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The Most Popular Watches On Chrono24 in 2016

20.01.2017 by
20.01.2017 by
5 Comments

We enjoy debating about the “best watches” as much as any enthusiast, but today we’ll let the numbers do the talking.

Here’s our look back at 2016 through some of our fascinating user statistics.

 

Most popular luxury watch brands

Take a look at the brands that received the most attention from our users in 2016.*

Rank Brand % of total clicks Rank change (2015)
1 Rolex 26.41 0
2 Omega 9.15 0
3 Breitling 5.21 0
4 Patek Philippe 4.19 +1 (5)
5 Audemars Piguet 4.09 -1 (4)
6 IWC Schaffhausen 3.85 0
7 TAG Heuer 3.36 0
8 Panerai 3.20 0
9 Cartier 2.70 0
10 Hublot 2.64 0
11 Jaeger-LeCoultre 2.49 0
12 Longines 2.03 0
13 Tudor 1.79 +1 (14)
14 Zenith 1.53 -1 (13)
15 Seiko 1.26 0

* Counting clicks on watches on Chrono24

 

Most notable rank gains Most notable rank losses
Oris +6 U-Boat -8
Mido +6 Chronoswiss -8
Junghans +4 Maurice Lacroix: -5

 

Most popular models

The most popular models of 2016 show a clear trend: Lots of Rolex and then some more Rolex.*

Rank Model % of total clicks
1 Rolex Daytona 4.81
2 Rolex Submariner 4.61
3 Rolex Datejust 4.18
4 Omega Seamaster 3.78
5 Omega Speedmaster 2.97
6 Rolex GMT Master II 2.48
7 Audemars Piguet Royal Oak 2.28
8 Audemars Piguet Royal Oak Offshore 2.22
9 Rolex Day-Date 2.00
10 IWC Schaffhausen Pilot’s Watch 1.60
11 Patek Philippe Nautilus 1.56
12 Hublot Big Bang 1.56
13 Rolex Oyster Perpetual 1.44
14 Panerai Luminor 1.37
15 Rolex Sea-Dweller 1.35

* Counting clicks on watches on Chrono24

 

The 10 “most interesting watches”

For each of the most popular models above, there were thousands of watches offered on Chrono24. We can almost say: Many watches available = Many total clicks on the model.

So let’s instead look at clicks relative to the number of watches listed. The following models are rare, but proportionally attract the most users.*

One could call them: “the most interesting watches in the world”.

Rank Model
1 Patek Philippe Sky Moon Tourbillon
2 Hublot MP-05 LaFerrari
3 Hublot Bigger Bang
4 Richard Mille RM 027
5 TAG Heuer Monaco V4
6 Urwerk UR-202
7 Richard Mille RM 052
8 Richard Mille RM 035
9 Audemars Piguet Royal Oak Offshore Tourbillon Chronograph
10 Zenith El Primero Original 1969

* Most clicks per individual watch listed

 

In fact: The Patek Philippe Sky Moon Tourbillon is 14 times more likely to be clicked than the average watch!

In case you were wondering: This watch is extremely rare and is generally sold for around $1 million.

 

Watches with low demand

Let’s turn the table above on its head. Despite being in plentiful supply, the following watches failed to excite our visitors.*

Rank Model
1 Ulysse Nardin Caprice
2 Carl F. Bucherer Alacria
3 Baume & Mercier Promesse
4 Glashütte Original Lady Serenade
5 Breitling Colt 36
6 Girard Perregaux Cat’s Eye
7 Ulysse Nardin Executive Dual Time Lady
8 Breitling Transocean 38
9 Hermès Heure H
10 Glashütte Original Pavonina

* Fewest clicks per individual watch listed; min. 100 watches listed

 

Looks like our users don’t have a thing for ladies’ watches. So let’s repeat the analysis above, this time only including men’s watches.*

Rank Model
1 Jacob & Co. Five Time Zone
2 Breitling Galactic 41
3 Jaquet-Droz Astrale
4 Maurice Lacroix Les Classiques Date
5 Omega Constellation (Men’s)
6 Jaquet-Droz Grande Seconde
7 Cartier Rotonde de Cartier
8 Ulysse Nardin Executive Dual Time
9 Ulysse Nardin GMT +/- Perpetual
10 Raymond Weil Maestro

* Fewest clicks per individual watch listed; min. 100 men’s watches listed

Top indie brands

More and more independent watchmakers are aiming to revolutionize the market. Here are the indie brands that most fascinated our users in 2016.

Rank Brand Rank change (2015)
1 Richard Mille 0
2 F.P.Journe +1 (3)
3 Romain Jerome +2 (5)
4 Urwerk -2 (3)
5 Arnold & Son -1 (4)
6 H.Moser & Cie. 0
7 Louis Moinet 0
8 Linde Werdelin +2 (10)
9 Mb&f +2 (11)
10 Greubel Forsey -1 (9)

 

Most notable rank gain
HYT +10

 

Price averages on Chrono24

Average price new vs. pre-owned

New:                               $10,682

Pre-Owned:                   $6,531

 

Average prices for watches with special complications

Chronograph:                $8,415

Perpetual Calendar:     $32,650

Tourbillon:                     $81,158

 

Characteristics and features

What main characteristics does the statistically most popular watch possess? The answer: Steel case, black dial, and date complication.

Case material
Steel 69.7%
Yellow gold 7.2%
Gold/Steel 7.2%
Pink gold 5.2%
Titanium 4.0%
White gold 2.7%
Ceramic 1.7%
Other 2.3%

 

Dial color
Black 47.5%
White 13.1%
Silver 13.0%
Blue 11.0%
Grey 4.2%
Beige 2.4%
Gold 2.0%
Other 6.8%

 

Complications/Functions
Date 46.18%
Chronograph 26.74%
Day 5.58%
GMT 5.52%
Tachymeter 4.85%
Moon phase 2.75%
Month 2.08%
Other 6.3%

 

What numbers are these statistics based on?

In 2016, Chrono24 recorded more than 200 million clicks on over 300,000 watches by users from more than 100 countries.

Look out for more detailed analyses in our Chrono24 Magazine in the coming months.

 

Thank you for your time!

Of course, you can find all of the watches mentioned here on Chrono24. Stop by to discover your personal favorite today!

Selected articles

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Comments
18.01.2017 at 17:10 by William Barker

Very interesting set of data. Worth a save into my watch archives. An IWC Collector.

21.01.2017 at 07:22 by René Picard

Congratulations. The analysis is very interesting!

21.01.2017 at 11:12 by Andrew njoo

Awesome! 🤗

22.01.2017 at 09:25 by Laurent Granier

Excellent work, this is real data .
Would be great to have more financial results of course
Thanks a lot

27.01.2017 at 23:33 by Umberto Guglielmi

Sarebbe interessante analisi dei prezzi mercato media principali marche modelli vintage.Epoca mediamente.

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