Rolex was founded over a century ago by the young German-English innovator, Hans Wilsdorf. Moving to London at the age of 24, he opened the doors to his first timepiece distribution company, Wilsdorf & Davis, together with his brother-in-law. Yet he wanted to evolve beyond commerce, and within a few years, he created the world’s first reliable timepiece to be worn on the wrist.
The pioneering concept of the wristwatch married ease with the faultless craftsmanship of the classic European pocket watch. Ever devoted to quality and tradition, its creator enlisted the help of master watchmakers in Bienne, Switzerland, to supply the movements for his elegant cases. Then, he gave his vision its crowning moniker: Rolex.
Wilsdorf continued to propel his already novel brand beyond the ordinary. His pursuit of excellence led to historic milestones in chronometric precision, waterproofing and finally, the invention of perpetual motion – the ticking heart behind every automatic watch model since.
Then, as now, Rolex prided itself not merely on precision, but perfection. Owning a Rolex watch means taking part in this philosophy of extraordinary achievement. Buy the Rolex today that will become legendary tomorrow.
Geneva, Switzerland has played host to Wilsdorf’s incomparable brand since 1919. The traditional seat of expert watchmaking in Europe, Geneva is the only appropriate setting for the exhaustive process behind every Rolex watch.
The Swiss commitment to superlative craftsmanship has translated into over 400 registered patents that bear the Rolex signature crown. With each new offering, Rolex watches redefine the meaning of timekeeping, elegance and meticulousness.
In 1926, Rolex celebrated yet another landmark in watchmaking history with the unveiling of the Rolex Oyster – the world’s first waterproof case. Its patented structure saw the bezel, caseback and winding crown screwed securely against the middle case, creating an airtight seal. The functional demands of the original Oyster also called for identical fluting on the bezel and caseback. This fluting is now recollected in Rolex models as a distinctive visual element, rather than for waterproofing.
As a testimony to its hermetic system, the original Oyster swam the English Channel a year later on the wrist of Mercedes Gleitze. After a grueling ten hour swim, Gleitze emerged from the waters with a perfectly functioning Rolex watch.
Today’s Oyster watches perpetuate this early success story, adding even greater reliability to the original concept. With a middle case stamped from robust 904L steel, 18 ct gold or 950 platinum, this model offers uneclipsed fidelity for seafaring and beyond. Moreover, the groundbreaking Rolex winding crown affixed to the Oyster’s case, crafted from about ten perfectly dovetailing parts, is the first of its kind to be guaranteed waterproof.
Thanks to these features, every Oyster model is impermeable to a depth of 100 meters (330 feet), while the Deepsea extreme divers' watch will keep perfect time up to 3,900 meters (12,800 feet) underwater.
This quality is also found in the remarkable Submariner for underwater adventurers. Distinguished by a triple gasket system for waterproofing, the three dots on its crown are a mark of distinction and security. As James Bond’s wristwatch of choice, this model also happens to be one of the most recognizable Rolex watches in the world. Collectors who buy a Rolex online experience the thrill of the instant 007 classic.
Adding another link to its evolution, Rolex introduced the now iconic Datejust wristwatch in 1945. Yet again, the Datejust’s simple exterior belies the complexity of its patented conception and assembly. A classic Rolex watch, it is also the world’s first self-winding wristwatch chronometer with calendar-date display. A tiny, magnified window called a Cyclops lens reveals the date in an effortless format on the dial.
Since joining the Rolex family, Datejust’s technology has inspired a range of ingenious complications to appeal to world travelers, mountaineers and deep-sea explorers alike. Those people who buy Rolex watches appreciate the individuality of each model.
Among them is the Oyster Perpetual Sky-Dweller that displays dual time-zones and boasts the Rolex Saros calendar. Wearers of this astronomically inspired timepiece must only make one date adjustment per year, while the fluted, rotatable bevel makes precise time adjustments easier than ever.
The Yacht-Master II, released in 2007, accompanies its wearer from land to ocean with the same faultless timekeeping attributes that make Rolex watches the kings of the sky. The ground-breaking regatta chronograph is the first of its kind for wristwatches. The rotating bevel aides the invisible interaction between the movement and the case, triggering a smooth countdown to zero.
For every geographical location, under harsh or fare conditions, Rolex technology consistently anticipates and supersedes the needs of its wearers. The Oyster Perpetual Datejust redefines the wristwatch for the world – yet always remains, quite simply, a Rolex.
True to this heritage, the Cellini collection reflects the timeless esthetic of the classic Rolex watch. Here, delicate, fluted bevels, sometimes embellished with diamond-settings, are offset by tasteful leather straps. This is the choice for wearers nostalgic for the grace of the brand’s classical past together with the uncompromising quality found within every Rolex’s architecture. Today, it’s possible to buy a Rolex online at Chrono24 and enjoy the meeting of past and present.
Rolex conceives, designs and manufactures each of its distinctive models in Switzerland. From movement, case, dial and bracelet, every delicate component that sets Rolex watches apart from imitators is crafted and finished onsite in one of four facilities. In keeping with tradition, however, Rolex movements are still fashioned to the last micron in Bienne.
For Rolex, elegance begins on the inside. The patented Rolex blue Parachrom hairspring and balance wheel guarantee the precision of the watch by regulating its minute oscillations. Made from paramagnetic alloy, it is impervious to magnetic fields and can withstand shock after shock. Buying Rolex timepieces has come to symbolize this sleek durability for racecar enthusiasts who never compromise on technology.
Moreover, all Rolex watches are certified as chronometers by the Swiss Official Chronometer Testing Institute (COSC). This rigorous process includes stress-tests on the watch that last 15 days and 15 nights under variable conditions. This external testing process, however, is only surpassed by Rolex’s own strenuous testing in the most modern laboratories imaginable.
The Rolex philosophy persists in each of its wristwatches – no matter the complication, design or model. Today, the only word synonymous with a Rolex watch is perfection.