Rolex Red gold

The market for Rolex watches is constantly in flux. While coveted models like the Submariner and Daytona trade at sky-high prices on the secondary market, hidden treasures lie in wait for connoisseurs with a tighter budget.

Anyone keeping track of the luxury watch market will have noticed some turbulence over the past two years. But how has this affected the world’s leading luxury watch manufacturer? In this article, we take a closer look at the factors and trends shaping the price performance of Rolex.