TAG Heuer new
TAG Heuer Carrera
from $1,637
TAG Heuer Aquaracer
from $1,071
TAG Heuer Formula 1
from $964
TAG Heuer Monaco
from $3,955
TAG Heuer Link
from $1,308
TAG Heuer Connected
from $1,209
TAG Heuer Aquaracer Lady
from $1,288
TAG Heuer Autavia
from $2,102
TAG Heuer Carrera Lady
from $1,582
TAG Heuer Monza
from $9,518
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Chrono24 Magazine: News and Perspectives From the Watch Industry
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TAG Heuer is a luxury watch brand. The Swiss company was founded in 1860 and is known for combining first-rate technologies with exclusive designs. TAG Heuer's portfolio consists of both elegant and sporty timepieces.
Certain vintage models like the Heuer Autavia are popular with collectors and are likely to hold their value or even appreciate in value. The watches in TAG Heuer's current collection are generally considered to have a lower value stability; prices on the secondary market are usually lower than the MSRP.
TAG Heuer was founded by Edouard Heuer in Saint-Imier, Switzerland in 1860. Today, the brand's headquarters are in La Chaux-de-Fonds, Switzerland. TAG Heuer has belonged to the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton, since 1999.