Think about it, every significant exploration or achievement by man in the modern era has been accompanied by a watch. Watches are used to tell the time or to help explorers with a variety of different tasks. From chronographs to mission timers, from moon phase calendars to alarms, all of these watch functions have contributed to completing various missions and have made headlines alongside the explorations themselves.
Watches have been involved in legendary travels around the world, including diving down into the Mariana Trench, conquering the Arctic poles, climbing Mount Everest, and of course, the first Moon landing. Watches have played a part in each of these and many more adventures. This is what gives the watch industry one of the biggest advantages over any other product industry: The stories are iconic and limitless.
They are limitless in the sense that there are so many stories that involve watches and outstanding record-setting and limit-breaking performances. This is also what keeps pushing watch technology forward, as new standards require better technology. Thus, new challenges or missions bring about new insights in watch technologies.
The best thing about all of this is that the stories are linked to those of us that buy the watches themselves. Every person has a relationship to the story, regardless of whether it is one of admiration, joy, technical excellence, or historical significance. Once you find a watch that has a story you feel connected to, you will be able to wear something that is so much more than just a watch…