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Rolex Gmt Master  Ref:16700 Stainless Steel Blue Red Pepsi...
Rolex Gmt Master Ref:16700 Stainless Steel Blue Red Pepsi...
$8,645
Seller
La Jolla Jewelry and Collateral Loan Company
9
US
Rolex GMT Master "Pepsi" 16700
Rolex GMT Master "Pepsi" 16700
$10,950
Free shipping
Seller
Govberg Jewelers
125
US
Rolex GMT-MASTER II 18K White Gold Red & Blue Pepsi Bezel
Rolex GMT-MASTER II 18K White Gold Red & Blue Pepsi Bezel
$27,999
Free shipping
Seller
Avi & Co NY
22
US
Rolex GMT-Master II Stainless Steel/Pepsi Bezel
Rolex GMT-Master II Stainless Steel/Pepsi Bezel
$9,900
Seller
Diamond Source
 
US
Rolex Gmt-master Pepsi Stainless Steel Jubilee Bracelet 16700
Rolex Gmt-master Pepsi Stainless Steel Jubilee Bracelet 16700
$7,000
Seller
Porcello Jewelers
 
US
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
Rolex GMT Master II 16710 Classic Stainless Steel Black Dial...
$6,745
Seller
Max Bankin Inc
 
US
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
Rolex Gmt Master II Pepsi 116719 Blro Ceramic Bezel 18k White...
$27,499
Seller
Diamonds East International
 
US
Rolex 1967 Vintage GMT-Master Red and Blue (Pepsi) Bezel
Rolex 1967 Vintage GMT-Master Red and Blue (Pepsi) Bezel
$7,500
Seller
Arnold Jewelers
 
US
Rolex GMT-Master II 16710 Pepsi
Rolex GMT-Master II 16710 Pepsi
$6,950
Seller
Swiss Watch Chalet
7
US
Rolex GMT - Master Men's Watch Red Blue Pepsi Bezel 16700
Rolex GMT - Master Men's Watch Red Blue Pepsi Bezel 16700
$6,650
Seller
DeMesy Fine Watches
5
US
Rolex GMT-Master II "Pepsi" 16700
Rolex GMT-Master II "Pepsi" 16700
$7,950
Free shipping
Seller
Govberg Jewelers
125
US
Rolex GMT-Master 1675 Mark IV 4 Pepsi Blue Red Stainless 40mm
Rolex GMT-Master 1675 Mark IV 4 Pepsi Blue Red Stainless 40mm
$8,794
Seller
Collectors1946
19
US
Rolex GMT-Master II 18K White Gold "Pepsi" Bezel
Rolex GMT-Master II 18K White Gold "Pepsi" Bezel
$32,000
Seller
Diamond Source
 
US
Rolex Mens SS GMT-Master II - Black Dial / "Pepsi"...
Rolex Mens SS GMT-Master II - Black Dial / "Pepsi"...
$7,895
Seller
Austins Watches Inc.
86
US
Rolex Rare Vintage GMT-MASTER Steel Pepsi Red/Blue 1967 GMT...
Rolex Rare Vintage GMT-MASTER Steel Pepsi Red/Blue 1967 GMT...
$12,950
Seller
Jewels in Time
 
US
Rolex Vintage GMT Master 1675 Pepsi Bezel  Factory aB Logo
Rolex Vintage GMT Master 1675 Pepsi Bezel Factory aB Logo
$17,500
Seller
Old World Jewelers
 
US
Rolex GMT Master 16700 Pepsi Bezel Blue & Red Stainless No...
Rolex GMT Master 16700 Pepsi Bezel Blue & Red Stainless No...
$7,295
Free shipping
Seller
Quality Diamonds
 
US
Rolex Vintage Rolex Gmt 1675 Watch Steel Ruby Sapphire Pepsi...
Rolex Vintage Rolex Gmt 1675 Watch Steel Ruby Sapphire Pepsi...
$9,950
Seller
Anaheim Watches
 
US
Rolex Men's Rolex GMT - Master II Watch 16710 Pepsi...
Rolex Men's Rolex GMT - Master II Watch 16710 Pepsi...
$7,950
Seller
DeMesy Fine Watches
5
US
Rolex GMT Master Faded Pepsi SS Auto Matte Dial 1967 1675 Watch
Rolex GMT Master Faded Pepsi SS Auto Matte Dial 1967 1675 Watch
$11,900
Free shipping
Seller
Time Source
6
US
Rolex GMT-Master II Pepsi Blue Red Stainless 16750 40mm Date
Rolex GMT-Master II Pepsi Blue Red Stainless 16750 40mm Date
$12,993
Seller
Collectors1946
19
US
Rolex Gmt Master Pepsi 16700 Blue/red 40mm Steel Oyster Rare...
Rolex Gmt Master Pepsi 16700 Blue/red 40mm Steel Oyster Rare...
$7,199
Seller
Diamonds East International
 
US
Rolex Mens SS 16710 GMT-Master ll Pepsi
Rolex Mens SS 16710 GMT-Master ll Pepsi
$7,495
Seller
Austins Watches Inc.
86
US
Rolex GMT-Master II Men's Steel Watch, Blue and Red...
Rolex GMT-Master II Men's Steel Watch, Blue and Red...
$7,590
Seller
LeeBrant Watch Co.
 
US
Rolex GMT Master II 16710 Classic Stainless Steel Model with...
Rolex GMT Master II 16710 Classic Stainless Steel Model with...
$7,445
Seller
Max Bankin Inc
 
US
Rolex Vintage GMT Master 1675 Pepsi Stainless Steel 1959-1960
Rolex Vintage GMT Master 1675 Pepsi Stainless Steel 1959-1960
$20,000
Free shipping
Seller
Quality Diamonds
 
US
Rolex Gmt Ii Steel Diamond Lugs Ruby Sapphire Diamond Pepsi...
Rolex Gmt Ii Steel Diamond Lugs Ruby Sapphire Diamond Pepsi...
$19,900
Seller
Anaheim Watches
 
US
Rolex SS Rolex GMT-Master "Pepsi" Bezel slow plastic
Rolex SS Rolex GMT-Master "Pepsi" Bezel slow plastic
$10,445
Free shipping
Seller
The Estate Watch and Jewelry Co.
5
US
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red...
Rolex GMT-Master II 18k White Gold Ceramic Pepsi Bezel Red...
$26,875
Seller
Element iN Time NYC
46
US
Rolex GMT-Master 1675 Mark V 5 Pepsi Blue Red Stainless 40mm...
Rolex GMT-Master 1675 Mark V 5 Pepsi Blue Red Stainless 40mm...
$9,495
Seller
Collectors1946
19
US
Rolex Gmt Master Pepsi 1675 Blue/red 40mm Steel Jubille 2...
Rolex Gmt Master Pepsi 1675 Blue/red 40mm Steel Jubille 2...
$14,999
Seller
Diamonds East International
 
US
Rolex 1968 GMT Master 1675 Vintage Pepsi
Rolex 1968 GMT Master 1675 Vintage Pepsi
$15,000
Free shipping
Seller
Exquisite Timepieces
 
US
Rolex GMT - Master II Men's Watch Pepsi Bezel 116719
Rolex GMT - Master II Men's Watch Pepsi Bezel 116719
$26,900
Seller
DeMesy Fine Watches
5
US
Rolex Unworn 116719BKSO GMT Master II - White Gold Pepsi -...
Rolex Unworn 116719BKSO GMT Master II - White Gold Pepsi -...
$29,050
Seller
Essential-Watches.com
14
US
Rolex GMT-Master Stainless Steel Pepsi Blue/Red Mens Watch 16700
Rolex GMT-Master Stainless Steel Pepsi Blue/Red Mens Watch 16700
$7,150
Seller
Jewels in Time
 
US
Rolex 116710 Mens Steel Gmt Ii Diamond Ruby Pepsi Bezel New...
Rolex 116710 Mens Steel Gmt Ii Diamond Ruby Pepsi Bezel New...
$15,900
Seller
Anaheim Watches
 
US
Rolex Stainless Steel Rolex GMT-Master Pepsi Watch 16700
Rolex Stainless Steel Rolex GMT-Master Pepsi Watch 16700
$8,800
Free shipping
Seller
The Estate Watch and Jewelry Co.
5
US
Rolex "GMT Master II" Pepsi Bezel.
Rolex "GMT Master II" Pepsi Bezel.
$24,690
Seller
Capetown Diamond Corporation
US
Rolex Gmt Master Ll Pepsi White Gold 116719blro 116719 Blue...
Rolex Gmt Master Ll Pepsi White Gold 116719blro 116719 Blue...
$29,995
Seller
Davinci Watches
 
US
Rolex Gmt Master Pepsi 16710 Blue/red 40mm Steel Oyster Watch...
Rolex Gmt Master Pepsi 16710 Blue/red 40mm Steel Oyster Watch...
$8,499
Seller
Diamonds East International
 
US
Rolex GMT-Master II Black Dial 18K White Gold Pepsi Bezel
Rolex GMT-Master II Black Dial 18K White Gold Pepsi Bezel
$27,775
Free shipping
Seller
Watch Noble
5
US
Rolex Gmt-master II 16750 With Cream Index Dial & Pepsi...
Rolex Gmt-master II 16750 With Cream Index Dial & Pepsi...
price on request
Seller
Vintage Watches Miami
US
Rolex Gmt Master Ii Pepsi Bezel Steel Automatic Mens Watch 16710
Rolex Gmt Master Ii Pepsi Bezel Steel Automatic Mens Watch 16710
$7,490
Free shipping
Seller
SwissWatchExpo
 
US
Rolex GMT Master II Black Dial 18kt White Gold Pepsi
Rolex GMT Master II Black Dial 18kt White Gold Pepsi
$26,249
Seller
Blisstimepiece
16
US
Rolex Watch Mens 40mm Stainless Steel Gmt Master Pepsi Diamond...
Rolex Watch Mens 40mm Stainless Steel Gmt Master Pepsi Diamond...
$12,990
Seller
Anaheim Watches
 
US
Rolex GMT Master -II Pepsi Ceramic UNWORN 116710BLNR
Rolex GMT Master -II Pepsi Ceramic UNWORN 116710BLNR
$9,800
Seller
Sea Wave Diamonds
53
US
Rolex "GMT Master II Pepsi".
Rolex "GMT Master II Pepsi".
$7,190
Seller
Capetown Diamond Corporation
US
Rolex GMT-Master "Pepsi" Circa 1970's Vintage,...
Rolex GMT-Master "Pepsi" Circa 1970's Vintage,...
price on request
Seller
Motion in Time
 
US
Rolex Gmt Master II 116718 18k Yellow Gold Pepsi Diamonds/rubi...
Rolex Gmt Master II 116718 18k Yellow Gold Pepsi Diamonds/rubi...
$26,950
Seller
Diamonds East International
 
US
Rolex GMT-Master II 116719BLRO 116719 18k White Gold Pepsi Red...
Rolex GMT-Master II 116719BLRO 116719 18k White Gold Pepsi Red...
$27,774
Seller
JazTime
5
US
Rolex Gmt-master II 16710 "john Bull" With Pepsi Insert
Rolex Gmt-master II 16710 "john Bull" With Pepsi Insert
price on request
Seller
Vintage Watches Miami
US
Rolex 16710 16710 GMT Master II SS Red / Blue Pepsi Bezel...
Rolex 16710 16710 GMT Master II SS Red / Blue Pepsi Bezel...
$10,900
Seller
European Watch Company
US
Rolex Rare S/S O/P UAE Air Force Pepsi Bezel GMT-Master...
Rolex Rare S/S O/P UAE Air Force Pepsi Bezel GMT-Master...
$130,123
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
60
UK
Rolex Vintage Gmt Master Steel 40mm Pepsi 16750 Diamond...
Rolex Vintage Gmt Master Steel 40mm Pepsi 16750 Diamond...
$13,990
Seller
Anaheim Watches
 
US
Rolex 1991 ROLEX GMT MASTER 16700 PEPSI RED/BLUE BEZEL
Auction
Rolex 1991 ROLEX GMT MASTER 16700 PEPSI RED/BLUE BEZEL
$7,107
Estimated price
Seller
Catawiki BV
 
Rolex "GMT Master II Pepsi".
Rolex "GMT Master II Pepsi".
$7,190
Seller
Capetown Diamond Corporation
US
Rolex GMT-Master II "Pepsi", Black Dial, Red/Blue...
Rolex GMT-Master II "Pepsi", Black Dial, Red/Blue...
$29,995
Seller
Motion in Time
 
US
Rolex GMT Master 16750 Pepsi inlay
Rolex GMT Master 16750 Pepsi inlay
$8,130
Seller
Filipucci Juweliers
264
NL
Rolex GMT-Master Pepsi Gloss Gilt Stainless Steel Gents 6542 -...
Rolex GMT-Master Pepsi Gloss Gilt Stainless Steel Gents 6542 -...
$31,497
Seller
Xupes.com
49
UK
Rolex Gmt-master II 116719 White Gold Pepsi Ceramic Bezel With...
Rolex Gmt-master II 116719 White Gold Pepsi Ceramic Bezel With...
price on request
Seller
Vintage Watches Miami
US

Rolex Pepsi: The Legendary GMT-Master

The Rolex Pepsi is a famous, distinctive Rolex watch with a bicolor red and blue bezel as its defining characteristic. Originally developed for pilots, this watch with a second time zone has since developed into an icon.

Highlights

  • GMT-Master with red/blue bezel
  • Second time zone display
  • Precise in-house caliber with a second hour hand
  • Red/blue Cerachrom bezel in ceramic since 2014
  • Current model with 18-karat white gold

Rolex Pepsi: The Pilot's Watch for Pan Am

In the mid-1950s, the American airline Pan American World Airways (Pan Am) needed a watch with a second time zone. Rolex created the GMT-Master (GMT standing for Greenwich Mean Time) for the airline, introducing the timepiece in 1955. The watch features a bidirectional rotating 24-hour bezel and a second hour hand. The second hour hand makes one full rotation per day, displaying the time in another time zone in conjunction with the bezel. This feature is ideal for pilots, businessmen, and politicians. The "Pepsi watch" has a red/blue bezel, which earned it its nickname, as the colors of the famous Pepsi logo are red and blue. The bicolor bezel has a practical use: The red half symbolizes day while blue represents night. One glance is enough to differentiate between night and day in the second time zone. The first GMT-Master II, introduced in 1985, features a red/black bezel. Therefore, it's nicknamed the "Coke watch."

Buying Advice for the Rolex Pepsi

If you're looking for a watch that's also a solid investment, then the Rolex Pepsi is a good choice. Originally designed for professional pilots, the Pepsi watch has become one of the most coveted collector's watches in the world. Models with reference number 6542 (first generation) are especially rare and often cost over 40,000 euros. They can be identified by their Bakelite bezel inlay. Just as popular and rare are the first GMT-Master II models with reference number 16760, also called "Fat Lady." Well-maintained models start around 6,000 euros. The same goes for watches with reference number 16710. Stainless steel models are available for around 5,000 euros. Like many stainless steel Rolex models, the GMT-Master II is a good investment. Newer models with reference number 116719BLRO have a Cerachrom ceramic bezel inlay. This high-tech material is especially scratch resistant. The watch is made of 18-karat white gold, making it rather expensive; it has a starting price around 23,000 euros.

Buying Tips

  • Reference number 6542: First generation with Pepsi bezel made of Bakelite
  • Reference number 16760: First GMT-Master II with aluminum Coke bezel
  • Reference number 116719BLRO: 18-karat white gold GMT-Master II with Cerachrom Pepsi bezel

24-Hour Bezel and Extra Hour Hand

If you frequently travel through different time zones, you already appreciate the advantages of a GMT watch. In no time at all, you can know what time it is in a second time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this as their home time. The three traditional hands for hours, minutes, and seconds display the local time. The bicolor Pepsi bezel helps you differentiate between night and day. Therefore, you always know the perfect time to make that phone call home.
Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 graduations to match the 24 time zones. You can set the bezel with a few turns (clicks) to any time zone in the world. The only requirement is that the hour hand is set to Greenwich Mean Time in London. For example, when it's 14:00 (2 PM) in San Francisco, the GMT hand points to 22:00 (10 PM) on the bezel, which is set to zero. In the zero position, the bezel's triangle marker is above 12 o'clock on the dial. The time difference between London and San Francisco is eight hours. If you're in Central Europe and want to know how late it is in San Francisco, then you turn the bezel eight clicks to the right. If you're in Chicago, which has a time difference of six hours from London, you turn the bezel six clicks to the right. In Chicago, it's 16:00 (4 PM). If you want to know what time it is in a time zone east of GMT, then you have to turn the bezel left. To tell the time in Moscow, you turn the bezel left only once. For Hong Kong, you turn it eight times to the left.
Since the introduction of caliber 3085 in the GMT-Master II, you can set two time zones without turning the bezel. First, you unscrew the crown counterclockwise. Then, you pull it into the second position, where you can set the hour, minute, and 24-hour hands. You can set the local time, or the central hour hand, with the crown in the first position. The hand jumps from hour to hour. You can also set the date in this position.

Operating Tips

  • Quickly set a second time zone via the bezel
  • Second crown position sets the 24-hour hand (since caliber 3085)
  • First crown position sets the date and hour hand

Rolex Pepsi and the Famous Oyster Design

The Rolex Pepsi is a member of the Oyster sport watch collection. With its distinctive red/blue bezel, the Pepsi is one of the most striking GMT-Master models. Watches such as the Submariner, one of the first diving watches in the world, have also become watch icons.
Just as distinctive are the green Submariner models, also known as the "Hulk" or "Kermit." The Hulk features a green dial and bezel, while the Kermit only has a green bezel. The Pepsi and the Submariner both have 40-mm Oyster cases and three-piece link Oyster bands. Due to safety reasons, the Submariner's bezel can only be turned counterclockwise. Divers use the bezel to keep an eye on their dive time. The first 15 minutes have individual minute graduations. Altogether, the bezel covers a time span of 60 minutes.
The Rolex Daytona, this Swiss manufacturer's chronograph, is the perfect stopwatch. It has a diameter of 40 mm. The bezel features a tachymetric scale so you can determine speeds over certain distances. The small seconds is located at six o'clock, the 30-minute counter at three o'clock, and the hour counter at nine o'clock. The Daytona is available in stainless steel, bicolor (stainless steel and yellow gold), or in solid yellow, white, or Everose gold. There is also a solid platinum model, which has a Cerachrom bezel in ceramic. This type of bezel has been used with the stainless steel models since 2016.