Founded in 1918 by George G. Schaeren in Biel, Switzerland, the House of Mido is renowned for its manufacture of unique and innovative vintage watches at affordable prices. Within the first few years of the company's inception, in the 1920's, Mido launched a collection of watches exclusively for women. The contemporary design of the ladies' range, which featured modern watch straps and exquisitely shaped cases, proved highly popular with the discerning woman of the day. During the same period, Mido also introduced a collection for men in the much favored art deco style, both of these collections proved to be highly popular and helped to establish the brand and the image that the company wanted to portray. A decade later, Mido unveiled the Multifort collection, in addition to a range of watches with unbreakable mainsprings. Industry-wide, the Multifort Collection was considered ground breaking at the time, as the watch was the first of its kind with a self-winding movement. Additionally, the Multifort was also water resistant, anti-magnetic and shock resistant, all of which were completely unique features.
The following two decades brought further innovation from Mido, when the center chronograph was introduced and, similarly, when the company unveiled one of the world's most powerful winding mechanisms. Today, collections from the House of Mido are highly sought and the Mido brand has become synonymous with innovation and quality.
Mido - Classic Timepieces with a Contemporary Edge
Launched in 1959, The Commander Collection is, perhaps, one of the most famous to come from the House of Mido. Over the decades, the Commander has retained much of its original design, with the exception of a few updates. During this particular period, the Commander by Mido was considered unique due to the introduction of the one piece case. Although there are several versions of the timepiece, they are instantly recognizable as the Commander due to the characteristic large dial, and the vintage hands and hour markers. To mark the 50th anniversary of the launch of the Commander the company unveiled the Mido Commander 50th Anniversary Watch Collection. Depending on the model, Mido have created between 50 and 500 limited editions, each offering an automatic ETA movement, a day and date time complication and are chronometer certified.
The new Mido Multifort Bicolor Watch is really quite striking, yet, retains the classical charm of the original Multifort. The case is 42 mm wide with a pink/gold bezel and matching hour markers sit at 12, 3, 6 and 9 O'clock. Similarly, the bracelet contains the same gold elements through its center, which contrasts beautifully with the remaining, highly polished steel links. A subtle, striped design features on the dial of the watch, and the hands are also bi-colored; pink/ gold and black. An ETA 2836-2 automatic can be found inside the Multifort, offering a time, day and date complication.
The Mido Ocean Star Captain IV Watch, one of the newest of the Ocean Star collection, is, without doubt, a grand and imposing design. The textured, deep blue dial is matched by a bezel of the same hue, and the white rectangular hour markers add beautifully to the aesthetics. An ETA 2836-2 automatic movement can be found inside the watch, which also contains a sapphire crystal and is water resistant to 200 meters. This elaborate timepiece from Mido is offered with a rubber strap or a metal bracelet.
Designing for Women
In 2010, Mido unveiled the first ladies' watch from the Multifort collection; the Mido Multifort Lady Diamonds Watch. This stunning timepiece by Mido presents the most elegant dial, which is decorated with swirling, Geneva stripes. Eight, beautiful diamonds mark the temporal indicators and the case and bezel are made from highly polished steel. This Mido watch has a diameter of 38mm and the automatic movement can be viewed through the see-through case back. The Mido Multifort Lady Diamonds Watch is offered on a steel bracelet or a crocodile leather strap.
The Mido Baroncelli Lady Diamonds Automatic Watch combines classic design with cutting edge technology. This beautifully presented timepiece has a diameter of 25.6mm, and is housed in a stainless steel case which has been treated with a rose colored PVD. The delicate dial of the timepiece is framed by a rose colored bezel, is encrusted with Wesselton diamonds and the date is displayed at the six O'clock position inside a diamond studded aperture. The Mido Baroncelli Lady Diamonds Automatic Watch is water resistant to 50 meters and is fitted with a self-winding mechanical movement. In addition, this timepiece is fitted with an Incoblock shock protection system and is presented on a leather strap.
Mido Watches - Innovation and Craftsmanship
For more than 90 years, the House of Mido has been recognized across the watchmaking industry for high quality craftsmanship and classic designs. These outstanding timepieces are popular with collectors and the discerning enthusiast, who demand quality watches at affordable prices.