Apple Watch Edition

Is the Apple Watch a disruptive innovation?

Will Apple's latest innovation, their smartwatch – or plain 'Watch', as they like to call it – disrupt the existing watch market? It is likely to do just that, especially if you take into account that most watches sold are simple quartz watches that have a small price tag. Will it disrupt the luxury watch market, as so … Continue reading



Audemars Piguet Royal Oak Offshore Safari

Legendary Watches: Audemars Piguet Royal Oak

The watch once introduced as something completely different than all their other watches, is now the back bone of the Audemars Piguet brand: the Royal Oak. Designed by Gérald Genta in a single night, as requested by AP’s managing director Georges Golay before the big watch show in Basel. At least that’s how the story […]

Jaeger Lecoultre Grande Reverso Ultra-Thin Tribute to 1931

Legendary Watches: Jaeger-LeCoultre Reverso

The name Reverso is inspired by the Latin “I turn around”. It’s said, the design of the Reverso dates back to the 1930s, or to be more precise 1931. Polo players were tired of having the crystals on their timepieces broken and damaged while playing this aristocratic game. Now, one would have thought that players […]

Rolex GMT Master 'Pepsi'

Legendary Watch Brands: Rolex

Rolex is one of the few watch companies that probably belongs to the world’s best known brand names such as Coca-Cola, Apple, Google, BMW, and so on. That is probably also one of the reasons why a Rolex watch is as good as any currency out there. But let’s start at the beginning. Hans Wilsdorf […]

TAG Heuer Monaco Chronograph

Legendary Watch Brands: TAG Heuer

TAG Heuer has a long-standing relationship with sports and this is no coincidence, a manufacturer of fine timepieces for over 150 years, the company has forged their history on chronograph innovation. Founded in Saint-Imier, Switzerland, by one Edouard Heuer in 1860. Son to a Swiss shoemaker, Edouard decided to embark on a conquest to create […]

Audemars Piguet Royal Oak 'Jumbo' wristshot

Legendary Watch Brands: Audemars Piguet

This independent company was founded in 1875 by Jules Audemars and Edward Piguet. Even today, Audemars Piguet is one of the few watch manufacturers that is still in hands of the original founding family. One might know Audemars Piguet best from their Royal Oak collection of watches. This collection, however, only started in 1972 with […]