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Rolex Pepsi


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Rolex GMT-Master II White gold 40mm Grey No numerals United States of America, New York, New York
TOP
Rolex GMT-Master II White Gold Pepsi Meteorite Dial 126719BLRO...
$72,245
Free shipping
Professional dealer
652
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, NEW YORK
TOP
Rolex GMT-Master II Jubilee Bracelet Pepsi
$22,400
Free shipping
Professional dealer
199
US
Rolex GMT-Master II White gold 40mm Blue United States of America, California, San Mateo
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Rolex GMT Master II Pepsi Blue and Red Bezel White Gold...
$55,899
Free shipping
Professional dealer
4503
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
TOP
Rolex GMT-Master II Pepsi 126710BLRO 2020 Unworn
$21,975
Free shipping
Professional dealer
652
US
Rolex GMT-Master Steel 40mm United States of America, New Hampshire, Nashua
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Rolex J35969: Rolex stainless steel Vintage 1960 Pepsi...
$36,000
Professional dealer
190
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Florida, Miami
Rolex 126710BLRO GMT-Master II Pepsi 2020 Stainless Steel...
$22,695
Professional dealer
273
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Florida, West Palm Beach
Rolex GMT-Master II "Pepsi" new green card
$22,999
Free shipping
Professional dealer
169
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Florida, Hollywood
TOP
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue
$23,500
Professional dealer
24
US
Rolex GMT-Master II White gold 40mm White No numerals United States of America, Tennesse, Nashville
Rolex GMT Master II "Meteorite"
$68,500
Free shipping
Professional dealer
353
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO 2021 Unworn
$24,675
Free shipping
Professional dealer
652
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Illinois, Chicago
Rolex GMT-Master II "Pepsi" Jubilee 126710BLRO 2021
$22,195
Free shipping
Professional dealer
5
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-MASTER II Pepsi Stainless Steel Ref. 16710 Complete Set
$15,300
Professional dealer
17
US
Rolex GMT-Master II White gold 40mm Black No numerals United States of America, New York, New York
Rolex Preowned GMT-Master II 40mm 18K White Gold Black Dial...
$39,900
Professional dealer
115
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Florida, Coral Gables
Rolex GMT-Master II - 16710 - Pepsi
$15,999
Professional dealer
107
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO 2021 New
$24,550
Free shipping
Professional dealer
389
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Totowa
Rolex GMT-Master II 126710BLRO 2021 "Pepsi"
$23,499
Professional dealer
459
US
Rolex GMT-Master Steel 40mm Black United States of America, New York, New York
Auction
Rolex 'pepsi' Gmt-master, Ref. 1675 Stainless Steel Dual Time...
$11,127
Estimated price
Sotheby's
 
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Tennesse, Nashville
Rolex GMT Master II "Pepsi"
$21,350
Free shipping
Professional dealer
353
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi 2021 New Steel 126710blro
$22,399
Professional dealer
126
US
Rolex GMT-Master Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master Pepsi Ref. 1675 Circa 1978
$20,000
Professional dealer
17
US
Rolex GMT-Master Steel 40mm United States of America, Massachusetts, Boston
Rolex Vintage GMT Master "Pepsi Bezel" SS Circa 1976
$18,500
Professional dealer
751
US
Rolex GMT-Master Steel 40mm Black United States of America, New York, Huntington
Rolex 2021 PAPERS Rolex GMT Master PEPSI Blue Ceramic 126710...
$21,992
Free shipping
Professional dealer
780
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Totowa
Rolex GMT-Master II 126710BLRO 2021 "Pepsi"
$22,999
Professional dealer
459
US
Rolex GMT-Master Steel 40mm Black
Rolex GMT Master Pepsi Automatik Edelstahl Herrenuhr Oyster...
$12,371

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Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Tennesse, Nashville
Rolex GMT Master II "Pepsi"
$23,400
Free shipping
Professional dealer
353
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, Massapequa
Rolex GMT-Master II Pepsi 126710BLRO 2021 Unworn
$22,800
Professional dealer
36
US
Rolex GMT-Master Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master Pepsi Rivet Bracelet Circa 1972
$22,800
Professional dealer
17
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II 40mm Pepsi Steel Jubilee 126710BLRO
$22,450
Free shipping
Professional dealer
389
US
Rolex GMT-Master Steel 40mm United States of America, Massachusetts, Boston
Rolex GMT Master 1675 "Pepsi Bezel" c. 1973
$16,950
Professional dealer
751
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, NEW YORK
Rolex GMT-Master II PEPSI 126710BLRO
$24,424
Free shipping
Professional dealer
505
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Totowa
Rolex GMT-Master II 126710BLRO 2021 "Pepsi"
$23,499
Professional dealer
459
US
Rolex GMT-Master Steel 40mm Black United States of America, New York, Huntington
Rolex PAPERS Rolex GMT-Master 40mm Quickset Pepsi Blue Red...
$13,892
Free shipping
Professional dealer
780
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Pennsylvania, Douglassville
Rolex IN HAND NOW GMT-Master II 126710BLRO PEPSI JUBILEE
$22,777
Professional dealer
1541
US
Rolex GMT-Master II White gold 40mm Blue No numerals United States of America, New York, New York
Rolex GMT-Master II White Gold Pepsi Blue Dial 126719BLRO 2019
$54,995
Free shipping
Professional dealer
652
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Hoboken
TOP
Rolex GMT-Master II
$24,950
Private Seller
 
US
Rolex GMT-Master II Steel 40mm Black United States of America, New York, Smithtown
Rolex NEW 2021 Rolex GMT Master II PEPSI Jubilee Blue Red...
$22,491
Free shipping
Professional dealer
447
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Jubilee Bracelet Pepsi 126710BLRO 2020 NEW
$22,200
Free shipping
Professional dealer
389
US
Rolex GMT-Master Steel 40mm Black United States of America, Connecticut, Greenwich
Rolex 16700 GMT Master stainless steel with ghost pepsi bezel...
$13,800
Professional dealer
179
US
Rolex GMT-Master II Steel 40mm Black United States of America, New York, Hartsdale
Rolex GMT-Master II 126710BLRO
$22,900
Professional dealer
716
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Totowa
Rolex GMT-Master II 126710BLRO 2021 "Pepsi"
$23,499
Professional dealer
459
US
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master 1968 - Vintage ALL ORIGINAL Pepsi Bezel -...
$24,859
Professional dealer
29
CA
Rolex GMT-Master II White gold 40mm Blue No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi 40mm White Gold Blue Dial Oyster...
$50,960
Free shipping
Professional dealer
110
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi 126710BLRO 2021 Unworn
$22,445
Free shipping
Professional dealer
652
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, California, SAN DIEGO
Rolex Gmt-master Ii
$22,750
Professional dealer
15
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Colorado, lakewood
Rolex GMT-Master II Pepsi 126710BLRO, full stickers
$22,430
Professional dealer
 
US
Rolex GMT-Master Steel Black No numerals United States of America, Oregon, Portland
Rolex GMT-Master Pepsi - John Bull Design
$11,750
Private Seller
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
TOP
Rolex GMT-Master II Pepsi 2021
$23,995
Free shipping
Professional dealer
542
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Pennsylvania, Bala Cynwyd
Rolex GMT-Master II "Pepsi" 16710
$13,950
Free shipping
Professional dealer
1551
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New Jersey, Totowa
Rolex GMT-Master II 126710BLRO 2021 "Pepsi"
$23,499
Professional dealer
459
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, California, Los Angeles
Rolex 126710 BLRO GMT Master II Stainless Steel
$21,988
Professional dealer
108
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, California, Santa Monica
Rolex GMT-Master II 'Pepsi' D Serial
$13,650
Professional dealer
170
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, Texas, Dallas
Rolex GMT-Master II "PEPSI" Box / Papers 126710
$22,900
Professional dealer
8
US
Rolex GMT-Master Steel 40mm United States of America, California, San Diego
Rolex Vintage Rolex Gmt Master 16750 Pepsi Matte Dial Stainles...
$19,995
Free shipping
Professional dealer
276
US
Rolex GMT-Master II White gold 40mm Blue No numerals
TOP
Rolex GMT-Master II 40mm White Gold Blue Dial (New Full Set)
$51,485
Free shipping
Professional dealer
21
HK
Rolex GMT-Master Steel 40mm Black United States of America, Georgia, Atlanta
Rolex GMT Master Vintage Red and Blue Pepsi Bezel Mens Watch 1675
$26,250
Professional dealer
1239
US
Rolex GMT-Master II White gold 40mm Black United States of America, Illinois, BUFFALO GROVE
Rolex GMT-Master II White Gold Pepsi GMT Oyster 40mm 116719BLR...
$39,000
Free shipping
Professional dealer
310
US
Rolex GMT-Master II Steel 40mm Black No numerals United States of America, New York, New York
Rolex GMT-Master II Pepsi 40mm Stainless Steel Jubilee...
$22,880
Free shipping
Professional dealer
110
US
Rolex GMT-Master II White gold 40mm Black No numerals United States of America, Pennsylvania, Bala Cynwyd
Rolex GMT-Master II "Pepsi" 116719BLRO
$41,950
Free shipping
Professional dealer
1551
US
Rolex GMT-Master II Steel 40mm Black No numerals
TOP
Rolex GMT-Master II 16710T Pepsi
$15,944
Free shipping
Professional dealer
142
UK
Rolex GMT-Master Steel 40mm Black No numerals United States of America, California, Santa Monica
Rolex GMT-Master Pepsi "Complete Set"
$19,900
Professional dealer
170
US
Rolex GMT-Master Steel 40mm Black No numerals United States of America, California
Rolex GMT-Master Pepsi Patina Vintage 1964 "Tropical Gilt Marble"
$70,000
Professional dealer
248
US
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Rolex Pepsi: The GMT-Master with a Cult Following

The Rolex GMT-Master with a red and blue bezel also goes by the nickname "Pepsi." This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.


A Legendary Red and Blue Bezel

The story of the Rolex {model-3,GMT-Master} began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. Rolex later released this sports watch for the general public in 1955. Defining features include a bidirectional 24-hour bezel and an additional hour hand, which work together to display the time in a second time zone. This function is especially practical for frequent travelers and businesspeople who often find themselves in different time zones.

Many refer to the GMT-Master with a red and blue bezel as the "Pepsi watch," a reference to the Pepsi logo's color scheme. However, its two-tone bezel is more than just a unique design choice; it also doubles as a day/night indicator for the additional time zone, with the red half symbolizing the day and the blue half the night. For decades, the GMT-Master Pepsi was only available in stainless steel and saw only minor design changes. In 2014, Rolex launched the first white gold model with a ceramic Pepsi bezel.

Like every GMT-Master, Pepsi models enjoy widespread popularity and are highly coveted among fans and collectors. Vintage models and their modern counterparts are rare and appreciate significantly in value over time, making them extraordinarily sound investments.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Highly likely to appreciate in value

Prices at a Glance: Rolex Pepsi

Reference number Price (approx.) Caliber/Feature(s)
6543 52,500 USD Bakelite bezel, caliber 1036
1675 38,000 USD Calibers 1565 and 1575
16750 17,000 USD Caliber 3075 with a stop-seconds mechanism
16710 19,500 USD Calibers 3185 and 3186, sapphire crystal
116719BLRO 39,000 USD Ceramic bezel, white gold, caliber 3186
126710BLRO 19,000 USD Ceramic bezel, caliber 3285
126719BLRO 48,000 USD Meteorite dial, white gold, caliber 3285

Rolex Pepsi: Prices and Information

Over its 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacks a crown protector.

In the beginning, its bezel inlay was still made of Bakelite, a very brittle plastic. The manufacturer quickly replaced it with aluminum. Plan to spend about 52,000 USD for a ref. 6542 in good condition. Especially well-maintained models can cost significantly more.

Its successor, the reference 1675, was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi watches today. Unlike its older sister model, the 1675 features a crown protector and the caliber 1565, which was later replaced by the caliber 1575. Prices vary depending on condition, but generally sit around 38,000 USD.

Rolex introduced the next iteration of the GMT-Master, the ref. 16750, in 1981. Its power comes from the caliber 3075, which boasts a stop-seconds mechanism and a quickset date function. This edition is also more water-resistant than earlier GMT-Masters. From this model on, all GMT-Masters have been water-resistant to 100 m (10 bar, 328 ft). Set aside around 17,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 14,000 USD. Back in 2018, this watch only demanded between 10,000 and 11,000 USD.


Sapphire Crystal and a Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 12,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is available as a "Coke" model or with a solid black bezel. These watches were also the first to use SuperLuminova instead of tritium as their luminous material. Prices for a pre-owned watch in good condition start around 19,500 USD. For comparison, the same watch cost only 8,600 USD back in 2018.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex finally released another GMT-Master II with a Pepsi bezel. Unlike its predecessors, this model (ref. 116719 BLRO) is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with its Parachrom hairspring tick away inside this watch. You can get your hands on one of these timepieces for about 39,000 USD new and 36,500 USD in very good condition.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in "Oystersteel" stainless steel.

This edition is in high demand and available in limited numbers. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. The scarcity has caused prices for this model to nearly double in two years. When it was released, the ref. 126710BLRO had an official list price of "only" 10,400 USD. As of 2020, a mint-condition timepiece will set you back some 19,000 USD. Used watches demand only marginally less.

The Latest GMT-Master II Pepsi Models

Launched in 2014, the white gold ref. 116719BLRO was the only new Pepsi GMT-Master II model available until it was replaced by the aforementioned stainless steel edition in 2018. The caliber 3186 ticks away below its classic blue or black dial. You can call this watch your own for roughly 39,500 USD in mint condition and 36,500 USD pre-owned.

A new white gold model with a blue dial, the ref. 126719BLRO, debuted alongside the stainless steel Pepsi in 2018. Another watch with the same reference number followed in 2019, though this time with a special meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet! Prices for this galactic timepiece range from 43,000 to 48,000 USD, depending on its condition.

An Additional Timezone

If you frequently travel across different time zones, you probably have already come to appreciate the advantages of a GMT watch. All it takes is a single glance to know what time it is in a second or even third time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this display to their home time, while the three traditional hands for the hours, minutes, and seconds show the local time. The two-tone Pepsi bezel helps you differentiate between night and day so you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 hours in a day. You can set the bezel with a few turns (clicks) to any time zone in the world.

Since the introduction of caliber 3085 to the GMT-Master II, you can set two time zones without turning the bezel. First, unscrew the crown by turning it counterclockwise. Then pull the crown out to the second position to independently set the hour hand forward or backward. You can also set the date in this position. Finally, the third position allows you to set the GMT time in an additional time zone.