Genta designed watches

Watch Collecting

Men like to collect stuff. If you don't mind us generalizing a bit: Women might buy shoes and bags, but this is still different from men who collect vintage toys, trains, cars, fountain pens, comic books, or watches. To forget about the daily lives at the office, sitting under perfect 5000K artificial lights and looking … Continue reading



TAG Heuer Carrera

Legendary Watches: TAG Heuer Carrera

  Introduced in 1963, the Carrera was the first Heuer line of watches with its own brand name. While the Carrera was an evolution in terms of design for Heuer, its design was distinctive compared to the more widely seen chronographs of the 1940s and 1950s. Jack Heuer, who was CEO at the time, wanted […]

Panerai Luminor 1950 PAM 127

Legendary Watch Brands: Officine Panerai

The Italian watch manufacturer with a much documented past has produced some of the most sought-after timepieces on the market in recent years. And just like other brands such as Omega, Rolex, TAG Heuer and Patek Philippe, it too has very insightful and loyal aficionados that are, arguably, un-matched by any other. Much of Panerai’s […]

Patek Philippe Chronograph 5170

Legendary Watch Brands: Patek Philippe

Patek Philippe are world renowned for making some of the finest and most complicated timepieces and if you’ve read one of the earlier posts, on Vacheron Constantin, then you’ll know that Patek Philippe is amongst the three watch brands that are considered the “Holy Trinity” of Haute Horlogerie. Founded on the 1st of May 1839, […]


Legendary Watch Brands: IWC Schaffhausen

The story of one of the most revered watch brands all started when 27-year-old engineer and watchmaker, Florentine Ariosto Jones from Boston, America, travelled to Switzerland and established the watch brand “International Watch Company” in 1868. With a highly skilled crew and some of the most modern machinery from overseas, Florentine had a vision. His […]

Audemars Piguet Royal Oak Offshore Safari

Legendary Watches: Audemars Piguet Royal Oak

The watch once introduced as something completely different than all their other watches, is now the back bone of the Audemars Piguet brand: the Royal Oak. Designed by Gérald Genta in a single night, as requested by AP’s managing director Georges Golay before the big watch show in Basel. At least that’s how the story […]