Few things have been around as long as the tradition of Swiss watchmaking excellence, and in the horological industry, tradition matters. Longines is one company that embodies that excellence in everything it does, and it shows with their latest Longines Conquest line. As one of the oldest watchmaking companies in the world (they have the oldest trademark or logo registered with the World Intellectual Property Organization that retains its original form), Longines has built a reputation on quality that stands today with its latest Longines Conquest line.
Longines Conquest Builds On Equestrian Sports Tradition
One of the signatures of the Longines brand is its expansive network of distributors that dates back throughout its 180-year history, enabling its timepieces to be sold throughout the world for decades. The company’s first sports experience was in equestrian racing in the late 1800s, which greatly influenced their Longines Conquest line. From there, Longines expanded and became involved in a myriad of equestrian sport, including flat racing, show-jumping, and endurance competitions.
In recent years, the watchmakers’ contributions to equestrian sports have been recognized with the awarding of a Longines Press Award for Elegance, given to the most elegant and successful male and female riders in equestrian show events. The introduction of the Longines Conquest collection, and the similarly sporty Longines HydroConquest (a diving watch), continues that tradition, bringing aesthetically pleasing design along with the performance and technical features that have set the watchmaker apart for years.
Longines Conquest: An Expanding Influence in Worldwide Sports
The early 1900s saw the Longines Conquest tradition of timepiece excellence in sports expand beyond equestrian events to include gymnastics, even becoming the official timekeeper for gymnastics events with the International Gymnastics Federation (FIG) for more than 20 years.
In the 1930s the company entered the competitive world of Alpine skiing, bringing its technical expertise to the competitions with innovations as the official timekeeper. With the newer sports collections like the Longines Conquest, many of the world’s best athletes in Alpine skiing and other sports have become brand ambassadors, sporting the latest and most innovative timepieces with them at all times, while making a bold fashion statement, which is what the Longines Conquest was built for.
More recent forays into the sports of tennis and international archery have taken the Longines Conquest to a new level of elegance and worldwide renown. The watchmaker brings its significant tradition and reputation to support the Andre Agassi Foundation for Education and Children for Tomorrow, a continuing effort to help disadvantaged children take advantage of the benefits of sport. In all its sports endeavors, Longines aims to amplify its philosophy that “elegance is an attitude”, and has done so with the Longines Conquest line. The Longines Conquest is very unique watch piece line that is embedded with history and fashion elegance.