith watches are meant for the young at heart who have an appreciation for tradition, high-quality in-house work, and innovative technology. Movements developed and produced in-house are even featured in some of the Elite collection's introductory models. These women's and men's watches have predominantly classic designs, making them ideal dress watches. Zenith offers high-quality luxury watches that are comparatively affordable. Jean-Claude Biver, the head of LVMH, was instrumental in this strategy of offering affordable luxury watches.

You can find a number of good deals in the vintage market. There are countless pre-owned Zenith wristwatches and pocket watches which you can purchase for just a few hundred euros. Even chronographs with the famous El Primero movement are available pre-owned starting at 1,700 euros. These are often from the 1990s and are in very good or good condition. You should plan on spending at least 3,300 euros for a new model.


Detailed Price Information

Model Price (approx.) Features
Academy Christophe Colomb Hurricane, Ref. 18.2212.8805/36.C713 270,000 euros Gravity Control module, rose gold case, power reserve display, 45 mm
Academy Christophe Colomb Equation of Time, Ref. 65.2220.8808/01.C630 170,000 euros Gravity Control module, white gold case, power reserve display, 45 mm
Chronomaster El Primero Tourbillon GFJ, Ref. 18.2520.4805/98.C713 73,000 euros Tourbillon, fusée-and-chain transmission, rose gold case, 45 mm
Chronomaster El Primero Tourbillon, Ref. 18.2280.4035/01.C713 55,000 euros Tourbillon, rose gold case, chronograph, 45 mm
Elite Classic 39, Ref. 18.2290.679/18.C498 7,400 euros Timeless, elegant dress watch; rose gold case; 39 mm
Defy El Primero 21, Ref. 95.9001.9004/01.R582 7,200 euros El Primero 21 with two escapements, measures to 1/100th of a second, power reserve display, titanium case, 44 mm
Chronomaster El Primero 42, Ref. 24.2041.400/21.R576 6,600 euros Ceramic-coated aluminum case, 42 mm, chronograph
Chronomaster El Primero 38, Ref. 03.2150.400/26.C714 5,100 euros Current version of this chronograph with a case size of 38 mm, just like the original
Chronomaster El Primero 42, Ref. 03.2040.400/69.C494 5,000 euros 42 mm, chronograph
Pilot Type 20 Extra Special, Ref. 29.2430.679/21.C753 5,000 euros Retro pilot's watch with an oversized crown, bronze case, 45 mm
Pilot Type 20 Chronograph Ton-Up, Ref. 11.2430.4069/21.C773 5,500 euros Chronograph, aged stainless steel case, 45 mm

Zenith El Primero: The Chronograph Legend

The El Primero is, without a doubt, one of the most famous and best chronograph movements worldwide. Therefore, it's not a surprise that manufacturers other than Zenith utilize this movement in their timepieces. Even Rolex used a heavily modified El Primero known as the 4030 from 1988 to 2000 in their Daytona watches. TAG Heuer also uses this high-frequency movement in their Carrera Calibre 36, albeit a modified version.

The origins of the classic caliber reach all the way back to 1969 when Zenith, Seiko, and a cooperative alliance between Breitling, Heuer, and Büren raced to be the first to make an automatic chronograph caliber. This race brought the Swiss manufacturer Zenith into the spotlight. Models with an El Primero from 1969 are comparatively rare today and not as expensive as one might think. Depending on its condition, you can purchase such a timepiece for around 5,000 euros. Yellow gold models in very good condition can cost over 10,000 euros, which is still comparatively inexpensive. For comparison, a Rolex Daytona from 1969 can cost over 180,000 euros.

Pre-owned models from the 1980s and 90s are especially affordable. Prices for these El Primero watches start around 2,000 euros. Models from the 1970s only cost a few hundred euros more.


Current Models with the El Primero

The current collection features a 38-mm watch (03.2150.400/26.C714) which closely resembles the original model from 1969. New, the stainless steel model costs around 5,100 euros. If you prefer a 42-mm case, then the Chronomaster El Primero 42 is a good choice. Like the 38-mm model, it's available in stainless steel, rose gold, or bicolor rose gold/stainless steel. Stainless steel versions (03.2040.400/69.C494) cost around 5,000 euros. If you want a 42-mm gold watch to call your own, then you should be prepared to spend around 11,000 euros.

The model with reference number 24.2041.400/21.R576 stands out due to its ceramicized aluminum case. This material is made of aluminum, the surface of which is converted into oxide ceramic via a special oxidation process. After the procedure, the watch case is hard, scratch-resistant, corrosion-resistant, and lightweight. You will need to spend at least 6,600 euros on this timepiece.


Top El Primero Models

Highlights from Zenith include their gold watches with an El Primero tourbillon movement. These luxury watches cost around 55,000 euros new. With a stainless steel case, they cost around 10,000 euros less. In very good condition, a pre-owned rose gold variant with a tourbillion costs around 30,000 euros. Even more exclusive is the Zenith Chronomaster El Primero Tourbillon GFJ, which utilizes a fusée-and-chain transmission. This mechanism is rarely used. Unlike the more common systems, a fusée-and-chain transmission ensures the movement has a constant driving force. A new, gold Chronometer El Primero Tourbillon GFJ (18.2520.4805/98.C713) costs more than 70,000 euros.

Completely skeletonized watches with El Primero movements are also highlights from this company. The Le Locle-based manufacturer uses "Full Open" as an affix to the name in order to emphasize the skeletonizd design. Thanks to the skeletonized dial, you can view the movement from the front side of the watch, too. A sapphire glass case back gives you a clear look at the beating heart of the timepiece. New bicolor variants (51.2081.400/78.C810) cost about 7,000 euros.


The Chronograph of the 21st Century

Zenith presented the Defy El Primero 21 at Baselworld 2017, one of the most important watch trade shows in the world. This wristwatch is powered by a successor to the El Primero chronograph caliber and catapulted the brand into the 21st century. The movement has two separate, independent escapements. The first ticks at 36,000 A/h and ensures the time is displayed. The second oscillates at 360,000 A/h (50 Hz), enabling the watch to measure 1/100th of a second. Currently, the Defy El Primero 21 is available with a ceramic or titanium case. The titanium version is available with a skeletonized dial or in a retro design with a silver dial and black numerals. Prices for this titanium watch start at 7,200 euros. The skeletonzied titanium and ceramic watches cost around 8,500 euros.


Pilot's Watches

Although wristwatches with the El Primero caliber are Zenith's most famous timepieces, the Swiss manufacturer has other beloved series, such as the Pilot collection. It consists of classic pilot's watches, as Zenith has a longstanding relationship with aviation. During the early years of flying, they were supplying pilots and airplanes with their timepieces.

The Type 20 Extra Special is reminiscent of historical models from the 1940s with its retro design. Its large case, hands, numerals, and oversized onion crown (which can be used with gloves on) are all distinctive features. The Pilot Type 20 Skeleton and Pilot Type 20 Hommage à Louis Blériot are especially rare models. Both were limited to five pieces each and cost 205,000 euros.

Watches produced in larger numbers are significantly more affordable. A bronze watch with three hands (29.2430.679/21.C753) costs around 5,000 euros. As a new chronograph, the 45-mm pilot's watch costs around 6,000 euros. If you're not a fan of bronze, there are many stainless steel options. These watches feature artificially aged cases, giving them vintage charm. The variant with three hands costs 5,000 euros, while the chronograph costs 5,500 euros.


Timeless and Elegant Dress Watches

The Zenith Elite series was introduced to the market in 1994, when mechanical watches were gaining in popularity. These elegant wristwatches are powered by ultra-thin automatic movements with long-lasting power reserves. In 1994, the Elite caliber was only 3.3 mm thick and could run for 55 hours uninterrupted. Pre-owned models from the 1990s only cost around 1,000 euros, and newer versions in very good condition cost a bit more at 1,600 euros. The price for new watches starts at around 2,700 euros. Top models made of 18-karat rose gold and featuring a tourbillon cost over 50,000 euros. If you don't necessarily need a tourbillon, you should plan on spending around 16,000 euros for a new gold watch with a matching gold bracelet. With a leather strap, a gold Zenith Elite only costs 9,000 euros.


Watchmaking Tradition since 1865

Zenith has over 150 years of watchmaking experience and history. Watchmaker Georges Favre-Jacot founded his company in 1865 in Le Locle. According to legend, Favre-Jacot named the company "Zenith" after creating a watch of extraordinary quality. A five-pointed star serves as the company's logo; together, the name and logo symbolize the manufacturer's aspiration to create timepieces of the highest quality.

In the early years, Favre-Jacot focused on the production of pocket watches. He brought all of the important players in watchmaking together in his company to achieve independence from third-party suppliers. From the very beginning, the manufacturer was producing incredibly precise timepieces, which later competed in the Neuchâtel Observatory's chronometer competition and won multiple times starting in 1903. Favre-Jacot left the company in 1911 and left it in the hands of his nephew, James Favre. Zenith has belonged to the luxury goods concern LVMH since 2000.

In addition to pocket watches, Zenith also produced countless deck clocks. At the beginning of the 20th century, they introduced one of the first wristwatches with an alarm function. Around this time, easily readable pilot's watches were also being developed and used in the First World War. Chronographs have been a part of this manufacturer's repertoire for about a century. Still today, the El Primero caliber is Zenith's most famous product. It was the first automatic chronograph in the world and has been reliably and precisely keeping time since 1969.


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