Maurice Lacroix is a Swiss luxury watch brand. The company is based in Zurich. Maurice Lacroix originated in 1975. It is a young watch company. It is part of an older company. Its parent is Desco von Schulthess. Desco is more than a century old. There is no person named Maurice Lacroix. It is just a brand name. The company only became successful in the 90s. Their high-end Masterpiece watches made it a major Swiss brand.
The Maurice Lacroix Les Classiques collection is inspired. There are watches for men. There are also watches for women. All the watches aim for gentleman and ladies. The watches are functional and decorative. There are no aviation or diving watches in the collection. The focus is on wearable dressy watches. The collection is designed to look old. The watches appeared in 1975 in Basel. But they appear timeless.
The ladies watches usually have quartz movements. The men’s watches usually have mechanical movements. All Les Classiques watches are stylish. They are watches for discerning customers. The Maurice Lacroix Les Classiques series for women features several different models. Some feature Roman numerals. Others just use indices. Some have round cases but others sport distinctive octagonal cases. Sometimes precious gems augment Maurice Lacroix Les Classiques cases. They also have extra technical features. For instance, the Les Classiques Date Ladies features a date display. The watch is smaller than the Réserve du Marche. It does not have an automatic movement. It has a quartz movement and the dial features hour indices. There are no numerals but long, elegant metal lines. There is another version of the Maurice Lacroix Les Classiques Date. It features diamonds instead of metal indices. The case is steel. It is tough yet also feminine.
The Maurice Lacroix Les Classiques is not just for women. There is a full range of men’s watches. The line includes chronographs and traditional watches. The Les Classiques Men’s Chronograph has an automatic movement. It has a 40-hour power reserve. The chronograph has three sub-dials. The sub-dials are at 6, 9 and 12 o’clock. There is also special detailing at 3 o’clock. The date display is at 3 o’clock and the Maurice Lacroix logo is also there. Sapphire crystal glass protects the dial. The strap is black crocodile leather. Other watches have metal bracelets. They are also simpler. The ML Les Classiques automatic men’s watch is such a watch. It has a durable stainless steel bracelet. The dial itself is silver. The hour indices and the hands are also silver. The dial is clean and elegant. There are only two additions. There is a Maurice Lacroix logo at 12 o’clock. There is a date display at 6 o’clock. They are small and unobtrusive. The watch also has a 40-hour power reserve.
Maurice Lacroix Les Classiques are not the only “classical” watches. Maurice Lacroix Masterpiece (aka Les Mécaniques) watches feature truly classical movements. Maurice Lacroix Masterpiece movements are “heritage” movements. They are very high-quality historical mechanical movements. Les Classiques is a brilliant series, but the Masterpiece collection has an extra touch of class.