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Rolex Datejust 31 NEW 2024 “Floral Motif” Blue Dial Diamond Jubilee

Condition: | Year of production 2024 | Original box | Original papers
+ $50 insured shipping within:
Wire transfer
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Basic Info

Listing code KKS680
Brand Rolex
Model Datejust 31
Reference number 278274
Movement Automatic
Case material Steel
Bracelet material Steel
Year of production 2024
Scope of delivery
Original box, original papers
Gender Women's watch
Location United States of America, Florida, Miami
Price $12,790
Availability Item is in stock


Movement Automatic
Caliber/movement 2236
Power reserve 55 h
Number of jewels 31


Case material Steel
Case diameter 31 mm
Water resistance 10 ATM
Bezel material White gold
Crystal Sapphire crystal
Dial Blue


Bracelet material Steel
Bracelet color Steel
Clasp Fold clasp
Clasp material Steel




Introducing the Rolex Datejust 31 Reference 278274, featuring a stunning "Floral Motif" blue dial adorned with 24 diamonds of varying sizes, which illuminate the centre of each flower. This exquisite model, enhanced by a fluted white gold bezel and a Jubilee bracelet, combines elegance with the iconic Rolex design.

The Watch

This watch features a 31mm Oystersteel case with a fluted white gold bezel, adding a touch of sophistication to its design. The blue dial, decorated with a floral motif and 24 diamonds, enhances its beauty and elegance. Powered by the Rolex Calibre 2236, it boasts an automatic, self-winding movement with a 55-hour power reserve, ensuring precise and reliable performance.

The Rolex Datejust 31 “Floral Motif” comes as a complete set, including the original inner/outer box, booklets, hangtags, and warranty card dated 2024, still under Rolex’s 5-year warranty until 2029. This model is perfect for those who appreciate both luxury and functionality.

Whether you're adding to your collection or seeking a standout piece, the Rolex Datejust 31 Reference 278274 offers unmatched elegance and sophistication.


Brand: Rolex
Model: Datejust 31
Reference Number: 278274
Year of Production: 2024
Case Size: 31 MM
Bezel: Fluted white gold
Movement: Rolex Calibre 2236
Mechanism: Automatic, self-winding
Power Reserve: Approximately 55 hours
Condition: Brand New
Dial: Blue dial with floral motif and 24 diamonds
Bracelet: Jubilee bracelet
Included: Complete set with inner/outer box, booklets, hangtags, and warranty card dated 2024, under Rolex’s 5-year warranty until 2029
100% Authentic - Our Assurance

We stand firmly behind the authenticity of our timepieces. Each watch in our collection is meticulously examined by our team of seasoned watch specialists, ensuring their genuineness beyond any doubt. Our unwavering dedication to authenticity guarantees that every piece you purchase from us is thoroughly vetted and verified, providing you with the utmost confidence in your investment.


We ensure the safe and secure delivery of your valuable timepieces. All packages are shipped via FedEx Express Overnight for fast and reliable service. Once payment is confirmed by Chrono24, your watch will be prepared and dispatched within 48 hours. Our commitment to prompt and secure shipping guarantees your purchase arrives quickly and safely.

Security on Chrono24 for This Listing

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Easy returns

Dissatisfied with your purchase? No worries! Chrono24's secure Escrow Service makes returning your order a breeze. If the watch arrives and is suspicious, defective, or not as the seller described, you have 14 days to initiate a return.

How returns work:

  1. 1.  Inform Chrono24's support team

  2. 2.  Ship the watch back to the dealer insured for its full value

  3. 3.  Receive a refund for the purchase price

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Professional dealer | On Chrono24 since 2018
Miami, United States of America
English, Spanish
69 watches sold
25 active listings
Miami, United States of America
English, Spanish


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Replies within 2 hours


12 items sold

Reviews (37)
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