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TAG Heuer connected TAG Heuer connected $1,200
TAG Heuer Connected TAG Heuer Connected $1,599

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Connected: The Luxury Smartwatch from TAG Heuer

The TAG Heuer Connected is the first smartwatch from a Swiss luxury watch manufacturer. Apps for health, navigation, news, and messaging offer you a wider range of functions than a traditional mechanical watch ever could.


  • Apps for fitness and health, news, messaging, navigation, and more
  • Analog watch design
  • High-quality material finishing
  • Intel Atom dual core processor and Android Wear operating system
  • Compatible with Android and iOS

Begin a New Era with the TAG Heuer Connected

Time passes a bit more leisurely in Switzerland. The same goes for the luxury watch industry, which nearly missed responding to the Quartz Crisis in the 1970s. The industry owes their current success to a rediscovered fondness for mechanical timepieces in the market. However, over the past few years, a new trend has arisen: smartwatches. Technology giants such as Samsung, Sony, and Apple have developed smartwatches which can connect to a smartphone. These watches display text messages, news, and can record your daily activity. TAG Heuer was the first Swiss luxury watch manufacturer to come out with a smartwatch, introducing the Connected in 2015. The La Chaux-de-Fonds-based company developed it together with the technology companies Intel and Google.

Buying Advice

If you've been ogling a luxury smartwatch for a while now, then the TAG Heuer Connected is the right choice for you. It combines over 150 years of watchmaking tradition with the most modern computer technology; it's the first smartwatch produced by a Swiss luxury manufacturer. With a diameter of 46 mm, the Connected is a trendy, larger watch. Thanks to its titanium case and rubber strap, however, it doesn't weigh more than 82 g. Thousands of apps on the Google Play store are ready and waiting to be downloaded. Altogether, apps like Google Maps, Google Translate, or Google Search offer you countless functions. It doesn't matter if your phone is Apple or Android, as the watch is compatible with both systems. A new TAG Heuer smartwatch costs around 1,300 euros.

Connected: Design & Technology

At first glance, the TAG Heuer Connected looks like an analog watch. Its round, 46-mm diameter case sets it apart from the rectangular Apple Watch, which is available in 38-mm or 42-mm sizes. Due to the Connected's size, it looks especially good on the wrists of larger men. Its case is made of hard, yet lightweight titanium and weighs only 52 g. The rubber strap, available in many different bright colors, brings the watch's total weight to 82 g. The bezel is made of sand-blasted titanium and is flawlessly integrated into the design. This everyday watch is well protected against dust and water.
The newest technology is hidden within the Connected. Its power source is a dual core Intel Atom processor. Unlike many other smartwatches, which have 512 MB of RAM, the Connected has 1 GB, which enables you to switch between apps quickly and smoothly. The Connected features 4 GB of memory, giving it more than enough space to hold a wide range of apps from the Google Play store. Thousands of apps are available for download. Google's Android Wear operating system powers this watch. It is compatible with Android phones running version 4.3 or higher and iPhones running iOS 8.2 or higher.

Functions en Masse

Swiss watches have a legendary reputation for functionality, precision, and exquisitely made complications. The Swiss manufacturer Breguet, for example, developed a pocket watch exclusively for the French Queen Marie Antoinette, the No. 160. Today, this pocket watch remains one of the most intricate watches in the world. TAG Heuer's reputation, on the other hand, has been built on sporty chronographs like the Carrera, which was developed in the early 1960s. These chronographs allow you to time seconds, minutes, and hours. The Connected is miles ahead of every mechanical watch in terms of functionality. Thousands of apps available in the Google Play Store transform the watch to fully meet your needs. The watch comes with apps such as Google Fit, Google Translate, Google Maps, and Google Search pre-installed. The search app works via a microphone and voice recognition. Have a question? The Connected can answer with Google search. Additionally, the watch has more traditional features such as an alarm and a stopwatch.

Selected Connected Functions

  • Timer, alarm, stopwatch
  • Google Fit, Google Translate, Google Maps, Google Search
  • Intuitively change the dials ("watchfaces")

Easy to Use with a One-Day "Power Reserve"

Using the Connected is incredibly easy. There is a wide range of different dials (watchfaces) to choose from, three of which are based on the mechanical Carrera collection. You have the choice between a chronograph, GMT, or three-hand layout, all of which also display the date. The color options are black, dark blue, and pearl white. TAG Heuer continually expands their virtual dial portfolio. You can change the face of your watch by touching and holding the watchface and then swiping left or right. Like many traditional watches, the Connected uses sapphire glass to protect the dial. The 1.5-inch display has a resolution of 360 x 360 pixels and is easy to read.
Let's take a closer look at the chronograph dial variants. The three subdials at six, nine, and twelve o'clock serve as displays for your preferred apps. You can read the news, see how far you've walked over the course of the day, or view your upcoming appointments. Touching the subdial opens the app in full screen. You can read your incoming e-mails and texts, check the weather, and make use of many other functions. You can turn the watch on and off using the crown at three o'clock.
A modern lithium battery powers the TAG Heuer Connected. It requires around 1.5 hours to fully charge and holds enough battery power for about one day. You can charge the timepiece using the included charging puck. The watch communicates with your smartphone via Bluetooth. However, if you've forgotten your phone at home, there is no need to worry. Your Connected will continue to function and communicate with the Cloud via a Wi-Fi connection.

An Alternative: The Apple Watch

There's only one competitor in the field of luxury smartwatches: the stainless steel Apple Watch. Both watches offer similar functions. However, the Apple Watch also offers a heart rate monitor, which you can wear while jogging. The biggest difference between the two smartwatches is their design: The TAG Heuer is round while the Apple Watch is rectangular. Moreover, the Connected is 46 mm large while the Apple Watch is either 38 mm or 42 mm.
TAG Heuer only offers a titanium Connected with a rubber strap. Apple, however, offers the Apple Watch in aluminum, stainless steel, and 18-karat gold. The gold version costs around 10,000 euros. The silver or space black stainless steel models are considerably more affordable. Depending on the size and strap, they range between 650 and 1,300 euros. Even more affordable are the sport models made of aluminum, which cost 400 euros. The Apple Watch Hermès edition is more similar to the Connected in terms of price, as both cost around 1,300 euros. The Hermès watch is available with a simple leather strap, either fashionably long or at a traditional length. A third option is a somewhat thicker leather strap resembling a leather cuff at a normal length.

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