Over 400,000 watches covered by Chrono24 Buyer Protection

High-Quality Images

The first thing potential customers encounter when searching for a new watch is usually the main listing photo. Clear, high-quality images are the best way to win buyers over.

There's no need for special equipment.
Modern smartphones are capable of taking high-quality images.

Discover how to take high-quality images of your watch using the following tips and examples.


Choose an inviting, high-quality background for your watch. Materials like wood, concrete, or white furniture with simple decor look the most professional.

Lighting Conditions

Photograph your watch under natural light or in a bright environment. Daylight provides the best lighting without having to purchase additional equipment.

Avoid using your camera's flash function. It can lead to inaccurate representations of the watch's color and material. It also reflects in the dial, making it difficult to get a true sense of the timepiece. If you need more light, seek out another source.


Take sharp, high-resolution images.
This is especially easy to do on smartphones. To focus on the subject (the watch or accessory), simply tap it on the touch screen. Never change your images' resolution or file size after the fact. Standard smartphone photo settings usually meet the requirements for the Chrono24 zoom function.

Are you familiar with the image zoom function?

Images with a resolution of 1020 x 765 pixels or higher automatically enable the zoom function on Chrono24. This feature allows users to inspect your watch more closely.


Position the watch and other delivery contents in an logical, orderly fashion. Feel free to focus specifically on special details or other important information (e.g., the papers) in separate images.

Pay close attention to the position of the watch's hands. For the best results, set your timepiece to 10:10 before shooting.


Remove any dust or fingerprints from the watch before photographing it. Include close-ups of any signs of wear so that potential customers have realistic expectations.

Learn more about creating high-quality listings here.