344 listings including promoted listings
Promoted
Bulgari Serpenti
Rose Gold Diamonds & Rubies 26mm NEW UNWORN SPP26WGD1GDR.1T
$39,000
+ $29 for shipping
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Bulgari Serpenti
Tubogas 35mm Blue Dial Rose Gold Stainless Steel ref: 103288
$12,100
Free shipping
Promoted
Bulgari Serpenti
Tubogas 18K Rose Gold Double Spiral Diamond Bezel 101814 / SPP35G
$35,500
+ $200 for shipping
Bulgari Serpenti
Certified
SPP35G
$12,500
+ $59 for shipping
Bulgari Serpenti
Seduttori Watch
$4,500
Excl. shipping
Private Seller
Bulgari Serpenti
NEW 2022 Serpenti SPS27WSDL-102781
$3,999
Free shipping
Promoted
Bulgari Serpenti
Certified
$7,500
Excl. shipping
Private Seller
Bulgari Serpenti
18K Rose Gold Red Lacquer 26mm UNWORN
$32,750
Free shipping
Bulgari Serpenti
Tubogas Double Spiral Pave Diamonds 18K Rose Gold Watch Box
Price on request
+ $130 for shipping
Bulgari Serpenti
Certified
Tubogas 103708 Unworn sealed 35mm box papers 2024
$10,000
+ $60 for shipping
Bulgari Serpenti
Seduttori Diamond Bezel Rose Gold and Stainless Steel
$10,450
+ $150 for shipping
Bulgari Serpenti
102781 Women's Watch in Stainless Steel
$3,550
+ $29 for shipping
Bulgari Serpenti
Certified
Tubogas
$8,500
+ $50 for shipping
Bulgari Serpenti
Certified
Like New Condition Black Opaline Dial Ladies Watch Serpenti Tubogas
$5,478
+ $548 for shipping
Bulgari Serpenti
Certified
Spiga White Ceramic & 18k Rose Gold Factory Diamond Watch 102202
$14,500
Free shipping
Bulgari Serpenti
103273
$29,950
Free shipping
Bulgari Serpenti
101816 SP35C6SDS.1T
$6,025
+ $767 for shipping
Bulgari Serpenti
Certified
SP35S
$6,150
Free shipping
Bulgari Serpenti
Tubogas 35mm Quartz 18kYellow/Steel Diamond Bezel Ladies 103648
$14,000
Free shipping
Bulgari Serpenti
SP35S
$4,930
Excl. shipping
Private Seller
Bulgari Serpenti
Certified
Tubogas
$13,000
Free shipping
Bulgari Serpenti
102782
$4,273
+ $219 for shipping
Bulgari Serpenti
Certified
Tubogas Yellow Gold Diamonds Black Dial Ladies Watch SPP35G
$26,999
Free shipping
Bulgari Serpenti
102726 Serpenti Green 18k Rose Gold Wrap Leather Quartz Women's Watch
$6,578
Free shipping
Bulgari Serpenti
101995
Price on request
+ $190 for shipping
Bulgari Serpenti
Jewelry Rose Gold 26mm Quartz 102368 SPP26C2GD2GD2
Price on request
+ $29 for shipping
Bulgari Serpenti
Certified
Incantati Quartz 30mm 102537
$30,750
Free shipping
Bulgari Serpenti
Fine & Mint S.Steel Bvlgari Serpenti SP35S
$4,500
Free shipping
Bulgari Serpenti
Tubogas
$10,246
+ $131 for shipping
Bulgari Serpenti
Certified
SPIGA BLACK CERAMIC 18K ROSE GOLD DIAMOND WATCH B/P SPC35BG
$13,000
Excl. shipping
Private Seller

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Bulgari Serpenti
Spiga
$5,916
+ $383 for shipping
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Certified
102919
$4,495
+ $59 for shipping
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Seduttori 103141 Quartz Ladies Fullset
$5,587
+ $329 for shipping
Promoted
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102123 SP35BSPG.1T
$9,630
Excl. shipping
Private Seller
Bulgari Serpenti
Jewellery White Gold Diamonds NEW UNWORN RETAIL PRICE $82,000
Price on request
+ $29 for shipping
Bulgari Serpenti
Seduttori
$8,950
+ $150 for shipping
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Certified
102919 Women's Watch in 18kt Rose Gold
$5,950
+ $29 for shipping
Bulgari Serpenti
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$6,042
+ $131 for shipping
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101817 size S
$5,775
Excl. shipping
Private Seller
Bulgari Serpenti
Spiga 35 Mm 103657
$45,890
Free shipping
Bulgari Serpenti
box and papers 2023
$10,298
+ $77 for shipping
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$9,038
+ $284 for shipping
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Certified
Tubogas | SP 35 S | Stainless Steel | Silver Dial | Size S - 135mm
$5,184
Free shipping
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Jewelry Pink Gold Bracelet With Red Ceramic insert Red Lacquer Dial NEW UNWORN
$32,800
+ $29 for shipping
Bulgari Serpenti
Certified
SP35S
$5,499
Free shipping
Promoted
Bulgari Serpenti
Certified
102780 Ladies Watch Box Papers
$6,299
+ $50 for shipping
Bulgari Serpenti
Tubogas 102123 NEW 2023
$11,503
+ $383 for shipping
Bulgari Serpenti
102735
$7,121
Excl. shipping
Private Seller
Bulgari Serpenti
Tubogas
$11,000
+ $99 for shipping
Bulgari Serpenti
102825 Middle Eastern Exclusive Edition December 2019
$10,254
+ $123 for shipping
Bulgari Serpenti
Certified
Tubogas
$11,500
Free shipping
Bulgari Serpenti
SKIN
$6,573
Excl. shipping
Private Seller
Bulgari Serpenti
White Gold Diamonds NEW UNWORN
$34,000
+ $29 for shipping
Bulgari Serpenti
Tubogas 101911 - NEW 2024 with Stickers
$8,753
+ $218 for shipping
Bulgari Serpenti
Tubogas 103288 Stainless Steel and Rose Gold
$12,605
Free shipping
Bulgari Serpenti
SP35C6SDS.1T
$5,149
Excl. shipping
Private Seller
Bulgari Serpenti
Tubogas 102098
$14,790
+ $383 for shipping
Bulgari Serpenti
102780 Serpenti Women's Watch in Stainless Steel
$3,750
+ $29 for shipping
Bulgari Serpenti
18K Rose Gold Diamond Red Lacquer Quartz Ladies Watch
$37,653
Free shipping
Bulgari Serpenti
SP35S
$5,390
Free shipping
Bulgari Serpenti
102921
$4,500
+ $100 for shipping

Bvlgari Serpenti: A Fan Favorite Since 1940

The Bvlgari Serpenti has enjoyed widespread popularity since its debut. Inspired by the sleek body of a snake, the case and band gracefully wind around the wrist. Many pieces blur the line between jewelry and watch thanks to their precious materials.


5 Reasons to Buy a Bvlgari Serpenti

  • A unique snake-inspired design
  • Cult following since 1940
  • Stainless steel, gold, and two-tone models
  • High Jewelry models – more jewelry than watch
  • Precise Swiss quartz movements

A Snake for Your Wrist

The Serpenti is one of the oldest collections from luxury watch and jewelry manufacturer Bvlgari. Originally released in the 1940s, the Serpenti helped propel the brand into the spotlight in the 1960s after appearing on numerous celebrities' wrists. Elizabeth Taylor was a fan of the design and wore a Serpenti while filming Cleopatra.

From its drop-shaped case to its spiral bracelet that gently wraps around the arm, the Serpenti clearly takes its name to heart. However, when crafting the bracelet for the first model, Bvlgari got inspiration from an unlikely source: the flexible gas pipes commonly used in Europe in the 1920s. Current pieces with this bracelet design have the term "Tubogas" in their name. To this day, Bvlgari continues to embrace the mythological symbol of the serpent, offering a wide range of watches and jewelry featuring stylized snakes.

Bvlgari offers Serpenti watches in stainless steel, different shades of gold, or state-of-the-art ceramic. High Jewelry editions are encrusted with innumerable gemstones, such as diamonds, emeralds, amethysts, malachite, or lapis lazuli. Precise Swiss quartz timepieces power these timepieces.


How much does the Bvlgari Serpenti cost?

Model Price (approx.) Feature(s)
Serpenti Secret Watch 131,000 USD Rose gold, diamonds, turquoise, mother-of-pearl
Serpenti Scaglie 44,000 USD Rose gold, diamonds, black sapphire
Serpenti Tubogas Three Gold 32,500 USD Rose, white, and yellow gold; diamonds
Serpenti Seduttori 25,500 USD Rose gold, diamonds
Serpenti Tubogas Two-Tone 14,000 USD Two-tone design, diamonds
Serpenti Spiga 10,500 USD Brown ceramic, diamonds
Serpenti Tubogas Steel 6,000 USD Stainless steel
Serpenti Spiga 5,200 USD Black ceramic
Serpenti 27 3,000 USD Stainless steel, changeable leather strap

Serpenti Tubogas: The Classic Edition

The Serpenti Tubogas series is the direct descendant of the original watch from the 1940s. Its drop-shaped case is 35 mm across at its widest point and looks particularly lifelike thanks to its curves. A quartz caliber powers the central hour and minute hands. Roman numerals mark 6 and 12 o'clock, while applied line indices are used for the other hours. The dial is available in silvery-white, black, gray, red, brown, or purple. Certain models even feature a guilloché sunburst pattern.

Bvlgari crafts the case and integrated bracelet out of polished stainless steel or rose gold. There are also two-tone editions that mix these two materials, as well as a " Three Gold" model in rose, white, and yellow gold. Many timepieces also feature diamond-studded bezels.

Each watch comes on a coiled bracelet with anywhere from one to seven spirals. The more spirals, the higher the snake winds up your arm and the bolder the fashion statement.

Stainless steel models with a single spiral mark the entry point into the Serpenti collection. These versions cost around 3,900 USD. For a piece with a double spiral, be prepared to spend some 5,900 USD. The top stainless steel Serpenti has five spirals and a diamond-studded bezel. This timepiece demands roughly 9,800 USD. Two-tone and gold editions require a larger investment of between 6,600 and 14,000 USD. At about 32,500 USD, the "Three Gold" model in rose, white, and yellow gold sits at the top of the Serpenti Tubogas price range.

Features of the Serpenti Tubogas

  • 35-mm case
  • Stainless steel, gold, or two-tone
  • Up to seven spirals
  • Select models with diamonds
  • Quartz movement

Prices for the Ceramic Serpenti Spiga

There are only two differences between the Serpenti Spiga and the Serpenti Tubogas. First, the Spiga's bracelet is modeled after ears of corn instead of pipes. Second, its case and bracelet are made of white, black, or brown ceramic. The 18-karat rose gold bezel, crown, indices, hands, and individual links offer a stunning contrast. Certain models also feature diamonds on their bezels.

The top Spiga model comes in brown ceramic and has a diamond-studded bezel. You can call this timepiece your own for about 10,000 USD. Black or white versions with a double spiral bracelet cost some 8,800 USD. You can save even more by purchasing a watch with a single spiral. Prices for these models begin around 7,500 USD. The most affordable Spiga watch is made of black ceramic and has a single twist and black ceramic bezel. This variant sells for approximately 5,200 USD.

Features of the Serpenti Spiga

  • 35-mm case
  • Black, white, or brown ceramic
  • Gold accents on the case and bracelet
  • Select models with diamonds
  • Quartz movement

Serpenti 27 with a Changeable Leather Strap

The Serpenti is also available on a leather strap. These bands coil around the arm just like their metal and ceramic counterparts. However, they come with one distinct advantage: They are interchangeable. Color options range from the reserved to the downright bold, so you can match your watch to your mood or outfit.

Despite having a smaller, 27-mm case, the design is identical to that of larger Serpenti models. You can choose between a stainless steel or rose gold case, with or without diamonds.

You can call a stainless steel watch with a simple strap your own for as little as 3,000 USD. The addition of diamonds raises the price to about 5,100 USD. Rose gold editions cost anywhere from 5,700 to 8,400 USD, depending on whether there are diamonds on the bezel.

Features of the Serpenti 27

  • 27-mm case
  • Stainless steel, rose gold, or two-tone editions
  • Select models with diamonds
  • Changeable leather strap
  • Quartz movement

Serpenti Seduttori: The Next Generation

Bvlgari introduced the Serpenti Seduttori at Baselworld 2019. Unlike the other Serpenti models, these watches lack a spiral bracelet. Instead, the more conventional integrated bracelet has hexagonal links that mimic a snake's smooth scales.

The Seduttori has a 33-mm case and follows the same design principles as the rest of the collection. It's available in stainless steel, gold, or as a two-tone watch. There are also models with diamond-set bezels. The silvery-white opaline dial pairs beautifully with the case and features stainless steel or gold hour markers.

As always, the stainless steel versions are the most affordable. These watches change hands for around 4,200 USD. The two-tone edition sells for roughly 6,200 USD without diamonds and 10,000 USD with diamonds. Solid gold watches cost significantly more. Prices depend on whether or not the bezel is diamond-studded. These watches generally sell for between 20,500 and 25,500 USD.

Features of the Serpenti Seduttori

  • 33-mm case
  • Stainless steel, rose gold, or two-tone cases and bracelets
  • Select models with diamonds
  • Integrated metal bracelet
  • Quartz movement

Serpenti High Jewelry: Equal Parts Art and Watch

Bvlgari shows off their jewelry making prowess in the Serpenti High Jewelry series. Perfectly cut and set gemstones and refined gold work transform these watches into true masterpieces.

The so-called " Secret Watches" are especially popular. These timepieces have their quartz movements hidden in the snake's lower jaw. Simply open the serpent's hinged mouth to reveal the dial within. Other popular models include the Serpenti Scaglie with its crocodile-like scales and the Serpenti Incantati with a snake coiled around its round case.

All this luxury comes at a price. Depending on the design and number of gemstones on the base and bracelet, Serpenti High Jewelry watches demand anywhere from 20,500 USD to well over 110,000 USD.

Features of High Jewelry Serpenti Watches

  • Encrusted with gemstones
  • Different shapes and sizes
  • Secret Watches with a "hidden" dial
  • Quartz movement