There are few industries that are as steeped in tradition and history as the world of luxury watches. The cynics out there may go so far as to say the watch universe is stuffy and takes itself a little too seriously – and if I’m honest, I’m one of them. That’s why I love seeing unexpected collaborations and innovations that break the mold and bring a breath of fresh air to our beloved hobby. Even if they sometimes overshoot the mark, these experiments are entertaining to say the least. So, here are three of the craziest and wackiest watch collabs the world has seen to date.