Founded in 1889, Desco von Schulthess was a well-established organization that, historically, was rooted in the silk trade. Nevertheless, Desco became involved in the luxury watch industry in 1946 and, overtime, became interested in expanding into the watchmaking industry. Consequently in 1961, Desco acquired a small assembly plant named Tiara in Saignelégier. In 1975, and after producing private label watches for others, Desco began marketing his creations under the name Maurice Lacroix. The company rapidly expanded, and by 1980 Maurice Lacroix had become so successful that they stopped producing for others. By 1989 Maurice Lacroix was able to produce in-house watch cases after obtaining the case maker Queloz, who had been based in the same region.
During the 1990's the business grew exponentially, and the ability to produce in-house cases set Maurice Lacroix apart from the other luxury watchmakers. After unveiling the Les Mécaniques collection, which later became the Masterpiece line, the company's reputation soared. In the main, creating their own movements for the Materpiece line and maintaining the traditional art of Swiss watchmaking was responsible for the brands lofty reputation as a Swiss watch manufacture. In 2001, Maurice Lacroix became an independent company, and today, the Maurice Lacroix brand is represented in over 60 different countries thorughout the world.
Hailed as the Maurice Lacroix crown jewels, the mechanical watches of the Masterpiece collection are world renowned and highly desirable amongst collectors and enthusiasts. Undeniably, the exceptional skill, craftsmanship and flair for design so characteristic of Maurice Lacroix, are incorporated into this collection. The Masterpiece Jour et Nuit by Maurice Lacroix, is the epitome of refined simplicity. Understated and classically designed, the timepiece features a beautifully crafted silver dial, with a bow in the upper half, featuring the numbers 6, 9,12, 3 and 6. The minute hand resembles other hands from the line but the hour hand, however, is truly unique. The finer end of the hand is tipped with the sun, whilst the broader end of the hand is moon-tipped. When the sun-tipped end of the hand passes the numbers in the upper part of the dial, it is daylight, 6am to 6pm; when the moon-tipped end of the hand passes the numbers, it is night time. This is a truly remarkable piece.
Masterpiece Flyback Annuaire by Maurice Lacroix is the successor of the Masterpiece Flyback Grand Guichet, and considered to be one of the most complexes of the Masterpiece collection by Maurice Lacroix. This exceptional timepiece features a one year calender, in addition to a flyback function on the chronograph. In 2001, Maurice Lacroix offered two, special limited editions of this award winning watch; The Masterpiece Flyback Annuaire Indy 500, a 500 piece steel version, and the Maurice Lacroix 200 piece rose gold version.
Launched in 2006, the Masterpiece Tonneau Dame Limited Edition by Maurice Lacroix is only the third watch in the Masterpiece line for women; which was preceded by the Masterpiece Grand Guichet Dame and the Masterpiece Phase Lune Dame. Available in two jeweled versions, 108 or 231 diamonds, the piece is only offered in the Tonneau case.
Les Classiques Phases De Lune Automatique by Maurice Lacroix, combines the contemporary with the classical by revealing the lunar cycle through a window at 6 O'clock. In the upper part of the dial, at 12 O'clock, month and day of the week are indicated on a disk. A diamond studded bezel frames the mother of pearl face, and is offered by Maurice Lacroix in a two colored version with an 18-carat gold belzel or stainless steel. A sub collection of the Classiques models, Les Classiques Tradition Ladies by Maurice Lacroix is a timeless and subtly designed piece. The hours, minutes and seconds hands are offered with pink gold or rhodium plate. Similarly the case, which is 28mm in diameter, is available in both 18-carat gold and steel.
Ultra-slim with a gently curved profile, the Fiaba by Maurice Lacroix is an exceptional piece. Two, majestic roman numerals sit at 6 and 12 O'clock and the peice is offered in three versions of silver plated, black or mother of pearl. At each corner of the dial either a slim baton index or a diamond encrusted marker can be found.
In such a short period of time, the Maurice Lacroix brand has achieved an enviable status among luxury watchmakers. Rumoured to be the classics of tomorrow, these stunning and captivating designs by Maurice Lacroix combine clean, sharp designs with Swiss watchmaking traditions, producing pieces of outstanding quality and craftsmanship. Across the industry Maurice Lacroix is a well-respected and much admired watchmaker, and their pieces appeal to both high-end collector and those who appreciate skillfully crafted and beautiful pieces.
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