Chopard Crowns/Pushers

Similar to certain famous athletes and Hollywood stars, many prominent musicians enjoy having a fine – sometimes extravagant – timepiece on their wrist. While some prefer to keep things reserved and discreet, others opt for loud and flashy luxury watches.

Chopard definitely doesn’t deserve this reduction. In fact, the brand didn’t release their first jewelry collection until 1985, quite a stretch of time after the company’s founding in 1860. Their history is drenched in intriguing horological innovations, and the family-run business deserves recognition for homing in on craftsmanship and sustainable practices.