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Bulgari Bronze 41mm Automatic 103132 new United States of America, California, Burlingame
TOP
Bulgari BVLGARI Automatic Blue Dial Men's Watch - 103132
$4,299
Free shipping
Professional dealer
4255
US
Bulgari Steel 35mm Quartz 101816 new United States of America, California, San Mateo
TOP
Bulgari Serpenti Quartz Diamond White Dial Diamond Bezel...
$6,359
Free shipping
Professional dealer
4255
US
Bulgari Steel 41mm Automatic 103133 new United States of America, California, Burlingame
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Bulgari BVLGARI Automatic Blue Dial Men's Watch - 103133
$2,969
Free shipping
Professional dealer
4255
US
Bulgari Steel 35mm Quartz 103071 new United States of America, California, San Mateo
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Bulgari Serpenti Tubogas Quartz Brown Dial Diamond Bezel...
$9,899
Free shipping
Professional dealer
4255
US
Bulgari Yellow gold Quartz RTC49G pre-owned United States of America, California, Costa Mesa
Bulgari Rettangolo Chronograph 18k Rtc49g
$4,800
Professional dealer
103
US
Bulgari Yellow gold 35mm Quartz CH 35 G pre-owned United States of America, California, Upland
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Bulgari Bvlgari Diagono 18k Solid Gold Case Chronograph Excellent
$3,899
Professional dealer
238
US
Bulgari Steel 41mm Automatic BGO 41 S CH pre-owned United States of America, California, Los Angeles
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Bulgari Octo Velocissimo Chronograph
$5,850
Professional dealer
205
US
Bulgari Steel Automatic Octo new United States of America, Pennsylvania, Kutztown
Bulgari Octo Ultranero 102581
$4,795
Free shipping
Professional dealer
126
US
Bulgari Steel 48.5mm Automatic 101831 new United States of America, Florida, Sarasota
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Bulgari Octo Retrogradi Black Lacquered Dial Men's Watch 101831
$9,499
Free shipping
Professional dealer
954
US
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new United States of America, Florida, Aventura
Bulgari Octo Finissimo
$12,700
Professional dealer
279
US
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T pre-owned United States of America, California, Beverly Hills
Bulgari Serpenti
$8,950
Professional dealer
143
US
Bulgari Titanium 42mm Automatic 103068 new United States of America, Florida, Boca Raton
Bulgari Octo Finissimo Chrono GMT Movement Water Resistant
$14,900
Free shipping
Professional dealer
92
US
Bulgari Rose gold 33mm Quartz 103143 new United States of America, California, San Mateo
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Bulgari Serpenti Seduttori Quartz White Dial Diamond Bezel...
$8,009
Free shipping
Professional dealer
4255
US
Bulgari Manual winding 102399 BGG53BTLTBSK/UN pre-owned United States of America, California, Beverly Hills
Bulgari BGG 53 WG TB
$103,000
Professional dealer
52
US
Bulgari Carbon 38mm Quartz BB 38 CL CH pre-owned United States of America, California, Upland
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Bulgari Rare Carbongold "Paris" Limited Edition 18k Gold+ Carbon
$1,799
Professional dealer
238
US
Bulgari Steel 38mm Automatic BGO 38 S pre-owned United States of America, Massachusetts, Holden
Bulgari Octo
$3,999
Professional dealer
 
US
Bulgari Steel 42mm Automatic SD42S pre-owned United States of America, New York, Smithtown
Bulgari Diagono Professional SD42S 42mm Black Automatic Mens...
$1,993
Free shipping
Professional dealer
428
US
Bulgari Steel 40mm Automatic 103431 pre-owned United States of America, Tennesse, Nashville
Bulgari Octo Finissimo
$9,400
Free shipping
Professional dealer
345
US
Bulgari Rose gold 34mm Automatic AA P 44 G pre-owned United States of America, New York, New York
Bulgari Assioma AA P 44 G Men's Watch in 18kt Rose Gold
$6,550
Professional dealer
233
US
Bulgari Rose gold 35mmmm Quartz SPP35BGDG.2T new United States of America, California, Beverly Hills
Bulgari Serpenti Tubogas Double Spiral
$28,500
Professional dealer
143
US
Bulgari Steel 41mm Automatic BGO41BSLD pre-owned United States of America, California, La Jolla
Bulgari Octo
$5,490
Free shipping
Professional dealer
29
US
Bulgari Titanium 40mm Automatic BGO40C14TTXTAUTO United States of America, Massachusetts, Boston
Bulgari Octo Finissimo Titanium Extra Thin Grey / Blue 40mm...
$11,900
Professional dealer
720
US
Bulgari Carbon 40mm Automatic BB40CL new United States of America, California, Walnut
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Bulgari Carbongold Via Del Condotti 10 (MINT)
$2,499
Private Seller
 
US
Bulgari Steel 40mm Automatic GMT40S pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Diagono Gmt
$3,099
Professional dealer
400
US
Bulgari Yellow gold 19mm Quartz BB191T pre-owned United States of America, New York, New York
TOP
Bulgari 18K Tri-Color Gold Serpenti Tubogas Quartz Cuff Watch
$18,500
Professional dealer
15
US
Bulgari Titanium 40mm Automatic 102713 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Bulgari Octo Finissimo Extra Thin 102713
$9,950
Free shipping
Professional dealer
1484
US
Bulgari 41mm Automatic 102306 new United States of America, Florida, Sarasota
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Bulgari Diagono Magnesium 41mm Automatic Rubber Strap Men's...
$2,300
Free shipping
Professional dealer
US
Bulgari Steel 41mm Automatic 102043 new United States of America, New York, great neck
TOP
Bulgari Bvlgari Chronograph 41mm, NEW (FULL SET)
$4,390
Private Seller
 
US
Bulgari Rose gold 41mm Manual winding BBP41GL pre-owned United States of America, New York, New York
Bulgari BBP41GL Men's Watch in 18kt Rose Gold
$6,750
Professional dealer
233
US
Bulgari Steel 41mm Automatic BB41BSLD pre-owned United States of America, California, La Jolla
Bulgari Bvlgari
$2,690
Free shipping
Professional dealer
29
US
Bulgari Titanium 40mm Automatic 103301 United States of America, Massachusetts, Boston
Bulgari Octo Finissimo Extra Thin Titanium ARABIC DIAL
$14,900
Professional dealer
720
US
Bulgari Steel 40mm Automatic SD40S pre-owned United States of America, Texas, Austin
Bulgari : Scuba : SD40S : Stainless Steel
$2,390
Professional dealer
773
US
Bulgari Yellow gold 23mm Quartz BB232T pre-owned United States of America, Maryland, Baltimore, MD
Bulgari
$4,927
Professional dealer
400
US
Bulgari Ceramic Manual winding 103126 BGO40CCXTSK new United States of America, Florida, Miami
Bulgari Octo Finissimo
$18,850
Professional dealer
 
US
Bulgari Steel 36mm Quartz CH 35S pre-owned United States of America, New York, Hartsdale
Bulgari Diagono Chronograph
$1,700
Professional dealer
683
US
Bulgari Titanium 40mm Manual winding 103010 new United States of America, Florida, Aventura
Bulgari Octo Finissimo Extra Thin Black Boutique Edition
$19,000
Professional dealer
574
US
Bulgari Yellow gold 38mm Automatic SD 38 G pre-owned United States of America, Massachusetts, Andover
Bulgari Diagono
$7,500
Professional dealer
67
US
Bulgari White gold 26mm Quartz BBW26BGDGD pre-owned United States of America, New York, New York
Bulgari BBW26BGDGD Women's Diamond Watch in 18kt White Gold...
$9,950
Professional dealer
233
US
Bulgari Steel Automatic BRE56SBCHS/AB pre-owned United States of America, California, La Jolla
Bulgari Endurer All Blacks Special Rugby Edition BRE56 -...
$12,290
Free shipping
Professional dealer
29
US
Bulgari Steel 41mm Automatic 102814 pre-owned United States of America, Ohio, Mason
Bulgari Bvlgari Octo BlackSteel Blue Indexes LIMITED Automatic...
$4,499
Professional dealer
1539
US
Bulgari Steel 38mm Automatic BB38SLCH pre-owned
Bulgari Chronograph Automatik Edelstahl Herrenuhr Ref. BB38SLCH
$2,534

Sold by Chrono24

DE
Bulgari Steel 35mm Quartz 102129 SP35BSDBCSD1.1T pre-owned United States of America, Maryland, Baltimore, MD
Bulgari Serpenti Spiga
$7,774
Professional dealer
400
US
Bulgari 41mm Automatic BGO41BSBLD/AB pre-owned United States of America, Georgia, Atlanta
Bulgari Octo Solotempo 41mm Black Maori Tattoo Mens Watch BGO41S
$4,740
Free shipping
Professional dealer
1141
US
Bulgari Steel 38mm Automatic BB 38 SS pre-owned United States of America, New York, Hartsdale
Bulgari Bulgari
$3,720
Professional dealer
683
US
Bulgari Steel 35.5mm Automatic pre-owned United States of America, New York, New York
Bulgari Automatic 35.5mm Stainless Steel White Chronograph...
$2,495
Free shipping
Professional dealer
141
US
Bulgari Steel 40mm Automatic 103431 new United States of America, New York, Airmont
Bulgari Octo Finissimo Extra Thin 40mm 103431
$9,744
Free shipping
Professional dealer
987
US
Bulgari Aluminum 40mm Automatic 103383 new United States of America, Florida, Aventura
Bulgari Chronograph Novelty
$4,100
Professional dealer
574
US
Bulgari Titanium 40mm Manual winding 102941 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Bulgari Octo Finissimo Limited Edition 102941
$19,950
Free shipping
Professional dealer
1484
US
Bulgari Ceramic 40mm Manual winding 103126 pre-owned United States of America, Illinois, BUFFALO GROVE
Bulgari Octo Finissimo Black Ceramic Ultra Thin Skeleton...
$17,250
Free shipping
Professional dealer
275
US
Bulgari Steel 40mm Automatic Octo new United States of America, Missouri, Chesterfield
Bulgari Octo Finissimo Black Dial Ultra Thin Steel 40mm
$9,550
Professional dealer
168
US
Bulgari Yellow gold 33mm Automatic BB33GLGMT pre-owned
Bulgari GMT 18K Gelbgold Automatik Damenuhr Gold Ref. BB33GL GMT
$3,152

Sold by Chrono24

DE
Bulgari Steel Quartz SQ-29-SLD pre-owned United States of America, Massachusetts, Andover
Bulgari QUADRATO
$2,550
Professional dealer
67
US
Bulgari Yellow gold 29mm Quartz SQ 29 GL pre-owned United States of America, New York, Hartsdale
Bulgari quadtrato
$2,850
Professional dealer
683
US
Bulgari Steel 41mm Automatic 102485 pre-owned United States of America, New York, New York
Bulgari Octo L'Originale 41mm Steel Black PVD 18k Rose Gold...
$6,550
Free shipping
Professional dealer
141
US
Bulgari Gold/Steel 33mm Automatic 102497 pre-owned United States of America, New York, Airmont
Bulgari Lucea Automatic 33mm 102497
$7,105
Free shipping
Professional dealer
987
US
Bulgari Steel 40mm Automatic 103297 new United States of America, Florida, Aventura
Bulgari OCTO FINISSIMO
$10,900
Professional dealer
574
US
Bulgari Steel 40mm Automatic 103431 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Bulgari Octo Finissimo 103431
$9,950
Free shipping
Professional dealer
1484
US
Bulgari Yellow gold 23mm Quartz BB232T pre-owned United States of America, Florida, Sunny Isles Beach
Bulgari Bvlgari Bulgari 18Kt Gold Tubogas Flex Band Watch BB232T
$2,599
Professional dealer
10
US
Bulgari Yellow gold 40mm Automatic SC 40 G pre-owned United States of America, Illinois, BUFFALO GROVE
Bulgari DIAGONO CHRONOGRAPH YELLOW GOLD RUBBER STRAP 40MM SC 40 G
$11,750
Free shipping
Professional dealer
275
US
Bulgari Steel 35.5mm Automatic DG35SCH pre-owned
Bulgari Diagono Diamanten Automatik Edelstahl Herrenuhr Ref....
$3,029

Sold by Chrono24

DE
Bulgari Platinum 35mm Automatic AT35PL AUT pre-owned United States of America, California, Los Angeles
Bulgari Anfiteatro AT35PL AUT Platinum NOS LTD
$8,700
Professional dealer
84
US
Bulgari Rose gold 41mm Automatic 102326 pre-owned United States of America, New York, Hartsdale
Bulgari Diagono 102326
$13,950
Professional dealer
683
US
Bulgari 35mm Quartz 102099 pre-owned United States of America, New York, New York
Bulgari Serpenti Tubogas Diamond Double Spiral 18k Rose Gold...
$11,850
Free shipping
Professional dealer
141
US
Bulgari Steel 42.5mm Automatic 102208 new United States of America, New York, Airmont
Bulgari Octo Bi Retro 43mm LIMITED 102208
$10,912
Free shipping
Professional dealer
987
US

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.

By Chrono24 Last updated on January 20, 2020

5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.