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20.03.2017 by

Many luxury watch brands have partnerships with various organisations and companies from all sorts of possible fields. Apart from technological and organizational benefits, these are mainly formed in order to achieve a positive image and in the end, to gain more sales. In this article, we'll zoom in on a couple of these watch brands and the partnerships they've formed.

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15.03.2017 by

For those who are already enamoured with horology, justifying a sizeable purchase of a fine mechanical wristwatch is an easy task. For those looking in at the watch-obsessed from the outside, it’s a puzzling proposition. By looking at the reasoning of many collectors, let’s explore the merits of mechanical watches, and why it is that we love them oh so much.

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09.03.2017 by

Many watches out there have been given nicknames. You can split them up into several categories, but they all have a clear reason for being there. Either the watch has been regularly seen on the wrist of a famous person or it has such clear characteristics that the nickname immediately (or after a bit of thinking) comes to mind when looking at the watch. Some watches even get a nickname because of a flaw that shows up many years after production.

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02.03.2017 by

A mechanical watch is so much more than just an instrument that tells the time. It is an expression of style and personality, because let’s be honest, if it were just for time keeping purposes, there are better options out there. The same can be said for people that listen to vinyl records.

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23.02.2017 by

Collecting anything inevitably has its ups and downs and of course, collecting watches is no different. That being said, there are different types of watch collectors out there and there are many difficult decisions one must make along the way. There are those who constantly flip watches to get the next one, those who hold on to watches for life, and those who for some unfathomable reason just don’t wear watches anymore.

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03.02.2017 by

How well do you know your watches? Can you tell the difference between some of the most famous watches just from tiny details like a crown or a chronograph pusher?

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14.12.2016 by

You have to admit, some brands have done a really fantastic job with this lately; for example, Rolex's new Daytona (even though some wished for a date display or a slightly bigger size), Tudor's Heritage Black Bay, and most of IWC Schaffhausen's latest pilot's watches. TAG Heuer went even further and asked their customers how they wished the new Autavia to look and it resulted in a fantastic watch. But there are still many watches yet to be produced that collectors would fall in love with instantly if they were ever to see the light of day.

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26.11.2016 by

This article doesn’t cover watches, but rather the pleasant side effects of our mutual hobby and passion for watches. Watches are great conversation makers, just like (vintage) sports cars, fine wine or high-end audio. I also find watches to be the base of some great friendships, some lasting for many years now.

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14.11.2016 by

What is the perfect watch for beginners? How should your first watch look like and which features should it have? Do you want a classic and elegant timepiece or should it be more sporty and bold? Is time and date enough for you or do you prefer a chronograph? Find the perfect first watch with this helpful watch guide quiz.

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10.10.2016 by

A collection can tell much more about an individual than a single watch ever could. It is also a collection of stories about a family, or even an era.

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