TAG Heuer Connected

In a November 2015 interview with WatchTime, then-TAG Heuer CEO Jean-Claude Biver explained: "If you know about the brand, you know that its motto is 'Swiss Avant-Garde Since 1860.' A connected watch is avant-garde, no? If we are truly avant-garde, we need to offer a connected watch." The Connected lives up to that philosophy. It combines the technology of a smartwatch with the look and feel of a luxury watch, specifically that of the famous TAG Heuer Carrera.

The Swiss luxury watch manufacturer teamed up with two of the tech industry's biggest names to develop the technology: the microchip specialists Intel and internet behemoth Google. While Intel provides the Connected's heart in the form of the Atom chip, Google is responsible for its Wear OS operating system. TAG Heuer's own designers are behind the case, bands, and virtual dials. The use of virtual dials means you can change your watch's face to any of a number of the Carrera's historical designs with a simple swipe of the finger.

The Connected Modular took it a step further in 2017. Its modular construction allows the wearer to change out the watch module with very little effort. In fact, TAG Heuer offers mechanical modules with the Carrera Calibre 5 or chronograph Calibre 16 in addition to the smartwatch module. You can even get a version with the in-house caliber Heuer 02 Tourbillon. Furthermore, the lugs, bands, and clasps can all be easily exchanged to fit your current mood or style.

The first generation of TAG Heuer Connected watches bears the reference number SAR8A80. Despite being a stately 46 mm in diameter, this watch weighs only 52 grams thanks to its titanium case. It's worn on a rubber, stainless steel, or leather band. The large TFT touch display is made of scratch-resistant sapphire glass and has a resolution of 360x360 pixels. The same ceramic bezel with a minute scale found on many Carrera models surrounds the dial. Instead of turning, the stationary crown serves as a home button. Be sure to keep this timepiece away from water; it's only water resistant to 30 m (3 bar, 98 ft). This means you can wash your hands with this watch on but should take it off before showering.

As a smartwatch, the Connected can do much more than just show the time. You can download apps for it in the Google Play store. The apps range from activity trackers and weather apps to those for following your favorite sports teams. TAG Heuer has also designed numerous dials for you to download. Each watch has 4 GB of storage and the ability to connect via Bluetooth or wifi.

Plan to spend around 1,100 USD on a mint-condition first-generation Connected on a black rubber strap. Models with a colorful strap usually cost around 110 to 230 USD more. Prices for pre-owned pieces start at as little as 1,000 USD. You'll have to dig a bit deeper in your pockets for the versions on a stainless steel bracelet or leather strap. New examples sell for an average of 1,700 USD, while used watches change hands for about 1,200 USD.

TAG Heuer takes advantage of the modular construction in another special way: In addition to a smartwatch module, these Swiss watchmakers also offer modules with automatic mechanical calibers. This allows you to transform your Connected Modular into a three-hand Carrera with a date display using the Calibre 5 module. Perhaps you'd prefer the Calibre 16, which turns your watch into a genuine chronograph based on the Valjoux 7750. The module with the caliber Heuer 02T is wonderfully refined. This in-house chronograph movement features a tourbillon.

The modular system has yet another benefit: You can save a lot of money compared to the cost of a proper Carrera. The Connected Modular 41 Automatic Calibre 5 module sells for about 1,700 USD, a solid 340 USD less than the Carrera Calibre 5. You can purchase the module for the Connected Modular 45 Automatic Calibre 16 for about 2,600 USD. This is roughly 1,100 USD less than the comparable Carrera Calibre 16. Even the so-called Connected Modular "luxury kit" with the in-house Heuer 02T movement is a steal. The kit contains the smart and automatic modules as well as a leather and a rubber strap. It costs around 17,500 USD – the same amount you'd spend on a Carrera Heuer 02T on its own without a smartwatch.