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Rolex Mens SS GMT-Master II - Black Dial / "Coke"... Rolex Mens SS GMT-Master II - Black Dial / "Coke"...
$5,495

Rolex Coke: The Legendary GMT Watch

The Rolex Coke is a GMT-Master II with a black and red bezel. The wristwatch can display up to three time zones simultaneously using its bezel and 24-hour hand.

Rolex Coke Highlights

  • Rolex GMT-Master II with black/red bezel
  • One of the most famous GMT watches in the world
  • Highly sought after reference numbers: 16760 and 16710
  • Rolex Coke prices starting at 5,000 euros

Rolex Coke: The Beloved Collector's Watch

The Rolex Coke has been making pilots' hearts beat faster since it was introduced in the mid-1980s. The wristwatch was the first GMT-Master II that Rolex brought onto the market. Its reference number was 16760, and its most distinctive feature was its black and red bezel. Thanks to this bezel, which featured the same colors as a Coca-Cola can, the GMT Master II was nicknamed the Rolex Coke. Due to its caliber, the 3085, the Rolex 16760 had a thicker case. This earned it two more nicknames: "Fat Lady" and "Sophia Loren." The GMT-Master with reference number 16750 and the caliber 3075 is slightly thinner.
The Rolex GMT-Master II Coke, unlike a normal GMT-Master, has a decisive advantage: The hour hand functions independently and can be set in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you're in a new time zone. The hour, minute, and seconds hands must be set together with the caliber 3075, which powers the GMT-Master with reference number 16750. The bidirectional rotatable bezel aids in setting the second time zone. With its new caliber, the GMT-Master II can keep track of three time zones simultaneously. The Rolex Coke with reference number 16760 was the first GMT watch from Rolex to feature sapphire glass. As Rolex only produced the 16760 for a few years, this reference number is quite rare today and beloved amongst collectors. The GMT-Master II with reference number 16710 replaced the "Fat Lady."
The Rolex 16710 was available with three different bezels in black, black and red, or blue and red. The blue and red bezel has been around since the GMT-Master was introduced in the 1950s. The current reference number of the so-called Rolex Pepsi is 116719BLRO; the four letters at the end stand for "bleu/rouge," French for "blue/red." This model has an 18-karat white gold case with a ceramic bezel made of Cerachrom, a material which Rolex produces themselves. Stainless steel Rolex Pepsis are no longer produced, but you can still find stainless steel Rolex Batmans. This variation of the GMT-Master II has a blue and black Cerachrom bezel. The Batman's reference number is 116710BLNR. If you want a Rolex Coke to call your own, you can find predominantly pre-owned or vintage watches. However, as Rolex produced the 16710 until 2007, there are still a few new timepieces with this reference number out there if you look hard enough. Like many Rolex watches, the Coke maintains a stable value.

How much does a Rolex Coke cost?

If you're interested in buying a Rolex Coke, you have the choice between the reference numbers 16760 (Fat Lady) and 16710. As the first generation of GMT-Master II watches were only produced for a few years, there are comparatively few models with reference number 16760 on the market. The prices for pre-owned watches in very good condition start around 6,500 euros. However, a Coke from the first years of production can cost up to 13,000 euros if it's in very good condition. It's possible that these prices will rise in the next few years. Compared with a vintage Submariner, Rolex's most well-known diving watch, the Fat Lady is inexpensive. Submariners in high demand, such as the 6538 from the 1950s, sometimes cost over 100,000 euros.
The Rolex Coke 16710 is a bit more affordable than its predecessor. You can purchase a pre-owned version for around 5,000 euros. This would be for a watch in good or very good condition from the early 1990s. GMT-Master II watches with a black and red bezel which were produced after the turn of the century cost around 6,000 euros. Sometimes, however, you can still find new 16710 timepieces. Prices for Rolex Coke watches range between 11,000 and 22,000 euros. You have the choice between a five-link jubilee or three-link Oyster bracelet. The Oyster bracelet is primarily paired with the Submariner and the Sea-Dweller. Like the 16760, the 16710's bezel inlay is made of aluminum.
Model Price
Rolex Coke 16760 Starting at 6,500 euros
Rolex Coke 16710 Pre-owned models available starting at 5,000 euros, new at 11,000 euros
Rolex GMT-Master II 116710LN Starting at 6,600 euros
Rolex Batman 116710BLNR Starting at 10,000 euros
Rolex Pepsi 116719BLRO Starting at 26,000 euros

How much do the alternatives to the Rolex Coke cost?

The Rolex Coke is currently almost exclusively available as a pre-owned watch. New timepieces are extremely rare and often just as expensive as a new GMT-Master II with a Cerachrom bezel. If you're not set on a black and red bezel, you can look for a Rolex Pepsi or Batman. The most affordable option would be the version with a black bezel. This model's reference number is 116710LN. New models are available starting at 6,600 euros. Pre-owned models cost around 6,000 euros.
The Rolex Batman with reference number 116710BLNR is another Rolex Coke alternative. With a blue and black ceramic bezel, the BLNR has a more classic, conservative look than the Coke or Pepsi, and it goes extremely well with business attire. The polished middle links of the Oyster bracelet emphasize the GMT-Master II's classy look. At the moment, the Batman is one of the most coveted watches from this Genevan manufacturer. Therefore, you should plan on waiting a few months if you want to purchase a 116710BLNR in store. If you choose to buy the watch online on Chrono24, for example, then you won't have to wait as long. A new Rolex Batman timepiece costs around 10,000 euros online.
Another alternative to the Rolex Coke is the Rolex Pepsi. This GMT-Master II with a Cerachrom bezel has been around since 2014 and has the reference number 116719BLRO. It has an 18-karat white gold case; stainless steel versions with a Pepsi bezel are currently not produced by Rolex. You should be prepared to spend at least 26,000 euros on a new 116719BLRO.

Rolex Coke: Descendant of an Icon

When Rolex brought the Rolex Coke to the market in the 1980s, it was viewed as the logical next development of the GMT-Master. Rolex first developed the legendary GMT watch in the 1950s for the American airline Pan Am. Pilots were just beginning to fly intercontinental flights that passed through multiple time zones in the course of a few hours. Pan Am thus needed watches that could display multiple time zones simultaneously. Watches from the first generation of the GMT-Master have reference number 6542 and are extremely rare today. Well maintained watches from the 1950s often cost over 50,000 euros.