Following the overwhelming success of Breitling’s Navitimer, the celebrated Swiss wrist chronograph manufacturer introduced the Breitling Transocean in 1958. Originally meant for the male market, its design was understated. Owing to its upscale COSC movement, it became popular in the period after the Second World War, which was characterized by an e boom in economic growth. Breitling’s unrivaled contributions to the aviation industry played a huge role in marketing the Breitling Transocean.
During the year 2012, the manufacturer revived the Breitling Transocean. The initiative borrowed heavily from the original model. The 21st century Breitling Transocean retained the movement and design of the original and released as a chronograph model. The Breitling Transocean B01 – as it was named – measured around 43mm in size and 14mm in thickness and powered by the company’s B01 movement. Despite its popularity and beauty, Breitling introduced its successor, the Transocean Chronograph 38, three years later. The latter model has been lauded for its unisex nature. With a diameter of about 38mm, it is relatively smaller than most Breitling models. Billed as a ladies watch, it has proven to be popular with men too.
Breitling Transocean versions and functions
Breitling Transocean offers customers a wide range of spectacular wrist watches to choose from. Its collection boasts the following seven versions: Breitling Transocean Chronograph, Transocean Chronograph 38, Transocean Chronograph GMT, Transocean Chronograph Unitime, Transocean Chronograph 1461, Transocean Chronograph QP, and Transocean Day & Date. Case colors range from steel, gold and red gold. Dials – meticulously crafted – are available in the following colors: midnight blue, silver, black or guilloché silver. For straps, Breitling Transocean customers can make a choice between steel mesh bracelets and crocodile leather. With a diameter of 43mm and thickness of about 14mm, the typical Breitling Transocean Chronograph boasts of the following functions: Breitling 01 (manufacture) caliber, self-winding mechanical movement, power reserve of about 70 hours, ¼th second chronograph, 47 jewels, a dial aperture calendar, and water resistance of up to 100m.
Target Group of the Breitling Transocean
The Breitling Transocean targets the high-end market. For this reason, celebrities such as John Travolta have endorsed its quality timepieces. The choice of its latest brand ambassador, David Beckham, points to the manufacturer’s desire to reach out to potential customers across the Atlantic. The soccer icon is not only popular in Europe and the US, but also in Asia, which could provide a splendid market for the product.
Breitling Transocean targets both men and women. The Breitling Transocean Chronograph 38 is marketed as a ladies’ version. For this reason, its diameter, at 38mm, is relatively smaller when compared to the other versions of the wristwatch model. The other aforementioned versions are particularly suited for boardroom heavyweights. The Transocean range of watches is suitable for travelers. The Transocean Chronograph Unitime provides an instantaneous time reading in all 24-world time zones. Ultimately, the Breitling Transocean range, which embodies elegance, is suited for fashionable, trendy and stylish individuals.