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Bulgari Serpenti Steel 35mm White United States of America, California, San Mateo
TOP
Bulgari Serpenti Tubogas Quartz White Dial Diamond Bezel...
$7,999
Free shipping
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3047
US
Bulgari Serpenti Red gold 26mmmm Black United States of America, New York, New York
TOP
Bulgari Serpenti Ladies Watch 101986
$36,000
Verified Dealer
5
US
Bulgari Serpenti 35mm Black United States of America, California, San Mateo
TOP
Bulgari Serpenti Tubogas Quartz Black Opaline Dial Ladies...
$4,029
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3047
US
Bulgari Serpenti Steel 27.00mm Black United States of America, California, San Mateo
TOP
Bulgari Bvlgari Serpenti Black Dial Ladies Double Wrap Leather...
$3,679
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3047
US
Bulgari Serpenti Gold/Steel 35mm Silver United States of America, California, Beverly Hills
Bulgari Serpenti
$8,950
Verified Dealer
107
US
Bulgari Serpenti Yellow gold 12mm Silver United States of America, California, Beverly Hills
Bulgari Yellow Gold Serpenti Watch, 1960s
$15,000
Verified Dealer
65
US
Bulgari Serpenti Rose gold 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103145
$14,950
Free shipping
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1155
US
Bulgari Serpenti Rose gold 33mm White United States of America, California, San Mateo
TOP
Bulgari Serpenti Seduttori Quartz White Dial Diamond Bezel...
$8,129
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3047
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 101828 (S SIZE)
$4,500
Free shipping
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702
US
Bulgari Serpenti 35mm Black United States of America, New York, New York
Bulgari Diamond Serpenti Double Spiral 18k Rose Gold &...
$11,495
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126
US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti 101816
$6,379
Free shipping
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615
US
Bulgari Serpenti Rose gold 35mm Silver United States of America, New York, Airmont
Bulgari Serpenti Tubogas 35mm 103003 spp35c14gdg.1t.1t
$23,000
Free shipping
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694
US
Bulgari Serpenti Steel 35mm Silver Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$9,700
Verified Dealer
423
US
Bulgari Serpenti Rose gold 35mm Black United States of America, California, Beverly Hills
Bulgari Serpenti
$28,500
Verified Dealer
107
US
Bulgari Serpenti Steel Silver United States of America, Florida, PALM BEACH GARDENS
Bulgari Serpenti
$4,200
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US
Bulgari Serpenti Steel 35mm Black No numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Tubogas 102098
$9,395
Free shipping
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1155
US
Bulgari Serpenti Rose gold 35mm Grey United States of America, California, San Mateo
TOP
Bulgari Serpenti Tubogas Quartz Grey Dial Diamond Bezel Ladies...
$12,849
Free shipping
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3047
US
Bulgari Serpenti Ceramic 35mm Brown United States of America, New York, New York
Bulgari SERPENTI SPIGA WATCH 103060 (S SIZE)
$10,000
Free shipping
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702
US
Bulgari Serpenti 35mm Silver United States of America, New York, New York
Bulgari Serpenti Tubogas 1 Spiral Diamond Watch 18k Rose Gold...
$8,495
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126
US
Bulgari Serpenti Rose gold 30mm United States of America, New York, New York
Bulgari Serpenti 102676 
Price on request
Free shipping
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615
US
Bulgari Serpenti Gold/Steel 33mm Silver United States of America, New York, Airmont
Bulgari Serpenti Seduttori 33mm 103143
$8,250
Free shipping
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694
US
Bulgari Serpenti Gold/Steel 33mm Grey Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$13,050
Verified Dealer
423
US
Bulgari Serpenti White gold 26mm Mother of pearl United States of America, New Jersey, Cresskill
Bulgari Jewelry Serpenti 18K White Gold & Diamond Ladies Watch...
$35,000
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652
US
Bulgari Serpenti Rose gold 16mm Black United States of America, New York, Hartsdale
Bulgari Serpenti
$31,500
Verified Dealer
540
US
Bulgari Serpenti Steel 35mm Silver United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Tubogas 101911
$5,950
Free shipping
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US
Bulgari Serpenti Steel 35mm Grey United States of America, California, Burlingame
Bulgari Serpenti Tubogas Quartz Grey Lacquered Dial Ladies...
$8,739
Free shipping
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3047
US
Bulgari Serpenti Ceramic 35mm White United States of America, New York, New York
Bulgari SERPENTI SPIGA WATCH 102613
$8,400
Free shipping
Verified Dealer
702
US
Bulgari Serpenti Steel 35mm Silver No numerals United States of America, New York, New York
Bulgari Serpenti 35mm 1 Row Steel Diamond Bezel Silver Dial ...
$5,800
Free shipping
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126
US
Bulgari Serpenti Rose gold 26mm Black United States of America, Pennsylvania, Southampton
Bulgari Bvlgari Serpenti Jewellery Watch 101790
$36,350
Verified Dealer
150
US
Bulgari Serpenti Ceramic 35mm United States of America, New York, Airmont
Bulgari Serpenti Spiga 103060
$8,750
Free shipping
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694
US
Bulgari Serpenti Ceramic 35mm Brown United States of America, Florida, Aventura
Bulgari Serpenti
$8,900
Verified Dealer
423
US
Bulgari Serpenti 35mm Black Roman numerals United States of America, New York, New York
Bulgari Serpenti Spiga - Stainless Steel & Ceramic
$8,395
Free shipping
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100
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, Hartsdale
Bulgari Serpenti Tubogas
$5,450
Verified Dealer
540
US
Bulgari Serpenti Steel 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103141
$3,150
Free shipping
Verified Dealer
1155
US
Bulgari Serpenti Ceramic 35mm Black United States of America, California, Burlingame
Bulgari Serpenti Spiga Quartz Black Dial Ladies Watch - 102532
$7,699
Free shipping
Verified Dealer
3047
US
Bulgari Serpenti Gold/Steel 35mm Black United States of America, New York, New York
Bulgari SERPENTI TUBOGAS WATCH 102123 (S SIZE)
$7,750
Free shipping
Verified Dealer
702
US
Bulgari Serpenti Steel 35mm Silver United States of America, New York, New York
Bulgari Serpenti Tubogas Diamond Watch Stainles Steel Ref....
$5,295
Free shipping
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126
US
Bulgari Serpenti Steel 23mm Silver United States of America, Florida, Boca Raton
Bulgari NEW Serpenti Steel Silver w/ Diamond Ladies Quartz...
$5,950
Verified Dealer
177
US
Bulgari Serpenti Gold/Steel 35mm Purple United States of America, New York, Airmont
Bulgari Serpenti Tubogas 35mm 102493 sp35c7spg.1t
$9,000
Free shipping
Verified Dealer
694
US
Bulgari Serpenti Steel 35mm Silver United States of America, Florida, Aventura
Bulgari Serpenti
$6,550
Verified Dealer
423
US
Bulgari Serpenti Yellow gold 35mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti Tubogas, Silver Dial, Diamond Bezel - Yellow...
$31,995
Free shipping
Verified Dealer
100
US
Bulgari Serpenti Steel 23mm Silver Roman numerals United States of America, New York, New York
Bulgari Serpenti Stainless Steel Tubogas Silver Dial 23mm
$4,390
Verified Dealer
481
US
Bulgari Serpenti Steel 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103144
$4,495
Free shipping
Verified Dealer
1155
US
Bulgari Serpenti Rose gold Blue United States of America, California, Burlingame
Bulgari Serpenti Quartz Blue Dial Diamond Bezel Ladies Watch -...
$9,839
Free shipping
Verified Dealer
3047
US
Bulgari Serpenti White gold United States of America, New York, New York
Bulgari Serpenti Scaglie 101787
$49,000
Free shipping
Verified Dealer
702
US
Bulgari Serpenti 35mm Silver United States of America, New York, New York
Bulgari Diamond Serpenti Double Spiral Stainless Steel Ref....
$5,950
Free shipping
Verified Dealer
126
US
Bulgari Serpenti Ceramic 35mm White United States of America, Florida, Miami
Bulgari Serpenti Spiga Quartz White Dial Diamond Bezel Ladies...
$7,689
Free shipping
Verified Dealer
55
US
Bulgari Serpenti Gold/Steel 35mm Black United States of America, New York, Airmont
Bulgari Serpenti Tubogas 35mm 102098 sp35bspgd.1t
$9,400
Free shipping
Verified Dealer
694
US
Bulgari Serpenti Gold/Steel 33mm White Roman numerals United States of America, Florida, Aventura
Bulgari Serpenti
$5,800
Verified Dealer
423
US
Bulgari Serpenti Rose gold 35mm Black United States of America, New Jersey, Oakhurst
Bulgari Serpenti
$29,000
Verified Dealer
69
US
Bulgari Serpenti Rose gold 35mm Black Roman numerals United States of America, New York, New York
Bulgari Serpenti Tubogas, Black Dial, Diamond Bezel - Rose Gold
$31,995
Free shipping
Verified Dealer
US
Bulgari Serpenti Ceramic 35mm Black No numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Spiga 102734
$5,100
Free shipping
Verified Dealer
1155
US
Bulgari Serpenti Steel 35mm White United States of America, California, San Mateo
Bulgari Serpenti Tubogas Quartz White Dial Diamond Bezel...
$9,999
Free shipping
Verified Dealer
3047
US
Bulgari Serpenti Gold/Steel 35mm Grey United States of America, New York, New York
Bulgari SERPENTI TUBOGAS 102680 (S SIZE)
$14,500
Free shipping
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702
US
Bulgari Serpenti Gold/Steel 35mm Black United States of America, New York, Brooklyn
TOP
Bulgari Serpenti Tubogas
$5,950
Verified Dealer
 
US
Bulgari Serpenti Rose gold 28mm Mother of pearl United States of America, New York, New York
Bulgari Serpenti Ladies Watch
$33,000
Free shipping
Verified Dealer
5
US
Bulgari Serpenti Gold/Steel 35mm Grey United States of America, New York, Airmont
Bulgari Serpenti Tubogas 35mm 102681 sp35c14spgd.1t
$9,400
Free shipping
Verified Dealer
694
US
Bulgari Serpenti Rose gold 27mmmm Grey Roman numerals United States of America, Florida, Aventura
Bulgari serpenti
$6,200
Verified Dealer
423
US
Bulgari Serpenti Rose gold 33mm Silver United States of America, Florida, Sunny Isles Beach
Bulgari Serpenti Seduttori Ladies Watch
$20,750
Verified Dealer
75
US
Bulgari Serpenti Rose gold Black United States of America, Florida, Miami
Bulgari BOX & PAPERS Serpenti Spiga Rose Gold and Ceramic Ref...
$25,750
Free shipping
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7
US
Bulgari Serpenti Steel 33mm Silver Roman numerals United States of America, Pennsylvania, Bala Cynwyd
Bulgari Serpenti Seduttori 103143
$7,450
Free shipping
Verified Dealer
1155
US
Bulgari Serpenti Steel 33mm White United States of America, California, San Mateo
Bulgari Serpenti Seduttori Quartz White Dial Ladies Watch -...
$4,999
Free shipping
Verified Dealer
3047
US
Bulgari Serpenti Ceramic 35mm Black United States of America, New York, New York
Bulgari SERPENTI SPIGA 102734 (S SIZE)
$5,400
Free shipping
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702
US
Bulgari Serpenti Steel 35mm Silver United States of America, Florida, Miami
Bulgari Serpenti Tubogas Steel Rose Gold 35mm Diamond Watch...
$8,850
Free shipping
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704
US

Bvlgari Serpenti: A Fan Favorite Since 1940

The Bvlgari Serpenti has enjoyed widespread popularity since its debut. Inspired by the sleek body of a snake, the case and band gracefully wind around the wrist. Many pieces blur the line between jewelry and watch thanks to their precious materials.


5 Reasons to Buy a Bvlgari Serpenti

  • A unique snake-inspired design
  • Cult following since 1940
  • Stainless steel, gold, and two-tone models
  • High Jewelry models – more jewelry than watch
  • Precise Swiss quartz movements

A Snake for Your Wrist

The Serpenti is one of the oldest collections from luxury watch and jewelry manufacturer Bvlgari. Originally released in the 1940s, the Serpenti helped propel the brand into the spotlight in the 1960s after appearing on numerous celebrities' wrists. Elizabeth Taylor was a fan of the design and wore a Serpenti while filming Cleopatra.

From its drop-shaped case to its spiral bracelet that gently wraps around the arm, the Serpenti clearly takes its name to heart. However, when crafting the bracelet for the first model, Bvlgari got inspiration from an unlikely source: the flexible gas pipes commonly used in Europe in the 1920s. Current pieces with this bracelet design have the term "Tubogas" in their name. To this day, Bvlgari continues to embrace the mythological symbol of the serpent, offering a wide range of watches and jewelry featuring stylized snakes.

Bvlgari offers Serpenti watches in stainless steel, different shades of gold, or state-of-the-art ceramic. High Jewelry editions are encrusted with innumerable gemstones, such as diamonds, emeralds, amethysts, malachite, or lapis lazuli. Precise Swiss quartz timepieces power these timepieces.


How much does the Bvlgari Serpenti cost?

Model Price (approx.) Feature(s)
Serpenti Secret Watch 131,000 USD Rose gold, diamonds, turquoise, mother-of-pearl
Serpenti Scaglie 44,000 USD Rose gold, diamonds, black sapphire
Serpenti Tubogas Three Gold 32,500 USD Rose, white, and yellow gold; diamonds
Serpenti Seduttori 25,500 USD Rose gold, diamonds
Serpenti Tubogas Two-Tone 14,000 USD Two-tone design, diamonds
Serpenti Spiga 10,500 USD Brown ceramic, diamonds
Serpenti Tubogas Steel 6,000 USD Stainless steel
Serpenti Spiga 5,200 USD Black ceramic
Serpenti 27 3,000 USD Stainless steel, changeable leather strap

Serpenti Tubogas: The Classic Edition

The Serpenti Tubogas series is the direct descendant of the original watch from the 1940s. Its drop-shaped case is 35 mm across at its widest point and looks particularly lifelike thanks to its curves. A quartz caliber powers the central hour and minute hands. Roman numerals mark 6 and 12 o'clock, while applied line indices are used for the other hours. The dial is available in silvery-white, black, gray, red, brown, or purple. Certain models even feature a guilloché sunburst pattern.

Bvlgari crafts the case and integrated bracelet out of polished stainless steel or rose gold. There are also two-tone editions that mix these two materials, as well as a " Three Gold" model in rose, white, and yellow gold. Many timepieces also feature diamond-studded bezels.

Each watch comes on a coiled bracelet with anywhere from one to seven spirals. The more spirals, the higher the snake winds up your arm and the bolder the fashion statement.

Stainless steel models with a single spiral mark the entry point into the Serpenti collection. These versions cost around 3,900 USD. For a piece with a double spiral, be prepared to spend some 5,900 USD. The top stainless steel Serpenti has five spirals and a diamond-studded bezel. This timepiece demands roughly 9,800 USD. Two-tone and gold editions require a larger investment of between 6,600 and 14,000 USD. At about 32,500 USD, the "Three Gold" model in rose, white, and yellow gold sits at the top of the Serpenti Tubogas price range.

Features of the Serpenti Tubogas

  • 35-mm case
  • Stainless steel, gold, or two-tone
  • Up to seven spirals
  • Select models with diamonds
  • Quartz movement

Prices for the Ceramic Serpenti Spiga

There are only two differences between the Serpenti Spiga and the Serpenti Tubogas. First, the Spiga's bracelet is modeled after ears of corn instead of pipes. Second, its case and bracelet are made of white, black, or brown ceramic. The 18-karat rose gold bezel, crown, indices, hands, and individual links offer a stunning contrast. Certain models also feature diamonds on their bezels.

The top Spiga model comes in brown ceramic and has a diamond-studded bezel. You can call this timepiece your own for about 10,000 USD. Black or white versions with a double spiral bracelet cost some 8,800 USD. You can save even more by purchasing a watch with a single spiral. Prices for these models begin around 7,500 USD. The most affordable Spiga watch is made of black ceramic and has a single twist and black ceramic bezel. This variant sells for approximately 5,200 USD.

Features of the Serpenti Spiga

  • 35-mm case
  • Black, white, or brown ceramic
  • Gold accents on the case and bracelet
  • Select models with diamonds
  • Quartz movement

Serpenti 27 with a Changeable Leather Strap

The Serpenti is also available on a leather strap. These bands coil around the arm just like their metal and ceramic counterparts. However, they come with one distinct advantage: They are interchangeable. Color options range from the reserved to the downright bold, so you can match your watch to your mood or outfit.

Despite having a smaller, 27-mm case, the design is identical to that of larger Serpenti models. You can choose between a stainless steel or rose gold case, with or without diamonds.

You can call a stainless steel watch with a simple strap your own for as little as 3,000 USD. The addition of diamonds raises the price to about 5,100 USD. Rose gold editions cost anywhere from 5,700 to 8,400 USD, depending on whether there are diamonds on the bezel.

Features of the Serpenti 27

  • 27-mm case
  • Stainless steel, rose gold, or two-tone editions
  • Select models with diamonds
  • Changeable leather strap
  • Quartz movement

Serpenti Seduttori: The Next Generation

Bvlgari introduced the Serpenti Seduttori at Baselworld 2019. Unlike the other Serpenti models, these watches lack a spiral bracelet. Instead, the more conventional integrated bracelet has hexagonal links that mimic a snake's smooth scales.

The Seduttori has a 33-mm case and follows the same design principles as the rest of the collection. It's available in stainless steel, gold, or as a two-tone watch. There are also models with diamond-set bezels. The silvery-white opaline dial pairs beautifully with the case and features stainless steel or gold hour markers.

As always, the stainless steel versions are the most affordable. These watches change hands for around 4,200 USD. The two-tone edition sells for roughly 6,200 USD without diamonds and 10,000 USD with diamonds. Solid gold watches cost significantly more. Prices depend on whether or not the bezel is diamond-studded. These watches generally sell for between 20,500 and 25,500 USD.

Features of the Serpenti Seduttori

  • 33-mm case
  • Stainless steel, rose gold, or two-tone cases and bracelets
  • Select models with diamonds
  • Integrated metal bracelet
  • Quartz movement

Serpenti High Jewelry: Equal Parts Art and Watch

Bvlgari shows off their jewelry making prowess in the Serpenti High Jewelry series. Perfectly cut and set gemstones and refined gold work transform these watches into true masterpieces.

The so-called " Secret Watches" are especially popular. These timepieces have their quartz movements hidden in the snake's lower jaw. Simply open the serpent's hinged mouth to reveal the dial within. Other popular models include the Serpenti Scaglie with its crocodile-like scales and the Serpenti Incantati with a snake coiled around its round case.

All this luxury comes at a price. Depending on the design and number of gemstones on the base and bracelet, Serpenti High Jewelry watches demand anywhere from 20,500 USD to well over 110,000 USD.

Features of High Jewelry Serpenti Watches

  • Encrusted with gemstones
  • Different shapes and sizes
  • Secret Watches with a "hidden" dial
  • Quartz movement

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