When it comes to Audemars Piguet, many people ask themselves, why on earth are AP watches so expensive? It is a legitimate question to ask considering that the average Audemars Piguet watch sets you back around the same amount as a brand-new mid-range car. That’s not even taking into account the highest prices out there – AP’s top-of-the-line models command amounts that could buy a whole fleet of new cars. So, let’s take a closer look at how these seemingly astronomical prices came about and whether they are justified or not.