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Bulgari Bronze 41mm Automatic 103132 new United States of America, California, Burlingame
TOP
Bulgari BVLGARI Automatic Blue Dial Men's Watch - 103132
$4,299
Free shipping
Professional dealer
4619
US
Bulgari Steel 26mm Quartz 102097 new United States of America, California, Burlingame
TOP
Bulgari Tubogas Quartz Black Dial Ladies Watch - 102097
$2,999
Free shipping
Professional dealer
4619
US
Bulgari Steel 27mm Quartz 102968 new United States of America, California, San Mateo
TOP
Bulgari Serpenti Quartz Grey Dial Diamond Bezel Ladies Watch -...
$5,499
Free shipping
Professional dealer
4619
US
Bulgari Steel 26mm Quartz 102073 new United States of America, California, San Mateo
TOP
Bulgari BVLGARI Black Lacquered Dial Stainless Steel Quartz...
$3,299
Free shipping
Professional dealer
4619
US
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new United States of America, Florida, Aventura
Bulgari Octo Finissimo
$12,700
Professional dealer
287
US
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T pre-owned United States of America, California, Beverly Hills
Bulgari Serpenti
$8,950
Professional dealer
152
US
Bulgari Steel 48.5mm Automatic 101831 new United States of America, Florida, Sarasota
TOP
Bulgari Octo Retrogradi Black Lacquered Dial Men's Watch 101831
$9,450
Free shipping
Professional dealer
1068
US
Bulgari Steel 41mm Automatic 103085 BGO41PBBSGVD new United States of America, Georgia, Alpharetta
Bulgari Octo L'Originale 41MM
$7,300
Free shipping
Professional dealer
352
US
Bulgari Manual winding 102399 BGG53BTLTBSK/UN pre-owned United States of America, California, Beverly Hills
Bulgari BGG 53 WG TB
$103,000
Professional dealer
56
US
Bulgari Yellow gold 30mm Quartz BB30GL pre-owned United States of America, Florida, Miami
Bulgari Bb 30 Gl Yellow Gold
$2,350
Professional dealer
39
US
Bulgari Steel 40mm Automatic BVLGARI Diagono Professional Chronograph Stainless Steel CH pre-owned United States of America, Florida, Fort Lauderdale
Bulgari Diagono
$2,495
Professional dealer
19
US
Bulgari Titanium 40mm Automatic BGO40C14TTXTAUTO United States of America, Massachusetts, Boston
Bulgari Octo Finissimo Titanium Extra Thin Grey / Blue 40mm...
$9,650
Professional dealer
780
US
Bulgari Yellow gold 40mm Automatic CH40GDTA pre-owned United States of America, California, Los Angeles
Bulgari Diagono Pro Terra Chronograph CH40GDTA 18k Gold w/...
$15,700
Professional dealer
97
US
Bulgari Carbon 38mm Quartz BB38CL pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Carbongold
$2,600
Professional dealer
433
US
Bulgari Rose gold 35mmmm Quartz SPP35BGDG.2T new United States of America, California, Beverly Hills
Bulgari Serpenti Tubogas Double Spiral
$28,500
Professional dealer
152
US
Bulgari Ceramic 23mm Quartz 102087 new United States of America, Florida, Sarasota
TOP
Bulgari B.zero1 23mm 18k Rose Gold & Ceramic Ladies Size M...
$3,150
Free shipping
Professional dealer
1068
US
Bulgari Steel 101868 BB41BSSD new United States of America, Georgia, Alpharetta
Bulgari 101868 BB41BSSD 41 mm Stainless Steel Case - Black...
$5,975
Free shipping
Professional dealer
352
US
Bulgari Steel 41mm Automatic 103084 pre-owned United States of America, New York, New York
Bulgari Octo
$4,100
Professional dealer
 
US
Bulgari Steel 29mm Quartz RTC 49 S pre-owned United States of America, New York, Hartsdale
Bulgari Rettangolo Chronograph RTC 49 S
$2,500
Professional dealer
743
US
Bulgari Platinum Automatic pre-owned United States of America, Florida, Fort Lauderdale
Bulgari Platinum Automatic BB 33 PL
$5,250
Professional dealer
19
US
Bulgari Titanium 40mm Automatic 103137 United States of America, Massachusetts, Boston
Bulgari Octo Finissimo Automatic Titanium Index Hands Rose Gold
$12,750
Professional dealer
780
US
Bulgari Aluminum 38mm Automatic AL 38 A pre-owned United States of America, New York, great neck
TOP
Bulgari Bvlgari Diagono Aluminum 38MM, Mint original box
$1,792
Private Seller
 
US
Bulgari Steel 40mm Automatic GMT40S pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Diagono Gmt
$3,099
Professional dealer
433
US
Bulgari Steel 38mm Automatic SD 38 S pre-owned United States of America, California, Upland
TOP
Bulgari Diagono Scuba Automatic SD38S Steel
$1,299
Professional dealer
264
US
Bulgari Rose gold 41mm Manual winding BBP41GL pre-owned United States of America, California, Los Angeles
Bulgari Power Reserve BB P 41 GL 18k Rose Gold
$12,700
Professional dealer
97
US
Bulgari Steel BB41BSLDCH 102043 new United States of America, Georgia, Alpharetta
Bulgari BB41BSLDCH 102043
$6,500
Free shipping
Professional dealer
352
US
Bulgari Steel 56mm Automatic BRE56BSLDCHS new United States of America, New York, New York
Bulgari BRE56BSLDCHS Endurer Chronosprint Black Dial Rubber...
$7,260
Free shipping
Professional dealer
206
US
Bulgari Steel 38mm Automatic BB 38 SS pre-owned United States of America, New York, Hartsdale
Bulgari Bulgari
$3,720
Professional dealer
743
US
Bulgari 41mm Automatic BGO 41 SR pre-owned United States of America, New York, Smithtown
Bulgari 2018 Octo Maserati GranSport Jump-Hour Auto 41mm Blue...
$7,493
Free shipping
Professional dealer
456
US
Bulgari Gold/Steel 26mm Quartz BB26SGD pre-owned United States of America, Florida, Miami
Bulgari Ladies Watch BB26SGD 18k Gold / Steel Polished
$1,530
Professional dealer
24
US
Bulgari 44mm Automatic L1687 pre-owned United States of America, Florida, West Palm Beach
TOP
Bulgari Bvlgari Diagono Chronograph Titanium Black Dial...
$2,690
Private Seller
 
US
Bulgari Steel 37mm Automatic DG 37 SC CH pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Dg37scch Diagono
$4,368
Professional dealer
433
US
Bulgari Steel 38mm Automatic BB38SLCH pre-owned
Bulgari Chronograph Automatik Edelstahl Herrenuhr Ref. BB38SLCH
$2,352

Sold by Chrono24

DE
Bulgari Platinum 35mm Automatic AT35PL AUT pre-owned United States of America, California, Los Angeles
Bulgari Anfiteatro AT35PL AUT Platinum NOS LTD
$8,700
Professional dealer
97
US
Bulgari Gold/Steel 33mm Automatic 102192 LU33BSPGSPGD new United States of America, Georgia, Alpharetta
Bulgari Lvcea 102192 LU33BSPGSPGD
$7,000
Free shipping
Professional dealer
352
US
Bulgari Steel 49mm Quartz RTC49BRSVD new United States of America, New York, New York
Bulgari RTC49BRSVD Rettangolo 49mm Chrono Black Dial Steel/Rubber
$2,310
Free shipping
Professional dealer
206
US
Bulgari Yellow gold 23mm Manual winding pre-owned United States of America, New York, Hartsdale
Bulgari Vacheron Bulgari Tank
$3,250
Professional dealer
743
US
Bulgari Steel 42mm Automatic DP 42 S GMT pre-owned United States of America, California, Upland
TOP
Bulgari GMT Scuba Diagono XL Professional 42mm DP42 S GMT
$2,599
Professional dealer
264
US
Bulgari Titanium 38mm Automatic TI 38 TA pre-owned United States of America, New York, great neck
TOP
Bulgari Bvlgari Diagono TI 38MM Full set
$1,560
Private Seller
 
US
Bulgari 40mm Manual winding 103126 new United States of America, Pennsylvania, Philadelphia
Bulgari Octo Finissimo Ceramic Skeleton 40mm 103126 Box Papers
$19,999
Professional dealer
126
US
Bulgari Yellow gold 23mm Quartz BB 23 2T pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Tubogas
$2,099
Professional dealer
433
US
Bulgari Steel 42mm Automatic DG42SCH pre-owned
Bulgari Diagono Chronograph Automatik Edelstahl Herrenuhr Ref....
$4,282

Sold by Chrono24

DE
Bulgari Rose gold 27mm Quartz 102726 SPP27C4PGL new United States of America, Massachusetts, Boston
Bulgari Serpenti
$5,450
Professional dealer
171
US
Bulgari Gold/Steel 33mm Automatic 102954 LU33WSPGSPGD/11.T new United States of America, Georgia, Alpharetta
Bulgari Lvcea Tubogas 102954
$8,500
Free shipping
Professional dealer
352
US
Bulgari Steel 30mm Quartz BZ30FDSL new United States of America, New York, New York
Bulgari BZ30FDSL B.Zero1 White MOP Flower Motif Dial Stainless...
$2,355
Free shipping
Professional dealer
206
US
Bulgari Yellow gold 33mm Quartz BB 33 GL pre-owned United States of America, New York, Hartsdale
Bulgari Bulgari
$3,550
Professional dealer
743
US
Bulgari Steel 35mm Automatic LCV 35 S pre-owned United States of America, California, Upland
TOP
Bulgari Diagono Automatic 35mm Steel
$1,099
Professional dealer
264
US
Bulgari Steel 41mm Automatic 102043 new United States of America, New York, great neck
TOP
Bulgari Bvlgari Chronograph 41mm, NEW (FULL SET)
$3,642
Private Seller
 
US
Bulgari Steel 41mm Automatic BGO 41 S pre-owned United States of America, Texas, Plano
Bulgari Octo Solotempo 41 Black Automatic $8.6K MSRP Alligator...
$4,395
Free shipping
Professional dealer
162
US
Bulgari Steel 35mm Quartz 102129 SP35BSDBCSD1.1T pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Serpenti Spiga
$7,774
Professional dealer
433
US
Bulgari Steel 37mm Automatic DG37SCCH pre-owned
Bulgari Diagono Chronograph Automatik Stahl / Keramik Herrenuh...
$3,679

Sold by Chrono24

DE
Bulgari Steel 41mm Automatic 102704 pre-owned United States of America, Washington, Bellevue
Bulgari 2017 Men's Octo Roma 41mm Stainless Steel 102704...
$5,500
Professional dealer
164
US
Bulgari Rose gold 33mm Automatic 102750 BBLP33WGLC11/12 new United States of America, Georgia, Alpharetta
Bulgari Lady 102750 BBLP33WGLC11/12
$10,000
Free shipping
Professional dealer
352
US
Bulgari Gold/Steel 33mm Automatic BBL33WCDSPGL new United States of America, New York, New York
Bulgari BBL33WCDSPGL Bvlgari Bvlgari 33mm White MOP Diam Dial...
$4,665
Free shipping
Professional dealer
206
US
Bulgari Steel 26mm Quartz BB262TS pre-owned United States of America, New York, Hartsdale
Bulgari Tubogas
$1,900
Professional dealer
743
US
Bulgari Gold/Steel 35mm Automatic LCV35SG pre-owned United States of America, California, Upland
TOP
Bulgari Diagono Automatic 35mm 18k Gold/Steel
$1,888
Professional dealer
264
US
Bulgari Rose gold 41mm Automatic BGOP41BGLD pre-owned United States of America, Texas, Katy
TOP
Bulgari Octo Solotempo 18K Rose Gold
$15,999
Private Seller
 
US
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO pre-owned United States of America, Wisconsin, La Crosse
Bulgari Octo Finissimo Ultra Thin Ceramic 40mm
$12,595
Free shipping
Professional dealer
36
US
Bulgari Yellow gold 33mm Quartz BB 33 GL pre-owned United States of America, California, Marina Del Rey
Bulgari Bvlgari 18k Yellow Gold
$3,195
Professional dealer
186
US
Bulgari Steel 38mm Automatic BB38SLAUTO pre-owned
Bulgari Automatik Datum Edelstahl Herrenuhr Ref. BB38SLAUTO...
$2,352

Sold by Chrono24

DE
Bulgari Steel 41mm Automatic 102814 pre-owned United States of America, Ohio, Mason
Bulgari Bvlgari Octo BlackSteel Blue Indexes LIMITED Automatic...
$4,399
Professional dealer
1677
US
Bulgari Gold/Steel 28mm Quartz LU28WSPGSPG/12.T 102952 new United States of America, Georgia, Alpharetta
Bulgari Ladies Lucea LU28WSPGSPG/12.T 102952
$7,000
Free shipping
Professional dealer
352
US
Bulgari Steel 37mm Automatic BBL37FDSL new United States of America, New York, New York
Bulgari BBL37FDSL Bvlgari-Bvlgari MOP Flower Diamond Dial Steel
$3,345
Free shipping
Professional dealer
206
US
Bulgari Yellow gold 29mm Quartz SQ 29 GL pre-owned United States of America, New York, Hartsdale
Bulgari quadtrato
$2,850
Professional dealer
743
US

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.

By Chrono24 Last updated on January 20, 2020

5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.