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Rolex Coke


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Rolex GMT-Master II
"Coke"
$10,600
+ $29 for shipping
Popular
Rolex GMT-Master II
Very Good Condition A Serial GMT-Master II "Coke" Oyster Bracelet 16710
$10,795
+ $99 for shipping
Rolex GMT-Master II
Coke Faded Bezel Stainless Steel Box and Papers 16710
$12,850
Free shipping
Popular
Rolex GMT-Master II
16710LN GMT Master II with Red & Black Bezel (Coke)
$14,575
+ $50 for shipping
Rolex GMT-Master
Coke 1989
$13,000
Free shipping
Rolex GMT-Master II
Coke Bezel 40mm 1991
$13,699
+ $49 for shipping
Rolex GMT-Master II
1997 GMT Master II Coke 16710 Black Dial SS Oyster With Papers 40mm
$12,500
+ $50 for shipping
Rolex GMT-Master II
Coke "Fat Lady" Red and Black Steel 40mm Oyster Bracelet 16760 Year 1988
$13,200
Free shipping
Rolex GMT-Master II
16710 GMT-Master II Coke Red/Black Bezel Box & Papers
$14,295
+ $80 for shipping
Rolex GMT-Master II
"Coke" Stainless Steel Black Dial 16710
$12,800
Free shipping
Rolex GMT-Master II
Very Good Condition Z serial GMT-Master II "Coke" Oyster Bracelet 16710LN
$15,895
+ $99 for shipping
Rolex GMT-Master II
Pre-owned GMT Master II Coca Cola (Coke) 16710
$10,595
+ $49 for shipping
Rolex GMT-Master II
Coke
$10,600
Excl. shipping
Private Seller
Rolex GMT-Master
40 mm Rare Coke Lilac Bezel Steel Watch 16700 U Series 1997
$10,790
Free shipping
Rolex GMT-Master II
Coke ''Cream Patina'' (1990)
$13,030
Free shipping
Rolex GMT-Master II
16710 Coke Swiss Only Mint Conditions Box & Papers 1999
$12,976
+ $327 for shipping
Rolex GMT-Master
Red and Black Coke 40mm Oyster Bracelet Year 1991 | FULL SET
$12,900
Free shipping
Rolex GMT-Master II
“Coke” 16710
$10,950
+ $75 for shipping
Popular
Rolex GMT-Master II
16710 Coke Very Good Condition Stahl Steel 2641cy
$10,903
+ $144 for shipping
Rolex GMT-Master
Coke GMT Ref. 16700
$10,299
Excl. shipping
Private Seller
Rolex GMT-Master II
Very Good Condition GMT-Master II Coke “Fat Lady” Red and Black Bezel 16760
$11,300
+ $99 for shipping
Rolex GMT-Master II
16710 Coke K serial
$9,463
+ $172 for shipping
Rolex GMT-Master II
ref 16710 Coke Swiss Only 1999 Box and Paper
$14,121
+ $164 for shipping
Rolex GMT-Master II
Coke
$15,995
Free shipping
Rolex GMT-Master II
16710 Coke Certified Pre Owned Full Set 1996
$14,066
+ $327 for shipping
Rolex GMT-Master II
16710 COKE - L45 SERIAL - FULL SET - GORGEOUS PATINA
$14,066
Free shipping
Rolex GMT-Master II
Pre-owned GMT Master II Coca Cola (Coke) 16710
$10,995
+ $49 for shipping
Rolex GMT-Master II
Coke 16710 2001
$13,699
+ $52 for shipping
Rolex GMT-Master II
Ref.16710 - Coke Bezel - Stick Dial - Year 2007
$19,627
+ $218 for shipping
Rolex GMT-Master II
16710 - 2005 - GMT-Master II - Coke - Box and Papers
$14,039
+ $108 for shipping

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Rolex GMT-Master II
Ref 16710 Coke 40 mm Original Box 1997
$12,130
+ $45 for shipping
Rolex GMT-Master II
16710 GMT Master II 'Coke' No Holes
$14,873
+ $99 for shipping
Rolex GMT-Master II
Fat Lady 16760 Black Red Coke Stainless Steel
$13,795
Free shipping
Promoted
Rolex GMT-Master II
16710 GMT-Master II Coke
$9,630
Excl. shipping
Private Seller
Rolex GMT-Master II
"Coke" # Unpolished # Ref 16710 # 2002 # Fullset
$16,301
+ $545 for shipping
Rolex GMT-Master II
Coke 16760 - "Fat Lady" - "Sophia Loren" 1987
$16,874
+ $337 for shipping
Rolex GMT-Master II
Coke 16710 1999 A Serial
$13,699
+ $52 for shipping
Promoted
Rolex GMT-Master II
16710 "Coke" Mens Watch
$11,499
+ $50 for shipping
Rolex GMT-Master II
16710 Coke A Serial 1999
$12,212
+ $545 for shipping
Rolex GMT-Master II
Ref. 16710 Coke P serie fullset
$13,630
+ $382 for shipping
Popular
Rolex GMT-Master II
16710 COKE
$16,345
+ $654 for shipping
Rolex GMT-Master II
16710 Coke bezel 1990 (creme patina)
$13,030
Free shipping
Rolex GMT-Master II
Coke GMT-Master II gmt master 2 coke faded bezel full set
$12,764
+ $188 for shipping
Rolex GMT-Master II
Pepsi PLUS original Coke bezel
$13,999
Excl. shipping
Private Seller
Rolex GMT-Master II
16710 Tritium Coke bezel Full Set 1990’s
$16,301
+ $131 for shipping
Rolex GMT-Master II
16710 "Coke" Rosso Nero patina tritium dial Full Set 1992 Mint condition
$12,431
+ $218 for shipping
Rolex GMT-Master II
coke swiss only never polished
$12,745
+ $273 for shipping
Rolex GMT-Master II
Coke Full Set
$12,540
+ $217 for shipping
Rolex GMT-Master II
Pepsi Coke serviced B+P Tritium
$14,719
+ $217 for shipping
Rolex GMT-Master II
40mm 16710 / Coke Bazel / 2004 / No Holes / Box&Papers / Full Set / Serviced
$14,174
Free shipping
Rolex GMT-Master II
Ref. 16710 Coke
$10,904
+ $327 for shipping
Rolex GMT-Master II
2009 GMT-Master II 16710 Unpolished Error Coke Dial D Serial Complete 40mm
$22,000
+ $50 for shipping
Rolex GMT-Master II
40mm Coke Bezel 2000 Model Mint Condition Box And Papers
$14,039
+ $128 for shipping
Rolex GMT-Master II
16710 with Coke Bezel on Oyster Bracelet
$11,500
Free shipping
Rolex GMT-Master
Coke jubilee from 1990 (serviced)
$10,903
Excl. shipping
Private Seller
Rolex GMT-Master II
16710 coke bezel perfect full set like new
$16,247
Free shipping
Rolex GMT-Master II
Coke
$13,575
+ $98 for shipping
Rolex GMT-Master II
“Coke” Automatic Steel Ref.16710T
$11,449
+ $75 for shipping
Rolex GMT-Master II
40mm / 16710 / Coke Bazel 1998 / Tritium Dial / Box&Papers
$14,062
Free shipping
Rolex GMT-Master II
16710 Coke Full-Set 1991
$16,901
+ $273 for shipping

Rolex Coke: A Refreshing GMT-Master II

The Rolex GMT-Master II Coke is famous for its black and red bezel. This luxury sports watch features a GMT function and has come with a ceramic bezel since 2007. It enjoys widespread popularity and is highly likely to appreciate in value.


A Watch for Pilots and World Travelers

The Rolex Coke has been a favorite of pilots and world travelers since its introduction in 1982. In fact, the very first GMT-Master II that Rolex brought to market belongs to the Coke family. The original bears the reference number 16760, and its most distinctive feature is its black and red bezel. This color combination reminded people of a Coca-Cola can, and fans were quick to nickname this GMT-Master II the "Rolex Coke." However, the 16760 also goes by other names. You may hear people refer to this model as the "Fat Lady" due to its caliber 3085 and the resulting thicker case.

Rolex only produced the 16760 for a few years, meaning this reference is quite rare and coveted among collectors today. The somewhat flatter GMT-Master II (ref. 16710) replaced the "Fat Lady" in the late 1980s and was in production until 2007. Thanks to its long production run, this model is a much more common sight on the market than its predecessor. However, prices for well-maintained timepieces aren't too much lower than those of their rarer counterparts.

Since ceasing production of the 16710, Rolex has yet to release another GMT-Master II Coke watch. Instead, the company has turned their attention to creating new versions of the even more famous GMT-Master II {keyword-rolex pepsi,Pepsi}. As you may have guessed, this watch has a red and blue bezel just like the logo of Coca-Cola's greatest rival.

Reasons to Buy a GMT-Master II Coke

  • High-precision Superlative Chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Highly likely to appreciate in value

Prices at a Glance: Rolex Coke & Others

Reference number Price (approx.) Bezel/Caliber
16760 "Fat Lady" 17,500 USD Coke, thicker case, caliber 3085
16710 17,000 USD Coke, caliber 3185
116710BLNR 16,500 USD Blue and black, caliber 3186
116719BLRO 36,500 USD Pepsi, caliber 3186
126710BLRO 19,000 USD Pepsi, caliber 3285
116710LN 14,500 USD Black, caliber 3186

Rolex Coke: Price and Model Information

If you're interested in purchasing a "Fat Lady" ref. 16760, you will need to have roughly 17,500 USD on hand. Prices for pre-owned pieces in good condition sit around 14,000 USD. Between 2018 and 2020, the "Fat Lady" increased in value by over 30%, making it an intriguing investment opportunity.

Despite being produced in much larger numbers, the Rolex Coke 16710 costs nearly as much as its predecessor. You can purchase a used watch for about 12,000 USD. Never-worn editions also occasionally pop up for sale, and when they do, they tend to sell for some 17,500 USD. Like the "Fat Lady," prices for this model rose by about 30% between 2018 and 2020.

Alternatives to the Coke: Batman and Pepsi

Batman models with the refs. 116710BLNR and 12610BLNR are two possible Rolex Coke alternatives. With a blue and black ceramic bezel, the Batman has a more classic, conservative look. It also goes extremely well with business attire. Rolex retired the 116710BLNR in 2019, replacing it with the 126710BLNR. The latter is in short supply, and acquiring one often comes with a long wait time.

This has caused prices to soar outside of brick-and-mortar shops. For example, the current 126710BLNR on a Jubilee bracelet has a list price of "only" 8,800 CHF (approx. 9,700 USD); however, it actually trades for up to 18,500 USD. Licensed Rolex dealers no longer sell the previous model, the 116710BLNR. This version now demands between 15,000 and 17,000 USD

The Rolex Pepsi series has a much longer history and, thus, offers a wide range of interesting vintage watches with aluminum bezels. One example, the ref. 16750, costs between 14,000 and 17,500 USD, depending on its condition. Rolex began outfitting Pepsi GMT-Master II watches with Cerachrom bezels in 2007. You'll find both stainless steel editions and white gold models like the ref. 116719BLRO. Due to its precious metal case and bracelet, this reference demands around 36,500 USD.

If you like the Pepsi design but prefer stainless steel, you should take a closer look at the ref. 126710BLRO on a Jubilee bracelet. Like all GMT-Master IIs since 2019, this watch gets its power from the in-house caliber 3285 – a certified Superlative Chronometer with a 70-hour power reserve. However, licensed dealers are even less likely to have this watch than the Batman. Regardless of its condition, a stainless steel Pepsi will set you back about 19,000 USD.

There are more affordable ways to get your hands on a GMT-Master II. Take the ref. 116710LN, for instance. It has a solid black bezel and was in production from 2007 to 2019. Prices for mint-condition pieces have been on the rise ever since, having nearly doubled since 2018. Today, you can purchase a new watch for approximately 14,500 USD and a used watch for 12,000 USD.


GMT-Master II: Sapphire Crystal, Ceramic, and a New Caliber

The Rolex GMT-Master II Coke has a decisive advantage over "normal" GMT-Masters: You can independently set its hour hand in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you arrive in a new time zone. On the other hand, the caliber 3075 requires you to set the hour, minute, and 24-hour hands together. This movement powers the GMT-Master ref. 16750, among others. The bidirectional rotatable bezel aids in setting the second time zone. With its newer caliber, the GMT-Master II can keep track of three time zones simultaneously. Furthermore, the Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire crystal.

The successor to the "Fat Lady," the Rolex ref. 16710, is available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the introduction of the first GMT-Master in the 1950s. The 16710's bezel inlay is made of aluminum, which is why you will often find them with faded colors that underscore their vintage look. Rolex outfits current GMT-Master II watches with Cerachrom bezels. Cerachrom is an extremely hard and scratch-resistant ceramic mixture that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

Rolex has been equipping every GMT-Master II with the in-house caliber 3285 since 2019. This movement replaced the 3186, which had been around since 2005. This updated caliber boasts an improved 70-hour power reserve, a blue Parachrom hairspring, and Rolex's Chronergy escapement. The hairspring and escapement provide the movement with its high efficiency and magnetic resistance.