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Bulgari Steel 41mm Automatic 102031 new United States of America, California, San Mateo
TOP
Bulgari Octo L'Originale Automatic Black Dial Stainless Steel...
$5,479
Free shipping
Verified Dealer
2787
US
Bulgari Steel 33mm Quartz 103141 new United States of America, California, San Mateo
TOP
Bulgari Serpenti Seduttori Quartz White Dial Ladies Watch -...
$3,399
Free shipping
Verified Dealer
2787
US
Bulgari Carbon 40mm Automatic 102248 new United States of America, California, San Mateo
TOP
Bulgari Automatic Black Dial Black Leather Men's Watch - 102248
$2,849
Free shipping
Verified Dealer
2787
US
Bulgari Steel 40mm Automatic 102633 new United States of America, California, San Mateo
TOP
Bulgari Automatic Brown Dial Brown Leather Men's Watch - 102633
$2,609
Free shipping
Verified Dealer
2787
US
Bulgari Rose gold 40mm Manual winding 102946 new United States of America, Florida, Aventura
Bulgari Octo Finissimo Extra Thin 102946
$23,000
Verified Dealer
191
US
Bulgari Rose gold 41mm Automatic 102326 new United States of America, New York, New York
Bulgari Diagono 18K Rose Gold Professional Automatic Men's Watch
$13,100
Free shipping
Verified Dealer
5
US
Bulgari Steel 43mm Manual winding BB43SRM pre-owned
Bulgari ブルガリ ブルガリブルガリ リザーブドマルシェ BB43SRM 手巻 メンズ ブラック 腕時計 ウォッチ...
$3,458
Verified Dealer
67
JP
Bulgari Ceramic 40mm Automatic 103077 new United States of America, Florida, Aventura
TOP
Bulgari Octo Finissimo
$12,500
Verified Dealer
396
US
Bulgari Steel 38mm Automatic BVLGARI Octo 102121 BGO38BSLD new
Bulgari Octo 102121 BGO38BSLD
$4,586
Free shipping
Verified Dealer
17
RU
Bulgari Steel 33mm Quartz bb33ssd pre-owned United States of America, California, los angeles
TOP
Bulgari Stainless Steel Black Dial BB 33 SSD
$600
Verified Dealer
145
US
Bulgari Titanium Automatic Diagono pre-owned United States of America, Pennsylvania, Kutztown
Bulgari Diagono Titanium 44 Chronograph TI 44 TA CH
$2,395
Free shipping
Verified Dealer
110
US
Bulgari Carbon 40mm Automatic BB40CL pre-owned United States of America, California, Los Angeles
Bulgari Carbon Gold Via Dei Condotti 10 Roma BB 40 CL
$2,300
Verified Dealer
45
US
Bulgari Yellow gold 40mm Automatic CH.40.G.TA pre-owned United States of America, Texas, Houston
Bulgari Diagono Professional Chronograph Yellow Gold
$11,000
Verified Dealer
 
US
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new United States of America, Florida, Aventura
Bulgari Octo Finissimo
$12,700
Verified Dealer
191
US
Bulgari Steel 35mm Quartz 102440 new United States of America, New York, New York
Bulgari Serpenti Tubogas Black Diamond Dial Ladies Watch
$6,000
Free shipping
Verified Dealer
5
US
Bulgari Steel 41mm Automatic 102581 pre-owned United States of America, Florida, Sarasota
TOP
Bulgari Octo Automatic Black Dial Men's 41mm Watch 102581
$4,000
Free shipping
Verified Dealer
700
US
Bulgari 22mm Quartz B.Zero1 pre-owned United States of America, California, San Diego
Bulgari B.Zero1 Ladies Dark Diamond MOP Dial Stainless Steel
$1,299
Verified Dealer
19
US
Bulgari Steel 41.5mm Automatic BLG 193 pre-owned United States of America, New York, New York
TOP
Bulgari OTCO BLG193 Mens Watch Box & Papers
$5,499
Verified Dealer
381
US
Bulgari Yellow gold 30mm Quartz BB30GL pre-owned United States of America, California, Los Angeles
TOP
Bulgari 18K Yellow Gold BB30GL
$1,680
Verified Dealer
145
US
Bulgari Steel 56mm Automatic BRE56BSVDCHS pre-owned United States of America, California, SAN DIEGO
Bulgari Daniel Roth
$6,400
Verified Dealer
8
US
Bulgari White gold 35mm Automatic CHW35GAUTO pre-owned United States of America, California, Los Angeles
Bulgari Diagono CHW 35 G 18k White Gold
$6,700
Verified Dealer
45
US
Bulgari Rose gold 26mm Quartz 101986 new United States of America, Texas, Houston
Bulgari Serpenti Ladies Watch Rose Gold
$60,000
Verified Dealer
 
US
Bulgari Aluminum 38mm Automatic AL-38-A pre-owned United States of America, California, Cerritos
Bulgari Diagono Aluminum 38mm Automatic
$1,390
Verified Dealer
36
US
Bulgari Rose gold 31mm Quartz 102037 new United States of America, New York, New York
Bulgari Catene White Mother of Pearl Dial Ladies Watch
$210,000
Free shipping
Verified Dealer
5
US
Bulgari Ceramic 42mm Automatic 102304 new United States of America, Florida, Sarasota
TOP
Bulgari Diagono Chronograph Automatic Blue Dial Men's 42mm...
$3,000
Free shipping
Verified Dealer
700
US
Bulgari Aluminum 32mm Quartz AL32TA pre-owned
Bulgari Diagono Aluminium Lady - Very Good Condition - 2-year...
$725
Verified Dealer
887
MC
Bulgari Yellow gold 38mm Automatic AC38G pre-owned United States of America, Indiana, INDIANAPOLIS
Bulgari Diagono
$4,800
Free shipping
Verified Dealer
10
US
Bulgari Steel Automatic DG 37 SC CH new United States of America, Pennsylvania, Uniontown
Bulgari Diagono Chronograph 37mm (DG 37 SC CH) MOP and Diamond...
$2,995
Free shipping
Verified Dealer
89
US
Bulgari Steel 28mm Quartz SQ27SLD pre-owned
Bulgari ブルガリ クアドラード SQ27SLD 純正ブルートパーズ ブルーシェル レディース クォーツ ウォッチ 腕時計
$1,595
Verified Dealer
67
JP
Bulgari Platinum 35mm Automatic AT35PL AUT pre-owned United States of America, California, Los Angeles
Bulgari Anfiteatro AT35PL AUT Platinum NOS LTD
$8,700
Verified Dealer
45
US
Bulgari Titanium 44mm Automatic TI 44 TA CH pre-owned United States of America, Texas, Houston
Bulgari Diagono Titanium Chronograph
$2,450
Verified Dealer
 
US
Bulgari 23mm BB23 2T pre-owned
Bulgari ブルガリ トゥボガス(BB23 2T)
$4,079
Verified Dealer
 
JP
Bulgari Steel 45mm Automatic 101882 new United States of America, New York, New York
Bulgari Octo Stainless Steel Quadri Retro 43mm Men's Watch
$14,135
Free shipping
Verified Dealer
5
US
Bulgari 41mm Automatic 102427 new United States of America, Florida, Sarasota
TOP
Bulgari Diagono Magnesium Automatic Men's 41mm Watch 102427
$2,500
Free shipping
Verified Dealer
700
US
Bulgari Steel 40mm Automatic 103011 bgo40c14ssxtauto new United States of America, Florida, Aventura
Bulgari Octo Finissimo
$10,300
Verified Dealer
396
US
Bulgari Yellow gold 40mm Automatic CH40GTA pre-owned United States of America, Indiana, INDIANAPOLIS
Bulgari Diagono
$6,400
Free shipping
Verified Dealer
10
US
Bulgari Steel 36mm Automatic DG35S new United States of America, New York, New York
TOP
Bulgari Ladies Bvlgari Diagono DG35S Steel Sapphire
$1,545
Verified Dealer
619
US
Bulgari Rose gold 23mm Quartz LUP23G pre-owned
Bulgari ブルガリ ピッコラ ルチェア LUP23G K18PG無垢 純正ダイヤ シェル レディース ピンクゴールド...
$4,147
Verified Dealer
67
JP
Bulgari Steel 37mm Automatic DG 37 SC CH new United States of America, New York, Massapequa Park
Bulgari NEW Diagono 37mm Stainless White MOP Automatic...
$2,994
Free shipping
Verified Dealer
624
US
Bulgari Steel 19mm Quartz BB191TS pre-owned United States of America, Texas, Houston
Bulgari Serpenti Tubogas
$5,000
Verified Dealer
 
US
Bulgari Steel 41mm BGO41BBSVD pre-owned
Bulgari ブルガリ オクト ウルトラネロ BGO41BBSVD
$3,441
Verified Dealer
 
JP
Bulgari Steel 35mm Quartz 102736 new United States of America, New York, New York
Bulgari Serpenti Tubogas Five Twirl Spiral 35mm Ladies Watch
$10,300
Free shipping
Verified Dealer
5
US
Bulgari Steel 48.5mm Automatic 101831 new United States of America, Florida, Sarasota
TOP
Bulgari Octo Retrogradi Black Lacquered Dial Men's Watch 101831
$9,999
Free shipping
Verified Dealer
700
US
Bulgari Titanium 40mm Manual winding 103010 new United States of America, Florida, Aventura
Bulgari Octo Finissimo Extra Thin Black Boutique Edition
$19,500
Verified Dealer
396
US
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T new
Bulgari Serpenti Tubogas 102236
$7,170
Free shipping
Verified Dealer
RU
Bulgari Steel Automatic BGO45BSCLDCHQR new United States of America, New York, New York
Bulgari OCTO RETROGRADI BLACK LACQUERED DIAL BGO45BSCLDCHQR-...
$14,100
Free shipping
Verified Dealer
51
US
Bulgari Titanium 40mm Manual winding 102713 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Bulgari Octo Finissimo Ultra Thin 102713
$9,950
Free shipping
Verified Dealer
1087
US
Bulgari Carbon 40mm Automatic BB40CL pre-owned
Bulgari Carbon Gold Via Condotti 10
$2,356
Verified Dealer
113
IT
Bulgari Steel 40mm Automatic SD40S pre-owned United States of America, Texas, Austin
Bulgari : Scuba : SD40S : Stainless Steel
$2,390
Verified Dealer
602
US
Bulgari Steel 26mm BB26SS pre-owned
Bulgari ブルガリ ブルガリブルガリ(BB26SS)
$609
Verified Dealer
 
JP
Bulgari Rose gold 42mm Automatic 101708 new United States of America, New York, New York
Bulgari Sotirio Retrograde Date 42mm Mens Watch
$12,485
Free shipping
Verified Dealer
5
US
Bulgari 41mm Automatic 102364 new United States of America, Florida, Sarasota
TOP
Bulgari Diagono Magnesium Automatic Men's 42mm Watch 102364
$2,500
Free shipping
Verified Dealer
700
US
Bulgari Gold/Steel 33mm Quartz 102680 new United States of America, Florida, Aventura
Bulgari Serpenti
$13,050
Verified Dealer
396
US
Bulgari Gold/Steel 33mm Automatic 102192 LU33BSPGSPGD new
Bulgari Lucea 102192 LU33BSPGSPGD
$5,072
Free shipping
Verified Dealer
17
RU
Bulgari Rose gold Automatic BGOP45BGLDCHQR new United States of America, New York, New York
Bulgari OCTO RETROGRADI 18KT ROSE GOLD BGOP45BGLDCHQR-101837...
$33,000
Free shipping
Verified Dealer
51
US
Bulgari Titanium 40mm Automatic 103137 pre-owned United States of America, Pennsylvania, Bala Cynwyd
Bulgari Octo Finissimo Ultra Thin 103137
$10,950
Free shipping
Verified Dealer
1087
US
Bulgari Steel 35mm Automatic AA44S pre-owned United States of America, New York, Greenvale
TOP
Bulgari Assioma Stainless Steel Automatic
$1,599
Free shipping
Verified Dealer
169
US
Bulgari Steel 26mm Quartz BB262TS pre-owned
Bulgari Tubogas - Very Good Condition - 2-year Warranty
$1,450
Verified Dealer
887
MC
Bulgari Steel Automatic BRE56SBCHS/AB pre-owned United States of America, California, La Jolla
Bulgari Endurer All Blacks Special Rugby Edition BRE56 -...
$12,290
Free shipping
Verified Dealer
16
US
Bulgari White gold 31mm Quartz 102298 new United States of America, New York, New York
Bulgari Catene White Gold Ladies Watch
$20,800
Free shipping
Verified Dealer
5
US
Bulgari Steel 41mm Automatic 102779 new United States of America, Florida, Sarasota
TOP
Bulgari Octo Roma Men's Automatic 41mm Stainless Steel Watch...
$3,760
Free shipping
Verified Dealer
US
Bulgari Titanium 40mm Manual winding 102714 new United States of America, Florida, Aventura
Bulgari Octo Finissimo
$14,900
Verified Dealer
396
US
Bulgari Bronze 41mm Automatic BB41BBSBLD/MB 102977 new
TOP
Bulgari 102977 BB41BBSBLD/MB
$3,474
Free shipping
Verified Dealer
17
RU
Bulgari 47mm Quartz RTC49G pre-owned United States of America, Florida, Boca Raton
Bulgari Rettangolo Chronograph 18k Yellow Gold Rtc49g
$5,499
Verified Dealer
171
US

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.


5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.


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