Rolex new
Rolex GMT-Master II
from $14,478
Rolex Daytona
from $21,216
Rolex Submariner
from $11,779
Rolex Datejust
from $4,912
Rolex Day-Date
from $24,160
Rolex Yacht-Master II
from $17,408
Rolex Oyster Perpetual
from $4,866
Rolex Sea-Dweller
from $12,025
Rolex Explorer II
from $9,335
Rolex Milgauss
from $10,961
Rolex Yacht-Master
from $13,202
Rolex GMT-Master
from $28,553
Rolex Lady-Datejust
from $5,519
Rolex Explorer
from $7,990
Rolex Air King
from $6,029
36,765 listings including promoted listings
Sort by
Chrono24 Magazine: News and Perspectives From the Watch Industry
Pilot’s Watch or Explorer? IWC vs. Rolex – Choosing the Right Brand For You
Rolex and IWC are two of the most prominent brands in the world of luxury watches. But what sets them apart? And which of the two brands is the better pick? We placed the two side by side for our Rolex versus IWC comparison.
Jorg Weppelink
5 minutes
Do you have any questions?
It's very difficult to buy a Rolex from offline retailers. At the same time, demand is extremely high, which in turn drives prices upward. Rolex is renowned for their premium quality, high precision, and innovative designs. As a result, Rolex watches enjoy tremendous prestige and are often considered status symbols. What's more, Rolex models are highly likely to increase in value, which also contributes to the brand's appeal.
The Rolex Daytona Ref. 6263 fetched 17.8 million USD at auction in 2017, and is therefore the most expensive Rolex of all time. This model is also known as the Paul Newman Daytona, as it was the Hollywood actor and race car driver's watch of choice. The Daytona was given to him by his wife Joanne Woodward in 1969. The case back is engraved with the loving message, "Drive Carefully Me."
Prices for Rolex watches start at around 2,000 USD. This amount will get you a pre-owned model in stainless steel. Premium models like the Daytona Rainbow can cost over 1 million USD. The Submariner Date is one of Rolex's most popular watches. The current reference 126610 costs around 15,500 USD new on Chrono24.