We’ve seen it on the wrists of the rich and famous, and now our data backs it up: Watch preferences for men and women are moving closer together. We women (over 60% of female users on our marketplace) are increasingly drawn to watches that fall into the modern unisex category (broadly speaking), while men are starting to reach for timepieces with reduced diameters. Let’s take a look at the top-10 unisex watch models that women are buying on Chrono24, based on real sales data.