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Hublot 309.CM.134.RX.AES07 Ayrton Senna Foundation Big Bang,... Hublot 309.CM.134.RX.AES07 Ayrton Senna Foundation Big Bang,... $11,000
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Hublot Honors Ayrton Senna

The luxury manufacturer Hublot has dedicated many watches to the famous Brazilian Formula One racer Ayrton Senna. Some are part of the Big Bang collection, while others belong to the Masterpiece series. Ceramic and carbon are frequently used.


  • Limited editions with a reproduction of Senna's signature
  • Ceramic, carbon, titanium, and red gold (King Gold) cases
  • Caliber with a flyback function, foudroyante, and tourbillon
  • Skeletonized dial

Big Bang All Black Senna

The Swiss luxury watch manufacturer Hublot isn't known for their subtlety. Their timepieces have a distinctive porthole design and use a combination of unusual materials; the company is also known for their extensive marketing campaigns. In 2007, Hublot presented the first watch dedicated to the former Formula One world champion, Ayrton Senna. Other models followed in succession.
The Senna watch from 2007 was limited to a run of 500 pieces. It's a part of the Big Bang series and you can find it using the reference number 309.CM.134.RX.AES07. The watch is completely black, hence its name: All Black. Ayrton Senna's signature is reproduced in red on the dial.
The watch is rather large, sporting a case diameter of 44.5 mm and a thickness of 14.5 mm. Its ceramic case makes it especially scratchproof, and it's waterproof to 100 m (10 bar), so swimming is no problem. Hublot uses rubber for the strap, which is typical for the brand. The back side of the strap features a green stripe with Ayrton Senna's name printed on it in yellow; the colors are a nod to the Brazilian flag. The second hand also pays tribute to Brazil: It has a green and yellow tip.
You can view the movement through a clear glass case back. The caliber HUB44RT is not just a regular movement, but a double chronograph movement. This allows it to not only function as a normal stopwatch, but also time intervals. The caliber vibrates at 28,800 A/h (4 Hz) and has a 42-hour power reserve. Unlike most other double chronographs, there's no third push-piece on the right side of the case to time intervals. Instead, the push-piece is integrated into the crown. This solution is rarely used, but Patek Philippe uses it in their double chronographs as well.

The Big Bang Foudroyante Senna

Hublot introduced the next watch dedicated to Senna in 2009, the Big Bang Foudroyante Senna (reference number 315.CI.1129.RX.AES09). The term "foudroyante" refers to a subdial counting fractions of a second; it is also known as a flying seconds hand. This is especially practical for the stopwatch function, as it allows you to read fractions of sections. The subdial is located at nine o'clock and goes up to 1/8th of a second. Just like its predecessor, it has Ayrton Senna's signature printed above six o'clock. However, this model features a green signature, while the 2007 model has a red signature.
The movement, HUB44RTF, is based on the popular, tried and true chronograph caliber Valjoux 7750. Hublot designed their modified version together with the company La Joux-Perret.
The case has many similarities to its predecessor. They both have a black ceramic case with a diameter of 44.5 mm. However, there are also visible differences: The yellow hands and indices make the Foudroyante diverge from the pitch black concept of the first Senna watch.

King Power Ayrton Senna

Hublot made an even bolder move with the King Power Ayrton Senna (reference number 719.QM.1729.NR.AES10) in 2010. The black carbon case has an impressive diameter of 48 mm and a chessboard pattern. The bezel features multiple small holes, making it resemble a Formula One brake disk more than a porthole.
The limited edition King Power Ayrton Senna is limited to a run of 500 pieces. This eye-catcher is also a double chronograph, but unlike the 2007 model, this one has a visible third push-piece labeled "SPLIT" on the left side of the case at eight o'clock. The skeletonized dial features a power reserve display at six o'clock which is made up of seven colored dots: four green, two blue, and one red. When the small hand hits the blue and red dots, you know that you need to wind your watch soon. The watch runs out of power 42 hours after being wound if the barrel is not wound via the movement of your arm or manually. The King Power special edition displays Ayrton Senna's signature at nine o'clock in yellow. Hublot introduced the watch in 2010, when Senna would have been 50 years old.

MP-06 Senna

The MP-06 Senna from 2013 deviates from the previous round watches with its tonneau case. It comes in three different versions and thus has three different reference numbers:
  • King Gold, reference number 906.OX.0123.VR.AES13
  • Titanium, reference number 906.NX.0129.VR.AES13
  • Black coated, reference number 906.ND.0129.VR.AES12
The letters MP in this series stand for Masterpiece. The different versions are limited to a run of 41 pieces each. The choice of 41 was no accident: It represents how many victories Ayrton Senna had during his Formula One career. The gold version is paired with red indices, the black with yellow indices, and the titanium gray version has green indices.
The skeleton watch gives you a view of the movement. The black and gray titanium versions are powered by the manual caliber HUB9006.H1.1, while the HUB9006.H1.8 powers the gold model. A tourbillon adds an extra touch of elegance to the MP-06 and transforms it into the most technically ambitious Senna watch.

Which Hublot Senna watch should I buy?

If you're a racing and watch fan, then the Senna watches from Hublot are probably some of the most intriguing watches for you. These timepieces are valuable for collectors due to their limited runs.
The entry-level price for these watches starts around 10,000 euros. You can find Senna watches from 2007 (309.CM.134.RX.AES07) and 2009 (315.CI.1129.RX.AES09) at these prices. The watch from 2009 has better legibility, and the prices for the two models can differ substantially. The King Power Ayrton Senna (719.QM.1729.NR.AES10) costs around 20,000 euros, although some well-maintained models can cost up to 30,000 euros. Due to its size, the King Power version is recommended for larger wrists. Since they are all limited editions, these watches are sure to increase in value.
The price difference between the King Power and the MP-06 is a staggering 30,000 euros. The MP-06 is the most expensive Hublot Senna watch, in large part due to its intricate movement. Its price ranges from 60,000 to 90,000 euros depending on the version, as there are very few of these timepieces in existence. On average, the red gold versions sell for the most, at around 80,000 euros.


Model Year Reference number Case material
Big Bang All Black Senna 2007 309.CM.134.RX.AES07 Ceramic
Big Bang Foudroyante Senna 2009 315.CI.1129.RX.AES09 Ceramic
King Power Ayrton Senna 2010 719.QM.1729.NR.AES10 Carbon
MP-06 Senna 2013 906.ND.0129.VR.AES12 Titanium (black)
MP-06 Senna 2013 906.NX.0129.VR.AES13 Titanium (gray)
MP-06 Senna 2013 906.OX.0123.VR.AES13 King Gold

Instituto Ayrton Senna & Social Projects

Hublot donated a portion of the sales revenue from these watches to the Instituto Ayrton Senna. The racer founded the institute in 1994 to help disadvantaged children in Brazil. The Senna family maintains close ties to the Swiss manufacturer to this day.
Ayrton Senna (1960 - 1994) is considered to have been one of the best racing drivers of all time. He won three Formula One world championships. He died in an accident on May 1, 1994 while competing in the 1994 San Marino Grand Prix.
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