Audemars Piguet Red gold

When it comes to Audemars Piguet, many people ask themselves, why on earth are AP watches so expensive? It is a legitimate question to ask considering that the average Audemars Piguet watch sets you back around the same amount as a brand-new mid-range car. That’s not even taking into account the highest prices out there – AP’s top-of-the-line models command amounts that could buy a whole fleet of new cars. So, let’s take a closer look at how these seemingly astronomical prices came about and whether they are justified or not.

Audemars Piguet is one of the most prestigious watch manufacturers. This name has been associated with watchmaking excellence since 1875. What’s makes this company truly special is that it has always remained in the hands of the Audemars and Piguet families. Therefore, it should come as no surprise that this brand places a major emphasis on quality and tradition.