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Bulgari Serpenti Ceramic 35mm Black United States of America, California, San Mateo
TOP
Bulgari Serpenti Spiga Quartz Black Dial Ladies Watch - 102734
$4,599
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Rose gold 35mm White United States of America, California, Burlingame
TOP
Bulgari Serpenti Tubogas Quartz Diamond Paved Dial Diamond...
$17,489
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Steel 35mm Purple United States of America, California, San Mateo
TOP
Bulgari Serpenti Quartz Violet Dial Diamond Bezel Ladies Watch...
$8,869
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Steel 27mm Grey United States of America, California, San Mateo
TOP
Bulgari Serpenti Quartz Grey Dial Diamond Bezel Ladies Watch -...
$5,569
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Rose gold 35mm Black United States of America, California, Beverly Hills
Bulgari Serpenti
$28,500
Verified Dealer
91
US
Bulgari Serpenti 35mm Black United States of America, New York, New York
Bulgari Diamond Serpenti Double Spiral 18k Rose Gold &...
$11,495
Free shipping
Verified Dealer
111
US
Bulgari Serpenti Steel 35mm Black United States of America, New York, New York
Bulgari Serpenti Tubogas Black Diamond Dial Ladies Watch
$6,300
Free shipping
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US
Bulgari Serpenti Rose gold 16mm Black United States of America, New York, Hartsdale
Bulgari Serpenti
$31,500
Verified Dealer
448
US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$5,400
Verified Dealer
340
US
Bulgari Serpenti Rose gold 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103145
$14,950
Free shipping
Verified Dealer
958
US
Bulgari Serpenti Yellow gold 35mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti Tubogas, Silver Dial, Diamond Bezel - Yellow...
$31,995
Free shipping
Verified Dealer
56
US
Bulgari Serpenti Steel 23mm Black United States of America, Florida, 33431
Bulgari NEW Serpenti Steel Black Diamond Ladies Quartz Watch ...
$10,500
Verified Dealer
153
US
Bulgari Serpenti Rose gold 35mm Grey United States of America, California, San Mateo
Bulgari Serpenti Tubogas Quartz Grey Dial Diamond Bezel Ladies...
$11,839
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Gold/Steel 35mm Silver United States of America, California, Beverly Hills
Bulgari Serpenti
$8,950
Verified Dealer
91
US
Bulgari Serpenti 35mm Silver United States of America, New York, New York
Bulgari Serpenti Tubogas 1 Spiral Diamond Watch 18k Rose Gold...
$8,495
Free shipping
Verified Dealer
111
US
Bulgari Serpenti Steel 35mm Black United States of America, New York, New York
Bulgari Serpenti Tubogas Black Diamond Dial Ladies Watch
$6,300
Free shipping
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US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, New York, Hartsdale
Bulgari Serpenti Tubogas
$5,450
Verified Dealer
448
US
Bulgari Serpenti Gold/Steel 33mm Silver Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$14,900
Verified Dealer
340
US
Bulgari Serpenti Steel 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103144
$4,495
Free shipping
Verified Dealer
958
US
Bulgari Serpenti 35mm Black Roman numerals United States of America, New York, New York
Bulgari Serpenti Spiga - Stainless Steel & Ceramic
$8,395
Free shipping
Verified Dealer
56
US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti 101816
$6,550
Free shipping
Verified Dealer
520
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 101910
$9,250
Free shipping
Verified Dealer
553
US
Bulgari Serpenti Steel 35mm Red United States of America, California, San Mateo
Bulgari Serpenti Tubogas Quartz Red Lacquered Dial Diamond...
$7,709
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, New York
Bulgari Serpenti Tubogas Diamond Watch Stainles Steel Ref....
$5,295
Free shipping
Verified Dealer
111
US
Bulgari Serpenti Rose gold 26mm Black United States of America, California, Newport Beach
Bulgari Serpenti Jewelry Scaglie SPP26BG Pre-Owned
$36,750
Verified Dealer
161
US
Bulgari Serpenti Red gold United States of America, New York, New York
Bulgari Serpenti Ladies Watch 101986
$36,000
Verified Dealer
 
US
Bulgari Serpenti Steel 35mm Silver United States of America, Florida, Aventura
Bulgari Serpenti
$6,550
Verified Dealer
340
US
Bulgari Serpenti Ceramic 35mm Black Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Spiga 102734
$4,950
Free shipping
Verified Dealer
958
US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, New Jersey, Oakhurst
Bulgari Serpenti
$5,600
Verified Dealer
38
US
Bulgari Serpenti Steel 23mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti Stainless Steel Tubogas Silver Dial Double Twirl
$6,125
Verified Dealer
413
US
Bulgari Serpenti Ceramic 35mm Black United States of America, New York, New York
Bulgari SERPENTI SPIGA WATCH 102885
$10,250
Free shipping
Verified Dealer
553
US
Bulgari Serpenti 35mm Black United States of America, New York, New York
Bulgari Serpenti Tubogas Watch 18k Rose Gold & Steel Ref....
$6,495
Free shipping
Verified Dealer
111
US
Bulgari Serpenti Rose gold 27mm Green Roman numerals United States of America, California, Newport Beach
Bulgari Tubogas Serpenti Ladies SPP27C4PGL
$5,950
Verified Dealer
161
US
Bulgari Serpenti Rose gold United States of America, New York, New York
Bulgari Serpenti Ladies Watch 101985
$36,000
Verified Dealer
 
US
Bulgari Serpenti Gold/Steel 33mm White Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$5,800
Verified Dealer
340
US
Bulgari Serpenti Steel 35mm Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Tubogas 102493
$8,950
Free shipping
Verified Dealer
958
US
Bulgari Serpenti Rose gold 35mm White United States of America, New York, NYC
Bulgari 18K Rose Gold Serpenti Diamond Triple Wrap Ladies...
$36,000
Free shipping
Verified Dealer
130
US
Bulgari Serpenti Steel 23mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti Stainless Steel Tubogas Silver Dial 23mm
$4,390
Verified Dealer
413
US
Bulgari Serpenti Gold/Steel 35mm Grey United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 102680 (S SIZE)
$14,500
Free shipping
Verified Dealer
553
US
Bulgari Serpenti 35mm White United States of America, California, San Mateo
Bulgari Serpenti Tubogas Quartz White Dial Diamond Bezel...
$11,969
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Rose gold 33mm Silver United States of America, New York, Airmont
Bulgari Serpenti Seduttori 33mm 103145
$16,416
Free shipping
Verified Dealer
614
US
Bulgari Serpenti Rose gold 35mm White Roman numerals United States of America, California, Newport Beach
Bulgari Serpenti Spiga SPP35WGDWCGD1.1T
$16,200
Verified Dealer
161
US
Bulgari Serpenti Yellow gold United States of America, New York, New York
Bulgari Serpenti 101924
$21,500
Verified Dealer
276
US
Bulgari Serpenti Rose gold 27mmmm Grey Roman numerals United States of America, Florida, Aventura
Bulgari serpenti
$6,200
Verified Dealer
340
US
Bulgari Serpenti Rose gold 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103146
$18,950
Free shipping
Verified Dealer
958
US
Bulgari Serpenti Ceramic 35mm White
Bulgari Serpenti Spiga Quartz White Lacquered Dial Diamond...
$7,741
Verified Dealer
775
JP
Bulgari Serpenti Gold/Steel 35mm Black Roman numerals United States of America, Louisiana, Shreveport
Bulgari BVLGARI Serpenti Tubogas Diamond Watch Rose Gold &...
$11,995
Free shipping
Verified Dealer
 
US
Bulgari Serpenti Gold/Steel 35mm Grey United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 102681 (S SIZE)
$10,500
Free shipping
Verified Dealer
553
US
Bulgari Serpenti Steel 27mm Mother of pearl United States of America, New York, Airmont
Bulgari Serpenti 27mm 102781 sps27wsdl
$4,100
Free shipping
Verified Dealer
614
US
Bulgari Serpenti Steel 27mm Mother of pearl Roman numerals United States of America, California, Newport Beach
Bulgari Tubogas Serpenti Ladies SPS27WSDL
$4,350
Verified Dealer
161
US
Bulgari Serpenti Rose gold 35mm Black Roman numerals United States of America, New York, New York
Bulgari Serpenti Tubogas, Black Dial, Diamond Bezel - Rose Gold
$31,995
Free shipping
Verified Dealer
US
Bulgari Serpenti Steel 35mm Blue Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$9,900
Verified Dealer
340
US
Bulgari Serpenti Steel 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103143
$7,450
Free shipping
Verified Dealer
958
US
Bulgari Serpenti Steel 27mm Grey
Bulgari Serpenti Quartz Grey Dial Diamond Bezel Ladies Watch -...
$5,628
Verified Dealer
775
JP
Bulgari Serpenti Gold/Steel 35mm United States of America, Florida, Miami
Bulgari New Serpenti Tubogas 33 mm Steel Rose Gold Pave...
$17,550
Free shipping
Verified Dealer
608
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 101827 (L SIZE)
$8,000
Free shipping
Verified Dealer
553
US
Bulgari Serpenti Steel 35mm White United States of America, California, San Mateo
Bulgari Serpenti Quartz Diamond White Dial Diamond Bezel...
$6,529
Free shipping
Verified Dealer
2325
US
Bulgari Serpenti Gold/Steel 33mm Silver United States of America, New York, Airmont
Bulgari Serpenti Seduttori 33mm 103143
$8,064
Free shipping
Verified Dealer
614
US
Bulgari Serpenti White gold 35mm Roman numerals United States of America, California, Newport Beach
Bulgari Tubogas Serpenti Jewelry Scaglie Ladies SPW35D2GDG1T
$23,500
Verified Dealer
161
US
Bulgari Serpenti White gold 26mm Mother of pearl United States of America, New Jersey, Cresskill
Bulgari Jewelry Serpenti 18K White Gold & Diamond Ladies Watch...
$30,099
Free shipping
Verified Dealer
583
US
Bulgari Serpenti Steel 27mmmm Blue Roman numerals United States of America, Florida, Aventura
Bulgari serpenti
$4,900
Verified Dealer
340
US
Bulgari Serpenti Steel 32mm Black Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti 102921
$4,650
Free shipping
Verified Dealer
958
US

Bvlgari Serpenti: A Fan Favorite Since 1940

The Bvlgari Serpenti has enjoyed widespread popularity since its debut. Inspired by the sleek body of a snake, the case and band gracefully wind around the wrist. Many pieces blur the line between jewelry and watch thanks to their precious materials.


5 Reasons to Buy a Bvlgari Serpenti

  • A unique snake-inspired design
  • Cult following since 1940
  • Stainless steel, gold, and two-tone models
  • High Jewelry models – more jewelry than watch
  • Precise Swiss quartz movements

A Snake for Your Wrist

The Serpenti is one of the oldest collections from luxury watch and jewelry manufacturer Bvlgari. Originally released in the 1940s, the Serpenti helped propel the brand into the spotlight in the 1960s after appearing on numerous celebrities' wrists. Elizabeth Taylor was a fan of the design and wore a Serpenti while filming Cleopatra.

From its drop-shaped case to its spiral bracelet that gently wraps around the arm, the Serpenti clearly takes its name to heart. However, when crafting the bracelet for the first model, Bvlgari got inspiration from an unlikely source: the flexible gas pipes commonly used in Europe in the 1920s. Current pieces with this bracelet design have the term "Tubogas" in their name. To this day, Bvlgari continues to embrace the mythological symbol of the serpent, offering a wide range of watches and jewelry featuring stylized snakes.

Bvlgari offers Serpenti watches in stainless steel, different shades of gold, or state-of-the-art ceramic. High Jewelry editions are encrusted with innumerable gemstones, such as diamonds, emeralds, amethysts, malachite, or lapis lazuli. Precise Swiss quartz timepieces power these timepieces.


How much does the Bvlgari Serpenti cost?

Model Price (approx.) Feature(s)
Serpenti Secret Watch 131,000 USD Rose gold, diamonds, turquoise, mother-of-pearl
Serpenti Scaglie 44,000 USD Rose gold, diamonds, black sapphire
Serpenti Tubogas Three Gold 32,500 USD Rose, white, and yellow gold; diamonds
Serpenti Seduttori 25,500 USD Rose gold, diamonds
Serpenti Tubogas Two-Tone 14,000 USD Two-tone design, diamonds
Serpenti Spiga 10,500 USD Brown ceramic, diamonds
Serpenti Tubogas Steel 6,000 USD Stainless steel
Serpenti Spiga 5,200 USD Black ceramic
Serpenti 27 3,000 USD Stainless steel, changeable leather strap

Serpenti Tubogas: The Classic Edition

The Serpenti Tubogas series is the direct descendant of the original watch from the 1940s. Its drop-shaped case is 35 mm across at its widest point and looks particularly lifelike thanks to its curves. A quartz caliber powers the central hour and minute hands. Roman numerals mark 6 and 12 o'clock, while applied line indices are used for the other hours. The dial is available in silvery-white, black, gray, red, brown, or purple. Certain models even feature a guilloché sunburst pattern.

Bvlgari crafts the case and integrated bracelet out of polished stainless steel or rose gold. There are also two-tone editions that mix these two materials, as well as a " Three Gold" model in rose, white, and yellow gold. Many timepieces also feature diamond-studded bezels.

Each watch comes on a coiled bracelet with anywhere from one to seven spirals. The more spirals, the higher the snake winds up your arm and the bolder the fashion statement.

Stainless steel models with a single spiral mark the entry point into the Serpenti collection. These versions cost around 3,900 USD. For a piece with a double spiral, be prepared to spend some 5,900 USD. The top stainless steel Serpenti has five spirals and a diamond-studded bezel. This timepiece demands roughly 9,800 USD. Two-tone and gold editions require a larger investment of between 6,600 and 14,000 USD. At about 32,500 USD, the "Three Gold" model in rose, white, and yellow gold sits at the top of the Serpenti Tubogas price range.

Features of the Serpenti Tubogas

  • 35-mm case
  • Stainless steel, gold, or two-tone
  • Up to seven spirals
  • Select models with diamonds
  • Quartz movement

Prices for the Ceramic Serpenti Spiga

There are only two differences between the Serpenti Spiga and the Serpenti Tubogas. First, the Spiga's bracelet is modeled after ears of corn instead of pipes. Second, its case and bracelet are made of white, black, or brown ceramic. The 18-karat rose gold bezel, crown, indices, hands, and individual links offer a stunning contrast. Certain models also feature diamonds on their bezels.

The top Spiga model comes in brown ceramic and has a diamond-studded bezel. You can call this timepiece your own for about 10,000 USD. Black or white versions with a double spiral bracelet cost some 8,800 USD. You can save even more by purchasing a watch with a single spiral. Prices for these models begin around 7,500 USD. The most affordable Spiga watch is made of black ceramic and has a single twist and black ceramic bezel. This variant sells for approximately 5,200 USD.

Features of the Serpenti Spiga

  • 35-mm case
  • Black, white, or brown ceramic
  • Gold accents on the case and bracelet
  • Select models with diamonds
  • Quartz movement

Serpenti 27 with a Changeable Leather Strap

The Serpenti is also available on a leather strap. These bands coil around the arm just like their metal and ceramic counterparts. However, they come with one distinct advantage: They are interchangeable. Color options range from the reserved to the downright bold, so you can match your watch to your mood or outfit.

Despite having a smaller, 27-mm case, the design is identical to that of larger Serpenti models. You can choose between a stainless steel or rose gold case, with or without diamonds.

You can call a stainless steel watch with a simple strap your own for as little as 3,000 USD. The addition of diamonds raises the price to about 5,100 USD. Rose gold editions cost anywhere from 5,700 to 8,400 USD, depending on whether there are diamonds on the bezel.

Features of the Serpenti 27

  • 27-mm case
  • Stainless steel, rose gold, or two-tone editions
  • Select models with diamonds
  • Changeable leather strap
  • Quartz movement

Serpenti Seduttori: The Next Generation

Bvlgari introduced the Serpenti Seduttori at Baselworld 2019. Unlike the other Serpenti models, these watches lack a spiral bracelet. Instead, the more conventional integrated bracelet has hexagonal links that mimic a snake's smooth scales.

The Seduttori has a 33-mm case and follows the same design principles as the rest of the collection. It's available in stainless steel, gold, or as a two-tone watch. There are also models with diamond-set bezels. The silvery-white opaline dial pairs beautifully with the case and features stainless steel or gold hour markers.

As always, the stainless steel versions are the most affordable. These watches change hands for around 4,200 USD. The two-tone edition sells for roughly 6,200 USD without diamonds and 10,000 USD with diamonds. Solid gold watches cost significantly more. Prices depend on whether or not the bezel is diamond-studded. These watches generally sell for between 20,500 and 25,500 USD.

Features of the Serpenti Seduttori

  • 33-mm case
  • Stainless steel, rose gold, or two-tone cases and bracelets
  • Select models with diamonds
  • Integrated metal bracelet
  • Quartz movement

Serpenti High Jewelry: Equal Parts Art and Watch

Bvlgari shows off their jewelry making prowess in the Serpenti High Jewelry series. Perfectly cut and set gemstones and refined gold work transform these watches into true masterpieces.

The so-called " Secret Watches" are especially popular. These timepieces have their quartz movements hidden in the snake's lower jaw. Simply open the serpent's hinged mouth to reveal the dial within. Other popular models include the Serpenti Scaglie with its crocodile-like scales and the Serpenti Incantati with a snake coiled around its round case.

All this luxury comes at a price. Depending on the design and number of gemstones on the base and bracelet, Serpenti High Jewelry watches demand anywhere from 20,500 USD to well over 110,000 USD.

Features of High Jewelry Serpenti Watches

  • Encrusted with gemstones
  • Different shapes and sizes
  • Secret Watches with a "hidden" dial
  • Quartz movement