Bulova has set the bar even higher and refined their quartz technology since then. In 2010, they presented their Precisionist series at the world's most important watch trade show, Baselworld. It oscillated at a frequency of 262,144 Hz, eight times faster than typical quartz watches. The deviation of 10 seconds a year can only be beat by radio and GPS watches. Over the years, Bulova has added 262 kHz technology to many of their series. One mark of this technology is a smooth-sweep seconds; quartz watches usually feature jumping seconds, which move in one-second increments.
Bulova has a long history behind it. Joseph Bulova (1851 - 1936) founded the company in 1875 in New York, where the headquarters are still located. Since 2008, Bulova has belonged to the Japanese Citizen Group. In 2017, the Bulova chronograph worn by astronaut David Scott when he walked on the Moon in 1971 was sold for a record $1.6 million. There is still moon dust on the Velcro fastener.